Klaviyo Review: Read our tool review to learn more about the core features, pricing plans, and other specifications.
What is Klaviyo?
Klaviyo is a platform that enables businesses of all sizes to deliver a seamless experience to their customers across all owned marketing channels.
The platform empowers customer-centric brands to create amazing experiences and scale without depending on external growth channels.
You can store all your customer information in one place and pave the way for smooth customer journeys.
While startups or smaller companies can kick start their journey with Klaviyo, established brands can also grow faster using all the tools provided by the platform.
The platform provides all the important tools, guidance, and technology to brands to enable faster growth.
Right from entrepreneurs to leading brands, Klaviyo has everything you need to deliver customized experiences across owned marketing channels.
- Company: Klaviyo
- Website: https://www.klaviyo.com/
- Founded in 2012
- Country of origin: United States of America
Klaviyo Key Features
The platform provides all the key features you need to boost your e-commerce sales.
You can store all the key data in one place without having to code. You can source limitless real-time data from anywhere in your marketing stack.
Klaviyo has a wide range of pre-built integrations that enable you to bring in data from leading marketing tools and e-commerce platforms.
This feature provides a comprehensive view of how you are performing at all levels.
You will be able to see the sign-up performance, campaign performance, and flow performance and make changes accordingly.
Users can turn to custom analytics to evaluate the performance of their email campaigns and identify potential opportunities.
Every user deserves advertising and emails that are personalized. With Klaviyo, you can create customer groups based on their search on your website, interactions with your emails, and time they invest in your campaigns.
You can turn on pre-built email flows to generate more revenue and improve your customer engagement.
The website tracking feature allows you to track user behavior to send targeted emails and also bifurcate your audience.
The platform provides a wide range of email templates to choose from that are optimized for all types of devices.
This feature facilitates automated email flows that allow you to target messaging based on real-time behavior.
AB testing is the gold standard of optimizing the performance of campaigns and email autoresponders.
Create different subject lines for different campaigns and find out which is performing better.
Abandoned cart emails
The in-built abandoned cart email flows allow you to nudge your customers to remind them about their incomplete transactions and purchases.
Welcome emails have a long-lasting impression on your customers. Greet them with personalized welcome emails to make them feel special.
Klaviyo Features Overview
- AB testing
- CAN-SPAM compliance
- Contact management
- Drip campaigns
- Event-triggered actions
- Image library
- Mass texting
- List management
- Message personalization
- Mobile keywords
- Mobile optimized emails
- Template management
- WYSIWYG editor
- Drag and drop editor
- Scheduled messaging
The vendor has different pricing plans for SMS and Email.
Price: Free (up to 250 contacts)
The paid version starts at $20 (more than 250 contacts). The prices vary depending on the number of contacts.
Price: Free (up to 50 SMS contacts)
The paid version starts at $5 (more than 150 SMS contacts). The prices vary depending on the number of contacts.
Klaviyo Pros and Cons
- The platform provides great flexibility while segmenting drip campaigns
- It is very easy to set up in comparison to similar applications
- Excellent automation options
- Creating unique customer lists and segments is very straightforward
- Klaviyo offers a wide range of email templates to choose from
- Performing AB tests is smooth
- The pop-up creation tool is very basic
- Although the platform offers great email templates, they are outdated
- Steep learning curve
- The email builder has some minor issues when users try to drag a new widget or row
- A single Klaviyo cannot be linked to multiple Shopify stores
- Salesforce Commerce Cloud
- Woo Commerce
- Google Forms
- Zoho CRM
- Neon CRM
Free Trial – Yes
Free Version – Yes
- Cloud, SaaS, web-based
Klaviyo pricing plans
- Email: starts from $20 per month
- SMS: starts from $5 per month
- Small businesses
- Medium businesses
- Large businesses
- Salesforce Marketing Cloud
- Constant Contact
- Benchmark Email
- Freshworks CRM
Did we cover everything you were looking for in this Klaviyo review? Leave your comments below and tell us which is your favorite feature.