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Klaviyo Review: Read our tool review to learn more about the core features, pricing plans, and other specifications. 

What is Klaviyo?

Klaviyo is a platform that enables businesses of all sizes to deliver a seamless experience to their customers across all owned marketing channels. 
The platform empowers customer-centric brands to create amazing experiences and scale without depending on external growth channels. 
You can store all your customer information in one place and pave the way for smooth customer journeys.
While startups or smaller companies can kick start their journey with Klaviyo, established brands can also grow faster using all the tools provided by the platform. 
The platform provides all the important tools, guidance, and technology to brands to enable faster growth. 
Right from entrepreneurs to leading brands, Klaviyo has everything you need to deliver customized experiences across owned marketing channels.

Vendor Details

Klaviyo Key Features

The platform provides all the key features you need to boost your e-commerce sales. 

  • One-click integrations

You can store all the key data in one place without having to code. You can source limitless real-time data from anywhere in your marketing stack. 
Klaviyo has a wide range of pre-built integrations that enable you to bring in data from leading marketing tools and e-commerce platforms. 

  • ROI-based reporting

This feature provides a comprehensive view of how you are performing at all levels. 
You will be able to see the sign-up performance, campaign performance, and flow performance and make changes accordingly. 
Users can turn to custom analytics to evaluate the performance of their email campaigns and identify potential opportunities. 

  • Segmentation

Every user deserves advertising and emails that are personalized. With Klaviyo, you can create customer groups based on their search on your website, interactions with your emails, and time they invest in your campaigns. 

  • Autoresponders

You can turn on pre-built email flows to generate more revenue and improve your customer engagement.

  • Website tracking

The website tracking feature allows you to track user behavior to send targeted emails and also bifurcate your audience. 

  • Email templates

The platform provides a wide range of email templates to choose from that are optimized for all types of devices. 

  • Triggered emails

This feature facilitates automated email flows that allow you to target messaging based on real-time behavior. 

  • AB testing

AB testing is the gold standard of optimizing the performance of campaigns and email autoresponders. 
Create different subject lines for different campaigns and find out which is performing better. 

  • Abandoned cart emails

The in-built abandoned cart email flows allow you to nudge your customers to remind them about their incomplete transactions and purchases. 

  • Welcome emails

Welcome emails have a long-lasting impression on your customers. Greet them with personalized welcome emails to make them feel special. 

Klaviyo Features Overview

  • AB testing
  • Analytics
  • Autoresponders
  • CAN-SPAM compliance
  • Contact management 
  • Drip campaigns
  • Event-triggered actions
  • Image library
  • Mass texting
  • List management
  • Message personalization
  • MMS
  • Mobile keywords
  • Mobile optimized emails
  • Segmentation
  • Shortcodes
  • Template management
  • WYSIWYG editor
  • Drag and drop editor
  • Scheduled messaging

Klaviyo Pricing

The vendor has different pricing plans for SMS and Email. 


Price: Free (up to 250 contacts)
The paid version starts at $20 (more than 250 contacts). The prices vary depending on the number of contacts. 


Price: Free (up to 50 SMS contacts)
The paid version starts at $5 (more than 150 SMS contacts). The prices vary depending on the number of contacts. 

Klaviyo Pros and Cons

  • The platform provides great flexibility while segmenting drip campaigns
  • It is very easy to set up in comparison to similar applications
  • Excellent automation options
  • Creating unique customer lists and segments is very straightforward
  • Klaviyo offers a wide range of email templates to choose from
  • Performing AB tests is smooth

  • The pop-up creation tool is very basic
  • Although the platform offers great email templates, they are outdated
  • Steep learning curve
  • The email builder has some minor issues when users try to drag a new widget or row
  • A single Klaviyo cannot be linked to multiple Shopify stores

Klaviyo Integrations

  • Shopify
  • Magento
  • BigCommerce
  • Salesforce Commerce Cloud
  • Woo Commerce
  • aftership
  • Privy
  • Facebook
  • ReCharge
  • Google Forms
  • WordPress
  • Stripe 
  • Zoho CRM
  • Zendesk
  • Squarespace
  • HoneyBook
  • JotForm
  • Olark
  • Emailable
  • Neon CRM
  • Sisense
  • Unbounce
  • Okendo

Klaviyo Specifications

Free Trial – Yes

Free Version – Yes


  • Cloud, SaaS, web-based

Devices supported

  • Windows
  • Mac
  • Android
  • iPhone/iPad


  • Webinars
  • Documentation

Klaviyo pricing plans

  • Email: starts from $20 per month 
  • SMS: starts from $5 per month

Typical customers

  • Small businesses
  • Medium businesses
  • Large businesses

Languages supported

  • English

Klaviyo support

  • Email
  • Chat

Klaviyo Alternatives

Did we cover everything you were looking for in this Klaviyo review? Leave your comments below and tell us which is your favorite feature. 


Free Trial
Supported Devices
Cloud Hosted
Cloud, SaaS, Web
Mobile – Android Native
Mobile – iOS Native
On Premise
Open API
Language Support
Pricing Model
Monthly payment
Annual Subscription
In Person
Live Online
Customer Types
Small Business
Large Corporations
Medium Business
24/7 (Live Rep)
Knowledge Base
Phone support
Chat support
Email Marketing
Landing Pages
Marketing Automation
Workflow builder
8.5 Total Score

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Karandeep V

Karandeep V

Karandeep was born in Pune, Maharashtra, an upcoming metropolitan city in the Western region of India. While most members of his family are engineers, he had different ideas. He was more inclined toward exploring the non-technical aspects of a business, which is why he studied Bachelors of Business Administration at Symbiosis International University, Pune.  Having said that, his love for new and upcoming technologies remained intact, which is why he has written extensively about technology throughout his career. After a brief stint with a gaming company at the beginning of his career, he discovered that his love for writing was not temporary.  Being a tech geek, he always liked installing and playing around with new applications on his mobile devices and the home desktop. He was fascinated by how technology can simplify even the most mundane and complex tasks with just a few commands. He keeps a close eye on how businesses use different tools to streamline their operations to boost productivity and efficiency. At ToolsMetric, he writes product reviews that cover the main features and specifications of different enterprise applications. The sheer amount of innovation and hard work that goes into building these tech solutions is one of the reasons why Karandeep loves reviewing these tools. Besides product reviews, he also writes interesting news articles and blogs that track the latest developments in the tech industry.  When he is not writing, you can find him rooted to his seat playing video games, watching movies, or supporting his favorite football team. Since his childhood, he has always loved to travel and explore new places. Traveling is a major part of his life due to a myriad of reasons such as experiencing new cultures, food, and traditions. His other hobbies include playing football, cooking, and running.  You can find him on LinkedIn here.

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