Constant Contact

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What is Constant Contact?

Constant Contact is an easy-to-use email marketing tools that help companies increase their subscribers by attracting new customers while retaining old ones. With its cost-effective and flexible options, it offers over a hundred templates and various methods of managing contacts. The constant contact email marketing software has also integrated social media with its useful feature Social Media Playbook.

Constant Contact newsletter has been a leading expert in the field of email marketing for over two decades. It provides a range of innovative and intuitive marketing applications designed to help small businesses. Nonprofits expand their customer databases and nurture stronger relationships. Some solutions include email marketing, event marketing, social campaigns, and reporting, offer management, and survey management — all of which are available independently or as a part of the integrated suite called the Constant Contact Toolkit.

Constant Contact’s contact application allows businesses to import vital customer data from spreadsheets or email clients, such as Microsoft Outlook and Gmail. Email sign-up forms can be customized and embedded on web pages or on Facebook in order to build email lists and capture new contacts. This system offers hundreds of personalized email templates with drag-and-drop elements. It also includes real-time reporting features that help companies track email opens, forwards, clicks, social shares, and more. Additionally, the Constant Contact website offers both online and in-person seminars and training to help users improve their marketing efforts.

It has been in the email marketing game since 1998. During that time the company has managed to become one of the most used email marketing tools across the globe, boasting over 650,000 customers.

Vendor Details:

  • Company: Endurance International Group
  • Software: Constant Contact Email Marketing Software
  • Website: www.constantcontact.com
  • Founded in 1998
  • United States

Key Metrics of EIG Constant Contact

It was introduced its first email marketing tool for small businesses, associations, and nonprofits in 1998. Today, the company helps hundreds of thousands of customers worldwide to find marketing success through its all-in-one online marketing platform specifically designed for small organizations. The effective, easy-to-use email marketing tools help engage loyal customers, increase sales, gain new customers, and generate positive word-of-mouth. With the amazing Constant Contact CRM, users can consolidate all their information and stay organized at all times. Here are some key metrics of the popular tool:

1. Email Template Design Services

  • Campaign Design – A quick way to get started
  • Animated Template Pack – Choice of 3 animated designs.
  • Premium Design – Professional design with a personal touch

2. Integrated & Professional Marketing Services

  • Deliver expert marketing, design, and email strategy services using tools
  • Monitor and analyze web and email traffic to help users make informed decisions—includes setup and installation of Google Analytics account
  • Offer a range of services— social media marketing, lead generation, website design, graphic design, etc.
  • Develop, integrated personalized solutions that drive real results

Uses/ Applications

  • Professional-looking communications
  • Contact Management
  • List-Building Tools
  • Tracking & Reporting
  • Social Media Sharing Tools
  • Image Library
  • Apps & Integrations
  • Automation
  • Facebook Fan Promotion
  • High deliverability
  • Robust analytics and tracking
  • Social media integration
  • Advanced email marketing tools such as email automation, A/B testing, click segmentation, etc
  • Events Registration & Management
  • Opens & Click Tracking
  • Deliverability
  • Mobile Email Marketing

Features

  1. Email Marketing Features:

  • A/B Testing
  • Mailing List Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscribe/Unsubscribe
  • Auto-Responders
  • CAN-SPAM Compliance
  • Image Library
  • Landing Pages/Web Forms
  • Template Management
  • WYSIWYG Email Editor
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event-Triggered Email
  1. Email Tracking Features:

  • Campaign Management
  • Team Management
  • A/B Testing
  • Audience Segmentation

Click here to know more about Constant Contact’s services


Constant Contact Pricing:

1. Free version: 60 days

  • No credit card required
  • Instant setup

Click here to start a free trial. 

2. Lite: $5.00/ user/ month

  • 10,000 Email Sends/ Month
  • 500 MB File Storage
  • Contact List Import
  • Mobile App
  • Live Support
  • E-commerce
  • List Segmentation
  • Facebook Lead Ads
  • Apps & Integrations
  • List-Building Tools
  • Tracking & Reporting
  • Customizable Templates
  • Image Library
  • Marketing Calendar
  • Email Scheduling

3. Email: Starting at $20.00/ user/ month

  • Unlimited Emails
  • 1 GB File Storage
  • E-commerce
  • List Segmentation
  • Facebook Lead Ads
  • List-Building Tools
  • Tracking & Reporting
  • Customizable Templates
  • Image Library
  • Apps & Integrations
  • Mobile App
  • Live Support
  • Marketing Calendar
  • Email Scheduling
  • Contact List Import

4. Email Plus: Starting at $45.00/ 10 users/ month

  • Unlimited Emails
  • 2 GB File Storage
  • Email Automation
  • Customizable Templates
  • Image Library
  • Marketing Calendar
  • E-commerce
  • Event Marketing
  • Online Donations
  • Surveys & Polls
  • Coupons
  • Subject Line A/B Testing
  • Email Scheduling
  • Apps & Integrations
  • Mobile App
  • Live Support
  • Contact List Import
  • List-Building Tools
  • List Segmentation
  • Facebook Lead Ads
  • Tracking & Reporting

For more information about Constant Contact pricing plans click here.


Constant Contact Pros and cons

Constant Contact email consistently ranks among the leading email marketing tools in the market today. The unparalleled software boasts some excellent features and is widely-recommended for its vast integration abilities. However, while the Constant Contact cost outweigh its cons, there are still some key areas of improvement.


PROS:
  • Free 2 months trial
  • Award-winning support
  • Affordable plans
  • Niche features such as event management
  • Great help materials
  • Built-in templates for emails
  • Imports contacts from Gmail and Outlook
  • Easy-to-use editor for personalizing campaigns
  • Create signup forms
  • Google Analytics integration
  • Mobile app available
  • Online resource library
  • Video Tutorials
  • QuickStart Guides
  • Beautiful, mobile-optimized templates look great on every device
  • The drag-and-drop editor makes it easy to customize emails
  • The experienced team offers live support and expert guidance
  • Easily track success with real-time analytics and reporting
  • Users can drive engagement with every email
  • Update bounces unsubscribe, and inactive emails automatically
  • Easily collect email addresses—on websites, from Facebook, through mobile—with list-building tools
  • Organize and segment contacts
  • Easily turn customers into contacts
  • Send fundraiser request emails and collect donations online
  • Promote videos or pull content directly from blogs or websites
  • Increase website traffic or drive subscribers to social networks

CONS:
  • Testing glitches
  • Expensive
  • Limited auto-responder capabilities
  • Dashboard sometimes slow to load
  • Default storage is limited to 5 files


Constant Contact Integration

Apps plug into this software to help businesses achieve more with overall marketing efforts. Integrations connect products with small business tools to share contacts and marketing results. Apps and integrations can help companies:

  • Grow email lists
  • Update contacts between Constant Contact account and other applications
  • Make websites or social media presence more effective, and more

Listed below are some of the Constant Contact integrations with other tools:

  • Constant Contact Salesforce
  • DonorPerfect Fundraising Software
  • MINDBODY
  • Genbook
  • EZ Texting
  • NeonCRM Nonprofit Software
  • Mailchimp Constant Contact 
  • Constant Contact for QuickBooks Online
  • Salesforce integration from Cazoomi
  • BigCommerce by Zapier
  • Constant Contact WordPress
  • Zoho CRM Integration from PieSync
  • WooCommerce by Zapier
  • Gmail
  • Wishpond
  • ManyContacts
  • Video Marketing by LoopLogic
  • MoonClerk
  • LoginRadius – Identity and Access Management Platform
  • Basecamp Integration

Click here to learn more about Constant Contact coupon and nearly 430 integrations with the most popular tools and software in the market. 


Specification

Supported Devices:

  • iPhone/iPad
  • Mac
  • Windows
  • Android
  • Windows Mobile

Language Support

  • English

Pricing Model

  • Monthly payment

Customer Types

  • Small Business
  • Large Corporations
  • Medium  Enterprises

Deployment

  • Cloud Hosted
  • SaaS
  • Web

Constant Contact Support

  1. Call Support: Contact their team here.
  2. Chat with us
  3. Video Tutorials
  4. Ask the Community
  5. Professional Services
  6. Tweet us
  7. Apps and Integrations
  8. Get Started
  9. Educational Events
  10. Find a marketing professional
  11. Developer Resources
  12. Become a partner
  13. Share feedback

Visit the help center here.

How this company helps users:

  • Getting Started
  • Managing Your Account
  • Adding & Managing Contacts
  • Creating & Customizing Emails
  • Scheduling & Sending
  • Working With Images & Files
  • Tracking & Improving Results
  • Promoting With Social Media
  • Using Additional Features
  • Integrations & Mobile Apps
  • Troubleshooting

For more information visit the website.


Awards/ Accolades/ Certifications

  • Lithys 2018: Constant Contact – Social Support Champion
  • 2018 Silver Stevie Award Winner: Constant Contact Customer Service Department

Constant Contact Competitors


Top Constant Contact Alternatives

  • ActiveCampaign

It has one of the most advanced automation systems which gives tough competition to this software simplistic autoresponder features. ActiveCampaign also provides robust reports and analysis tools. Moreover, the email marketing software offers cheaper pricing plans compared to this tool.

  • MailerLite

It is a very powerful, yet affordable tool email marketing tool. MailerLite’s approach to design and its reliable automation system makes it a popular option among its competitors. Indeed, the email marketing software if one of the best alternatives to Constant Contact for small businesses looking for a budget-friendly solution.

  • GetResponse  

It is a solid alternative and better than Constant Contact. It comes with many advanced features like the webinar tool and has excellent automation. GetResponse also offers one of the best spam and design testing tools available today. This is why this marketing software falls short when compared to GetResponse.


Conclusion

In conclusion, for small businesses and startups, the Constant Contact mobile app is a great option. It is a cost-effective tool offering a very flexible pricing setup where the rates are based on the number of email contacts. However, what makes the email marketing software really special is that it strives to provide extra effort to help its users become more proficient with the system. It does so by conducting live classes, webinars, as well as day-long courses.

Constant Contact sales make it easy for individuals and businesses to gather contacts from across different databases and sort them into a unified list. Whether users are importing contacts from Outlook and Gmail or uploading a spreadsheet, this software makes it happen. The user-friendly platform also comes with hundreds of email templates that are beautifully designed so that users don’t have to waste time building one from the ground up. Moreover, Constant Contact landing pages also have a selection of amazing event management tools, access to comprehensive learning materials, and social media campaign manual and features,

With over 15 years of experience and 650,000 customers and counting, this company is a trusted leader for small business email marketing services. Their experts collaborate closely to understand business goals— delivering email and digital marketing best practices so as to drive real results. This tool is easy to use, looks very professional, and demystifies email marketing. With a diverse list of email options available, it also boasts autoresponders and recurring newsletters. On top of these options, they also offer a marketplace with over 270 apps and integrations that cater to even the most niche of products.


Free Trial
Supported Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Deployment
Cloud Hosted
Cloud, SaaS, Web
Mobile – Android Native
Mobile – iOS Native
On Premise
Open API
Language Support
English
Hindi
Spanish
French
Russian
Italian
Dutch
Danish
Polish
Turkish
Swedish
Pricing Model
Monthly payment
Annual Subscription
Quote-based
Training
Documentation
Webinars
In Person
Live Online
Customer Types
Small Business
Medium Enterprises
Large Corporations
Freelancers
Support
Online
Business Hours
24/7 (Live Rep)
Features
Email Marketing
Landing Pages
Marketing Automation
Webinars
CRM
Autoresponders
Integration
Integration: Constant Contact connects and works well with 465 external apps and services. The marketing platform gives you extended functionality through its integration capability with leading applications for accounting, analytics, CMS, CRM, POS, e-commerce, and more.
7 Total Score
1 reviews
"Constant Contact makes the process of communicating with my customers easy and simple. It's a must-have for small businesses." - Kimberly Beer, Creative Marketing Guru

7Expert Score
Design
5
Usability
8
Support
8.5
Price
0
8.7User's score
Design
8
Usability
9
Support
9
Price
9
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