ActiveCampaign

What is ActiveCampaign?

ActiveCampaign is a user-friendly platform that offers useful email marketing tools to create newsletters and send emails to customers. Email marketing software helps businesses with marketing automation by using powerful and intuitive customer insights in order to attract new and retain old customers. It offers unique features like the site and event tracking as well as email split testing. With this software, businesses can send targeted campaigns, nurture contacts, and automate both sales & marketing processes.

Use of ActiveCampaign email marketing

ActiveCampaign automation is an intelligent email marketing platform that makes it easy to leverage marketing. Users can design sophisticated, automated marketing processes that can save time as well as generate additional revenue for the business. They can also create follow-up campaigns to adapt to customer behavior in order to automatically send the perfect message at the right time. By sending messages that match customer interests, they are sure to become more engaged and responsive. This will lead to happier customers and higher conversions rates.

Hence, thousands of marketers are upgrading to ActiveCampaign marketing and learning how intelligent sales and marketing processes can not only help businesses grow but thrive.

Vendor Details:

• Company: ActiveCampaign
• Website: www.activecampaign.com
• Founded in 2003
• Founders: Jason VandeBoom
• United States

Key Metrics of ActiveCampaign App

ActiveCampaign CRM combines various unique aspects of small business marketing into a user-friendly and integrated platform. SMEs can seamlessly create engaging and beautiful emails, garner useful information about contacts. Use social media marketing, and apply marketing automation technology that was previously unattainable for small businesses. With over 100,000 trusted users worldwide and good ActiveCampaign Reviews, it helped companies to grow from strength to strength.

With ActiveCampaign’s intuitive email designer tool, small businesses can create beautiful email campaigns with stunning visuals that help conversions. All the email templates are fully mobile responsive. Hence, they look great on the customers’ tablets or mobile phones. Integrated sales CRM can be used to automate sales processes. It also saves precious time by automating repetitive tasks. Users can stay organized by having automatically created tasks in response to key events like receiving an email from contact with an open deal. Email accounts can be connected so that emails from contacts will be automatically associated with the deal record. With the amazing ActiveCampaign email marketing software, users can consolidate all their information and stay organized at all times. Here are some key metrics of the tool:

1. Sales and Customer Relationship Management features

2. Email Marketing Features

3. Marketing Automation Features

New Features:

Uses

Applications

Features

ActiveCampaign Pricing

1. Free version: 14-day trial

• No credit card required
• No fees
• Instant setup

2. Lite: $17.00/user/month (paid yearly)

3. Plus: $49.00/user/month (paid yearly)

4. Professional: $129.00/user/month (paid yearly)

5. Enterprise: $229.00/user/month (paid yearly)

For more information about the active campaign cost click here.

ActiveCampaign Pros and cons

Today, ActiveCampaign is one of the leading email marketing software in the market today. The tool boasts some excellent features compared to its competitors and is notable for its vast integration abilities. However, while the ActiveCampaign pros outweigh its cons, there are still a few key areas of improvement.

ActiveCampaign Integration

Zapier ActiveCampaign  has the ability to integrate with more than 150 apps and services. The tools and platforms that ActiveCampaign API can integrate with a range from analytics, accounting, and CMS applications, all the way to services that are focused on support, sales, and lead generation. For more information about specific integrations with ActiveCampaign clickfunnels, check out the website.

Specification

Email Marketing

• Email Segmentation
• Split Testing
• Subscription Forms
• Dynamic Content

Marketing Automation

Sales & CRM

Messaging

• Facebook
• SMS
• Site Messages

Supported Devices

Language Support

Pricing Model

• Annual Subscription
• Monthly payment

Customer Types

• Small Business
• Large Corporations
• Medium  Enterprises
• Freelancers

Deployment

• Cloud Hosted

ActiveCampaign Traning

• Training
• Webinars
• Documentation

ActiveCampaign Support

1. Contact Support
2. Live Chat
3. One-on-one Training:

• A scheduled call (up to 30 mins)
• A detailed and guided walkthrough
• In-person option in Chicago, United States
• Marketing and strategy support

4. Support Centre

5. Walkthrough Videos and Guides
6. Webinars
7. International Sales:  +1 (773) 904-0945
8. Toll Free Sales: +1 (800) 357-0402
9. Request a Demo:

• How to reach to new contacts
• Viewing detailed contact info
• Automating your marketing
• Sending beautiful emails
• Learn about the advanced CRM system

10. Feedback
11. Community
12. Help Articles

Awards/ Accolades/ Certifications

• Overall SaaS Platform Category Winner- 2017 APPEALIE SaaS Award
• 2018 Best Places to Work in Chicago- Crain’s
• Inc. Best Workplaces 2018

ActiveCampaign Competitors

Here are some ActiveCampaign alternatives we recommend you to see before opting this software for your business :

Top ActiveCampaign Alternatives

• Campaign Monitor

Campaign Monitor provides simple yet effective email marketing tools that help users design personalized and beautiful emails and newsletters. Businesses can easily automate their email marketing campaigns as well as to measure their effectiveness with Campaign Monitor’s engagement-based segmentation. Through this software, SMEs can choose from various templates and give their unique drag and drop interface a try in order to grow and manage subscriber databases.

• MailChimp

MailChimp is an ideal email marketing tool for small and mid-sized businesses. This useful software allows businesses to effectively get in touch with their prospective customers and existing ones in order to market their products and services with accuracy and easy. With MailChimp’s host of unique features, users can easily create, execute, and analyze email marketing campaigns for companies to turn leads into actual sales.

Conclusion

In conclusion, ActiveCampaign offers some of the best features in the market to kickstart email marketing campaigns. The tools offer so many unique functionalities under one umbrella at great prices that are affordable for small businesses as well. Although there are a few aspects of the software that still need to be worked on, it is definitely considered one of the top email marketing platforms of 2018. With ActiveCampaign, companies can grow their business faster by increasing conversion rates and nurturing stronger and better customer relationships.