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What is ActiveCampaign?

ActiveCampaign is a user-friendly platform that offers useful email marketing tools to create newsletters and send emails to customers. Email marketing software helps businesses with marketing automation by using powerful and intuitive customer insights in order to attract new and retain old customers. It offers unique features like the site and event tracking as well as email split testing. With this software, businesses can send targeted campaigns, nurture contacts, and automate both sales & marketing processes.

Use of ActiveCampaign email marketing

ActiveCampaign automation is an intelligent email marketing platform that makes it easy to leverage marketing. Users can design sophisticated, automated marketing processes that can save time as well as generate additional revenue for the business. They can also create follow-up campaigns to adapt to customer behavior in order to automatically send the perfect message at the right time. By sending messages that match customer interests, they are sure to become more engaged and responsive. This will lead to happier customers and higher conversions rates.

Hence, thousands of marketers are upgrading to ActiveCampaign marketing and learning how intelligent sales and marketing processes can not only help businesses grow but thrive.

Vendor Details:

  • Company: ActiveCampaign
  • Website:
  • Founded in 2003
  • Founders: Jason VandeBoom
  • United States

Key Metrics of ActiveCampaign App

ActiveCampaign CRM combines various unique aspects of small business marketing into a user-friendly and integrated platform. SMEs can seamlessly create engaging and beautiful emails, garner useful information about contacts. Use social media marketing, and apply marketing automation technology that was previously unattainable for small businesses. With over 100,000 trusted users worldwide and good ActiveCampaign Reviews, it helped companies to grow from strength to strength.

With ActiveCampaign’s intuitive email designer tool, small businesses can create beautiful email campaigns with stunning visuals that help conversions. All the email templates are fully mobile responsive. Hence, they look great on the customers’ tablets or mobile phones. Integrated sales CRM can be used to automate sales processes. It also saves precious time by automating repetitive tasks. Users can stay organized by having automatically created tasks in response to key events like receiving an email from contact with an open deal. Email accounts can be connected so that emails from contacts will be automatically associated with the deal record. With the amazing ActiveCampaign email marketing software, users can consolidate all their information and stay organized at all times. Here are some key metrics of the tool:

1. Sales and Customer Relationship Management features

  • Calendar/Reminder System
  • Email Marketing
  • Contact and Lead Scoring

  • Marketing Automation Integration
  • Segmentation

2. Email Marketing Features

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email

  • Image Library
  • Mailing List Management
  • Reporting/Analytics
  • Subscribe/Unsubscribe
  • Template Management
  • WYSIWYG Email Editor

3. Marketing Automation Features

  • Channel Management
  • Landing Pages/Web Forms
  • Lead Nurturing
  • Lead Scoring

  • Segmentation
  • Social Marketing
  • Website Visitor Tracking

New Features:

  • Advanced Reporting
  • Integrated Forms
  • Site Tracking
  • Training and Support
  • Gmail Extension
  • Migration Services

  • Automation Goals
  • Email Segmentation
  • iOS CRM App
  • Geotargeting
  • Custom forms
  • Facebook Custom Audiences


  • Create Email Newsletters
  • Cross channel messaging for the entire customer lifecycle
  • Automate Campaigns
  • Manage Contacts and Sales
  • Segment Lists
  • Ties email marketing to marketing automation and CRM softwares
  • Allows businesses to create automation based on contact and customer behavior data
  • Automation features help create custom workflows
  • Serves the needs of small and medium-sized businesses

  • Convert more customers  
  • Deliver targeted messages  
  • Automatically follow up
  • Site & event tracking
  • Flexible pipeline
  • Pipeline automation
  • Deep data integrations
  • Team collaboration
  • Automated workflows
  • Automated tasks
  • Chrome extension
  • Consolidated records


  • Higher education email marketing and marketing automation
  • Score candidates to find the best fit
  • Identify student interests

  • Send beautiful email updates
  • Stay in touch with alumni
  • Welcome students at orientation


  • Campaign, contact, as well as list reporting
  • Track where your contacts live or travel
  • Add videos and live e-commerce data to your emails
  • SMS marketing
  • Freephone, email support, and live chat
  • Marketing automation
  • Smart auto responders
  • Built-in integrations with over 200 external services
  • Drag and drop email designer
  • Track your contacts onsite and on the app

  • Send newsletters
  • Social media monitoring as well as reaction automations
  • Free email templates
  • Build custom forms for your landing pages
  • Free one-on-one training
  • CRM & Sales automation
  • Find contacts based on age, location, and gender
  • Advanced segmentation and targeting
  • Automated series
  • Dynamic (as well as conditional) email content

ActiveCampaign Pricing

1. Free version: 14-day trial

  • No credit card required
  • No fees
  • Instant setup

2. Lite: $17.00/user/month (paid yearly)

  • Marketing Automation
  • Chat & Email Support
  • Up to 3 Users

  • Unlimited sending
  • Email Marketing
  • Send Newsletters

3. Plus: $49.00/user/month (paid yearly)

  • Custom Domain
  • Custom Branding
  • Everything from Lite
  • One on One Training
  • SMS Marketing
  • Up to 25 users

  • Unlimited sending
  • CRM w/ Sales Automation
  • Contact & Lead Scoring
  • Deep Data Integrations
  • Custom User Permissions

4. Professional: $129.00/user/month (paid yearly)

  • Everything from Plus
  • Site Messaging
  • Attribution

  • Win Probability  ML
  • Up to 50 users
  • Unlimited sending

5. Enterprise: $229.00/user/month (paid yearly)

  • Everything from Professional
  • Unlimited sending
  • Free Design Services
  • Free Social Data
  • Phone Support

  • Uptime SLA
  • Unlimited Users
  • Custom Mailserver Domain
  • Dedicated Account Rep
  • In-depth Onboarding

For more information about the active campaign cost click here.

ActiveCampaign Pros and cons

Today, ActiveCampaign is one of the leading email marketing software in the market today. The tool boasts some excellent features compared to its competitors and is notable for its vast integration abilities. However, while the ActiveCampaign pros outweigh its cons, there are still a few key areas of improvement.

  • Free 14 day trial
  • No credit card required, no fees, with instant setup
  • Integrates with over 150 applications and software
  • Capability to send automatic emails and reminders to customers
  • Customizable automation features for business needs
  • Email Lists
  • Automation system
  • Ability to share automations
  • Marketplace
  • Beautiful design and UI
  • Integration with Website Behavior
  • CRM and deals system
  • Great pricing plans
  • Does everything that more expensive marketing automation platforms do
  • Visually stunning email marketing campaigns
  • Short learning curve

  • Needs a better form builder
  • Not that easy to use
  • Customers struggle to understand features or function needed for increased efficiency
  • No Ability to update contacts
  • CRM and deal making system needs improvement to keep up with software solutions like pipedrive
  • The design does not look very modern anymore
  • More native integrations with the app are required

ActiveCampaign Integration

Zapier ActiveCampaign  has the ability to integrate with more than 150 apps and services. The tools and platforms that ActiveCampaign API can integrate with a range from analytics, accounting, and CMS applications, all the way to services that are focused on support, sales, and lead generation. For more information about specific integrations with ActiveCampaign clickfunnels, check out the website.

  • Samanage
  • Twitter
  • Woopra
  • ActiveCampaign WordPress
  • Xero
  • Jumplead
  • SurveyMonkey
  • SuperSaaS
  • BigCommerce
  • SugarCRM
  • ActiveCampaign Shopify
  • FreshBooks
  • UserVoice
  • LiveChat
  • Pipedrive
  • LessAccounting
  • Cheddar
  • Zendesk
  • Formstack
  • OnePageCRM
  • Base CRM
  • FreeAgent
  • SurveyGizmo

  • Zoho CRM
  • Pipeliner CRM
  • Basecamp
  • FogBugz
  • Zoho Creator
  • Zoho Invoice
  • Highrise CRM
  • Recurly ®
  • Chargify
  • Dropbox
  • Podio
  • JotForm
  • Quote Roller
  • Joomla
  • Quick Base
  • Freshdesk
  • Capsule
  • Nimble
  • QuickBooks Online
  • GoToMeeting
  • GoToWebinar
  • Harvest
  • Salesforce Sales Cloud


Email Marketing

  • Email Segmentation
  • Split Testing
  • Subscription Forms
  • Dynamic Content

Marketing Automation

  • Automation Map
  • Attribution
  • Split Action

  • Site Tracking
  • Event Tracking
  • Automation Goals

Sales & CRM

  • Machine Learning
  • Win Probability
  • Gmail Extension

  • Contact & Lead Scoring
  • Mobile App


  • Facebook
  • SMS
  • Site Messages

Supported Devices

  • iPhone/iPad
  • Mac
  • Web-based
  • Windows

  • Linux
  • Android
  • Windows Mobile

Language Support

  • English
  • Chinese
  • Danish
  • Dutch
  • Finnish
  • French

  • German
  • Indonesian
  • Italian
  • Portuguese
  • Spanish
  • Turkish

Pricing Model

  • Annual Subscription
  • Monthly payment

Customer Types

  • Small Business
  • Large Corporations
  • Medium  Enterprises
  • Freelancers


  • Cloud Hosted

ActiveCampaign Traning

ActiveCampaign Support

  1. Contact Support
  2. Live Chat
  3. One-on-one Training:
  • A scheduled call (up to 30 mins)
  • A detailed and guided walkthrough
  • In-person option in Chicago, United States
  • Marketing and strategy support

4. Support Centre

  1. Walkthrough Videos and Guides
  2. Webinars
  3. International Sales:  +1 (773) 904-0945
  4. Toll Free Sales: +1 (800) 357-0402
  5. Request a Demo:
  • How to reach to new contacts
  • Viewing detailed contact info
  • Automating your marketing
  • Sending beautiful emails
  • Learn about the advanced CRM system
  1. Feedback
  2. Community
  3. Help Articles

Awards/ Accolades/ Certifications

  • Overall SaaS Platform Category Winner- 2017 APPEALIE SaaS Award
  • 2018 Best Places to Work in Chicago- Crain’s
  • Inc. Best Workplaces 2018

ActiveCampaign Competitors

Here are some ActiveCampaign alternatives we recommend you to see before opting this software for your business :

Top ActiveCampaign Alternatives

  • Campaign Monitor

Campaign Monitor provides simple yet effective email marketing tools that help users design personalized and beautiful emails and newsletters. Businesses can easily automate their email marketing campaigns as well as to measure their effectiveness with Campaign Monitor’s engagement-based segmentation. Through this software, SMEs can choose from various templates and give their unique drag and drop interface a try in order to grow and manage subscriber databases.

  • MailChimp

MailChimp is an ideal email marketing tool for small and mid-sized businesses. This useful software allows businesses to effectively get in touch with their prospective customers and existing ones in order to market their products and services with accuracy and easy. With MailChimp’s host of unique features, users can easily create, execute, and analyze email marketing campaigns for companies to turn leads into actual sales.


In conclusion, ActiveCampaign offers some of the best features in the market to kickstart email marketing campaigns. The tools offer so many unique functionalities under one umbrella at great prices that are affordable for small businesses as well. Although there are a few aspects of the software that still need to be worked on, it is definitely considered one of the top email marketing platforms of 2018. With ActiveCampaign, companies can grow their business faster by increasing conversion rates and nurturing stronger and better customer relationships.

Free Trial
Supported Devices
Cloud Hosted
Cloud, SaaS, Web
Mobile – Android Native
Mobile – iOS Native
On Premise
Open API
Language Support
Pricing Model
Monthly payment
Annual Subscription
In Person
Live Online
Customer Types
Small Business
Large Corporations
Medium Business
24/7 (Live Rep)
Knowledge Base
Phone support
Chat support
Email Marketing
Landing Pages
Marketing Automation
Workflow builder
7 Total Score
“For a few months, I signed out of ActiveCampaign and went to ConvertKit because they integrated with Podia. When ActiveCampaign integrated with Podia, I came running back. ActiveCampaign is so much better.” — Robin Harford, Eatweeds

7Expert Score
8.7User's score
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