SendinBlue Email Marketing

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What is SendinBlue?

SendinBlue is an email marketing software that helps businesses build strong relationships through marketing automation, email campaigns, text messages, and more. This email marketing software is designed for startups, solopreneurs, small and mid-sized businesses. If you are looking for software that can help scale up your business, you should consider using SendinBlue marketing automation. Are you wondering what is so special about this platform and why so many users prefer it over everything else?

ToolsMetric is here to help you out. We have written an in-depth SendinBlue review on email marketing, which includes its key metrics, pricing plans, integration, user feedback, and more. After reading this review, you will be able to decide if this is the ideal email marketing tool for your business. Let’s get started.

Vendor Details

  • Company: Sendinblue company
  • Website:
  • Founded in 2012
  • France

Key Metrics of SendinBlue App

Design clean and professional newsletters

Today, newsletters have become a part of every effective marketing strategy. This is because they encourage customers to know about your business, allow you to send personalized messages, drive traffic to your website, and eventually increase conversions. And, to make sure your customers open your newsletter, it needs to be well-designed. This is where the SendinBlue email feature comes to your rescue. All you need to do is just drag and drop the design blocks you want to build a sleek newsletter.

Identify and build a target audience

All your marketing and sales strategies will go in vain if you fail to identify your target audience. A target audience is a group of individuals sharing similar needs or characteristics that your company hopes to serve. And, SendinBlue double opt in helps you identify this group and build strong relationships with them. With this platform, you can collect email addresses and contact information from prospective customers and subscribers without any hassle.

Send at the best time

Did you know that nearly 2.4 million emails are sent every second? Imagine, the number of emails your potential customers receive every hour. In such a competitive market, how do you make sure your prospective customer opens and reads your email? You can do it by sending it at the right time through SendinBlue automation. This will help you achieve the best possible engagement with your contacts.

Monitor your performance

How do you measure the effectiveness of your email marketing campaign? You can do it by assessing open rates, click-through rates, and deliverability. These are key performance indicators to determine the success of your campaigns. With SendinBlue clickfunnels, you can get real-time statistics, advanced open and click-through reports, heat maps, and more. All of this data will help you monitor your performance and create new strategies to improve it.

SendinBlue Pricing

Now, that you are familiar with the key highlights of this email marketing platform, let’s look at how much you will have to pay to use it. To suit every business type, SendinBlue plans offers five pricing plans. Each plan comes with a unique set of features. Keep reading to find out which plan can suit your business the best.


Features included:

  • 300 emails / day
  • Unlimited contacts

Lite at 22$/ mo.

Everything in Free, plus:

  • No daily sending limit
  • 40,000 emails / mo.

Essential at 33$/ mo.

Everything in Lite, plus:

  • No SendinBlue logo
  • Advanced Statistics
  • 60,000 emails / mo.

Premium at 55$/ mo.

Everything in Essential, plus:

  • 1,20,000 emails/ mo.
  • Facebook Ads
  • Send time optimization
  • Landing page builder
  • Unlimited Automation workflows

Enterprise (request a quote)

Everything in Premium, plus:

  • Dedicated account manager
  • Services pack
  • Unlimited users
  • Multi-user access

SendinBlue Free trial

If you do not want to pay a price just yet, you can sign up for free. Once you use this email marketing tool, you will get a better understanding of its features. This will help you decide if this is the ideal choice for your business. To start a free trial, all you need to add is your company name, email address, and password. And, then you will be good to go. No contract, no credit card details required. To sign up for free, click here.

 SendinBlue Features

Email Marketing

  • Drip Campaigns
  • Dynamic Content
  • Event-Triggered Email
  • Image Library
  • A/B Testing
  • Auto-Responders
  • Compliance
  • Landing Pages/Web Forms
  • Mailing List Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscriber Management
  • Template Management
  • WYSIWYG Email Editor

Campaign Management

  • Channel Management
  • Contact Database
  • Event-Triggered Actions
  • Lead Management
  • Multi-Campaign

Marketing Automation

  • Lead Scoring
  • Drip Campaigns
  • Analytics/ROI Tracking
  • Website Visitor Tracking
  • Segmentation

Transactional email

  • Mailing List Management
  • Reporting/Analytics
  • Spam Check
  • Template Management
  • A/B Testing
  • Contact Database
  • Dynamic Content
  • Email Monitoring

SendinBlue Pros and cons

  • Affordable

One of the reasons users prefer this software over others is SendinBlue cost relative to others. You get to send emails to a massive subscriber list without spending too much money.

  • Support

This is one of the few platforms that provide assistance in six languages. The support team is very quick and offers solutions to different queries within no time.

  • Transaction email service

Another advantage of this platform is its transactional email service. Thanks to this feature, users do not have to worry if their subscribers have received their emails.

  • Confusing interface

According to a few users, the interface of this email marketing tool is not as easy to use as other platforms on the market. The company should consider building an intuitive interface and an easy-to-understand platform.

  • Third-party integrations

It is true that the SendinBlue plugin can be integrated with third-party applications. But, it offers very limited options.

  • The free version lacks features

Users have shared that the free version of this platform lacks some important features. For example, there is no social media support, and more.

SendinBlue Integration

To make the most of your marketing efforts, you can integrate this email marketing tool with other tools you use. Some of the top tools are mentioned below:


  • Google Analytics
  • Pipedrive
  • Lytics


  • SendinBlue WordPress
  • PrestaShop
  • Magento
  • Drupal
  • Wix
  • Sendinblue Shopify
  • Jimdo


  • WooCommerce
  • nopCommerce
  • PayPal
  • Stripe
  • Nosto
  • JTL-Shop
  • Shopware



Devices Supported

  • Windows
  • Android
  • iPhone/iPad
  • Mac
  • Web-based

Language Support

  • English
  • Spanish
  • French

Pricing Model

Customer Type

  • Small Business
  • Medium Business


  • Cloud Hosted
  • Open API

SendinBlue Training

SendinBlue Support

  • Online
  • Chat 24/7
  • Or use SendinBlue Contact

SendinBlue Competitors

Here are some SendinBlue alternatives we recommend you to see before opting this software for your business :

Free Trial
Supported Devices
Cloud Hosted
Cloud, SaaS, Web
Mobile – Android Native
Mobile – iOS Native
On Premise
Open API
Language Support
Pricing Model
Monthly payment
Annual Subscription
In Person
Live Online
Customer Types
Small Business
Medium Enterprises
Large Corporations
Business Hours
24/7 (Live Rep)
Email Marketing
Landing Pages
Marketing Automation
Integration: CMS : WordPress, Prestashop, Magento, Drupal, WooCommerce. CRM : Salesforce, Intercom. Web Performance : Google Analytics
9 Total Score
1 reviews
A great email marketing automation tool

I use the SendinBlue free plan that allows me to send 9000 emails monthly. I rely on SendinBlue solely for their automation feature (PS: It's still in Beta). It's rare to find a free email marketing service that offers automation which was the reason why I signed up for SendinBlue.

9Expert Score
8.7User's score
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