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What is GetResponse?

GetResponse is an email marketing automation software that helps you create professional-looking emails and landing pages without any hassle. With the GetResponse email intelligence feature, businesses can maximize the impact of their email marketing campaigns, track, and analyze your efforts. They can use this email marketing tool to increase overall sales and subscriber engagement through comprehensive email marketing campaigns.

With the help of this software, users can create a valuable email marketing list of prospects, clients, and partners. This will help forge solid relationships with them while forming a responsive and profitable and customer base. GetResponse app claims to be one of the easiest newsletter tool available on the market with plenty of exciting features. Currently, Poland-based email marketing software is widely available in 182 countries and engages approximately 1 million subscribers on a monthly basis.

Vendor Details

  • Company: GetResponse inc
  • Category: Email Marketing Software
  • Website:
  • Founders: Simon Grabowski
  • Founded in 1997
  • Poland

Key Metrics of GetResponse Email Marketing

Today, the market is flooded with multiple options for email marketing software, each one offering more features than its competitors. However, GetReponse automation clearly stands apart from the rest because of its ability to offer a comprehensive feature set. Some of the features that set the GetResponse marketing automation tool apart from its competitors are the autoresponder functionality. Used to send automatic emails to subscribers. Google Analytics integration for tracking and reporting. Split testing functionality to speed up conversion rates and impressive responsive email templates to woo subscribers. Other key metrics of the popular tool are its WordPress integration feature, user-friendly landing page creator, and subscriber lists. Overall, GetResponse autoresponder provides great user experience and third-party integration, and its free trial includes a whopping 1,000 contacts, which is much higher than most competitors

Uses/ Applications

Email Marketing

  • Create unique and dynamic content
  • Deliver personalized emails to customers
  • Automate with autoresponders

  • Segment and target subscriber lists
  • Optimize message delivery
  • Track and optimize

Landing Pages

  • Fully mobile-responsive templates
  • Capture leads present on the landing page
  • Mobile workspace
  • Drag-and-drop editor
  • Flexible publishing options

  • A/B testing & analytics
  • Integrated with other platforms
  • Visibility and conversions
  • Conversion of subscribers into customers

Marketing Automation

  • Easy and advanced tools
  • Build intuitive workflows by arranging ready-to-use blocks
  • Address objectives and meet KPIs

  • Drive marketing communications
  • Turn subscribers into customers
  • Implement tagging and scoring
  • Generate better and measurable results


  • Simple setup and scheduling options
  • Nurture leads with reminders and email invites
  • Join a webinar through smartphone or tablet
  • Get more leads through social media sharing
  • Drive audience engagement

  • Share high-quality video recordings for download and playback
  • Use follow-ups to build strong customer relationships
  • Analyze reports for future optimization


  • Close more deals with custom pipelines
  • Keep track of all leads in one place

  • Stay up to date with deals
  • Stay in control of sales and marketing


  • Online coaching for Autoresponders 
  • Travel agencies for Autoresponders
  • Time-based messages
  • Unlimited messages per day
  • Advanced timing control

  • Simple cycle management
  • Day-of-the-week selection
  • Drag-and-drop message management
  • Quick message edits

GetResponse Features

  • Create contact lists and grow them
  • Create newsletters with ready-to-use templates
  • Design own newsletters
  • Use autoresponders to follow-up with customers automatically
  • Create automation workflow
  • Develop automated processes to review customer experience
  • Test marketing strategies and analyze efforts with A/B testing and landing pages

  • Manage sales processes using a basic CRM
  • Create unlimited customer filters and search contacts to manage contacts and design strategies
  • Analytics tools to improve conversion rates
  • Nurture Leads
  • A complete webinar marketing solution

GetResponse Pricing

  1. Free version: 30-day trial

  • No credit card required
  • No fees

Free access to all features on GetResponse login such as:

  • Unlimited email marketing
  • Top-converting landing pages
  • Marketing automation
  • Space for up to 1000 contacts

  • Highly engaging webinars
  • Web forms and surveys
  • Advanced analytics and testing tools

Sign up for a Getresponse free trial here.

2. Email: $15.00/ month/ 1 user (billed monthly)

Email Marketing

  • Autoresponders
  • Landing pages (Basic)

Marketing automation

  • Workflows
  • Tags
  • 1 user

List Size: 1,000

3. Pro: $49.00/ month/ 3 users (billed monthly)

Email Marketing

  • Autoresponders
  • Landing pages (Advanced)
  • Webinars 100 attendees

Marketing automation

  • Web event tracking
  • Automation segmentation
  • Workflows
  • Tags

  • Scoring
  • Abandoned Cart
  • CRM
  • E-commerce

List Size: 5,000

4. Max: $165.00/ month/ 5 users (billed monthly)

All-Pro features plus:

  • Custom DKIM
  • Campaign consulting
  • Webinars 500 attendees

Marketing automation

  • Workflows
  • Tags
  • Scoring
  • Abandoned Cart

  • Web event tracking
  • Automation segmentation
  • CRM
  • E-commerce

List Size: 10,000

5. Enterprise: From $1,199.00/ month/ 10 users (billed monthly

All Max features plus

  • Account manager
  • Dedicated infrastructure
  • Dedicated IP address

  • Max mailout performance
  • Deliverability consulting

Marketing automation

  • Workflows
  • Tags
  • Scoring
  • Abandoned Cart
  • Web event tracking

  • Automation segmentation
  • CRM
  • E-commerce
  • Transactional Emails

List Size: 100,000

Click here for more information about the GetResponse cost and GetResponse discount.

GetResponse Pros and cons

Today, Get Response mail is the go-to email marketing software on the market. The popular email marketing tool boasts some excellent features in comparison with its competitors and is notable for its vast integration abilities and host of user-friendly features. However, while GetResonse sales funnel is as good as it gets when it comes to email marketing software, there are still a few aspects that can be worked upon.

  • Collection of beautiful templates and stock images
  • Affordable prices for everyone
  • Google Analytics Integration
  • Great online support
  • Third-party Import Integration
  • Value for money
  • A host of helpful features
  • Clean and simple tool navigation for novices to design and create email campaigns
  • Great CRM functionality
  • Webinar functionality
  • No limits on messages
  • Easy-to-use tracking tools
  • Transparent deliverability rates of 99.5%
  • A flexible approach to data segmentation
  • Helpful landing page editor
  • Option to freeze the account
  • Limited range of RSS-to-HTML e-newsletter templates
  • Free trial limits the number of subscribers to send messages to 1000 contacts
  • The landing page add-on prevents users from performing A/B tests
  • DKIM authentication is available only on the ‘Max’ plan
  • There are no refunds, even on annual plans
  • Glitches with sign up
  • Cannot view individual subscriber profiles

  • Limited range of RSS-to-HTML e-newsletter templates
  • Free trial limits the number of subscribers to send messages to 1000 contacts
  • The GetResponse landing page add-on prevents users from performing A/B tests
  • DKIM authentication is available only on the ‘Max’ plan
  • There are no refunds, even on annual plans
  • Glitches with sign up
  • Cannot view individual subscriber profiles

GetResponse Integration

GetResponse zapier has the ability to integrate with 123 apps and services. The various software that GetResponse enterprise can integrate with a range from e-commerce, CRM, and social tools to CMS and analytical tools. For more information about specific integrations with GetResponse360, check out the website where users can browse and integrate applications that will connect directly with GetResponse account.

  • Freshbooks Imports
  • Google Contacts
  • Zoho CRM
  • GetResponse Shopify
  • Amazon payments integration
  • Big Commerce
  • Convertful
  • E-junkie
  • AMZPromoter
  • Facebook Pixel
  • Kickbox
  • SugarCRM
  • MailOptin

To know more about the GetResponse integrations click here.



  • Email Marketing
  • Landing Pages
  • Marketing Automation

  • Webinars
  • CRM
  • Autoresponders

Supported Devices

  • iPhone/iPad
  • Mac
  • Web-based

  • Windows
  • Android

Language Support

  • English

Pricing Model

  • Annual Subscription
  • Monthly payment

Customer Types

  • Small Enterprises
  • Large Corporation
  • Medium-sized businesses


  • Cloud Hosted

GetResponse Training

GetResponse Support

GetResponse offers its prized users 5-star customer support that includes:

  1. 24/7 Live Chat: First ESP to provide live chat which includes Sat & Sun
  2. Helpful tutorials and videos
  3. Email Support in 7 languages
  4. Platform available in 20 languages
  5. 34 dedicated agents to address customer issues 24/7

Click here for more information about GetResponse support. 

Awards/ Accolades/ Certifications

Awards in 2018

  • 2018 Silver Stevie Award: New Product category in the 16th Annual American Business Awards®
  • Top 20 Most Popular Marketing Automation Software: Capterra
  • 2018 Top Rated in Email Marketing Software

Awards in 2017

  • 2017 Killer Content Award for Marketing Automation Hub
  • Top 20 Most User-Friendly Marketing Automation Software: Capterra
  • Q2 2017 Email Marketing Category Leader GetApp
  • Gold and Bronze Stevie Awards: Product Training and Employee Onboarding
  • Content Marketing Institute: Fan Favourites Must-Have Tools for Marketers (Marketing Automation category)
  • Digiday Technology Awards: Best Marketing Automation Platform
  • Platinum Hermes Creative award: Web-based Training category
  • 2017 Top rated Email Marketing Software by TrustRadius
  • Editor rating 2017: Excellent by PCMag

Awards in 2016

  • Q4 2016 Email Marketing Category Leader GetApp
  • Top 25 Enterprise Software Products: G2Crowd
  • 2016 Two Bronze Stevie Awards: Best New Software Product or Service of the Year – Web Services Solution, and Best New Software Product or Service of the Year – Lead Generation Solution.
  • Deloitte “Technology Fast 50”

Awards in 2014

  • 2014 Gold & Bronze Stevie Award: Best New Product or Service of the Year (B2B) and Best New Product or Service of the Year (Software – Marketing/Public Relations Solution)
  • 2014 Gold, Silver & Bronze Stevie Award: Coaching strategy proactively, innovations in technology, and new-hire training program respectively

Awards in 2013

  • Inc. 5000 Company 2013: Fastest-growing companies
  • Bronze Stevie Awards (winner in 4 categories) 2013: Innovation in Customer Service, Customer Service Department of the Year, Customer Service Complaints Team of the Year, and Best Use of Technology in Customer Service
  • IAC Award (Crystal Award in Internet advertising) 2013: Best Email Online Campaign

Awards in 2012

  • Silver Stevie Award 2012: Best New Product or Service of the Year – Software – New Version
  • Top Community Choice 2012: Best app in the Small Business Influencers contest  
  • European Business Awards 2012: National finalist in the 2012/13 European Business Awards
  • International Business Times 2012: Ranked third in the annual ranking of top email marketing platforms

GetResponse Competitors

Here are some GetResponse alternatives we recommend you to see before opting this software for your business :

Top GetResponse Alternatives

  • AWeber

AWeber is a popular email marketing for marketing professionals all across the globe. From start-ups to fully-established marketing corporations, AWeber has many takers in the market. The ‘Autoresponders functionality’ is one of the most preferred features of this software. The tool drives customer engagement and makes it much easier than before.  

Companies can easily establish new relationships with prospects or maintain and improve bonds with existing customers. Some of AWeber’s other commonly-used features are the well-designed email templates, email marketing analytics, drag, and drop editor, etc. Click here to know more.

  • FreshMail

Email marketing software allows users to create newsletters and track and send messages to customers. Developed by well-known award-winning artists, the FreshMail Designer boasts beautiful email templates along with a unique user-friendly template editor. Small and medium-sized businesses can easily create dynamic, personalized content, and track emails in real-time. For more information about FreshMail visit their website. 


In conclusion, GetResponse offers several fantastic features that can be used by businesses to up their email marketing game. Its main functionalities such as landing page creator, CRM, marketing automation, webinars, autoresponders, etc make this software an ideal and go-to choice for many marketing professionals worldwide.

While GetResponse does face stiff competition, it is difficult to find an email marketing tool such as this that can offer all of these features under the same umbrella at such a competitive price. While there are a few changes and improvements that the GetResponse developers are currently working on, there’s no doubt that the platform will continue to delight users for a long time to come.

Free Trial
Supported Devices
Cloud Hosted
Cloud, SaaS, Web
Mobile – Android Native
Mobile – iOS Native
On Premise
Open API
Language Support
Pricing Model
Monthly payment
Annual Subscription
In Person
Live Online
Customer Types
Small Business
Large Corporations
Medium Business
24/7 (Live Rep)
Knowledge Base
Phone support
Chat support
Email Marketing
Landing Pages
Marketing Automation
Workflow builder
9 Total Score
"We at MuLondon have been using GetResponse for years and love their rich features and great customer service. With their help, we can reach more of our customers, helping us to grow and make an even bigger impact on the world around us. We don’t have to think about deliverability issues, invalid emails or bounces, and can quickly see how our emails are performing. This leaves more time for us to whip up organic skin care products for everyone to enjoy!" — Boris Zatezic CEO,

9Expert Score
8.7User's score
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