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iContact is an email marketing software that makes email marketing for companies simpler cost effective. It also avails marketing automation for better output of email campaigns. The main feature of iContact is it’s the marketing automation suite that is loaded with advanced marketing features. This is inclusive of CRM functionalities, high end email marketing tools, engagement tracking, advanced segmentation, landing page creation, and social media posting and tracking to name some. In recent times, the brand has acquired OutMarket, and reinforced its product with new capabilities.

iContact email marketing software has enabled several small and mid-sized businesses to achieve results that have helped them to grow and reach greater heights. The software consists of the best email marketing solutions and extremely knowledgeable team members working behind the software. The software works seamlessly because of its team members as they provide help regarding the software regardless of the time. Besides, iContact is scalable to serve its clients with the needs of high volume senders, marketers, and businesses that are new to email marketing. It offers a variety of features to make sure companies have what they need to make their business a success.

iContact has set itself apart from other email marketing services because of its intuitive platform. The software’s  email creator is ideal for marketers at all skill levels because it allows them to create emails using their own HTML code or using one of its 12 design templates. All of these functionalities and more, makes companies to choose this email marketing software.

Vendor Details:

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Key Metrics of iContact:

iContact brings automation in marketing operations through multiple functionalities it provides. It takes care of lead generation and lead scoring processes.It is done through landing pages which you can create with maximum ease using iContact. Also, it gives you a choice to go for HTML-based or template-based pages.

With iContact, you can timely and easily manage your email campaigns. It offers tools for segmentation, A/B testing, and a message builder to fulfill email marketing needs of your company. It comes with list management tools for easy management of client IDs which often becomes difficult due to an ever increasing client base.

iContact can be integrated with SalesForce to help you manage the sales process. It also offers analytics which is vital for strategic planning and can be used to access the marketing funnel reports. These analytics play a major role in deciding resource allocation for marketing and sales in long term planning.

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1. Strong email foundation

iContact is a useful tool as it is user friendly allowing to create forms and autoresponders. The software also provides users with building blocks that they need for profitable email results. This email foundation Is firmly backed by their technical support for any kind of technical issues that arise.   

2. Customize conversations

The signup forms help companies to learn about their customers and contacts. It also allows pairing data received from forms with a history of buying preferences to personalize emails accordingly and target messaging.

3. Emails and more

The email marketing software enables users to combine email campaigns and social networking activities with the cohesive platform. It also allows to boost campaign visibility on various social network sites to enable instant engagement with potential customers.

4. Report clearing

This characteristic of the tool is highly uselful for companies to know which campaign worked for them clear information accordingly. This reduces data cluter and proper segregation of important information.

5. Strengthen customer relationships

This tool proves to be important for effective communication with the targeted and potential customers of a company’s business. The various features of iContact enable companies to stay at top of the mind of their customers and keep them engaged all the time.

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Email Marketing Features

A/B Testing
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Event Triggered Email
Image Library
Mailing List Management
Template Management
WYSIWYG Email Editor

Marketing Automation Features

Landing Pages/Web Forms
Lead Nurturing
Lead Scoring
Social Marketing

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iContact offers three pricing plans with the option for a monthly billing or annual prepay. Prices vary depending on the plans and the number of subscribers selected for a particular plan.

1. Email Marketing

  • 500 subscribers – $11.90 annual prepay or $14/month
  • 2,500 subscribers – $27.20 annual prepay or $32/month
  • 5,000 subscribers – $44.20 annual prepay or $52/month
  • 10,000 subscribers – $67.15 annual prepay or $79/month
  • 15,000 subscribers + – $99.45 annual prepay or $117/month

Package includes:

  • Reliable Sending
  • List Management
  • Autoresponders
  • Responsive Email Templates
  • Campaign Tracking
  • Social Media Sharing/Posting
  • Live Customer Support
  • API Support
  • Custom Design Work
  • Google Analytics Feature
  • A/B Testing
  • Multiple Users
  • Multiple Folders

2. Automation Plan

  • 500 subscribers – $84.15 annual prepay or $99/month
  • 2,500 subscribers – $84.15 annual prepay or $99/month
  • 5,000 subscribers – $109.65 annual prepay or $129/month
  • 10,000 subscribers – $160.65 annual prepay or $189/month
  • 15,000 subscribers + – $211.65 annual prepay or $249/month

Package includes:

  • All Email Marketing features
  • Workflows
  • Triggered Messages
  • Landing Pages
  • Engagement Tracking
  • Behavioral Targeting
  • A/B Testing
  • Social Monitoring
  • Funnel Reports
  • Onboarding Advice
  • Live Customer Support
  • Google Analytics Feature
  • Custom Objects
  • Zapier Integration
  • Multiple Profiles

3. Premier – The package is meant for enterprise companies, hence the prices vary accordingly. The package includes the following features:  

  • Chosen platform features
  • Dedicated Strategic Advisor
  • Email Marketing Audit
  • 90-Day Action Plan
  • High Volume Sending
  • Custom Design Services
  • Email Design Testing
  • Advanced Email Analytics
  • Custom In-depth Reporting
  • Deliverability Advocacy
  • Inbox Troubleshooting
  • Lead Scoring
  • Salesforce Sync
  • API Support
  • Premier Customer Support
  • Personalized Hands-On Training

  • Generous 30-day free trial
  • Powerful social media integration and survey tools
  • 700 responsive email templates to choose from
  • Built-in data tracking and reporting tools
  • Email spam checker
  • Competitive pricing across all plans
  • Split testing is available on all plans
  • Ability to import contacts via CSV or XLS files

  • Importing contacts from third-party address books is not possible
  • Auto responder functionality is limited
  • No Google Analytics approval

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iContact integrates with a range of softwares that makes the usage of users easier. The list of softwares include:

Big Commerce
Digital Product Delivery
Convert Plus
Translation Exchange

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Supported Devices

  • Windows
  • Android
  • Web-based
  • iPhone/iPad
  • Mac

Language Support

  • English

Pricing Model

  • Annual Subscription
  • Monthly payment

Customer Types

  • Small Business
  • Medium Enterprises
  • Freelancers


  • Cloud, SaaS, Web
  • Mobile – iOS Native
  • Mobile – Android Native

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  • Email
  • Phone
  • Live Support
  • Trainings
  • Tickets

Awards/ Accolades/ Certifications

  • 2018 Q3 GetApp Category Leader
  • 2018 Capterra Reviews Madness Champion
  • Top Ten Reviews
  • G2 Crowd Leader in Marketing Automation
  • G2 Crowd Leader in Email Marketing
  • Capterra Top 20
  • TBJ 2016 Best Places to Work Awards
  • Salesforce AppExchange
  • Blogging Pro


  • RedCappi
  • Selligent
  • ReTargeter
  • Zoho Campaigns
  • ActiveCampaign

Top iContact Alternatives

  • MailChimp

MailChimp is an ideal email marketing tool for small and mid-sized businesses. This useful software allows businesses to effectively get in touch with their prospective customers and existing ones in order to market their products and services with accuracy and easy. With MailChimp’s host of unique features, users can easily create, execute and analyze email marketing campaigns for companies to turn leads into actual sales.

  • FreshMail

The email marketing software allows users to create newsletters and track and send messages to customers. Developed by well-known award-winning artists, the FreshMail Designer boasts beautiful email templates along with a unique user-friendly template editor. Small and medium-sized business can easily create dynamic, personalized content and track emails in real-time. For more information about FreshMail visit their website.

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Overall iContact is a solid email-marketing application for all types of users and company sizes. Considering that it offers all the fundamental features needed to manage an email campaign, the tool proves be a very profitable investment for companies.

Free Trial
Supported Devices
Cloud Hosted
Cloud, SaaS, Web
Mobile – Android Native
Mobile – iOS Native
On Premise
Open API
Language Support
Pricing Model
Monthly payment
Annual Subscription
In Person
Live Online
Customer Types
Small Business
Medium Enterprises
Large Corporations
Business Hours
24/7 (Live Rep)
Email Marketing
Landing Pages
Marketing Automation
Integration: iContact Pro offers integration with the following business systems and applications: Cyfe, Drupal, Contact Reception, Salesforce, Appointment PLus, Big COmmerce, CartGenie, DPD, Magento, Windsor Circle, XCart, Simple Relevance, UltracCart, 123 Contact Form, FormGet, OptinCrusher, Digioh, That’s Biz, LiveIntent.
8.1 Total Score
1 reviews
“We find iContact always exceeds our expectations, really! Friendly folks, easy to use, inexpensive.” - Doug S

8.1Editor's score
8.7User's score
  • The flexibility and ease involved to create stunning emails - in our case, weekly church eNews; monthly newsletter and special announcements. The features are easy to manipulate, and the ease to populate our emails on social media was a real benefit for us. Congregations, by definition, need to be thrifty with funds and iContact still remains our best value for what we get, and we do comparison pricing on an annual basis. Result? We've been with iContact for 8 years and they still are our choice.
  • We would welcome and make use of a larger variety of templates if they were available. Currently templates favor clients who are in the sales market. This challenges us to be creative in modifying a beautiful template from sales to event promotion. More templates for the non-profit and religious clients would, frankly, be a blessing.
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