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What is iContact?

iContact is an email marketing software that makes email marketing for companies simpler cost-effective. It also avails marketing automation for better output of email campaigns. The main feature of iContact email is it’s the marketing automation suite that is loaded with advanced marketing features. This is inclusive of high-end email marketing tools, CRM functionalities,  advanced segmentation, engagement tracking, social media, and landing page creation posting and tracking to name some. In recent times, the brand has acquired OutMarket and reinforced its product with new capabilities.

iContact email marketing software has enabled several small and mid-sized businesses to achieve results that have helped them to grow and reach greater heights. The software consists of the best email marketing solutions and extremely knowledgeable team members working behind the software. iContact software works seamlessly because of its team members as they provide help regarding the software regardless of the time. Besides, it is scalable to serve its clients with the needs of high volume senders, marketers, and businesses that are new to email marketing. It offers a variety of features to make sure companies have what they need to make their business a success.

iContact has set itself apart from other email marketing services because of its intuitive platform. The software’s email creator is ideal for marketers at all skill levels because it allows them to create emails using their own HTML code or using one of its 12 design templates. All of these functionalities and more make companies choose this email marketing software.

Vendor Details

  • Company: iContact
  • Website: www.icontact.com
  • Founded in 2003
  • United States

Key Metrics of iContact

iContact automation provides marketing operations through multiple functionalities. It takes care of lead generation and leads scoring processes. That is done through landing pages which you can create with maximum ease using iContact. Also, it gives you a choice to go for template-based or HTML-based pages.

With this software, you can timely and easily manage your email campaigns. It offers tools for segmentation, A/B testing, and a message builder to fulfill the email marketing needs of your company. Equipped with list management tools for easy management of client IDs which often becomes difficult due to an ever-increasing client base.

iContact software integration with SalesForce can help to manage the sales process. It also provides analytics which is crucial for strategic planning and can be used to access the marketing funnel reports. These analytics performs a major role in assigning resource allocation for sales and marketing in long term planning.


1. Strong email foundation

iContact WordPress is a useful tool as it is user friendly allowing to create forms and autoresponders. The software also provides users with building blocks that they need for profitable email results. This email foundation Is firmly backed by their technical support for any kind of technical issues that arise.   

2. Customize conversations

The signup forms help companies to learn about their customers and contacts. It also allows pairing data received from forms with a history of buying preferences to personalize emails accordingly and target messaging.

3. Emails and more

The email marketing software enables users to combine email campaigns and social networking activities with the cohesive platform. It also allows us to boost campaign visibility on various social network sites to enable instant engagement with potential customers.

4. Report clearing

This characteristic of the tool is highly useful for companies to know which campaign worked for them clear information accordingly. This reduces data clutter and proper segregation of important information.

5. Strengthen customer relationships

This tool proves to be important for effective communication with the targeted and potential customers of a company’s business. The various features of iContact salesforce enable companies to stay at top of the mind of their customers and keep them engaged all the time.

iContact Features 

Email Marketing Features

  • A/B Testing
  • Auto-Responders
  • CAN-SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Event Triggered Email

  • Image Library
  • Mailing List Management
  • Reporting/Analytics
  • Subscribe/Unsubscribe
  • Template Management
  • WYSIWYG Email Editor

Marketing Automation Features

  • Landing Pages/Web Forms
  • Nurturing Lead
  • Lead Scoring

  • Segmentation
  • Social Marketing

iContact Pricing

iContact offers three pricing plans with the option for monthly billing or annual prepay. Prices vary depending on the plans and the number of subscribers selected for a particular plan.

1. Email Marketing

  • 500 subscribers – $11.90 annual prepay or $14/month
  • 2,500 subscribers – $27.20 annual prepay or $32/month
  • 5,000 subscribers – $44.20 annual prepay or $52/month

  • 10,000 subscribers – $67.15 annual prepay or $79/month
  • 15,000 subscribers + – $117/month or $99.45 annual prepay 

Package includes:

  • Reliable Sending
  • List Management
  • Autoresponders
  • Responsive Email Templates
  • Campaign Tracking
  • Social Media Sharing/Posting
  • Live Customer Support

  • API Support
  • Custom Design Work
  • Google Analytics Feature
  • A/B Testing
  • Multiple Users
  • Multiple Folders

2. Automation Plan

  • 500 subscribers – $84.15 annual prepay or $99/month
  • 2,500 subscribers – $84.15 annual prepay or $99/month
  • 5,000 subscribers – $109.65 annual prepay or $129/month

  • 10,000 subscribers – $160.65 annual prepay or $189/month
  • 15,000 subscribers + – $249/month or $211.65 annual prepay 

Package includes:

  • All Email Marketing features
  • Workflows
  • Triggered Messages
  • Landing Pages
  • Engagement Tracking
  • Behavioral Targeting
  • A/B Testing
  • Social Monitoring

  • Funnel Reports
  • Onboarding Advice
  • Live Customer Support
  • Google Analytics Feature
  • Custom Objects
  • Zapier Integration
  • Multiple Profiles

3. Premier 

The package is meant for enterprise companies, hence the prices vary accordingly. The package includes the following features:  

  • Chosen platform features
  • Dedicated Strategic Advisor
  • Email Marketing Audit
  • 90-Day Action Plan
  • High Volume Sending
  • Custom Design Services
  • Email Design Testing
  • Advanced Email Analytics

  • Custom In-depth Reporting
  • Deliverability Advocacy
  • Inbox Troubleshooting
  • Lead Scoring
  • Salesforce Sync
  • API Support
  • Premier Customer Support
  • Personalized Hands-On Training

  • Generous 30-day free trial
  • Powerful social media integration and survey tools
  • 700 responsive email templates to choose from
  • Built-in data tracking and reporting tools
  • Email spam checker
  • Competitive pricing across all plans
  • Split testing is available on all plans
  • Ability to import contacts via CSV or XLS files

  • Importing contacts from third-party address books is not possible
  • Autoresponder functionality is limited
  • No Google Analytics approval

iContact Integration

iContact integrates with a range of software that makes the usage of users easier. The list of the software include:

  • Formstack
  • FormGet
  • Zoho CRM
  • AppointmentPlus
  • Convert Plus
  • Cyfe
  • Digioh
  • LiveIntent
  • LiveChat
  • Translation Exchange


Supported Devices

  • Windows
  • Android
  • Web-based
  • iPhone/iPad
  • Mac

Language Support

  • English

Pricing Model

  • Annual Subscription
  • Monthly payment

Customer Types

  • Small Business
  • Medium Enterprises
  • Freelancers


  • Cloud, SaaS, Web
  • Mobile – iOS Native
  • Mobile – Android Native

iContact Support

  • Email
  • Phone
  • Live Support
  • Training
  • Tickets

Awards/ Accolades/ Certifications

  • Q3 GetApp Category Leader 2018
  • Capterra Reviews 2018 Madness Champion
  • Top Ten Reviews
  • G2 Crowd Leader in Marketing Automation
  • Email Marketing Leader in G2 Crowd 

  • Capterra Top 20
  • TBJ 2016 Best Places to Work Awards
  • Salesforce AppExchange
  • Blogging Pro

iContact Competitors

Top iContact Alternatives

  • MailChimp

MailChimp is an ideal email marketing tool for small and mid-sized businesses. This useful software allows businesses to effectively get in touch with their prospective customers and existing ones in order to market their products and services with accuracy and easy. With MailChimp’s host of unique features, users can easily create, execute, and analyze email marketing campaigns for companies to turn leads into actual sales.

  • FreshMail

Email marketing software allows users to create newsletters and track and send messages to customers. Developed by well-known award-winning artists, the FreshMail Designer boasts beautiful email templates along with a unique user-friendly template editor. Small and medium-sized businesses can easily create dynamic, personalized content, and track emails in real-time.


Overall iContact is a solid email-marketing application for all types of users and company sizes. Considering that it offers all the fundamental features needed to manage an email campaign, Toolsmetric suggest the tool proves to be a very profitable investment for companies.

Free Trial
Supported Devices
Cloud Hosted
Cloud, SaaS, Web
Mobile – Android Native
Mobile – iOS Native
On Premise
Open API
Language Support
Pricing Model
Monthly payment
Annual Subscription
In Person
Live Online
Customer Types
Small Business
Large Corporations
Medium Business
24/7 (Live Rep)
Knowledge Base
Phone support
Chat support
Email Marketing
Landing Pages
Marketing Automation
Workflow builder
8.1 Total Score
“We find iContact always exceeds our expectations, really! Friendly folks, easy to use, inexpensive.” - Doug S

8.1Expert Score
8.7User's score
  • The flexibility and ease involved to create stunning emails - in our case, weekly church eNews; monthly newsletter and special announcements. The features are easy to manipulate, and the ease to populate our emails on social media was a real benefit for us. Congregations, by definition, need to be thrifty with funds and iContact still remains our best value for what we get, and we do comparison pricing on an annual basis. Result? We've been with iContact for 8 years and they still are our choice.
  • We would welcome and make use of a larger variety of templates if they were available. Currently templates favor clients who are in the sales market. This challenges us to be creative in modifying a beautiful template from sales to event promotion. More templates for the non-profit and religious clients would, frankly, be a blessing.
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