HubSpot CRM

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HubSpot CRM is ideal for companies with 10-1,000 employees. This platform is easy-to-use and can be linked to your websites, email service providers, social media profiles, and others. With this software, you can close more deals with less work involved, because it organizes and tracks each aspect of your sales pipeline. This platform is everything that businesses need.

If you are looking for a CRM platform for your business, you should definitely consider this option. This is because, you can use this tool to organize, track, and nurture your leads and customers. All of this at little or no money. Do you want to find out if this software is the ideal choice for your business? Read the in-depth review by ToolsMetric. Here, you will get a brief overview of the key metrics, features, pricing plans, pros and cons of using this CRM software. Keep reading to learn more and make the right choice for your business.



Vendor Details

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Key Metrics of HubSpot CRM

This CRM software is used by companies all over the world; irrespective of their size. Want to know what makes this software an industry favourite? It is its unique set of features and functionalities that drive sales. Mentioned below are some key features which users can’t help but love.

  1. It is absolutely free

Yes, you read that right. To use this software and make the most of it for your business, you won’t have to spend too much money. When you start using this software, you can add 1,000,000 contacts and unlimited users, All of this without any time limit. Who wouldn’t want to use a platform that is 100% free?

  1. Easy social media integration

Using social media channels is one of the best ways to attract visitors and convert them into customers. And to do this, you need a platform that integrates well with all social media channels such as LinkedIn, Google+, Facebook and Twitter. This is where HubSpot CRM plays a major role. You can integrate it with social media networks and pull out useful information about your visitors.

  1. Smooth website integration

This platform offers many features that are absolutely free of cost. Along with this, they have a number of premium add-ons like website integration. By using this feature, you will get notified every time a visitor lands on your website. You can track their journey on your website and use that information to convert them into a potential customer.

  1. Hassle-free communication

Does your sales team waste too much time creating excel sheets and keeping a track of all client communication? Thanks to HubSpot, hey would not have to anymore. This platform automates the tasks salespeople do not like wasting time on. By using this feature, your sales team will be able to make more deals and spend less time on data entry.

  1. Real-time updates

To convert a lead, you need to have reliable data about them. This includes which pages they visit, their persona, social media channels and more. And to do this you need the latest information. This is where real-time updates come handy to your sales team.



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HubSpot CRM Features

  • Calendar/Reminder System
  • Document Storage
  • Email Marketing
  • Lead Scoring
  • Marketing Automation Integration
  • Task Management
  • Segmentation
  • Templates, Tracking, and Scheduling
  • Company Database
  • Website Visitors
  • Email Connections
  • Sidekick Integration
  • CRM Details
  • Drag and Drop Communicator
  • Email Integration
  • Phone Integration

These are some of the features that make HubSpot a go-to choice for businesses when it comes to an email marketing software. Now, let’s look at the pricing plan for this software.



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Pricing plans of HubSpot CRM

Businesses of any size can use this software to build a strong foundation and grow their business at no cost. Some of the top features included in the free system are:

  • Contact management
  • Contact & company insights
  • Company records
  • Gmail & Outlook integration
  • Email scheduling
  • Team email
  • Live Chat
  • Deals
  • Tasks
  • Ticketing

As your business grows and you are looking for advanced features, you can opt for one of their pricing plans. The details of their pricing plans are mentioned below:

  1. Starter – $50/month
  2. Basic – Starting at $200/month (billed annually)
  3. Professional – Starting at $800/month (billed annually)
  4. Enterprise – Starting at $2,400/month (billed annually)

You can even get a customised set of features for your business. All you need to do is get in touch with their support team.

HubSpot Free trial

Now that you are familiar with the benefits and features of this software, why not try it for free? This will help you get a better understanding of its features and help you decide if it is an ideal CRM solution. To start using this platform at no cost, click here.



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Pros and cons

As mentioned earlier, this platform is used by enterprises all over the globe. Some of these users have shared their feedback, both good and bad. Based on this feedback, ToolsMetric has created a list of top perks and drawbacks of opting for this software. Keep reading to find out what they are.


PROS:
  • Free: The most important reason why businesses love this software is that, it is free of cost. It is not only free but allows you to add unlimited features. This proves to be an advantage for your marketing, sales and other teams too.
  • Better insights: This software can automatically track customer interactions and provide you with vital data. You can use this data to understand your customers better and offer them a better experience.
  • No limit for customization: There are many CRMs out there that offer a customization option. However, to use this, you need to pay an extra price. This is not the same with HubSpot CRM. You can use it to customize everything for your sales and marketing processes.
  • Simplicity: Many users prefer to use this software because of its simplicity. The features aren’t difficult to understand and use at all. Even if you get stuck while using this platform, their support team is always there to help you out.

CONS:
  • Relatively new: Compared to other CRM platforms available on the market, this one is new. Due to this, there are some limitations when it comes to its features.
  • Lightweight: This software is suitable for small and medium-sized businesses. Larger organisations won’t find this platform suitable to meet their business requirements.
  • Paid technical support: Many users do not like this platform as they need to pay separately to get tech support. HubSpot should consider working on this to improve their customer experience.



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Awards & Accolades

As mentioned earlier, this CRM software is preferred by many businesses in different countries. Thanks to such an amazing customer satisfaction rate, HubSpot CRM has won many awards. The following are some of the latest achievements of this CRM.

  1. Gartner Peer Insights Customers’ Choice for CRM Lead Management in 2018
  2. HubSpot Named Top Marketing Automation and CRM Brand in Alignable Small Business Trust Index in 2018
  3. HubSpot Best Web Content Management Software for Third Quarter in a Row by G2 Crowd
  4. Expert’s Choice Award by FinancesOnline in 2018
  5. Best CRM Software by FinancesOnline in 2018



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HubSpot CRM Integrations

This CRM software offers smooth integration with varied tools on the market. Due to this, you can keep all your email marketing, social media and other data in one place. Keep scrolling to find out if your favorite platform is on their list. To make this process simpler for you, ToolsMetric has divided the several platforms into categories.

Advertising

  • Instapage
  • SEMrush
  • briX
  • PhoneWagon
  • Fomo

Lead generation

  • Zapier
  • SurveyMonkey
  • WordPress
  • Eventbrite
  • MagneticOne
  • Unbounce

Social Media

  • Twitter
  • YouTube
  • Facebook
  • LinkedIn
  • Shakr

Sales

  • Slack
  • Salesforce
  • PandaDoc
  • HelloSign
  • Typeform

Email

  • MailChimp
  • Privy
  • Front
  • Kickbox
  • Rybbon



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Specification

Now that you know the features, pricing plans and integrations, let’s look at some of the technical details. Mentioned below are a few pointers that focus on free trial, deployment and more.

Deployment

  • Cloud, SaaS, Web
  • Mobile – Android Native
  • Mobile – iOS Native

Training

  • Documentation
  • Webinars
  • Live Online
  • In Person



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Support

  • Online
  • 24/7 (Live Rep)
  • Business Hours



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What are the HubSpot CRM’s users saying?

HubSpot CRM users have shared feedback about their experience with this software. Keep reading to find out what they have to say.

  1. Javier S.- “It is Free, Easy to Use and that makes it Extremely Useful”

Project Manager

Used the software for: 2+ years

Reviewer source: Capterra

  • Overall score- 5/5
  • Ease of Use- 5 / 5
  • Features & Functionality- 5 / 5
  • Customer Support- 5 / 5
  • Value for Money- 3/ 5

Pros: My team has been using this software for more than two years now. And I must say it is super easy to use. We love this tool’s calendar view feature. This helps us schedule social media posts and track them as well. The second feature that is a big hit in my team is the integration with other platforms.

Cons:  I do not think there are any major cons of using this software. Just one thing I want to mention is its lack of ability to add multiple email addresses to a single contact.

Overall: The fact this platform is so easy to use and absolutely free of cost encourages me to recommend it to others. This ranges from entrepreneurs to mid-sized businesses.

  1. Rhianna J.- “I am a big fan of this software”

Head of Marketing

Used the software for: 2+ years

Reviewer source: Capterra

  • Overall score- 5/5
  • Ease of Use- 5 / 5
  • Features & Functionality- 5 / 5

Pros: There are three reasons why I prefer this software: user-friendliness, simplicity and usefulness. My team uses this platform for websites, blogs, social media, email, and more. This software offers resources to help you make the most of this tool, and if you’re stuck, the customer support is always there.

Cons: This platform is still developing. For companies that have a huge customer base, this might not be the best choice for them.

Overall: I am using this platform every other day. While using this, I am constantly learning and exploring new things about this software. I would love to recommend this software to other businesses too. This platform can really make work easier for any business.

Free Trial
Supported Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Deployment
Cloud Hosted
Cloud, SaaS, Web
Mobile – Android Native
Mobile – iOS Native
On Premise
Open API
Language Support
English
Hindi
Spanish
French
Russian
Italian
Dutch
Danish
Polish
Turkish
Swedish
Pricing Model
Monthly payment
Annual Subscription
Quote-based
Training
Documentation
Webinars
In Person
Live Online
Customer Types
Small Business
Medium Enterprises
Large Corporations
Freelancers
Support
Online
Business Hours
24/7 (Live Rep)
Features
Email Marketing
Landing Pages
Marketing Automation
Webinars
CRM
Autoresponders
Integration
Integration: GoToWebinar, Salesforce, Pocket, Instapaper, Magento, Zapier, Wistia, LeadPages, WordPress, Google Chrome, Google Drive, DropBox, Sidekick, Pipedrive CRM, , Base CRM, Netsuite, Zoho CRM, SugarCRM, ReadyTalk, GoChime, Zerys, Scripted, Membrain
9.5 Total Score
1 reviews
HubSpot CRM its Free, Easy to Use and that makes it Extremely Useful

I've used several instances of HubSpot CRM in jobs at different corporations as well as help set the CRM to a few clients in the past. The fact that it is Free and extremely easy to use has motivated me to recommend it to many friends, from the smallest individual contractors and freelancers to actually large companies.

9.5Editor's score
Design
9.5
Usability
10
Support
9
Price
9
8.7User's score
Design
8
Usability
9
Support
9
Price
9
PROS
  • My favorite aspect of HubSpot CRM is the ability to track all activities and link it to other documents. This aspect combined with how quick and easy is to set a reminder for a follow-up call or email, helps me guarantee success with prospects and customers.
  • The second best aspect, in my opinion, it's the integration with the HubSpot marketing platform, since I can easily see the workflows that a potential client has had, the downloads that he has made and when he has made interactions in my websites.
  • But I know that for many people the fact that it is Free and that it connects to many 3rd party Apps, is it most important selling point. Though personally I've only connected it to WordPress websites and some Email Marketing platforms.
  • Lastly, something that I don't see people talk a lot about, is that the sales pipelines helps close more deals with less work, as it organizes and tracks every aspect and helps it grow and develop in the right direction.
CONS
  • The CRM lacks the ability to add multiple email addresses to a single contact record. Sometimes I start a conversation with a contact through a work email, but then sends some information through a secondary email address. Even though it is something small, I think it limits my capacity to contact.
  • And also the ability to merge companies would also be of great help, since HubSpot CRM does not have any tool to join the information of the contacts of different organizations.
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