ConvertKit Email Marketing

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Currently, email marketing is ruling the marketing industry by providing great return on investment to businesses. Some studies indicate that businesses can recieve an average return of upto $44 for each $1 spent on email marketing.

In such an industry, ConvertKit, arguably one of the best email marketing tools, becomes a dream come true for most businesses.

A cloud-based email marketing automation tool, ConvertKit is designed for professional course creators. This lead generation solution is best used by businesses that create and share content online, for example, Youtubers, podcasters, and bloggers. Using ConvertKit, you will be able to:

  • Increase your email subscriber list
  • Automate email marketing with drag-n-drop email sequences
  • Workflow automation
  • Landing page templates
  • Custom opt-in forms

Another great feature of ConvertKit is that businesses will be able to create opt-in forms, which can then be embedded on their website. Once embedded, these automatically align themselves to the place where they are added, for example, sidebar, end of posts, etc. Basically, a business can easily create unlimited forms, which offers an incentive to increase sign-ups. Moreover, this platform also providing three landing page templates, with easy to customize text, textures, patterns, and color without coding skills.

Vendor Details

  • ConvertKit
  • https://convertkit.com/
  • United States



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Key Metrics of ConvertKit

The secret behind ConvertKit’s popularity is simple; customization and control. This tool allows users to manage custom email marketing sequences, thereby giving the full control over deliver schedule, order and message content. Using this platform, you can also personalize emails with subscribers’ information and use template tags to automate the filling of personalized fields, thereby saving the number of time users need to spend filling forms. What’s more, you can even specify the date and time on which the emails should be sent!

Another great feature of ConvertKit is that allows you to send email broadcasts to the complete list of subscribers or send a personalized message to custom segments, announce discounts, product launches, fresh blog posts, etc.

You can create automation rules to set up automated workflows, triggered by events such as product purchases, completed courses, new subscriptions, etc. The application offers automation blueprints to help you set up automation workflows that cover automated launches, product pitches, webinars, onboarding, and more.

To sum up, our review team is impressed by the following ConvertKit features and benefits: Intuitive and clear interface, effortless content upgrades, tag-based processes, marketing automation that are easy implement, no charges for duplicate subscribers, automated double opt-in while utilizing lead magnets, usage of tags to personalize messages, Zapier integration, and finally the constant addition of useful features by the development team.



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Pricing

Compared to its competitors, ConvertKit is reasonably priced and with 3 different plans. You can also contact the company directly and customize your own plan if your requirements don’t fit in any of the three plans. Mentioned below are the criteria and cost for each plan:

  • 0 – 1k subscribers: $29/month
  • 1k – 3k subscribers: $49/month
  • 3k – 5k subscribers: $79/month
  • For bigger lists get a custom quote

All plans include unlimited:

  • Emails
  • Automation rules
  • Landing pages
  • Courses
  • Forms

You can also avail a 14-day free trial here!



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Features of ConvertKit

Here are some of the key features:

  • Automation blueprints
  • Automation rules
  • Broadcasts
  • Click through tracking
  • Custom CSS
  • Custom opt-in forms
  • Custom patterns & textures
  • Custom segmenting
  • Customizable landing page design
  • Drag-n-drop interface
  • Drip email marketing
  • Email scheduling
  • Email sequences
  • Landing page templates
  • Multiple incentives
  • Open rate tracking
  • Personalized messages
  • Post-specific opt-in forms
  • Subscriber exclusion
  • Visual editor



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Pros and cons


PROS:
  • Extremely easy-to-use
  • If you haven’t worked with email, auto-responders, campaigns, rules, etc. ConvertKit is your best bet because it offers you with every feature that you need as a beginner
  • You can integrate ConvertKit with several third-party tools which are great
  • ConvertKit offers you smart ways to monetize your list
  • You can tag subscribers here and send emails based on different conditions which will automatically apply
  • You don’t need to pay for subscribers that stopped opening emails and basically are “ghosts”, moreover, you don’t need to pay for those users who have unsubscribed from your email list

CONS:
  • Contrary to its competitors, ConvertKit does not offer a free plan
  • ConvertKit has a limited design and landing page system
  • It doesn’t give URL tracking and tagging like other CRM Autoresponders, which is provided by its competitors



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Integration

ConvertKit integrates with the following business systems:

  • Acuity Scheduling
  • aMember Pro
  • Bounce Exchange
  • GravityForms
  • Leadpages
  • MailMunch
  • MemberMouse
  • OptimizePress
  • Rainmaker
  • Shopify
  • Sumo
  • Teachable
  • Thinkific
  • Unbounce
  • Wistia
  • WooCommerce
  • WordPress
  • Zapier



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Specification

Devices Supported

  • Web-based

Language Support

  • English

Pricing Model

  • Monthly payment
  • Quote-based

Customer Types

  • Small Business
  • Freelancers

Deployment

  • Cloud Hosted



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Support

While ConvertKit provides multiple benefits, support can’t be counted as one. However, in a continuous attempt to improve their services, ConvertKit offers support to its users in the following ways:

  • Email
  • Training
  • Tickets

Free Trial
Supported Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Deployment
Cloud Hosted
Cloud, SaaS, Web
Mobile – Android Native
Mobile – iOS Native
On Premise
Open API
Language Support
English
Hindi
Spanish
French
Russian
Italian
Dutch
Danish
Polish
Turkish
Swedish
Pricing Model
Monthly payment
Annual Subscription
Quote-based
Training
Documentation
Webinars
In Person
Live Online
Customer Types
Small Business
Medium Enterprises
Large Corporations
Freelancers
Support
Online
Business Hours
24/7 (Live Rep)
Features
Email Marketing
Landing Pages
Marketing Automation
Webinars
CRM
Autoresponders
Integration
Integration: Acuity Scheduling, aMember Pro, Bounce Exchange, GravityForms, Leadpages, MailMunch, MemberMouse, OptimizePress, Rainmaker, Shopify, Sumo, Teachable, Thinkific, Unbounce, Wistia, WooCommerce, WordPress, Zapier
8.5 Total Score
1 reviews
Perfect email marketing tool for beginners

ConvertKit is perfect for small businesses, bloggers, and affiliate marketers. You can do pretty much anything with ConvertKit in terms of email automation, list building, and more. If you can afford it, go for it.

8.5Editor's score
Design
8
Usability
8
Support
7.5
Price
9
8
8.7User's score
Design
8
Usability
9
Support
9
Price
9
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