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SendGrid, cloud-based email marketing software effectively delivers over 18 billion customer engagement emails. The main purpose of building this platform is to make it easy for companies to send emails anywhere and anytime. With SendGrid, you will be able to improve their transactional and email marketing delivery and scale it to meet their changing requirements. Want to know if this email marketing software suits your business requirements? Read the following in-depth review by ToolsMetric. Here, you will learn about the key features, pricing plans, integrations and much more about this email marketing tool. Keep reading to find out and make a well-informed decision for your marketing efforts.

Vendor Details:

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Key Metrics of SendGrid

SendGrid is considered a leading digital communications platform globally today. It is used some of the biggest companies such as Spotify, Airbnb, UBER, and more. Wonder what makes this software the most preferred choice amongst the market leaders? The following are some of the top features of this tool, which users can’t help but love:

1.    Optimize your email sending

Whether you are just starting out at sending bulk emails or are a veteran, SendGrid’s expert team will be right at your service. The experts will evaluate your sending practices, resolve current email delivery challenges and build an action plan for improvement. Once this is done, they will ensure that your email programme is properly set up and you are ready to reap the benefits for your business.

2.    Drive maximum business results

Isn’t it every marketer’s dream to get the best results for his email marketing efforts? This will now be possible with SendGrid. You can use this platform to implement industry-leading email strategies, test and fine-tune your email programme and get an in-depth analytics report. All of this will help ensure your email programme evolves and drives maximum results for your business.

3.    Get started on the right foot

Are you new to email marketing? The implementation specialists at SendGrid will work with you through the setup process. This will help ensure that your email marketing programme yields successful results and operates as expected. Here, this platform’s team will help you optimise your account setup, configure your IPs to avoid delivery issues, proactively monitor your account while ramp up sending, and more.

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SendGrid Features

Email Management Features

  • Email Monitoring
  • Queue Manager
  • Response Management
  • Data Recovery
  • Whitelisting / Blacklisting
  • Signature Management
  • Routing

Email Marketing Features:

  • Reporting/Analytics
  • Subscribe/Unsubscribe
  • Template Management
  • WYSIWYG Email Editor
  • Mailing List Management
  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance

Transactional email features:

  • Template management
  • Dynamic Content

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Pricing plans of SendGrid

Now that you know why so many businesses prefer this email marketing platform, let’s look at its pricing plans. This tool offers four pricing plans. The price of each of these plans depends on the number of emails you want to send and the number of people you want to send it to. Depending on the number the price of every plan will differ. Also, the features of every pricing plan are different too.

1. Free

Number of emails: 40000 for your first 30 days, and then 100 per day forever
Suitable for: Startups


  • Core Email API Features
  • Core Marketing Campaigns features
  • Data rich email activity feed

2. Essentials starting at $14.95/ month

Number of emails: 100000 emails per month
Suitable for: Marketing teams


Everything included in the Free plan along with more number of emails

3. Pro starting at $79.95/ month

Number of emails: 100000-1.5 million
Suitable for: Large enterprises


Everything included in the Essentials plan along with:
Dedicated IP included
Subuser management

4. Premier

Price: Custom
Number of emails: Over 1.5 million
Suitable for: Well-established businesses

Everything included in the Pro plan along with:
Customer success manager
Prioritized support
To know the exact pricing structure for your business, click here!

SendGrid Free Trial

If you do not want to select a plan and pay yet, consider signing up for their free trial. To start this, you need to create an account. The trial period will include the same features as mentioned in the Free pricing plan. Once you have tried and tested this email marketing platform, you can choose a plan that suits your business requirements. To send emails with confidence, start your free trial here!

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Pros and cons

It is true that this email marketing tool is preferred by some of the biggest companies around the globe. And some of these users have some feedback to share about using this platform. Based on user feedback, ToolsMetric has created a list of top pros and cons of using this tool for your business. Keep reading to find out.

  • Good functionality: According to users, the functionality of this software is amazing. One can rely on this tool when it comes to sending mass emails.
  • Easy-to-use notifications feature: Users have been using this feature for more than five years now. According to them, you won’t have to worry about changing the settings every now and then. Just adjust the settings and filters once, and you can look after other things.
  • Good deliverability rate: One of the best parts of using this software is its email deliverability rate. Just in case, your emails are not getting delivered, you can track them. Once you have these emails, you can resend them manually.
  • Analytics: As a marketer, you might be worried about if your efforts are actually getting you good results. And that’s when the analytics feature comes in the picture. You can use this to track how your email marketing campaigns are performing and find ways to improve their performance.

  • Poor UI: The dashboard of this email marketing platform can be better. At times, the colour is so light it can get difficult to read the back-end.
  • Poor capturing: This platform does not capture the sent emails. So you won’t have any idea about the emails you sent previously, and it can get harder to debug issues.
  • Difficult to understand: SendGrid is perfect for the ones who have a sound technical background. For the ones who do not, it can get difficult for them to use and understand the functionalities offered by this platform.

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Awards & Accolades

As you already know by now, this software is one of the industry-favourites. Thanks to its amazing team of marketing experts, it has won many awards in the last few years. These awards are not limited the software but also the company and its culture. Mentioned below are a few of its most recent awards:

  1.    Winner of ‘a Glassdoor Employees’ Choice Award’ for being one of the best places to work in 2018
  2.    Nominated in one of the World’s Best Cloud Companies by Forbes and Bessemer Venture Partners in 2016

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MailChimp Integrations

The best part about this email marketing tool is that it can work well with your favourite apps and websites. This will help you get the most of your email marketing campaigns. Mentioned below is a long list of tools you can connect with SendGrid. Find out if your most preferred tools are in here.

Microsoft Azure Marketplace

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Now that you know the features, pricing plans and integrations, let’s look at some of the technical details. Mentioned below are a few pointers that focus on free trial, deployment and more.


  • Cloud
  • SaaS
  • Web


  • Documentation
  • Webinars

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  • Online
  • 24/7 (Live Rep)

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What are the SendGrid user saying?

The following is some feedback provided by SendGrid users. Based on the user feedback, you can decide whether this software is the right one for your business.

1. Ruth L- “We use SendGrid to send emails from our database. It does a fabulous job!”

Database Administrator

Used the software for: 2+ years

Reviewer source: Capterra

  • Overall score- 4/5
  • Ease of Use- 3 / 5
  • Features & Functionality- 4 / 5
  • Customer Support- 4 / 5
  • Value for Money- 5 / 5

Pros: I use this software to send emails from our database. While starting out, the set-up was very easy and the pricing extremely affordable. With SendGrid, I can see general statistics as well as monitor if a particular recipient has opened my email. It also notifies me when someone clicks on spam or unsubscribes from our mailing list. This ensures we send emails only to the ones who are interested in our service.

Cons:  At times, it get difficult to understand how to set-up and track the email marketing campaigns. This platform can work on this feature to improve customer satisfaction.

Overall: I can use this platform to consistently send out emails and comply with the CAN-SPAM act. This platform also ensures that my emails are reaching at the right time to my subscribers list. I cannot imagine managing mails without this platform.

1. Esra K.- “Awesome software”

Research and Development Director

Used the software for: 2+ years

Reviewer source: Capterra

  • Overall score- 4/5
  • Ease of Use- 4 / 5
  • Features & Functionality- 4 / 5
  • Customer Support- 4 / 5
  • Value for Money- 4 / 5

Pros:  I have been using this software for more than three years without any problems. We have opted for the Pro plan, which gives us a clean and dedicated IP address. This helps ensure our emails do not end up in the Spam folder. It also helps us analyse the user journey and get various analytics on how many emails are delivered, how many people opened them and more. The best part about this software is that different teams in my office can use it. For example, my marketing team started using this software to send newsletters. Now, it has become very easy for them to manage contact lists and subscriptions.

Cons:  The thing I do not like about this email marketing platform is its website structure. It is a bit complicated and left menu fonts are faded. It gets difficult to read the menu elements. The software should work on making the colour a little darker.

Overall: I need to send approximately 300K emails in every month. And SendGrid makes this task very easy for me. I would strongly recommend this software to others as well.

Free Trial
Supported Devices
Cloud Hosted
Cloud, SaaS, Web
Mobile – Android Native
Mobile – iOS Native
On Premise
Open API
Language Support
Pricing Model
Monthly payment
Annual Subscription
In Person
Live Online
Customer Types
Small Business
Medium Enterprises
Large Corporations
Business Hours
24/7 (Live Rep)
Email Marketing
Landing Pages
Marketing Automation
Integration: SMTP or API Integration
9 Total Score
1 reviews
An Easy to Use Email Marketing Software

The detailed stats from each email campaign is amazing, and the Unsubscribe groups option really helped with GDPR compliance

9Editor's score
8.7User's score
  • On the bottom left side of the dashboard is a small reputation percentage bar, that measures your reputation. The bar is updated daily based on your email sends, your reputation goes down if your email bounces or is marked as spam.
  • Stats: SendGrid provides A LOT of data on the performance of your email campaigns, these stats are: Requests, Delivered, Opens, Unique Opens, Clicks, Unique Clicks, Unsubscribes, Spam Reports, Bounces, Blocks, Bounce Drops, Spam Report Drops, Unsubscribe Drops and Invalid Emails. SendGrid also provides stats such as: Global Stats, Category Stats, Category Comparison, Subuser Stats, Subuser Comparison, Geographical, Email Clients & Devices, Mailbox Provider Stats, Mailbox Provider Comparison, Browser Stats, and Browser Comparison
  • The Email templates in SendGrids gallery are a bit basic which initially wasn't a problem as I liked creating my own template, but I did not like how I couldn't modify the "columns" module to my taste. I wanted to create a template with three columns with the center column bigger than the two on the side. The idea was to have my client's images linking to their projects (On their websites) on the side columns, with the write up in the center column. However, that couldn't be done (At least so far it seems so as I can't find any option to tweak the size/width of each column) as each column has an equal width.
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