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Read this detailed Flodesk review to understand its core features, pricing, integrations, and more.

Flodesk Review & Product Information

What is Flodesk?

It is now time to move away from dull and gloomy email campaigns. Design engaging and visually appealing email campaigns with Flodesk. Right from freelancers to large businesses, Flodesk is developed for all types of users.

Create designs that are compatible across different devices. You can pick from a wide range of templates or use your creativity to create original email newsletters. The design features are very easy to use, enabling even individuals without a design background to create emails seamlessly. 

Vendor Information

Flodesk Key Features

  • Dashboard

Once you create an account, you can track the parameters of all your email marketing campaigns via the dashboard. You can see the emails that are saved as drafts, scheduled emails, and delivered emails. 

  • Email builder

Use the email builder to edit, style, and build engaging email campaigns. The email builder is easy to use and comes with a wide range of blocks including Text, button, spacer, layouts, image, link bar, logo, and more. Add or delete blocks as per your liking. 

Use more than 30 pre-formatted images and text layouts that can be added to your emails. Customize fonts, content of layout blocks, and colors to ensure your emails stand out. 

  • Analytics

The analytics option is present in the lower righthand of the corner in the dashboard. Get a comprehensive view of your email campaigns in just a few minutes. 

  • Forms

Flodesk offers 24 popups, inline, and full-page templates. Customize forms in tune with your brand’s colors, theme, and branding. 

  • Workflows

Build easy workflows and email sequences in Flodesk. Pick from four workflow templates including sales sequence, lead magnet sequence, nurture sequence, and welcome sequence. 

Set workflow triggers and streamline the entire automation process of your emails. Define the conditions of your workflows to ensure your email campaigns are working according to plan. 

Flodesk Features Overview

  • CAN SPAM Compliance
  • Drip campaigns
  • Dynamic content
  • Event-triggered actions
  • List management
  • Image Library
  • Mobile optimized emails
  • Reporting
  • Subscriber management
  • Template management
  • A/B testing
  • GDPR consent checkbox
  • Subscriber tags
  • Double opt-in

Flodesk Pricing

Understanding Flodesk’s pricing is as straightforward as it can get. The vendor offers a flat rate for all users, wherein all features are available. 

Price: $38/month

Flodesk Pros and Cons

  • The templates can be edited and easily customized as per the color and branding of your company. 
  • Flodesk University provides all the data and information users need to understand how the tool works. 
  • The platform is reasonably priced and the flat pricing makes it a good choice even for small businesses and freelancers. 
  • The tool can be easily used by individuals who are not very tech-savvy
  • Very short learning curve

  • Although the templates are aesthetically pleasing, users have requested a few more options. 
  • Integration with other websites and applications can get a bit tricky. 
  • Customer service needs to improve drastically. 
  • Segmentation and workflow features are limited. 
  • The reporting is not as robust as some of the other tools in the market.

Flodesk Integrations

  • Shopify

Flodesk Specifications

Free Trial – Yes

Free Version – No


  • Cloud, SaaS, Web-based

Devices supported

  • Windows
  • Mac
  • Web-based


  • Documentation
  • Videos

Flodesk pricing: $38/month

Typical users

  • Small businesses
  • Medium-sized businesses
  • Large businesses
  • Freelancers

Languages supported

  • English

Flodesk support

  • Email
  • FAQs
  • Knowledge base

Flodesk Alternatives

We hope you liked reading this Flodesk review. Have you used Flodesk before? Tell us about your experience while using the tool for your email campaigns. 


Free Trial
Supported Devices
Cloud Hosted
Cloud, SaaS, Web
Mobile – Android Native
Mobile – iOS Native
On Premise
Open API
Language Support
Pricing Model
Monthly payment
Annual Subscription
In Person
Live Online
Customer Types
Small Business
Large Corporations
Medium Business
24/7 (Live Rep)
Knowledge Base
Phone support
Chat support
Email Marketing
Landing Pages
Marketing Automation
Workflow builder
8.8 Total Score

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Karandeep V

Karandeep V

Karandeep was born in Pune, Maharashtra, an upcoming metropolitan city in the Western region of India. While most members of his family are engineers, he had different ideas. He was more inclined toward exploring the non-technical aspects of a business, which is why he studied Bachelors of Business Administration at Symbiosis International University, Pune.  Having said that, his love for new and upcoming technologies remained intact, which is why he has written extensively about technology throughout his career. After a brief stint with a gaming company at the beginning of his career, he discovered that his love for writing was not temporary.  Being a tech geek, he always liked installing and playing around with new applications on his mobile devices and the home desktop. He was fascinated by how technology can simplify even the most mundane and complex tasks with just a few commands. He keeps a close eye on how businesses use different tools to streamline their operations to boost productivity and efficiency. At ToolsMetric, he writes product reviews that cover the main features and specifications of different enterprise applications. The sheer amount of innovation and hard work that goes into building these tech solutions is one of the reasons why Karandeep loves reviewing these tools. Besides product reviews, he also writes interesting news articles and blogs that track the latest developments in the tech industry.  When he is not writing, you can find him rooted to his seat playing video games, watching movies, or supporting his favorite football team. Since his childhood, he has always loved to travel and explore new places. Traveling is a major part of his life due to a myriad of reasons such as experiencing new cultures, food, and traditions. His other hobbies include playing football, cooking, and running.  You can find him on LinkedIn here.

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