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ToolsMetric provides an extensive coverage of popular to lesser known business tools. This MailerLite review covers all the important parameters such as features, pros and cons, pricing, integrations, and more.

Continue reading to know more about what MailerLite has to offer to your business. 

What is Mailerlite?

MailerLite is an email marketing tool that primarily focuses on simplifying email processes. The user-friendly software enables users to build engaging email campaigns, manage subscribers, track results of their campaigns, and also design personalized landing pages and pop-ups. 

MailerLite offers tons of powerful features and integrations, which make email marketing and campaign management seem like a walk in the park.

Vendor Details

MailerLite Important Features

MailerLite is packed with a wide spectrum of robust email marketing features that enable users to forge strong relationships with their customers. 

Campaign creator

Without having to hire a professional designer or an expert, users can create their own campaigns with ease. 

Campaign creator includes:

  • Drag & drop editor

Users with different skill levels can use the drag & drop newsletter editor to design appealing newsletters. MailerLite’s pre-built blocks are compatible with a number of designs, social media, video, and dynamic content. 

  • Text editor

Users can write plain text emails with the formatting capabilities of HTML. The text email editor allows users to add images, links, bullets, and also style text to deliver an appealing message. 

Emails can also be personalized using custom fields. 

  • HTML email editor

If you are a coding maverick who loves to design your own newsletters from scratch, MailerLite is a perfect tool for you. 

The HTML email editor comes with unique features such as preview mode, automatic email CSS Inliner, and autosave. 

  • Newsletter templates

If users wish to save time and resources while creating email newsletters, MailerLite offers a gallery of email newsletter templates. Users can pick a template based on their needs and create the best-looking newsletters. 

  • E-commerce marketing

MailerLite offers a full suite of resourceful e-commerce tools. With these tools, users can create e-commerce marketing campaigns to boost sales and develop lasting relationships with customers. 

Users can send automated emails once a purchase has been completed, when a user abandons the cart, etc. 

Grow your leads

MailerLite provides important features such as pop-ups & embedded forms, landing pages, and website builders to simplify the process of lead generation and make it more efficient. 

Features include:

  • Website builder

Users with no prior coding experience can create aesthetically pleasing and professional websites using the drag & drop website builder. Right from the layout of the website, password protection, to creating blogs, users have the flexibility to do it all. 

  • Landing pages

Users can create personalized landing pages and generate more leads by either opting for a pre-built template or by creating their own landing page with the drag and drop landing page builder. 

  • Pop-up subscribe form

This feature is very useful to convert site visitors into subscribers of company newsletters. The tool provides a range of pop-up options that can be customized to create neat email newsletter signup forms. 

  • Embedded signup forms

Embedded signup forms allow users to build website signup forms that are in-sync with a brand’s design. 

  • Subscriber management

The email list and subscriber management feature allow users to add, delete, filter, and organize customers based on different criteria. Different interest groups and subscriber details can be consolidated in a single place. 

Advanced targeting

The audience targeting feature ensures that the right email reaches the right subscriber at the right time. Setting up and delivering your message has never been easier, thanks to MailerLite’s advanced targeting features. 

Advanced targeting includes:

  • Email automation

Automated emails have become a staple in today’s email marketing space. Automated emails play a key role in guiding customers through every phase of their journey with a company. Users can set up workflows to target the right customers at the right time. 

  • Interest groups (tagging)

Interest groups are also referred to as tags ensure that users can deliver a message only to a target group or customers by adding custom tags. Users can create interest groups on the basis of their interests and behavior. 

  • Personalization

In the current business world, personalization has proved to work wonders to forge deep relationships with customers. Users can deliver personalized emails and customize the different parts of an email. 

  • Segmentation

This feature allows users to send targeted messages to their customers based on their characteristics such as age, location, behavior, and more. 

Campaign optimization

Campaigns can be optimized with tests, experiments, and streamlined email campaigns. MailerLite’s email marketing features allow users to enhance the key metrics of a campaign. 

Campaign optimization includes:

  • A/B split testing

Prior to sending out emails to subscribers, users can optimize their email campaigns with A/B split testing. 

With this feature, users can send two different types of emails to an audience set to evaluate which emails perform better. 

  • Time zones

The time zone feature ensures that subscribers receive emails at the same time in each time zone. 

  • Auto resend

MailerLite’s auto resend feature offers subscribers a second chance to open emails that they may have missed. 

Tracking and reports

The tracking and reporting feature provides critical insights into a campaign’s performance. 

Tracking includes:

  • Newsletter reports

The performance of each email newsletter campaign and subscriber engagement can be tracked with this feature. Reports provide data related to spam complaints, bounce rates, unsubscribe count, link activity, and more. 

  • Surveys

Conducting surveys is a great way to get customer feedback. The email survey tool allows users to create and deliver questions to their subscribers. 

MailerLite Features Overview

  • Rich-text editor
  • Custom HTML editor
  • Drag & drop newsletter editor
  • File manager
  • Built-in photo editing
  • E-commerce campaigns
  • Responsive email newsletters
  • Landing pages
  • Subscriber management

  • Website builder
  • Email automation
  • Auto resend
  • Segmentation
  • A/B split testing
  • Click maps
  • Email newsletter reports
  • Integrations
  • Developer API

MailerLite Pricing

MailerLite offers flexible pricing plans based on the number of subscribers. Get a quote from the vendor directly to know more. 

From the information available on the company’s website, the prices are listed below. 

  • For 1,000 subscribers: Free
  • 100,1 to 2,500 subscribers: $ 10
  • 2,501 to 5,000 subscribers: $ 30
  • 5,001 to 10,000 subscribers: $ 50

MailerLite Pros and Cons

  • Easy and intuitive user interface
  • Easy to set up automation
  • Option to create customer tags
  • Landing page templates
  • Wide range of customization options for emails
  • Insightful tutorials for non-marketing users
  • Improved integration with third-party tools
  • Email analytics
  • A/B testing
  • Workflow creation

  • The vendor can work towards adding more landing page customizations
  • Some features are not mobile-friendly
  • The software can become slow while importing contacts
  • At times, emails are sent into the spam folder
  • Picture or image editor can be improved
  • Limited accessibility to API
  • Inserting videos into emails is not very straightforward

MailerLite Specifications

Free Trial – Yes

Free Version – Yes


  • Cloud, SaaS, Web-based

Devices supported

  • Windows
  • Mac
  • iPhone/iPad


  • Webinars
  • Videos
  • Documentation

Typical customers

  • Small-sized businesses
  • Medium-sized businesses
  • Large businesses
  • Freelancers
  • Writers

MailerLite pricing

  • For 1,000 subscribers: Free
  • 100,1 to 2,500 subscribers: $ 10
  • 2,501 to 5,000 subscribers: $ 30
  • 5,001 to 10,000 subscribers: $ 50

Languages supported

  • English

MailerLite support

  • Email
  • FAQs
  • Knowledge base
  • 24/7 (live rep)
  • Chat

Free Trial
Supported Devices
Cloud Hosted
Cloud, SaaS, Web
Mobile – Android Native
Mobile – iOS Native
On Premise
Open API
Language Support
Pricing Model
Monthly payment
Annual Subscription
In Person
Live Online
Customer Types
Small Business
Large Corporations
Medium Business
24/7 (Live Rep)
Knowledge Base
Phone support
Chat support
Email Marketing
Landing Pages
Marketing Automation
Workflow builder
9 Total Score

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Karandeep V

Karandeep V

Karandeep was born in Pune, Maharashtra, an upcoming metropolitan city in the Western region of India. While most members of his family are engineers, he had different ideas. He was more inclined toward exploring the non-technical aspects of a business, which is why he studied Bachelors of Business Administration at Symbiosis International University, Pune.  Having said that, his love for new and upcoming technologies remained intact, which is why he has written extensively about technology throughout his career. After a brief stint with a gaming company at the beginning of his career, he discovered that his love for writing was not temporary.  Being a tech geek, he always liked installing and playing around with new applications on his mobile devices and the home desktop. He was fascinated by how technology can simplify even the most mundane and complex tasks with just a few commands. He keeps a close eye on how businesses use different tools to streamline their operations to boost productivity and efficiency. At ToolsMetric, he writes product reviews that cover the main features and specifications of different enterprise applications. The sheer amount of innovation and hard work that goes into building these tech solutions is one of the reasons why Karandeep loves reviewing these tools. Besides product reviews, he also writes interesting news articles and blogs that track the latest developments in the tech industry.  When he is not writing, you can find him rooted to his seat playing video games, watching movies, or supporting his favorite football team. Since his childhood, he has always loved to travel and explore new places. Traveling is a major part of his life due to a myriad of reasons such as experiencing new cultures, food, and traditions. His other hobbies include playing football, cooking, and running.  You can find him on LinkedIn here.

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