Benchmark

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This in-depth Benchmark review will dig deeper into understanding the different features of the tool. Besides, the pricing plans, integrations, and key specifications are also covered in this detailed tool review.


What is Benchmark?

Benchmark is an email marketing and automation tool that helps businesses execute their online marketing and sales strategies efficiently. The tool is integrated with a set of robust and automated features that are ideal for businesses of all sizes. 

The basic idea behind this simple yet powerful tool is to help businesses develop and seamlessly deliver attractive email campaigns. 

The platform offers a full suite of engagement tools that are designed to ensure users can guide their customers through their customer journey with ease. 

The company recognizes the importance of establishing a support team with native speakers to improve the quality of support. Benchmark is currently available in 9 languages and has a presence in more than 15 nations around the world. 


Vendor Details


Benchmark Key Features

Email builder

Regardless of the user’s coding knowledge and experience, Benchmark’s range of email tools is designed for everyone, right from an HTML expert to a beginner. 

Email builder features:

  • Drag & drop builder

Users can create customized emails by simply dragging and dropping feature blocks and images into place. This tool allows users to create and deliver engaging and appealing emails. 

  • HTML editor

This feature is extremely useful for users who are looking for additional customization. With basic HTML knowledge, users can use the code editor that provides an overview of every line of code. 

  • RSS emails

Users can send an automated email to subscribers or clients when blogs or RSS feeds are updated. 

Marketing automation

Marketing automation tools allow users to create email campaigns and automate them to boost website and email engagement. Besides, this feature allows users to drive more revenue by delivering customized and timely automated emails. 

Types of automated emails that can be sent:

  • Welcome emails
  • Abandoned cart emails
  • Follow-up emails

Lead generation

The full range of cutting-edge lead generation tools allows users to lay the foundation for creating a loyal customer base. 

Lead generation features:

  • List building

Users have the flexibility to choose the user experience they wish to provide to their site visitors with embedded sign-up and popup forms. 

  • List management

The list management tools enable users to bifurcate, import, and integrate customers into different lists based on their preferences, demographics, and other parameters. 

Landing page

The landing page feature paves the way to attract more subscribers and visitors. With the simple-to-use drag and drop builder, users can create landing pages in seconds.

Users can sync their marketing campaigns, automation, and emails with the landing pages to streamline a user’s journey. Landing page goals allow users to measure the campaign ROI. 

Reporting

The reporting, A/B testing, and inbox checker features facilitate the building of improved campaigns that provide deep insights regarding how subscribers interact with emails. 

Users can track important parameters linked to their email campaigns such as open rates, bounce rates, links clicked, and more. 

A/B testing

A/B testing enables users to evaluate the best times to deliver emails to their customers. 


Benchmark Features Overview

  • A/B testing
  • Auto-responders
  • CAN-SPAM compliance
  • Drip campaigns
  • Dynamic content
  • Event management
  • Event-triggered actions
  • Image library
  • Landing page builder
  • List management
  • Mobile optimized emails
  • Reporting
  • Surveys
  • Template management

Benchmark Pricing

Benchmark offers three main pricing plans. 

The prices listed below are for 500 contacts.

FREE 

Price: $ 0 per month

  • 250 emails per month
  • Basic support
  • Basic reporting
  • Simple lead generation
  • Lite marketing automation
  • Basic email marketing

Pro

Price: $ 15 per month

  • Unlimited emails per month
  • Premium support
  • Advanced reporting
  • Advanced lead generation
  • Pro marketing automation
  • Advanced email marketing

Enterprise

Price: get a quote from the vendor directly

  • Unlimited emails per month
  • Priority support
  • Email white labeling
  • Advanced reporting
  • Advanced lead generation
  • Pro marketing automation
  • Advanced email marketing

Benchmark Pros and Cons


PROS:
  • Ability to design attractive and engaging campaigns
  • Designing newsletters
  • User-friendly platform that is easy to setup
  • Easy to track campaign performance
  • Native split testing for A/B groups
  • Creating email templates is very easy
  • User experience
  • Responsive emails
  • HTML code editor to create personalized templates
  • Scheduling emails according to different time zones

CONS:
  • Delays in solving customer issues
  • Very basic email automation is available
  • Sign up forms are not up to the mark
  • Limited branding available on signup forms
  • Although the drag & drop builder is powerful, it is not free from bugs and glitches
  • Users have faced issues while uploading new subscriber lists
  • Analytics function can be improved and not as robust as other analytics tools in the market


Benchmark Integrations

The platform can be integrated with over 1500 applications. Some of them are listed below.

  • Shopify
  • Google Sheets
  • Zapier
  • Zoho
  • Slack
  • PipelineDeals
  • Wufoo
  • Groove
  • Getsitecontrol
  • JotForm
  • LiveChat
  • Acuity Scheduling
  • Contactually CRM
  • Recurly
  • LinkedIn
  • SurveyMonkey
  • Wistia
  • Freshdesk

Benchmark Specifications

Free Trial – No

Free version – Yes

Deployment

  • Cloud, SaaS, web-based

Devices supported

  • Windows
  • Linux
  • Mac
  • Web-based

Training

  • Live online
  • Webinars
  • Documentation
  • Videos

Typical customers

  • Small-sized businesses
  • Medium-sized businesses
  • Large businesses

Benchmark pricing

For 500 contacts (charged monthly)

FREE

Pro: from $ 15 per month

Enterprise: Get a quote

Languages supported

  • English
  • German
  • French
  • Italian
  • Japanese
  • Portuguese
  • Spanish
  • Chinese

Benchmark support

  • Email
  • FAQs
  • Knowledge base
  • Phone 
  • 24/7 (live rep)
  • Chat

Benchmark Alternatives


Free Trial
Supported Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Deployment
Cloud Hosted
Cloud, SaaS, Web
Mobile – Android Native
Mobile – iOS Native
On Premise
Open API
Language Support
English
Hindi
Spanish
French
Russian
Italian
Dutch
Danish
Polish
Turkish
Swedish
Pricing Model
Monthly payment
Annual Subscription
Quote-based
Training
Documentation
Webinars
In Person
Live Online
Customer Types
Small Business
Medium Enterprises
Large Corporations
Freelancers
Medium Business
Support
Online
Business Hours
24/7 (Live Rep)
Features
Email Marketing
Landing Pages
Marketing Automation
Webinars
CRM
Autoresponders
Integration
Design
9
Usability
9
Support
7.5
Price
8.5
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