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This in-depth Benchmark review will dig deeper into understanding the different features of the tool. Besides, the pricing plans, integrations, and key specifications are also covered in this detailed tool review.

What is Benchmark?

Benchmark is an email marketing and automation tool that helps businesses execute their online marketing and sales strategies efficiently. The tool is integrated with a set of robust and automated features that are ideal for businesses of all sizes. 

The basic idea behind this simple yet powerful tool is to help businesses develop and seamlessly deliver attractive email campaigns. 

The platform offers a full suite of engagement tools that are designed to ensure users can guide their customers through their customer journey with ease. 

The company recognizes the importance of establishing a support team with native speakers to improve the quality of support. Benchmark is currently available in 9 languages and has a presence in more than 15 nations around the world. 

Vendor Details

Benchmark Key Features

Email builder

Regardless of the user’s coding knowledge and experience, Benchmark’s range of email tools is designed for everyone, right from an HTML expert to a beginner. 

Email builder features:

  • Drag & drop builder

Users can create customized emails by simply dragging and dropping feature blocks and images into place. This tool allows users to create and deliver engaging and appealing emails. 

  • HTML editor

This feature is extremely useful for users who are looking for additional customization. With basic HTML knowledge, users can use the code editor that provides an overview of every line of code. 

  • RSS emails

Users can send an automated email to subscribers or clients when blogs or RSS feeds are updated. 

Marketing automation

Marketing automation tools allow users to create email campaigns and automate them to boost website and email engagement. Besides, this feature allows users to drive more revenue by delivering customized and timely automated emails. 

Types of automated emails that can be sent:

  • Welcome emails
  • Abandoned cart emails
  • Follow-up emails

Lead generation

The full range of cutting-edge lead generation tools allows users to lay the foundation for creating a loyal customer base. 

Lead generation features:

  • List building

Users have the flexibility to choose the user experience they wish to provide to their site visitors with embedded sign-up and popup forms. 

  • List management

The list management tools enable users to bifurcate, import, and integrate customers into different lists based on their preferences, demographics, and other parameters. 

Landing page

The landing page feature paves the way to attract more subscribers and visitors. With the simple-to-use drag and drop builder, users can create landing pages in seconds.

Users can sync their marketing campaigns, automation, and emails with the landing pages to streamline a user’s journey. Landing page goals allow users to measure the campaign ROI. 


The reporting, A/B testing, and inbox checker features facilitate the building of improved campaigns that provide deep insights regarding how subscribers interact with emails. 

Users can track important parameters linked to their email campaigns such as open rates, bounce rates, links clicked, and more. 

A/B testing

A/B testing enables users to evaluate the best times to deliver emails to their customers. 

Benchmark Features Overview

  • A/B testing
  • Auto-responders
  • CAN-SPAM compliance
  • Drip campaigns
  • Dynamic content
  • Event management
  • Event-triggered actions

  • Image library
  • Landing page builder
  • List management
  • Mobile optimized emails
  • Reporting
  • Surveys
  • Template management

Benchmark Pricing

Benchmark offers three main pricing plans. 

The prices listed below are for 500 contacts.


Price: $ 0 per month

  • 250 emails per month
  • Basic support
  • Basic reporting

  • Simple lead generation
  • Lite marketing automation
  • Basic email marketing


Price: $ 15 per month

  • Unlimited emails per month
  • Premium support
  • Advanced reporting

  • Advanced lead generation
  • Pro marketing automation
  • Advanced email marketing


Price: get a quote from the vendor directly

  • Unlimited emails per month
  • Priority support
  • Email white labeling
  • Advanced reporting

  • Advanced lead generation
  • Pro marketing automation
  • Advanced email marketing

Benchmark Pros and Cons

  • Ability to design attractive and engaging campaigns
  • Designing newsletters
  • User-friendly platform that is easy to setup
  • Easy to track campaign performance
  • Native split testing for A/B groups
  • Creating email templates is very easy
  • User experience
  • Responsive emails
  • HTML code editor to create personalized templates
  • Scheduling emails according to different time zones

  • Delays in solving customer issues
  • Very basic email automation is available
  • Sign up forms are not up to the mark
  • Limited branding available on signup forms
  • Although the drag & drop builder is powerful, it is not free from bugs and glitches
  • Users have faced issues while uploading new subscriber lists
  • Analytics function can be improved and not as robust as other analytics tools in the market

Benchmark Integrations

The platform can be integrated with over 1500 applications. Some of them are listed below.

  • Shopify
  • Google Sheets
  • Zapier
  • Zoho
  • Slack
  • PipelineDeals
  • Wufoo
  • Groove
  • Getsitecontrol

  • JotForm
  • LiveChat
  • Acuity Scheduling
  • Contactually CRM
  • Recurly
  • LinkedIn
  • SurveyMonkey
  • Wistia
  • Freshdesk

Benchmark Specifications

Free Trial – No

Free version – Yes


  • Cloud, SaaS, web-based

Devices supported

  • Windows
  • Linux
  • Mac
  • Web-based


  • Live online
  • Webinars
  • Documentation
  • Videos

Typical customers

  • Small-sized businesses
  • Medium-sized businesses
  • Large businesses

Benchmark pricing

For 500 contacts (charged monthly)


Pro: from $ 15 per month

Enterprise: Get a quote

Languages supported

  • English
  • German
  • French
  • Italian

  • Japanese
  • Portuguese
  • Spanish
  • Chinese

Benchmark support

  • Email
  • FAQs
  • Knowledge base

  • Phone 
  • 24/7 (live rep)
  • Chat

Free Trial
Supported Devices
Cloud Hosted
Cloud, SaaS, Web
Mobile – Android Native
Mobile – iOS Native
On Premise
Open API
Language Support
Pricing Model
Monthly payment
Annual Subscription
In Person
Live Online
Customer Types
Small Business
Large Corporations
Medium Business
24/7 (Live Rep)
Knowledge Base
Phone support
Chat support
Email Marketing
Landing Pages
Marketing Automation
Workflow builder
8.5 Total Score

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Karandeep V

Karandeep V

Karandeep was born in Pune, Maharashtra, an upcoming metropolitan city in the Western region of India. While most members of his family are engineers, he had different ideas. He was more inclined toward exploring the non-technical aspects of a business, which is why he studied Bachelors of Business Administration at Symbiosis International University, Pune.  Having said that, his love for new and upcoming technologies remained intact, which is why he has written extensively about technology throughout his career. After a brief stint with a gaming company at the beginning of his career, he discovered that his love for writing was not temporary.  Being a tech geek, he always liked installing and playing around with new applications on his mobile devices and the home desktop. He was fascinated by how technology can simplify even the most mundane and complex tasks with just a few commands. He keeps a close eye on how businesses use different tools to streamline their operations to boost productivity and efficiency. At ToolsMetric, he writes product reviews that cover the main features and specifications of different enterprise applications. The sheer amount of innovation and hard work that goes into building these tech solutions is one of the reasons why Karandeep loves reviewing these tools. Besides product reviews, he also writes interesting news articles and blogs that track the latest developments in the tech industry.  When he is not writing, you can find him rooted to his seat playing video games, watching movies, or supporting his favorite football team. Since his childhood, he has always loved to travel and explore new places. Traveling is a major part of his life due to a myriad of reasons such as experiencing new cultures, food, and traditions. His other hobbies include playing football, cooking, and running.  You can find him on LinkedIn here.

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