Karandeep V
This in-depth Benchmark review will dig deeper into understanding the different features of the tool. Besides, the pricing plans, integrations, and key specifications are also covered in this detailed tool review.
What is Benchmark?
Benchmark is an email marketing and automation tool that helps businesses execute their online marketing and sales strategies efficiently. The tool is integrated with a set of robust and automated features that are ideal for businesses of all sizes.
The basic idea behind this simple yet powerful tool is to help businesses develop and seamlessly deliver attractive email campaigns.
The platform offers a full suite of engagement tools that are designed to ensure users can guide their customers through their customer journey with ease.
The company recognizes the importance of establishing a support team with native speakers to improve the quality of support. Benchmark is currently available in 9 languages and has a presence in more than 15 nations around the world.
Vendor Details
- Company: Benchmark
- Website: https://www.benchmarkemail.com/
- Founded in 2004
- Country of origin: United States of America
Benchmark Key Features
Email builder
Regardless of the user’s coding knowledge and experience, Benchmark’s range of email tools is designed for everyone, right from an HTML expert to a beginner.
Email builder features:
- Drag & drop builder
Users can create customized emails by simply dragging and dropping feature blocks and images into place. This tool allows users to create and deliver engaging and appealing emails.
- HTML editor
This feature is extremely useful for users who are looking for additional customization. With basic HTML knowledge, users can use the code editor that provides an overview of every line of code.
- RSS emails
Users can send an automated email to subscribers or clients when blogs or RSS feeds are updated.
Marketing automation
Marketing automation tools allow users to create email campaigns and automate them to boost website and email engagement. Besides, this feature allows users to drive more revenue by delivering customized and timely automated emails.
Types of automated emails that can be sent:
- Welcome emails
- Abandoned cart emails
- Follow-up emails
Lead generation
The full range of cutting-edge lead generation tools allows users to lay the foundation for creating a loyal customer base.
Lead generation features:
- List building
Users have the flexibility to choose the user experience they wish to provide to their site visitors with embedded sign-up and popup forms.
- List management
The list management tools enable users to bifurcate, import, and integrate customers into different lists based on their preferences, demographics, and other parameters.
Landing page
The landing page feature paves the way to attract more subscribers and visitors. With the simple-to-use drag and drop builder, users can create landing pages in seconds.
Users can sync their marketing campaigns, automation, and emails with the landing pages to streamline a user’s journey. Landing page goals allow users to measure the campaign ROI.
Reporting
The reporting, A/B testing, and inbox checker features facilitate the building of improved campaigns that provide deep insights regarding how subscribers interact with emails.
Users can track important parameters linked to their email campaigns such as open rates, bounce rates, links clicked, and more.
A/B testing
A/B testing enables users to evaluate the best times to deliver emails to their customers.
Benchmark Features Overview
- A/B testing
- Auto-responders
- CAN-SPAM compliance
- Drip campaigns
- Dynamic content
- Event management
- Event-triggered actions
- Image library
- Landing page builder
- List management
- Mobile optimized emails
- Reporting
- Surveys
- Template management
Benchmark Pricing
Benchmark offers three main pricing plans.
The prices listed below are for 500 contacts.
FREE
Price: $ 0 per month
- 250 emails per month
- Basic support
- Basic reporting
- Simple lead generation
- Lite marketing automation
- Basic email marketing
Pro
Price: $ 15 per month
- Unlimited emails per month
- Premium support
- Advanced reporting
- Advanced lead generation
- Pro marketing automation
- Advanced email marketing
Enterprise
Price: get a quote from the vendor directly
- Unlimited emails per month
- Priority support
- Email white labeling
- Advanced reporting
- Advanced lead generation
- Pro marketing automation
- Advanced email marketing
Benchmark Pros and Cons
- Ability to design attractive and engaging campaigns
- Designing newsletters
- User-friendly platform that is easy to setup
- Easy to track campaign performance
- Native split testing for A/B groups
- Creating email templates is very easy
- User experience
- Responsive emails
- HTML code editor to create personalized templates
- Scheduling emails according to different time zones
- Delays in solving customer issues
- Very basic email automation is available
- Sign up forms are not up to the mark
- Limited branding available on signup forms
- Although the drag & drop builder is powerful, it is not free from bugs and glitches
- Users have faced issues while uploading new subscriber lists
- Analytics function can be improved and not as robust as other analytics tools in the market
Benchmark Integrations
The platform can be integrated with over 1500 applications. Some of them are listed below.
- Shopify
- Google Sheets
- Zapier
- Zoho
- Slack
- PipelineDeals
- Wufoo
- Groove
- Getsitecontrol
- JotForm
- LiveChat
- Acuity Scheduling
- Contactually CRM
- Recurly
- SurveyMonkey
- Wistia
- Freshdesk
Benchmark Specifications
Free Trial – No
Free version – Yes
Deployment
- Cloud, SaaS, web-based
Devices supported
- Windows
- Linux
- Mac
- Web-based
Training
- Live online
- Webinars
- Documentation
- Videos
Typical customers
- Small-sized businesses
- Medium-sized businesses
- Large businesses
Benchmark pricing
For 500 contacts (charged monthly)
FREE
Pro: from $ 15 per month
Enterprise: Get a quote
Languages supported
- English
- German
- French
- Italian
- Japanese
- Portuguese
- Spanish
- Chinese
Benchmark support
- FAQs
- Knowledge base
- Phone
- 24/7 (live rep)
- Chat
Benchmark Alternatives
- Salesforce Marketing Cloud
- Hubspot Marketing Hub
- Act-On
- Freshworks CRM
- Constant Contact
- Maropost
- AWeber
- Remarkety
- Campaigner
- Autopilot
- GetResponse
- SendX
- iPost
- User.com
- Kartra
- SendinBlue
- Campaign Monitor
- MailChimp
- FreshMail
