SendPulse

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This SendPulse review by ToolsMetric covers all the important aspects of the tool. Right from its key features, integrations, and pricing, this review offers an in-depth understanding of this email automation tool.


What is SendPulse?

SendPulse is an email marketing automation software that empowers a business’s marketing efforts. The platform enables companies to tap on new leads and convert them into customers. 

With SendPulse, users can build engaging email marketing campaigns, bifurcate their audience, perform A/B tests, and roll out campaigns via emails, text messages, and web notifications. Users can track the key metrics to evaluate the performance of each campaign.  

The intuitive user interface makes it one of the most user-friendly email marketing applications. 

Users can expand the functionalities of this tool by integrating it into top-tier customer relationship management (CRM), e-commerce, and customer management systems. 


Vendor Details


SendPulse Key Features

Email editor

Users can easily create aesthetically pleasing and appealing email templates with drag and drop functionality. The drag and drop function enables users to add or delete any element they wish to include in their template. 

One of the best features of this tool is the ability to create designs that match a user’s website. 

Subscription form builder

The subscription form feature allows users to either create their own personalized forms or choose from a spectrum of pre-designed forms. 

The form builder offers flexibility to tweak the form style, edit text, and also add images to it. 

Automation 360

This feature allows businesses to streamline their email marketing strategy to acquire new leads. Automation 360 takes email automation to a whole new level by providing relevant insights at the right time. 

Users can efficiently plan their email marketing campaigns and make improvements, minimize errors, and save time. They can also send automated emails that are influenced by a customer’s actions.

Types of automated emails that can be sent using SendPulse:

  • Registration email
  • Purchase email
  • Abandoned cart email
  • Confirmation email
  • Feedback email
  • Re-engagement email
  • Custom event

Unread mailing

The success of an email marketing campaign depends on several factors, and the open rate is one of them. The unread mailing feature enables users to create and send follow-up emails to their subscribers who have not opened previous emails. 

Personalization

With SendPulse, users can add the personal details of every recipient while sending emails. Addressing a recipient by name is one of the most common applications of this feature. 

Personalized emails play an important role in boosting customer loyalty. 

Mailing list segmentation

Users can bifurcate their subscribers into different segments to add value to their email marketing campaigns. With this feature, they can efficiently deliver tailored and relevant messages based on the data available. 

User segments can be created based on how customers interact with their email campaigns. 

A/B testing

Users can test multiple versions of their email by using different lines and body content. Further, they can deliver a version that attains the best results to make their email campaigns more effective. 

Campaign analytics

The performance and results of each marketing campaign can be seamlessly evaluated using graphs and reports. Users can access key data to monitor subscriber involvement, study it, and modify it. 

SendPulse provides visual graphs of data related to sent and delivered emails, subscriber activity, and spam complaint emails. 

Email verifier

With this feature, users can delete non-existent email addresses, email addresses that include typos, and spam traps. 

Mobile application

The mobile application allows users to access the tool from any location, at any time, using any mobile device. They can add or delete new recipients, create email campaigns, and also evaluate the performance of each campaign on the go. 


SendPulse Features Overview

  • Reporting and analytics
  • Pre-designed templates
  • Subscription form builder
  • Free email templates
  • A/B testing
  • Automation 360
  • Drag and drop editor
  • SMTP server
  • Email services

SendPulse Pricing

The vendor offers four pricing options. The prices mentioned below are for a mailing list of 0-500 subscribers. 

Subscription model

Free

  • Price: $ 0 per month

Standard

  • Price: $ 6.4 per month

Pro

  • Price: $ 7.68 per month

Enterprise

  • Price: $ 10.75 per month

Pay AS you GO model

Free

  • Price: $ 0 per month

Standard

  • Price: $ 32 per month

Pro

  • Price: $ 38.4 per month

Enterprise

  • Price: $ 53.76 per month

SendPulse Pros and Cons


PROS:
  • Email design editor enables creation of appealing email templates
  • Web Push notifications feature
  • Email automation
  • User interface is neat and tidy
  • User friendly email automation tool
  • Cost-effective and value for money pricing plans
  • The mobile application facilitates the creation of email campaigns on-the-go
  • Users do not require any coding experience to create email templates

CONS:
  • The overall design of the website needs to be improved
  • Better integration with third-party tools
  • API cannot use email builder emails that are sent in the SMTP email interface
  • Responsiveness of the support team
  • Campaign approvals can turn out to be time-consuming
  • Complicated API functionality


SendPulse Integrations

The tools integrate with the following third-party systems and tools:

  • Shopify
  • WordPress
  • MySQL
  • Salesforce
  • Amazon Seller Central
  • JotForm
  • HubSpot
  • WooCommerce
  • Slack
  • Zapier
  • PayPal
  • Typeform
  • amoCRM
  • Bitrix 24
  • Sage

SendPulse Specifications

Free Trial – Yes

Free version – Yes

Deployment

  • Cloud-hosted

Devices supported

  • Web-based
  • iPhone/iPad
  • Android

Training

  • Live online
  • Webinars
  • Documentation
  • Video

Typical customers

  • Small-sized businesses
  • Medium-sized businesses
  • E-commerce companies
  • Tourism companies

SendPulse pricing

Subscription model

Free

  • Price: $ 0 per month

Standard

  • Price: $ 6.4 per month

Pro

  • Price: $ 7.68 per month

Enterprise

  • Price: $ 10.75 per month

Pay AS you GO model

Free

  • Price: $ 0 per month

Standard

  • Price: $ 32 per month

Pro

  • Price: $ 38.4 per month

Enterprise

  • Price: $ 53.76 per month

Languages supported

  • English
  • Russian
  • Spanish
  • Portuguese
  • Ukrainian

SendPulse support

  • Live support
  • Email
  • Knowledge base
  • 24/7 (live)
  • Chat
  • FAQs

SendPulse Alternatives


 

Free Trial
Supported Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Deployment
Cloud Hosted
Cloud, SaaS, Web
Mobile – Android Native
Mobile – iOS Native
On Premise
Open API
Language Support
English
Hindi
Spanish
French
Russian
Italian
Dutch
Danish
Polish
Turkish
Swedish
Pricing Model
Monthly payment
Annual Subscription
Quote-based
Training
Documentation
Webinars
In Person
Live Online
Customer Types
Small Business
Medium Enterprises
Large Corporations
Freelancers
Medium Business
Support
Online
Business Hours
24/7 (Live Rep)
Features
Email Marketing
Landing Pages
Marketing Automation
Webinars
CRM
Autoresponders
Integration
Design
8
Usability
9.5
Support
8.5
Price
9
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