SendPulse

This SendPulse review by ToolsMetric covers all the important aspects of the tool. Right from its key features, integrations, and pricing, this review offers an in-depth understanding of this email automation tool.

What is SendPulse?

SendPulse is an email marketing automation software that empowers a business’s marketing efforts. The platform enables companies to tap on new leads and convert them into customers. 

With SendPulse, users can build engaging email marketing campaigns, bifurcate their audience, perform A/B tests, and roll out campaigns via emails, text messages, and web notifications. Users can track the key metrics to evaluate the performance of each campaign.  

The intuitive user interface makes it one of the most user-friendly email marketing applications. 

Users can expand the functionalities of this tool by integrating it into top-tier customer relationship management (CRM), e-commerce, and customer management systems. 

Vendor Details

• Company: SendPulse
• Website: https://sendpulse.com/
• Founded in 2015
• Country of origin: United States of America

SendPulse Key Features

Email editor

Users can easily create aesthetically pleasing and appealing email templates with drag and drop functionality. The drag and drop function enables users to add or delete any element they wish to include in their template. 

One of the best features of this tool is the ability to create designs that match a user’s website. 

Subscription form builder

The subscription form feature allows users to either create their own personalized forms or choose from a spectrum of pre-designed forms. 

The form builder offers flexibility to tweak the form style, edit text, and also add images to it. 

Automation 360

This feature allows businesses to streamline their email marketing strategy to acquire new leads. Automation 360 takes email automation to a whole new level by providing relevant insights at the right time. 

Users can efficiently plan their email marketing campaigns and make improvements, minimize errors, and save time. They can also send automated emails that are influenced by a customer’s actions.

Types of automated emails that can be sent using SendPulse:

Unread mailing

The success of an email marketing campaign depends on several factors, and the open rate is one of them. The unread mailing feature enables users to create and send follow-up emails to their subscribers who have not opened previous emails. 

Personalization

With SendPulse, users can add the personal details of every recipient while sending emails. Addressing a recipient by name is one of the most common applications of this feature. 

Personalized emails play an important role in boosting customer loyalty. 

Mailing list segmentation

Users can bifurcate their subscribers into different segments to add value to their email marketing campaigns. With this feature, they can efficiently deliver tailored and relevant messages based on the data available. 

User segments can be created based on how customers interact with their email campaigns. 

A/B testing

Users can test multiple versions of their email by using different lines and body content. Further, they can deliver a version that attains the best results to make their email campaigns more effective. 

Campaign analytics

The performance and results of each marketing campaign can be seamlessly evaluated using graphs and reports. Users can access key data to monitor subscriber involvement, study it, and modify it. 

SendPulse provides visual graphs of data related to sent and delivered emails, subscriber activity, and spam complaint emails. 

Email verifier

With this feature, users can delete non-existent email addresses, email addresses that include typos, and spam traps. 

Mobile application

The mobile application allows users to access the tool from any location, at any time, using any mobile device. They can add or delete new recipients, create email campaigns, and also evaluate the performance of each campaign on the go. 

SendPulse Features Overview

SendPulse Pricing

The vendor offers four pricing options. The prices mentioned below are for a mailing list of 0-500 subscribers. 

Subscription model

Free

• Price: $ 0 per month

Standard

• Price: $ 6.4 per month

Pro

• Price: $ 7.68 per month

Enterprise

• Price: $ 10.75 per month

Pay AS you GO model

Free

• Price: $ 0 per month

Standard

• Price: $ 32 per month

Pro

• Price: $ 38.4 per month

Enterprise

• Price: $ 53.76 per month

SendPulse Pros and Cons

SendPulse Integrations

The tools integrate with the following third-party systems and tools:

SendPulse Specifications

Free Trial – Yes

Free version – Yes

Deployment

• Cloud-hosted

Devices supported

• Web-based
• iPhone/iPad
• Android

Training

• Live online
• Webinars
• Documentation
• Video

Typical customers

• Small-sized businesses
• Medium-sized businesses
• E-commerce companies
• Tourism companies

SendPulse pricing

Subscription model

Free

• Price: $ 0 per month

Standard

• Price: $ 6.4 per month

Pro

• Price: $ 7.68 per month

Enterprise

• Price: $ 10.75 per month

Pay AS you GO model

Free

• Price: $ 0 per month

Standard

• Price: $ 32 per month

Pro

• Price: $ 38.4 per month

Enterprise

• Price: $ 53.76 per month

Languages supported

SendPulse support

SendPulse Alternatives