Customer Relationship Management
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Vtiger CRM

from $10/month

This Vtiger CRM review will take you through its key features, integrations, pricing plans, and specifications. Read more to find out what Vtiger CRM has ...

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Copper CRM

from $25/month

Our Copper CRM review will help readers understand why it is regarded as one of the best business tools. This tool review covers key features, pricing ...

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PipelineDeals

from $25/month

Read our in-depth PipelineDeals review to learn more about its features. The unbiased review also covers its pricing plans, integrations, specifications, ...

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Basecamp

from $99/month

Read this in-depth Basecamp review to learn more about its features, pros & cons, integration, pricing structure, and more.  What is Basecamp? ...

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Clarity

Custom pricing

Read this detailed Clarity review to learn more about this tool. Right from its features, pros and cons, and specifications, we have you covered. What ...

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What is Really Simple Systems CRM? Really Simple Systems CRM enables small and medium-sized B2B organizations to work smarter. It is a cloud-based customer ...

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Freshdesk CRM

from $15/month

What is Freshdesk? Freshdesk is a cloud customer relationship management (CRM) software that is developed for all business sizes. Freshdesk’s USP primarily ...

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GreenRope CRM

from $99/month

What is GreenRope CRM? GreenRope CRM is one of the best one-stop shops which helps businesses to lessen the gap between various departments and increase ...

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Apptivo CRM

from $8/month

What is Apptivo CRM? The Apptivo CRM system is one of the most robust tools that allow you to manage your marketing, sales, and other processes in between ...

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Keap CRM

from $79/month

What is Keap? Keap, formerly known as Infusionsoft is a customer relationship management (CRM) platform that primarily assists the growth of small-sized ...

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Nutshell CRM

from $19/month

What is NutShell ? Nutshell CRM is a software that gives it the required tools and features they require to convert leads into customers. It gives you ...

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SugarCRM

from $52/month

What is SugarCRM ? SugarCRM is a private Customer Relationship Management Software services provider. It is a commercial open-source software ...

What is a CRM system?

CRM is an acronym for customer relationship management and software that is designed to help businesses strengthen ties with their customers. A CRM system also helps business enterprises in organizing, improving efficiency, managing time, and boosting productivity.

Although CRM software tools have been around since the mid-1990s, they have gained popularity only in recent years. Companies around the world are gradually realizing the benefits of a CRM system and how it can bridge the gap between data and customers.

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CRM platforms analyze and record all interactions made with customers including calls, meetings, emails, and more. The ultimate goal of a CRM is to enhance customer experience, increase revenue, and drive sales.

Although the term customer relationship management is self-explanatory in itself, it does not provide the complete picture. The humongous volumes of data that can be tracked for every customer in a cloud-based CRM platform are certainly exciting.

What are the characteristics of a good CRM platform?

Since the adoption of CRM is slowly on the rise around the world, it is important to understand which CRM is the best for you. There are a few ‘must haves’ that you should keep in mind while choosing customer relationship management software.

Some of these include:

  • Ease of integration

A good CRM platform should allow you to swiftly and seamlessly import data from your database. The CRM should not require you to perform a lot of work upfront.

  • Ease of use

Even the best CRM is of no use to your company if your employees have no idea how to use it. While deciding which CRM tool fits perfectly with your business, evaluate how easy it is to use. It is important to not spend a lot of time training your employees to use a CRM.

  • Adaptability

If you have already thought about investing in a CRM, you have set your eyes on growth for your business. This is the exact reason why you should choose a CRM that is adaptable to your organization’s future needs.

  • Easy reporting

While your business is growing, it is important to keep a track of your employee and customer activities and use this information to benefit your company. Hence, opt for a CRM that includes the best tracking and reporting features.

CRM tool reviews

ToolsMetric is a platform that is dedicated to providing in-depth reviews of some of the most popular and lesser-known CRM platforms. Whether you want to compare different features, benefits, and other parameters of CRM tools or simply understand a product, we have you covered.

The comparison feature is extremely user-friendly and a quick way to compare some of the best CRM tools from leading vendors around the world

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