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Read our in-depth Drip review to know more about its features, pricing, integrations, and more. 

What is Drip?

Drip is among the best visual email marketing campaign building software. It is a cloud-based software solution that includes various features that allow users to personalize their email campaign workflows and also automate them. 

The tool is very flexible and supports different types of email campaigns that are instrumental to the promotional and marketing campaigns of companies. Drip enables users to create and deliver tailored emails and social media content to their subscribers based on their preferences and interests. 

The software solution’s API allows users to connect it with a plethora of third-party applications and tools. With the API, users can stretch the tool’s functionality and make the most of it. 

Vendor Details

  • Company: Drip
  • Website: https://www.drip.com/
  • Founded in 2013
  • Country of origin: United States of America

Drip Important Features

Customizable forms

The tool provides tons of form-building options that help users design unique, aesthetically pleasing, and creative forms. 

Features included:

Form builder

The form builder is one of the best features of the tool. Users without any coding experience can create creative, dynamic, and professional-looking forms to gain more customers.

 Personalized forms can be created by choosing different fonts, styles, colors, and adding brand elements. Users have full control over who can view the forms and modify it. 

Pop Ups

The popup feature can be used to engage with the target audience at the right time. Sending popup messages is an effective way to send gentle reminders to customers and stay connected with them. 

Targeted forms

In today’s business environment, personalization and providing a seamless customer experience is the key to success. With targeted forms, users can deliver a spotless experience to their customers. 

Email, SMS, and Automation

With Drip’s Email, SMS, and automation tools, users can create and deliver customized content to users. Right from product recommendations to new offers and discounts, you can do it all. Besides, the tool also lets you automate these tasks with its easy-to-use workflow builder. 

Features include:


Users can create personalized and branded emails that will help you convert your leads. With the tool’s robust visual email builder and text email editor, users can create branded emails with ease. 

You can create and deliver unique and engaging abandoned carts, discount codes, top-selling product emails to customers and turn them into long-term customers. 

A/B testing

With the A/B testing feature, you can test different strategies to check which one drives more engagement and revenue.

Automations based on behavior

With Drip, you can deliver the most relevant messages at the right time based on real-life customer behaviors. 

Segmentation & reports

Customer segmentation allows you to deliver personalized marketing content to them. Segmentation helps to create personalized campaigns and workflows. 

Features included:

Revenue attribution

When you sync your e-commerce platform to Drip, you can track which emails and SMS are generating revenue for your business. 

Smart segmentation

Smart segmentation is a unique tool that helps users create hyper-targeting marketing campaigns. It allows you to understand what your customers are purchasing, opening, browsing, and more. 

Email performance

It is critical to evaluate the effectiveness of your email campaigns and other touchpoints. Drip’s dashboards and analytical tools provide you with useful insights that help you modify and improve your email marketing campaigns. 

Drip Key Features Overview

  • Auto-responders
  • Campaign management
  • Analytics
  • Contact database
  • Personalized CTAs
  • Drip campaigns
  • Email marketing

  • Event-triggered actions
  • Interaction tracking
  • Lead capture
  • Landing pages
  • Customer segmentation
  • Marketing automation

Drip Pricing

Drip’s pricing primarily depends on the size of your contact list. The price listed below is for a list of 500 customers. 

Price: $19 per  month

You can also add SMS/MMS plans to your current plan. The minimum purchase amount is $15 which allows you to send 1,000 SMS or 500 MMS.

Drip Pros and Cons

  • Segmentation feature
  • Ease-of-use
  • Automation
  • Ecommerce contact management
  • Drag-and-drop templates
  • Workflows can be created very easily
  • User interface and design
  • Email builder tool

  • Integration options are limited
  • Expensive for startups
  • Steep learning curve
  • Very basic email templates
  • It is hard to tell the difference between a workflow and a campaign
  • Customer support is either a hit or a miss
  • Occasional downtime

Drip Integrations

  • WooCommerce
  • PayPal
  • Salesforce
  • ThriveCart
  • Stripe
  • Pipedrive
  • Shopify
  • Zapier

Drip Specifications

Free Trial – Yes

Free Version – No


  • Cloud-hosted
  • Open API

Devices supported

  • Windows
  • Mac
  • Web-based


  • Live online
  • Webinars
  • Documentation

Typical customers

  • Small-sized businesses
  • Medium-sized businesses
  • Large businesses

Drip pricing

The platform’s pricing varies depending on the number of contacts on your list. 

For 500 contacts the starting price is $19 per month. 

Languages supported

  • English

Drip support

  • Email
  • FAQs
  • Knowledge base

  • Phone support
  • 24/7 (live rep)
  • Chat

Drip Alternatives

  • Hubspot CRM
  • Freshworks CRM
  • CloudYogi
  • Nimble
  • Funnel CRM
  • Salesflare

  • Sell.Do
  • Indydesk Sales
  • DigitalCRM
  • NetHunt CRM
  • Shape Legal

Free Trial
Supported Devices
Cloud Hosted
Cloud, SaaS, Web
Mobile – Android Native
Mobile – iOS Native
On Premise
Open API
Language Support
Pricing Model
Monthly payment
Annual Subscription
In Person
Live Online
Customer Types
Small Business
Large Corporations
Medium Business
24/7 (Live Rep)
Knowledge Base
Phone support
Chat support
Email Marketing
Landing Pages
Marketing Automation
Workflow builder
8.4 Total Score

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Karandeep V

Karandeep V

Karandeep was born in Pune, Maharashtra, an upcoming metropolitan city in the Western region of India. While most members of his family are engineers, he had different ideas. He was more inclined toward exploring the non-technical aspects of a business, which is why he studied Bachelors of Business Administration at Symbiosis International University, Pune.  Having said that, his love for new and upcoming technologies remained intact, which is why he has written extensively about technology throughout his career. After a brief stint with a gaming company at the beginning of his career, he discovered that his love for writing was not temporary.  Being a tech geek, he always liked installing and playing around with new applications on his mobile devices and the home desktop. He was fascinated by how technology can simplify even the most mundane and complex tasks with just a few commands. He keeps a close eye on how businesses use different tools to streamline their operations to boost productivity and efficiency. At ToolsMetric, he writes product reviews that cover the main features and specifications of different enterprise applications. The sheer amount of innovation and hard work that goes into building these tech solutions is one of the reasons why Karandeep loves reviewing these tools. Besides product reviews, he also writes interesting news articles and blogs that track the latest developments in the tech industry.  When he is not writing, you can find him rooted to his seat playing video games, watching movies, or supporting his favorite football team. Since his childhood, he has always loved to travel and explore new places. Traveling is a major part of his life due to a myriad of reasons such as experiencing new cultures, food, and traditions. His other hobbies include playing football, cooking, and running.  You can find him on LinkedIn here.

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