Read our in-depth Drip review to know more about its features, pricing, integrations, and more.
What is Drip?
Drip is among the best visual email marketing campaign building software. It is a cloud-based software solution that includes various features that allow users to personalize their email campaign workflows and also automate them.
The tool is very flexible and supports different types of email campaigns that are instrumental to the promotional and marketing campaigns of companies. Drip enables users to create and deliver tailored emails and social media content to their subscribers based on their preferences and interests.
The software solution’s API allows users to connect it with a plethora of third-party applications and tools. With the API, users can stretch the tool’s functionality and make the most of it.
Drip Important Features
The tool provides tons of form-building options that help users design unique, aesthetically pleasing, and creative forms.
The form builder is one of the best features of the tool. Users without any coding experience can create creative, dynamic, and professional-looking forms to gain more customers.
Personalized forms can be created by choosing different fonts, styles, colors, and adding brand elements. Users have full control over who can view the forms and modify it.
The popup feature can be used to engage with the target audience at the right time. Sending popup messages is an effective way to send gentle reminders to customers and stay connected with them.
In today’s business environment, personalization and providing a seamless customer experience is the key to success. With targeted forms, users can deliver a spotless experience to their customers.
Email, SMS, and Automation
With Drip’s Email, SMS, and automation tools, users can create and deliver customized content to users. Right from product recommendations to new offers and discounts, you can do it all. Besides, the tool also lets you automate these tasks with its easy-to-use workflow builder.
Users can create personalized and branded emails that will help you convert your leads. With the tool’s robust visual email builder and text email editor, users can create branded emails with ease.
You can create and deliver unique and engaging abandoned carts, discount codes, top-selling product emails to customers and turn them into long-term customers.
With the A/B testing feature, you can test different strategies to check which one drives more engagement and revenue.
Automations based on behavior
With Drip, you can deliver the most relevant messages at the right time based on real-life customer behaviors.
Segmentation & reports
Customer segmentation allows you to deliver personalized marketing content to them. Segmentation helps to create personalized campaigns and workflows.
When you sync your e-commerce platform to Drip, you can track which emails and SMS are generating revenue for your business.
Smart segmentation is a unique tool that helps users create hyper-targeting marketing campaigns. It allows you to understand what your customers are purchasing, opening, browsing, and more.
It is critical to evaluate the effectiveness of your email campaigns and other touchpoints. Drip’s dashboards and analytical tools provide you with useful insights that help you modify and improve your email marketing campaigns.
Drip Key Features Overview
- Campaign management
- Contact database
- Personalized CTAs
- Drip campaigns
- Email marketing
- Event-triggered actions
- Interaction tracking
- Lead capture
- Landing pages
- Customer segmentation
- Marketing automation
Drip’s pricing primarily depends on the size of your contact list. The price listed below is for a list of 500 customers.
Price: $19 per month
You can also add SMS/MMS plans to your current plan. The minimum purchase amount is $15 which allows you to send 1,000 SMS or 500 MMS.
Drip Pros and Cons
- Segmentation feature
- Ecommerce contact management
- Drag-and-drop templates
- Workflows can be created very easily
- User interface and design
- Email builder tool
- Integration options are limited
- Expensive for startups
- Steep learning curve
- Very basic email templates
- It is hard to tell the difference between a workflow and a campaign
- Customer support is either a hit or a miss
- Occasional downtime
Free Trial – Yes
Free Version – No
- Open API
- Live online
- Small-sized businesses
- Medium-sized businesses
- Large businesses
The platform’s pricing varies depending on the number of contacts on your list.
For 500 contacts the starting price is $19 per month.
- Knowledge base
- Phone support
- 24/7 (live rep)