Omnisend

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Read this in-depth Omnisend review to understand its features, pricing, integrations, and much more!

What is Omnisend?

Omnisend is a well-designed omnichannel marketing automation platform that is primarily built for e-commerce. As email marketing is the platform’s core feature, it is developed to create engaging and rewarding email campaigns.

The automation feature allows users to deliver personalized messages, improve campaign performance, and track shopping behavior.

Besides, Omnisend comes with a range of pre-built automation templates that allow users to set up important emails which include:

  • Order updates
  • Re-activation
  • Order follow-up
  • Cart abandonment emails

Omnipresent is compatible with multiple e-commerce platforms such as Bigcommerce, Magento, Shopify, and more.


Vendor details


Omnisend Features

Email campaigns

Creating email campaigns has never been easier. Users can build personalized and highly engaging email campaigns. The best part? No coding knowledge is required which means beginners can also use its robust email marketing features with ease.

Features included in email campaigns:

  • Email templates

Email templates are useful when you do not have an in-house designer to style your email campaigns. Omnisend has a library of templates that simplifies the task of creating professional emails within minutes.

  • Drag and drop content editor

E-commerce companies are always on the lookout for ways to create engaging email newsletters. The drag-and-drop content editor makes it extremely easy to create newsletter campaigns.

  • Campaign targeting

According to the vendor, segmentation improves your conversion rate by more than 60 percent. Users can utilize important data such as customer profile data, shopping history, and more to create audience segments. These segments can be excluded or included in your email campaigns.

  • Campaign reports

Allows users to monitor their campaign performance with sales tracking and attribution. Users can seamlessly identify how their customers are engaging with emails, sales from each campaign, and identify the top performers.

Segmentation

This feature allows users to bifurcate their customers on the basis of their shopping behavior and other parameters. Audience segmentation plays an important role in enhancing conversions through personalized texts and emails.

Features included in segmentation:

  • Shopping behavior-based segments

Since Omnisend is largely designed for e-commerce clients, it helps users filter their customers based on purchase behavior and transactional data. Users can keep track of vital customer data such as items purchased, average order value, and more.

  • Customer lifecycle-based segmentation

Customer lifecycle-based segmentation eliminates ambiguity around retention marketing. This feature defines every customer’s lifecycle stage which makes it easy to personalize retention strategies for key customers.

  • Intuitive segment builder

Whether you are segmenting your customer base for the first time or a pro at personalization, Omnisend’s segmentation feature is easy-to-use.

Automation

Allows users to increase sales on autopilot across various channels using a single automation platform that is easy to set up.

Automation features include:

  • Omnichannel workflows

Helps users offer a personalized experience to their customers by getting in touch with them on their preferred channel. Omnisend enables users to drag and drop different channels into one workflow.

Omnisend includes a range of pre-built messages, workflow settings, and subject lines for the following:

  • Product abandonment
  • Cart abandonment
  • Welcome series
  • Shipping and order confirmation
  • Cross-sell

Popups and forms

With Omnsend’s in-built signup forms, users can get more customers onboard and engage with them instantly through automated messages.

Popups and forms features include:

  • Signup form types

The extensive range of built-in forms allows users to collect signups from store visitors, gamify email capturing, and also run campaigns with dedicated landing pages.

  • Exit-intent pop-ups

Exit pop-ups have proven to reduce bounce rates and checkout abandonment. Users can select the timing of the pop-up message and also select the number of pages viewed by a visitor before the pop-up should appear.

  • SMS list building

Collecting phone numbers from visitors is one of the simplest ways to build SMS lists. Users can either create phone number-only forms or collect email addresses or phone numbers.

Reports

Reports make it easier to read data and spot marketing strategies that are working best. With Omnisend’s analytics and reporting tools, users can breeze through valuable insights easily.

Reports features include:

  • Sales dashboard

Helps users monitor the sales generated across various campaigns and also compares total revenue numbers.

  • Advanced reporting

Provides a complete overview of aggregated performance metrics through Advanced Reporting dashboards.

Email and SMS marketing

Users can boost their sales potential and offer an omnichannel customer experience by consolidating SMS, email, and other channels on a single platform.

Includes:

  • SMS and email marketing
  • Web push notifications
  • Google customer match
  • Facebook custom audiences

Omnisend price

Omnisend offers four flexible pricing plans based on user requirements and contact list size.

The prices given below are for 500 contacts. Get in touch with the vendor to calculate the costs for your needs.

Free

Includes:

  • 15,000 emails per month
  • Email campaigns
  • Reports
  • Signup forms

Standard

Price: $16 per month

Includes everything in Free plus:

  • Audience segmentation
  • SMS campaigns and automation
  • Audience segmentation
  • 24/7 email and chat support

Pro

Price: $99 per month

Includes everything in Standard plus:

  • Web push notifications
  • Facebook custom audiences
  • Advanced reporting
  • Google customer match
  • Customer success manager

Enterprise

Price: custom pricing

Includes everything in Pro plus:

  • Custom IP address
  • Deliverability support
  • Customer success manager
  • Email account migration

Omnisend Pros and Cons


PROS:
  • Integrations: Omnisend provides good integration options between different applications.
  • Pop-up feature: The pop-up feature has helped multiple users increase their email subscribers.
  • Email campaigns: No coding knowledge is required to create email campaigns.
  • Newsletter and email creation is extremely easy and not at all time-consuming.
  • Automation: Omnisend provides a wide range of automation options

CONS:
  • Segments: Users have to create their own segment. It could improve this feature by offering preset and customizable segments.
  • Font options: Omnisend could add a few more font options.
  • Expensive for small businesses.
  • The product picker does not work optimally unless cache and cookies are cleared.
  • SMS marketing: SMS subscription service is not very cost-effective.


Omnisend Integrations

Omnisend provides integrations for a range of web services and applications.

  • Customer support: AfterShip, 29Next
  • E-commerce: Magento, BigCommerce, OpenCart
  • Email capture: Email collection bar, Email Pirate, Gleam
  • Finances: Sufio
  • Shipping and logistics: Easyship, Rush, ShipStation
  • SMS/Messaging: Yotpo

Omnisend specifications

Free trial: Yes

Free version: Yes

Deployment

  • Cloud, SaaS, Web-based

Devices supported

  • Desktop – Windows
  • Desktop – Mac

Training

  • Live online
  • Video tutorials
  • Documentation

Typical customers

  • E-commerce companies of all sizes

Omnisend price

  • Free
  • Standard: $16 per month
  • Pro: $99 per month
  • Enterprise: Custom pricing

Languages supported

  • English

Omnisend support

  • Email
  • Help desk
  • 24/7 customer support
  • Chat

Omnisend alternatives

After reading this detailed review of Omnisend email marketing, we hope you have gained enough clarity regarding the platform.

We have prepared a list of alternatives in case you have kept the door open.

  • Aimtell
  • AWeber
  • Mobile Text Alerts
  • EngageBay
  • Constant Contact
  • SALESmango Marketing Automation
  • SmartEngage
  • Sendlane
  • Pardot
  • User.com
  • Marketing 360
  • ActiveDEMAND
  • ROUTEE

Free Trial
Supported Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Deployment
Cloud Hosted
Cloud, SaaS, Web
Mobile – Android Native
Mobile – iOS Native
On Premise
Open API
Language Support
English
Hindi
Spanish
French
Russian
Italian
Dutch
Danish
Polish
Turkish
Swedish
Pricing Model
Monthly payment
Annual Subscription
Quote-based
Training
Documentation
Webinars
In Person
Live Online
Customer Types
Small Business
Medium Enterprises
Large Corporations
Freelancers
Medium Business
Support
Online
Business Hours
24/7 (Live Rep)
Features
Email Marketing
Landing Pages
Marketing Automation
Webinars
CRM
Autoresponders
Integration
Design
9
Usability
9.5
Support
9.5
Price
8.5
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