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Read this in-depth Omnisend review to understand its features, pricing, integrations, and much more!

What is Omnisend?

Omnisend is a well-designed omnichannel marketing automation platform that is primarily built for e-commerce. As email marketing is the platform’s core feature, it is developed to create engaging and rewarding email campaigns.

The automation feature allows users to deliver personalized messages, improve campaign performance, and track shopping behavior.

Besides, Omnisend comes with a range of pre-built automation templates that allow users to set up important emails which include:

  • Order updates
  • Re-activation
  • Order follow-up
  • Cart abandonment emails

Omnipresent is compatible with multiple e-commerce platforms such as Bigcommerce, Magento, Shopify, and more.

Vendor details

Omnisend Features

Email campaigns

Creating email campaigns has never been easier. Users can build personalized and highly engaging email campaigns. The best part? No coding knowledge is required which means beginners can also use its robust email marketing features with ease.

Features included in email campaigns:

  • Email templates

Email templates are useful when you do not have an in-house designer to style your email campaigns. Omnisend has a library of templates that simplifies the task of creating professional emails within minutes.

  • Drag and drop content editor

E-commerce companies are always on the lookout for ways to create engaging email newsletters. The drag-and-drop content editor makes it extremely easy to create newsletter campaigns.

  • Campaign targeting

According to the vendor, segmentation improves your conversion rate by more than 60 percent. Users can utilize important data such as customer profile data, shopping history, and more to create audience segments. These segments can be excluded or included in your email campaigns.

  • Campaign reports

Allows users to monitor their campaign performance with sales tracking and attribution. Users can seamlessly identify how their customers are engaging with emails, sales from each campaign, and identify the top performers.


This feature allows users to bifurcate their customers on the basis of their shopping behavior and other parameters. Audience segmentation plays an important role in enhancing conversions through personalized texts and emails.

Features included in segmentation:

  • Shopping behavior-based segments

Since Omnisend is largely designed for e-commerce clients, it helps users filter their customers based on purchase behavior and transactional data. Users can keep track of vital customer data such as items purchased, average order value, and more.

  • Customer lifecycle-based segmentation

Customer lifecycle-based segmentation eliminates ambiguity around retention marketing. This feature defines every customer’s lifecycle stage which makes it easy to personalize retention strategies for key customers.

  • Intuitive segment builder

Whether you are segmenting your customer base for the first time or a pro at personalization, Omnisend’s segmentation feature is easy-to-use.


Allows users to increase sales on autopilot across various channels using a single automation platform that is easy to set up.

Automation features include:

  • Omnichannel workflows

Helps users offer a personalized experience to their customers by getting in touch with them on their preferred channel. Omnisend enables users to drag and drop different channels into one workflow.

Omnisend includes a range of pre-built messages, workflow settings, and subject lines for the following:

  • Product abandonment
  • Cart abandonment
  • Welcome series
  • Shipping and order confirmation
  • Cross-sell

Popups and forms

With Omnsend’s in-built signup forms, users can get more customers onboard and engage with them instantly through automated messages.

Popups and forms features include:

  • Signup form types

The extensive range of built-in forms allows users to collect signups from store visitors, gamify email capturing, and also run campaigns with dedicated landing pages.

  • Exit-intent pop-ups

Exit pop-ups have proven to reduce bounce rates and checkout abandonment. Users can select the timing of the pop-up message and also select the number of pages viewed by a visitor before the pop-up should appear.

  • SMS list building

Collecting phone numbers from visitors is one of the simplest ways to build SMS lists. Users can either create phone number-only forms or collect email addresses or phone numbers.


Reports make it easier to read data and spot marketing strategies that are working best. With Omnisend’s analytics and reporting tools, users can breeze through valuable insights easily.

Reports features include:

  • Sales dashboard

Helps users monitor the sales generated across various campaigns and also compares total revenue numbers.

  • Advanced reporting

Provides a complete overview of aggregated performance metrics through Advanced Reporting dashboards.

Email and SMS marketing

Users can boost their sales potential and offer an omnichannel customer experience by consolidating SMS, email, and other channels on a single platform.


  • SMS and email marketing
  • Web push notifications
  • Google customer match
  • Facebook custom audiences

Omnisend price

Omnisend offers four flexible pricing plans based on user requirements and contact list size.

The prices given below are for 500 contacts. Get in touch with the vendor to calculate the costs for your needs.



  • 15,000 emails per month
  • Email campaigns
  • Reports
  • Signup forms


Price: $16 per month

Includes everything in Free plus:

  • Audience segmentation
  • SMS campaigns and automation
  • Audience segmentation
  • 24/7 email and chat support


Price: $99 per month

Includes everything in Standard plus:

  • Web push notifications
  • Facebook custom audiences
  • Advanced reporting
  • Google customer match
  • Customer success manager


Price: custom pricing

Includes everything in Pro plus:

  • Custom IP address
  • Deliverability support
  • Customer success manager
  • Email account migration

Omnisend Pros and Cons

  • Integrations: Omnisend provides good integration options between different applications.
  • Pop-up feature: The pop-up feature has helped multiple users increase their email subscribers.
  • Email campaigns: No coding knowledge is required to create email campaigns.
  • Newsletter and email creation is extremely easy and not at all time-consuming.
  • Automation: Omnisend provides a wide range of automation options

  • Segments: Users have to create their own segment. It could improve this feature by offering preset and customizable segments.
  • Font options: Omnisend could add a few more font options.
  • Expensive for small businesses.
  • The product picker does not work optimally unless cache and cookies are cleared.
  • SMS marketing: SMS subscription service is not very cost-effective.

Omnisend Integrations

Omnisend provides integrations for a range of web services and applications.

  • Customer support: AfterShip, 29Next
  • E-commerce: Magento, BigCommerce, OpenCart
  • Email capture: Email collection bar, Email Pirate, Gleam

  • Finances: Sufio
  • Shipping and logistics: Easyship, Rush, ShipStation
  • SMS/Messaging: Yotpo

Omnisend specifications

Free trial: Yes

Free version: Yes


  • Cloud, SaaS, Web-based

Devices supported

  • Desktop – Windows
  • Desktop – Mac


  • Live online
  • Video tutorials
  • Documentation

Typical customers

  • E-commerce companies of all sizes

Omnisend price

  • Free
  • Standard: $16 per month
  • Pro: $99 per month
  • Enterprise: Custom pricing

Languages supported

  • English

Omnisend support

  • Email
  • Help desk
  • 24/7 customer support
  • Chat

Omnisend alternatives

After reading this detailed review of Omnisend email marketing, we hope you have gained enough clarity regarding the platform.

We have prepared a list of alternatives in case you have kept the door open.

  • Sendlane
  • Pardot
  • Marketing 360
  • ActiveDEMAND

Free Trial
Supported Devices
Cloud Hosted
Cloud, SaaS, Web
Mobile – Android Native
Mobile – iOS Native
On Premise
Open API
Language Support
Pricing Model
Monthly payment
Annual Subscription
In Person
Live Online
Customer Types
Small Business
Large Corporations
Medium Business
24/7 (Live Rep)
Knowledge Base
Phone support
Chat support
Email Marketing
Landing Pages
Marketing Automation
Workflow builder
9.1 Total Score

Add your review

Karandeep V

Karandeep V

Karandeep was born in Pune, Maharashtra, an upcoming metropolitan city in the Western region of India. While most members of his family are engineers, he had different ideas. He was more inclined toward exploring the non-technical aspects of a business, which is why he studied Bachelors of Business Administration at Symbiosis International University, Pune.  Having said that, his love for new and upcoming technologies remained intact, which is why he has written extensively about technology throughout his career. After a brief stint with a gaming company at the beginning of his career, he discovered that his love for writing was not temporary.  Being a tech geek, he always liked installing and playing around with new applications on his mobile devices and the home desktop. He was fascinated by how technology can simplify even the most mundane and complex tasks with just a few commands. He keeps a close eye on how businesses use different tools to streamline their operations to boost productivity and efficiency. At ToolsMetric, he writes product reviews that cover the main features and specifications of different enterprise applications. The sheer amount of innovation and hard work that goes into building these tech solutions is one of the reasons why Karandeep loves reviewing these tools. Besides product reviews, he also writes interesting news articles and blogs that track the latest developments in the tech industry.  When he is not writing, you can find him rooted to his seat playing video games, watching movies, or supporting his favorite football team. Since his childhood, he has always loved to travel and explore new places. Traveling is a major part of his life due to a myriad of reasons such as experiencing new cultures, food, and traditions. His other hobbies include playing football, cooking, and running.  You can find him on LinkedIn here.

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