Read this Maropost review to know more about its key features, integrations, pricing plans, and more.
What is Maropost?
Maropost is a marketing automation tool primarily developed for companies operating in the e-commerce, media & entertainment, and travel & tourism sectors.
The tool is powered by robust features that enable users to find new and innovative ways to market their products and services.
It is regarded as one of the best platforms for deliverability. The vendor’s deliverability experts closely track every user account and offer one-on-one guidance to ensure an optimum level of deliverability.
In a nutshell, Maropost is a modern and cloud-based email marketing automation platform that enables users to acquire, engage and convert prospects across various marketing channels.
- Company: Maropost
- Website: https://www.maropost.com/
- Founded in 2011
- Country of origin: Canada
Maropost Key Features
- Personalized emails
The email marketing feature provides a comprehensive view of all your clients. This allows you to provide a personalized experience to each and every customer.
Users can bifurcate their customers, develop, and schedule tailored content to every customer.
- Email Journey Builder
The platform’s intuitive Journey Builder allows you to design and deliver professional-looking emails.
The drag and drop editor can be used to develop the framework, add new images, create buttons, and more without prior knowledge of HTML.
- Email campaign optimization
Each email campaign can be optimized to ensure good performance and user engagement.
Users can deliver messages based on a user’s engagement history to improve conversions and open rates.
- Schedule SMS messages
You can easily create customer segments based on website actions, mobile engagement, and customer data to customize SMS messages.
- Push notifications
This feature allows you to deliver push notifications based on a user’s actions. You can create events to trigger push notifications and in-application notifications with personalized discounts, deals, and promotions.
Social Media Marketing
- Lead generation forms
Maropost can be integrated with Twitter Lead Generation Cards and Facebook Lead Ads to connect users who fill the lead generation forms to your database.
- Retarget audiences
As mentioned above, you can segment customer lists based on actions and their journey which is configured within Maropost.
You can transfer the segmented customers from Maropost to Facebook and display the most relevant ads on Instagram and Facebook.
- Automate social posts
You can create and push social playlists, or opt for one-time pushes to the linked social media channels.
This feature allows you to rotate your marketing content across different social media channels.
- Track web activity
This tool allows you to simplify how users can track and leverage website data to create tailored customer journeys.
This data can be used to enhance customer relationships via re-engagement, welcome, and win-back campaigns across different channels.
- Personalized lead pages
With this feature, you can build customized landing pages with creative content to improve customer retention and experience.
Maropost Features Overview
- A/B testing
- Campaign management
- Campaign tracking
- Canned responses
- Channel attribution
- Contact database
- Customer segmentation
- Customer journeys
- Data recovery
- Email marketing
- Landing pages
- Multi-channel marketing
- Performance metrics
- SMS marketing
- Scheduling messaging
- Template management
- Website analytics
- Team management
- Shared inboxes
The vendor offers three main plans i.e.Essential, Professional, and Enterprise.
Each plan offers a unique set of features. However, to know more about the pricing details of each plan, get in touch with Maropost directly.
Maropost Pros and Cons
- The client support services and marketing features are world class
- The platform provides a range of email customization options
- Digital marketing features
- Creating, scheduling, and delivering emails is very streamlined
- Excellent API supports
- The Workflow Builder is easy to use and plays an important role in boosting efficiency
- A/B testing
- Connecting the tool with content management systems can be a bit tricky
- The visual editor is very basic
- The statistics tool requires some work
- Some users have reported that setting up segments can be confusing
- Pricing is a bit steep compared to some other alternatives
- Google Analytics
Free Trial – No
Free Version – No
- Cloud, SaaS, web-based
- Live online
- Small businesses
- Medium businesses
- Large businesses
Maropost pricing plans
Get in touch with the vendor for pricing information.
- Knowledge base
- Phone support
- 24/7 (live rep)
- Salesforce Marketing Cloud
- Hubspot Marketing Hub
- Constant Contact
- Freshworks CRM
- Benchmark Email
- Drip Ecommerce CRM
If you liked reading this Maropost tool review, drop your comments below and tell us about your favorite feature.