Maropost

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Read this Maropost review to know more about its key features, integrations, pricing plans, and more. 


What is Maropost?

Maropost is a marketing automation tool primarily developed for companies operating in the e-commerce, media & entertainment, and travel & tourism sectors. 

The tool is powered by robust features that enable users to find new and innovative ways to market their products and services. 

It is regarded as one of the best platforms for deliverability. The vendor’s deliverability experts closely track every user account and offer one-on-one guidance to ensure an optimum level of deliverability. 

In a nutshell, Maropost is a modern and cloud-based email marketing automation platform that enables users to acquire, engage and convert prospects across various marketing channels. 


Vendor Details


Maropost Key Features

Email marketing

  • Personalized emails

The email marketing feature provides a comprehensive view of all your clients. This allows you to provide a personalized experience to each and every customer. 

Users can bifurcate their customers, develop, and schedule tailored content to every customer. 

  • Email Journey Builder

The platform’s intuitive Journey Builder allows you to design and deliver professional-looking emails. 

The drag and drop editor can be used to develop the framework, add new images, create buttons, and more without prior knowledge of HTML. 

  • Email campaign optimization

Each email campaign can be optimized to ensure good performance and user engagement. 

Users can deliver messages based on a user’s engagement history to improve conversions and open rates. 

SMS Marketing

  • Schedule SMS messages

You can easily create customer segments based on website actions, mobile engagement, and customer data to customize SMS messages. 

  • Push notifications

This feature allows you to deliver push notifications based on a user’s actions. You can create events to trigger push notifications and in-application notifications with personalized discounts, deals, and promotions. 

Social Media Marketing

  • Lead generation forms

Maropost can be integrated with Twitter Lead Generation Cards and Facebook Lead Ads to connect users who fill the lead generation forms to your database. 

  • Retarget audiences

As mentioned above, you can segment customer lists based on actions and their journey which is configured within Maropost. 

You can transfer the segmented customers from Maropost to Facebook and display the most relevant ads on Instagram and Facebook. 

  • Automate social posts

You can create and push social playlists, or opt for one-time pushes to the linked social media channels. 

This feature allows you to rotate your marketing content across different social media channels. 

Website 

  • Track web activity

This tool allows you to simplify how users can track and leverage website data to create tailored customer journeys. 

This data can be used to enhance customer relationships via re-engagement, welcome, and win-back campaigns across different channels. 

  • Personalized lead pages

With this feature, you can build customized landing pages with creative content to improve customer retention and experience. 


Maropost Features Overview

  • A/B testing
  • Analytics
  • Auto-responders
  • Campaign management
  • Campaign tracking
  • Canned responses
  • Channel attribution
  • Contact database
  • Customer segmentation
  • Customer journeys
  • Data recovery

  • Email marketing
  • Landing pages
  • Multi-channel marketing
  • Performance metrics
  • SMS marketing
  • Scheduling messaging
  • Template management
  • Website analytics
  • Team management
  • Shared inboxes


Maropost Pricing

The vendor offers three main plans i.e.Essential, Professional, and Enterprise. 

Each plan offers a unique set of features. However, to know more about the pricing details of each plan, get in touch with Maropost directly.


Maropost Pros and Cons


PROS:
  • The client support services and marketing features are world class
  • The platform provides a range of email customization options
  • Digital marketing features
  • Creating, scheduling, and delivering emails is very streamlined
  • Excellent API supports
  • The Workflow Builder is easy to use and plays an important role in boosting efficiency
  • A/B testing

CONS:
  • Connecting the tool with content management systems can be a bit tricky
  • The visual editor is very basic
  • The statistics tool requires some work
  • Some users have reported that setting up segments can be confusing
  • Pricing is a bit steep compared to some other alternatives


Maropost Integrations

  • Facebook
  • Neto
  • Shopify
  • 3dcart
  • BigCommerce
  • Dojomojo
  • ClickFunnels
  • Domo
  • Google Analytics

  • Keap
  • Magento
  • Nanacast
  • Smile.io
  • Unbounce
  • UltraCart
  • WooCommerce
  • Zapier
  • Zendesk


Maropost Specifications

Free Trial – No

Free Version – No

Deployment

  • Cloud, SaaS, web-based

Devices supported

  • Windows
  • Mac
  • Linux
  • Chromebook

Training

  • Live online
  • Webinars
  • Documentation

Typical customers

  • Small businesses
  • Medium businesses
  • Large businesses

Maropost pricing plans

Get in touch with the vendor for pricing information.

Languages supported

  • English

Maropost support

  • Email
  • Knowledge base
  • Phone support
  • 24/7 (live rep)
  • Chat

Free Trial
Supported Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Deployment
Cloud Hosted
Cloud, SaaS, Web
Mobile – Android Native
Mobile – iOS Native
On Premise
Open API
Language Support
English
Hindi
Spanish
French
Russian
Italian
Dutch
Danish
Polish
Turkish
Swedish
Pricing Model
Monthly payment
Annual Subscription
Quote-based
Training
Documentation
Webinars
In Person
Live Online
Customer Types
Small Business
Large Corporations
Freelancers
Medium Business
Support
24/7 (Live Rep)
Email
FAQs
Knowledge Base
Phone support
Chat support
Features
Email Marketing
Landing Pages
Marketing Automation
Webinars
CRM
Autoresponders
Automation
Workflow builder
Customizations
Integration
Integration
8.8 Total Score

Design
9
Usability
8.5
Support
9.5
Price
8
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Karandeep V

Karandeep was born in Pune, Maharashtra, an upcoming metropolitan city in the Western region of India. While most members of his family are engineers, he had different ideas. He was more inclined toward exploring the non-technical aspects of a business, which is why he studied Bachelors of Business Administration at Symbiosis International University, Pune.  Having said that, his love for new and upcoming technologies remained intact, which is why he has written extensively about technology throughout his career. After a brief stint with a gaming company at the beginning of his career, he discovered that his love for writing was not temporary.  Being a tech geek, he always liked installing and playing around with new applications on his mobile devices and the home desktop. He was fascinated by how technology can simplify even the most mundane and complex tasks with just a few commands. He keeps a close eye on how businesses use different tools to streamline their operations to boost productivity and efficiency.  At ToolsMetric, he writes product reviews that cover the main features and specifications of different enterprise applications. The sheer amount of innovation and hard work that goes into building these tech solutions is one of the reasons why Karandeep loves reviewing these tools. Besides product reviews, he also writes interesting news articles and blogs that track the latest developments in the tech industry.  When he is not writing, you can find him rooted to his seat playing video games, watching movies, or supporting his favorite football team. Since his childhood, he has always loved to travel and explore new places. Traveling is a major part of his life due to a myriad of reasons such as experiencing new cultures, food, and traditions. His other hobbies include playing football, cooking, and running.  You can find him on LinkedIn here.

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