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Read our Kartra review to get familiar with the tool’s features, integrations, pricing plans, and other key specifications.

What is Kartra?

Kartra is an out-and-out marketing platform that enables companies to conduct their business online without any barriers. The tool’s features reduce the time spent by companies on performing mundane and routine tasks by providing different automation solutions. 

It is a cloud-based business management platform that is designed for companies of all sizes to build, launch and manage marketing campaigns online. 

The application lets users manage colors, member access, media uploads, themes, content navigation, and a host of other parameters. 

Besides, it provides an array of modules that help users manage business processes with ease. Users can streamline all business operations, right from website development to creating engaging marketing strategies using Kartra. 

Vendor Details

  • Company: Genesis Digital LLC
  • Website: https://home.kartra.com/
  • Founded in 2013
  • Country of origin: United States of America

Kartra Key Features

If you type “Kartra review 2021” in a search engine, it will display reviews provided by different websites. What’s common among them? They all talk about the key features of the tool. 

  • Checkout

The checkout feature simplifies the process of selling a product or a service online. It includes tons of product and checkout page options that are optimized for the best user experience. 

Users can create single-step or multi-step checkout forms based on their requirements. You can either sell products or services online using the platform’s secure checkout forms for PayPal as well as credit card payments. 

  • Pages

Users can make the most of the tool’s drag-and-drop page builder by creating appealing and engaging pages in just a few clicks. Besides, you can also choose from a library of 500 page and section templates that are designed by professionals. 

Every on-page element can be easily customized as per your requirements and liking. 

There’s more! You can also preview the page you have created for tablets, mobile phones, and desktops. Create exciting lead capture forms or checkout forms to set the ball rolling for your online business. 

  • Leads

You can create an all-inclusive database that has details of all your leads, customers, and prospects. In addition, you can also create theme groups using custom tags and lists. 

With Kartra’s lead management tools, users have full knowledge of relevant details of all their leads and current customers. 

You have full visibility of their product purchases, newsletter subscriptions, email engagement, and lifetime dollar value. 

Lead tagging and lead scoring allow you to deliver the right message to the right lead at the right time. 

  • Funnels & campaigns

Kartra allows you to create and launch fully automated and sales-centric funnels in a matter of minutes. Create an automated sequence and define the flow of each sequence using Kartra’s advanced tools. 

You can also import different marketing campaigns and sales funnels that are designed by seasoned marketers and the Kartra community. 

  • Email

Users can either create an automated or a live marketing campaign to increase engagement and improve communication with their customers. 

Behavior-based automation plays an important role in delivering the right content to different audience groups. You can also use the split testing feature to evaluate the impact of different subject lines and track conversions. 

You can automate your communication activities using the tool’s advanced automation features. 

Kartra Features Overview

  • A/B testing
  • Affiliate tracking
  • Analytics
  • CAN-SPAM compliance
  • CRM
  • Email marketing
  • Form builder
  • Lead management
  • Lead segmentation

  • Sales analytics
  • Reporting
  • List management
  • Drip campaigns
  • Template management
  • SEO management
  • Tax management
  • Lead nurturing

Kartra Pricing Plans

Kartra offers four major pricing plans. The monthly cost and important details of each plan is listed below.


Price: $99 per month


  • 2,500 leads
  • 1 custom domain
  • 15,000 emails/month
  • 50 GB bandwidth


Price: $199 per month


  • 12,500 leads
  • 3 custom domains
  • Unlimited emails
  • Unlimited bandwidth


Price: $299 per month


  • 25,000 leads
  • 5 custom domains
  • Unlimited emails
  • Unlimited bandwidth


Price: $499 per month


  • 50,000 leads
  • 10 custom domains
  • Unlimited emails
  • Unlimited bandwidth

Kartra Pros and Cons

  • Very easy to navigate between different tabs and features
  • Template sequences
  • Sales funnel builder
  • Training videos 
  • Email marketing solutions is easy-to-use 
  • Page builder
  • Lead tagging and lead scoring
  • ‘Done for You’ campaigns 
  • Clean user interface

  • Prices are on the higher side
  • Users cannot add custom fields in Checkout forms
  • Some users have faced issues while exporting reports
  • Calendar system
  • Billing and recurring payments system can be improved
  • Kartra branding on emails
  • Deleting a customer from the database is cumbersome

Kartra Integrations

  • PayPal
  • Stripe
  • Zapier
  • Google Calendar
  • SendGrid
  • Twilio
  • Pixifi

  • Crowdcast
  • Website Toolbox
  • Mailgun
  • Plivo
  • Kajabi
  • Braintree
  • EverWebinar

Kartra Specifications

Free Trial – No

Free Version – No


  • Cloud, SaaS, Web-based

Devices supported

  • Windows
  • Mac
  • Android
  • iPhone/iPad
  • Web-based


  • Live online
  • Webinars
  • Documentation
  • Videos

Typical customers

  • Small businesses
  • Medium-sized businesses
  • Large businesses

Kartra Pricing 

  • Starter: $ 99 per month
  • Silver: $ 199 per month
  • Gold: $ 299 per month
  • Platinum: $499 per month

Languages supported

  • English

Kartra support

  • Email
  • FAQs
  • Knowledge base
  • Phone support
  • 24/7 (live rep)
  • Chat

Free Trial
Supported Devices
Cloud Hosted
Cloud, SaaS, Web
Mobile – Android Native
Mobile – iOS Native
On Premise
Open API
Language Support
Pricing Model
Monthly payment
Annual Subscription
In Person
Live Online
Customer Types
Small Business
Large Corporations
Medium Business
24/7 (Live Rep)
Knowledge Base
Phone support
Chat support
Email Marketing
Landing Pages
Marketing Automation
Workflow builder
8.3 Total Score

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Karandeep V

Karandeep V

Karandeep was born in Pune, Maharashtra, an upcoming metropolitan city in the Western region of India. While most members of his family are engineers, he had different ideas. He was more inclined toward exploring the non-technical aspects of a business, which is why he studied Bachelors of Business Administration at Symbiosis International University, Pune.  Having said that, his love for new and upcoming technologies remained intact, which is why he has written extensively about technology throughout his career. After a brief stint with a gaming company at the beginning of his career, he discovered that his love for writing was not temporary.  Being a tech geek, he always liked installing and playing around with new applications on his mobile devices and the home desktop. He was fascinated by how technology can simplify even the most mundane and complex tasks with just a few commands. He keeps a close eye on how businesses use different tools to streamline their operations to boost productivity and efficiency. At ToolsMetric, he writes product reviews that cover the main features and specifications of different enterprise applications. The sheer amount of innovation and hard work that goes into building these tech solutions is one of the reasons why Karandeep loves reviewing these tools. Besides product reviews, he also writes interesting news articles and blogs that track the latest developments in the tech industry.  When he is not writing, you can find him rooted to his seat playing video games, watching movies, or supporting his favorite football team. Since his childhood, he has always loved to travel and explore new places. Traveling is a major part of his life due to a myriad of reasons such as experiencing new cultures, food, and traditions. His other hobbies include playing football, cooking, and running.  You can find him on LinkedIn here.

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