Bitrix 24

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This Bitrix 24 review will shed light on its CRM feature. Learn more about Bitrix 24 features, integrations, alternatives, and more. Leave your comments and let us know what you think about this leading CRM platform.

What is Bitrix 24?

Bitrix 24 is a comprehensive business software that offers a multitude of applications and services. It provides a bunch of tools for smooth team collaboration, communication, and management. 

The tool offers a unified platform for messages, projects, tasks, files, and contacts. The software includes an Activity Stream that allows team members to keep track of different activities and work together. 

Some of the core solutions offered by Bitrix 24 include document management, file sharing, sales team management, CRM, HR management, communication management, and more. 

In this Bitrix 24 review, we will touch upon the features of the CRM solution. With Bitrix 24 CRM, users can automate marketing, improve conversion rates, and strengthen customer relationships. 

The software is available on mobile devices such as tablets and smartphones. 

Vendor Details

Bitrix 24 Features

  • Unlimited customer database

Bitrix 24 CRM is an unlimited and free database of all customers (past, present, future). The exclusive customer database provides useless customer information such as last purchase, type of purchase, etc. 

Besides, the software can also be used to bifurcate customers based on sales volume, products purchased, and other parameters. 

The solution also allows you to revisit your old customers who have remained inactive for a while. 

  • Lead generation

According to the vendor, Bitrix 24 increases leads by nearly 26% on an average within the first month of using its different CRM tools. 

The software enables you to find new leads on social media channels and also score them. 

The tool provides a complete overview of the source of your new leads, what percentage of new leads convert into paying customers, and other details. 

  • Sales funnel and pipelines

The software includes a range of visualization tools that add life to your sales pipeline and funnel. With this CRM, you can visualize each and every step of your sales funnel and all stages of your pipeline. 

Users can create endless sales funnels and pipelines. The pipeline analysis tools help you identify bottlenecks and growth opportunities.

  • Data analytics

The insightful and visually appealing reports can be generated to depict different types of data such as sales trends, predict future sales, and more. Reports display the best customers, offer a comparison, and also calculate ROI.

Since the analytics features can be customized easily, it is easy to build CRM reports for every pipeline. 

  • Sales funnel automation

This feature allows you to deliver automated emails, SMS, and messages that prompt prospects to become paying and returning customers. 

  • Email marketing

Due to the CRM email integration, all emails from clients and leads are instantly added to customer profiles within the CRM. You can also create and enable automated email sequences whenever required. 

The platform also offers bulk email marketing capabilities in conjunction with mainstream email marketing services. 

  • Calendar management

Calendars allow users to schedule appointments, calls, customer visits, etc. It can also be used to book equipment, conference/training rooms, and other items. 

Individual calendars can be used to plan activities at a personal level, whereas group calendars are available to plan campaigns that require involvement of multiple participants. 

  • Quotes and invoices

You can send invoices and quotes directly from the CRM. The solution keeps track of all invoices that have been paid and which are due. The status of invoices can be synced with all popular financial reporting tools such as Xero, Quickbooks Online, etc. 

  • Order management

The CRM comes with a range of order management tools that streamline the entire order management cycle. 

The CRM displays the live status of every order and also sends notifications when there is a change in the order status. 

  • Customer lifecycle management

Without customer lifecycle management tools, it is hard to implement a CRM successfully. With Bitrix 24, users can get insights into customer acquisition costs, the lifetime value of customers, and other key metrics. 

Besides, the platform also includes data related to past customer interactions, purchases, and engagement.

Bitrix 24 Features Overview

  • Activity tracking
  • Account management
  • Approval workflow
  • Attendance tracking
  • Billing & invoicing
  • Auto-responders
  • Calendar management
  • Call management
  • Channel management
  • Collaboration tools
  • Contact management
  • CRM
  • Customization

  • Data migration
  • Drag & drop editor
  • Drip campaigns
  • Email marketing
  • Marketing automation
  • Lead management
  • Lead generation
  • Goal setting
  • Sales analytics
  • Segmentation
  • Task management
  • To-do list
  • Workflow management

Bitrix 24 Pricing 

Free plan

  • Price: $0
  • Number of users: Unlimited

Special plans


  • Price: $17 per month for all users
  • Number of users: 2


  • Price: $41.40 per month for all users
  • Number of users: 6


  • Price: $41.40 per month for all users
  • Number of users: 24

Business plans


  • Price: $59.40 per month for all users
  • Number of users: 50


  • Price: $119.40 per month for all users
  • Number of users: Unlimited

Bitrix 24 Pros and Cons

If you have looked for Bitrix 24 sign-up on the internet, you will also come across its pros and cons. We have mentioned some of the most prominent pros and cons below after going through hundreds of user reviews. 

  • User interface
  • The theme of the platform can be changed
  • Visual representation of data
  • The tool automates the execution of email marketing activities
  • Data cataloging system
  • Integration with multiple business management systems
  • Communication and file sharing
  • The tool’s ability to connect telephone numbers
  • The tool can be easily accessed by all team members in the organization
  • Project management features

  • The support team takes some time to respond to user queries
  • The tool includes a lot of unnecessary features and settings
  • Does not come with an idea management area
  • The permission feature is limited
  • Does not offer an accounting feature
  • Time reporting
  • Reports have a tendency to crash

Bitrix 24 Integrations

Since the software offers an open API, it can be easily customized and integrated with third-party applications.

  • Zoho
  • Microsoft Office 365
  • Slack
  • Mailchimp
  • Sage Business Cloud
  • SendPusle

Bitrix 24 Specifications

Free Trial – Yes

Free Version – Yes


  • Cloud-hosted
  • Open API
  • On-premise

Devices supported

  • Windows
  • Android
  • Mac
  • iPhone/iPad
  • Web-based


  • Webinars
  • Documentation
  • Videos

Typical customers

  • Small businesses
  • Remote teams

Bitrix 24 pricing plans

Free plan

  • Price: $0 for all users

Special plans


  • Price: $17 per month for all users


  • Price: $41.40 per month for all users


  • Price: $41.40 per month for all users

Business plans


  • Price: $59.40 per month for all users


  • Price: $119.40 per month for all users

Languages supported

  • English
  • Spanish
  • Portuguese
  • German
  • French
  • Polish

  • Italian
  • Turkish
  • Chinese
  • Thai
  • Japanese

Bitrix 24 support

  • Email
  • FAQs
  • Knowledge base
  • 24/7
  • Chat

Bitrix 24 Alternatives

If you enjoyed reading this Bitrix 24 review, let us know about your experience while using this tool below. 

Free Trial
Supported Devices
Cloud Hosted
Cloud, SaaS, Web
Mobile – Android Native
Mobile – iOS Native
On Premise
Open API
Language Support
Pricing Model
Monthly payment
Annual Subscription
In Person
Live Online
Customer Types
Small Business
Large Corporations
Medium Business
24/7 (Live Rep)
Knowledge Base
Phone support
Chat support
Email Marketing
Landing Pages
Marketing Automation
Workflow builder
8.3 Total Score

Add your review

Karandeep V

Karandeep V

Karandeep was born in Pune, Maharashtra, an upcoming metropolitan city in the Western region of India. While most members of his family are engineers, he had different ideas. He was more inclined toward exploring the non-technical aspects of a business, which is why he studied Bachelors of Business Administration at Symbiosis International University, Pune.  Having said that, his love for new and upcoming technologies remained intact, which is why he has written extensively about technology throughout his career. After a brief stint with a gaming company at the beginning of his career, he discovered that his love for writing was not temporary.  Being a tech geek, he always liked installing and playing around with new applications on his mobile devices and the home desktop. He was fascinated by how technology can simplify even the most mundane and complex tasks with just a few commands. He keeps a close eye on how businesses use different tools to streamline their operations to boost productivity and efficiency. At ToolsMetric, he writes product reviews that cover the main features and specifications of different enterprise applications. The sheer amount of innovation and hard work that goes into building these tech solutions is one of the reasons why Karandeep loves reviewing these tools. Besides product reviews, he also writes interesting news articles and blogs that track the latest developments in the tech industry.  When he is not writing, you can find him rooted to his seat playing video games, watching movies, or supporting his favorite football team. Since his childhood, he has always loved to travel and explore new places. Traveling is a major part of his life due to a myriad of reasons such as experiencing new cultures, food, and traditions. His other hobbies include playing football, cooking, and running.  You can find him on LinkedIn here.

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