MailChimp

What is Mailchimp?

MailChimp is an email marketing tool ideal for small and mid-sized businesses. This software allows businesses to effectively get in touch with their customers and prospects, market their products and services with ease and accuracy, and turn leads into actual sales. With chimpmail, you can easily create, analyze, and execute email marketing campaigns for your business.

If you are looking for an email marketing automation software, this should be your go-to option. Want to know why? Read Toolsmetric in-depth MailChimp review and learn about its key metrics, pricing plans, customer feedback, and more.

Vendor Details:

• Company: MailChimp
• Website: www.mailchimp.com
• Founded in 2001
• United States

Key Metrics of Mailchimpcom

1.    Create unique campaigns

As a digital marketer, don’t you want to engage your audience with the best campaigns? Well, the MailChimp campaign help you do just that. Here, you can create campaigns that stand out and connect with your audience at the right time. From emails to landing pages, you can use this platform for almost everything. With this, say yes to a better campaign!

2.    Get everything you use in one place

Do you use a shopping cart tool, payment gateway, CRM, and many more such tools? You can integrate all of these with MailChimp APIs and make your work simpler. By connecting all the apps together you can unlock new features and get better results.

3.    Simplify and learn to automate

As a marketer or an entrepreneur means that you already have a lot on your plate. Right from brainstorming to analyzing which campaign performs well, you probably need to look after a lot of things. When you use the MailChimp automation feature, you can schedule everything for a suitable time. Once you have everything planned, you can work on something that can make your business more efficient.

4.    Optimize for your audience

What is the secret to a successful email marketing campaign? It is an in-depth understanding of your target audience. The more you know who your subscribers are and what are they expecting, you can be a lot smarter with your marketing methods. MailChimp analytics helps you break down data into smaller chunks. This can help you understand what is working and what you need to work on.

5.    A/B testing to see what works the best

Have you noticed that a particular color works better than the other? Or a specific font has a greater impact on your audience? Or even the time you send out your email affects the ROI in a different way? If you haven’t, you can do all of this with MailChimp AB testing. This feature can help you understand what can lead to a better click-through rate.

MailChimp Features

Email Marketing Features

Marketing Automation Features

MailChimp Pricing plans

Now that you know the best features of this email marketing tool, let’s look at how much it will cost you. This tool charges you based on the number of your Mailchimp subscription. This means that Mailchimp cost will differ as your subscribers increase or decrease. Keep reading to know the standard prices and features of every pricing plan.

1.    Free Plan

Features included:

2. Grow- Starts at $10 per month

Everything included in the Free plan with:

3.    Pro- Starts at $199 per month

Everything included in the Grow plan with:

•         Multivariate Testing
•         Comparative reports
•         Advanced Segmentation

In case you are an agency, you can sign up for an agency account here. If you want to know the exact price for your company, you can use the MailChimp price calculator. Click here to know-how!

Mailchimp Free trial

If you aren’t sure about this platform yet, why not try Mailchimp sign up for free? Here, you will get a better understanding of how this tool works and whether you can use it to improve your business. If it works for you, you can always opt for a pricing plan that suits your business requirement. To get started for this platform’s free trial period, submit your email, username, and password here.

Mailchimp Pros and cons

Over the years, this email marketing software has gained customers all over the world. Its customer base comprises tiny personal accounts and huge enterprises globally. Every user has something to share about this platform, both good and bad. The following are some top pros and cons based on MailChimp’s user feedback.

Awards/ Accolades

As mentioned earlier, this is one of the best email marketing platforms out there. Thanks to its amazing customer satisfaction rate, it has won many awards over the years. The latest award received by this marketing automation tool is:

1. The 2017 Nexus Award recipient

MailChimp Integrations

The best part about this email marketing tool is that it can work well with your favorite apps and websites. This will help you get the most of your marketing efforts. Mentioned below is a long list of tools you can connect with MailChimp mailing list. Find out if your most preferred tools are in here.

Specification

Now that you know the features, pricing plans, and integrations, let’s look at some of the technical details. Mentioned below are a few pointers that focus on a free trial, deployment, and more.

Deployment

• Mobile – Android Native
• Mobile – iOS Native
• Cloud, SaaS, Web

Pricing Model

• Free
• Monthly payment

Mailchimp Training

• Documentation
• Live Online

Mailchimp Support

• Online
• Business Hours
• 24/7 (Live Rep)

Mailchimp Competitors

Here are some mailchimp alternatives we recommend you to see which can be better than mailchimp before opting this for your business :