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Emma Email Marketing Review: Read our tool review to learn about the tool’s features, pricing plans, integrations, and more.

What is Emma?

Emma is a cloud-based email marketing software that allows marketers to create and deliver the most effective email marketing campaigns. Marketers can also track the performance of each campaign and modify them according to their needs. 
Emma can be used on multiple devices such as desktops, tablets, and smartphones. This enables users to stay on top of their email marketing campaigns from any location at any time. 
The tool can be used to segment your audience and create personalized email programs based on their preferences. Track the performance of each campaign using the tool’s intuitive and visually appealing dashboards and reports. 
All in all, Emma is an email marketing platform that caters to all your email marketing requirements by offering the best-in-class features. 

Vendor Information

  • Company: Campaign Monitor
  • Website: https://myemma.com/
  • Founded in 2004
  • Country of origin: United States of America

Emma Key Features

  • Emma HQ

The Emma HQ allows you to manage and streamline your emails across multiple locations. It is integrated with approvals dashboard, template and asset sharing controls, campaign management, and multi-accounting reporting. 

  • Automation

Deliver the most relevant emails to your audience according to their customer journey. Create personalized, timely, and relevant email marketing campaigns with the tool’s marketing automation suite. 
Trigger messages based on the recipient’s activity and also deliver the aptest follow-up emails. 

  • Segmentation

Emma offers you all the tools you need to simplify audience segmentation. Audience segmentation is a prerequisite ff you want to create the most effective email campaigns. The dynamic content feature allows you to deliver tailored content to every user in just a few clicks. 

  • A/B Testing

Eliminate the guesswork out of your email marketing efforts. Allows your audience to decide how you market to them with the A/B testing feature. You can evaluate the different areas of your email with a small part of your audience. 

  • Landing Pages

Create the most beautiful landing pages using the tool’s drag and drop editor. Even users without any coding experience can craft the most effective landing pages according to their needs. 

  • Email Analytics

The tool’s accurate email analytics offers users to get a clear understanding of how their email campaigns are performing. The mail scoring feature simplifies the evaluation process of your email campaigns. The dashboard offers a clear understanding of what metrics are doing well and what needs improvement. 

Emma Features Overview

  • A/B testing
  • Auto-responders
  • Customer surveys
  • Drip campaigns
  • CAN-SPAM Compliance
  • Dynamic content
  • Event-triggered actions
  • Landing pages
  • List management
  • Mobile optimized emails
  • Reporting
  • Spam blocker
  • Subscriber management
  • Template management

Emma Pricing

The vendor offers three main pricing plans to fulfill your marketing objectives. Check out each of the Emma pricing options below.


  • Pricing: $89 per month


  • Pricing: $159 per month


  • Pricing: $279 per month

Emma Pros and Cons

  • Customer service is very quick to respond to customer queries
  • The platform’s interface is very intuitive and easy to use
  • Creating automations is a breeze and the multivariate testing feature works seamlessly. 
  • Emma offers the best features to create content-heavy yet aesthetically pleasing emails. 
  • The email editor allows the user to create personalized emails for each subscriber in their list. 

  • The price fluctuations can be tricky to manage especially if you are operating on a tight budget. 
  • The background of the templates cannot be changed. Some users have also reported that they were not satisfied with the overall appearance of different templates. 
  • The automation options are limited. 
  • The pricing plans are not as affordable as some of the other tools in the market.

Emma Integrations

  • Eventbrite
  • Google Analytics
  • Microsoft Dynamics 365
  • Zapier
  • OpenTable
  • Evertrue
  • YouTube
  • SurveyMonkey
  • Shopify

Emma Specifications

Free Trial – No

Free Version – No


  • Cloud, SaaS, Web-based

Devices supported

  • Windows
  • Mac
  • Android
  • iPhone/iPad


  • Live online
  • Webinars
  • Documentation
  • Videos

Emma pricing plans

  • Pro: $89 per month
  • +Plus: $159 per month
  • EMMA HQ: $279 per month

Typical customers

  • Small businesses
  • Medium-sized businesses
  • Large businesses

Languages supported

  • English

Emma support

  • Email
  • FAQs
  • Knowledge base
  • Chat

Emma Alternatives

Did you like reading this Emma review? Tell us about your experience while using this tool for your email marketing. 

Free Trial
Supported Devices
Cloud Hosted
Cloud, SaaS, Web
Mobile – Android Native
Mobile – iOS Native
On Premise
Open API
Language Support
Pricing Model
Monthly payment
Annual Subscription
In Person
Live Online
Customer Types
Small Business
Large Corporations
Medium Business
24/7 (Live Rep)
Knowledge Base
Phone support
Chat support
Email Marketing
Landing Pages
Marketing Automation
Workflow builder
8.4 Total Score

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Karandeep V

Karandeep V

Karandeep was born in Pune, Maharashtra, an upcoming metropolitan city in the Western region of India. While most members of his family are engineers, he had different ideas. He was more inclined toward exploring the non-technical aspects of a business, which is why he studied Bachelors of Business Administration at Symbiosis International University, Pune.  Having said that, his love for new and upcoming technologies remained intact, which is why he has written extensively about technology throughout his career. After a brief stint with a gaming company at the beginning of his career, he discovered that his love for writing was not temporary.  Being a tech geek, he always liked installing and playing around with new applications on his mobile devices and the home desktop. He was fascinated by how technology can simplify even the most mundane and complex tasks with just a few commands. He keeps a close eye on how businesses use different tools to streamline their operations to boost productivity and efficiency. At ToolsMetric, he writes product reviews that cover the main features and specifications of different enterprise applications. The sheer amount of innovation and hard work that goes into building these tech solutions is one of the reasons why Karandeep loves reviewing these tools. Besides product reviews, he also writes interesting news articles and blogs that track the latest developments in the tech industry.  When he is not writing, you can find him rooted to his seat playing video games, watching movies, or supporting his favorite football team. Since his childhood, he has always loved to travel and explore new places. Traveling is a major part of his life due to a myriad of reasons such as experiencing new cultures, food, and traditions. His other hobbies include playing football, cooking, and running.  You can find him on LinkedIn here.

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