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Factoreal Review: This tool review highlights the key features, pricing plans, and other specifications of the tool. Continue reading to discover why small businesses love working with Factoreal.

What is Factoreal?

Factoreal is an omnichannel marketing automation tool that takes the stress out of every marketer’s workday. It is bundled with an array of effective, efficient, and simple features that solve day-to-day problems. Small businesses to large enterprises can use this tool to achieve their marketing and engagement goals. 
The flexible and extremely easy-to-use tool comes with the best-in-class integrations, round-the-clock customer support, and intuitive dashboards to measure the performance of your marketing efforts.

Vendor Information

Factoreal Key Features

  • Email Marketing Automation

Factoreal provides all the right tools you need to take reach out to your target audience effectively. It offers a wide range of ready-to-use email templates that are customizable to meet your specific requirements. 
You can use the drag-and-drop builder to create professional-looking marketing emails. Measure the success of your email campaigns by analyzing the key parameters and make adjustments to optimize your results. 

  • Social Media Marketing

Identify your target audience, craft engaging social media posts, and share them across multiple social media platforms. You can schedule posts to ensure you reach your customers at the right time. 
Use analytics to evaluate the key metrics of your social media campaigns and modify them accordingly on the way for better results. 

  • SMS Marketing

SMS has one of the highest open rates among various marketing channels. The platform’s features allow you to directly engage with your customers by sending flash sales or promotional offers. Create and deliver bulk personalized SMS texts to a broad range of audiences at the right time. 

  • Audience Builder

This feature gives you a better understanding of your audience so that you can create tailored campaigns to improve your engagement. You can bifurcate your audience and create marketing campaigns based on their preferences. The audience dashboard provides in-depth insights into your customer’s demography which enables you to create impactful campaigns. 

  • Customer Journey Automation

Have complete control over your customer interactions by developing cross-channel automated campaigns. Keep track of how they are engaging with your marketing campaigns across the different stages of their journey. Create automatic workflows and closely monitor the performance of each campaign. 

  • Forms and Landing Page

Users can build appealing and highly responsive landing pages to ensure you can improve your lead generation and drive more conversions. 

  • Website Tracking

The website tracking feature enables you to get more clarity on what exactly are your visitors looking for on your website. Track every action and provide them with the best customer experience. 

Factoreal Features Overview

  • Email marketing automation
  • Web push notifications
  • Mobile push notifications
  • ML-driven insights
  • Omnichannel campaigns
  • Landing pages and forms
  • Customer journey automation
  • Audience builder
  • SMS marketing
  • Social media marketing
  • Analytics
  • Dashboards
  • Drip campaigns
  • Dynamic content
  • Segmentation
  • Social ads
  • Template management
  • Website visitor tracking

Factoreal Pricing

The vendor offers five main pricing plans and every plan comes with all the features. 

Beginner Plan

  • Price: $690 per year
  • 5,000 contacts

Standard Plan

  • Price: $1290 per year
  • 20,000 contacts

Growth Plan

  • Price: $2290 per year
  • 50,000 contacts

Pro Plan

  • Price: $3490 per year
  • 100,000 contacts


Custom price

Factoreal Pros and Cons

  • The platform is extremely easy to use and has a very neat and tidy interface
  • Factoreal is extremely easy to setup
  • The email marketing feature is among the best in the market
  • Short learning curve
  • Wide range of pre-built customizable templates

  • Some users have requested a self-onboarding process
  • Pricing
  • Some features are still under development

Factoreal Integrations

  • Shopify
  • Zapier

Factoreal Specifications

Free Trial – Yes

Free Version – No


  • Cloud, SaaS, Web

Devices supported

  • Windows
  • Mac
  • Web-based


  • In-person
  • Live online
  • Documentation

Typical customers

  • Small businesses
  • Medium-sized businesses
  • Large businesses

Factoreal pricing plans

  • Beginner Plan: $690 per year
  • Standard Plan: $1290 per year
  • Growth Plan: $2290 per year
  • Pro Plan: $3490 per year
  • Enterprise: Custom pricing

Languages supported

  • English

Factoreal support

  • 24/7 (live rep)
  • Chat

Factoreal Competitors

Did you like reading this Factoreal review? Leave your comments below and tell us about your favorite feature!

Free Trial
Supported Devices
Cloud Hosted
Cloud, SaaS, Web
Mobile – Android Native
Mobile – iOS Native
On Premise
Open API
Language Support
Pricing Model
Monthly payment
Annual Subscription
In Person
Live Online
Customer Types
Small Business
Large Corporations
Medium Business
24/7 (Live Rep)
Knowledge Base
Phone support
Chat support
Email Marketing
Landing Pages
Marketing Automation
Workflow builder
8.9 Total Score

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Karandeep V

Karandeep V

Karandeep was born in Pune, Maharashtra, an upcoming metropolitan city in the Western region of India. While most members of his family are engineers, he had different ideas. He was more inclined toward exploring the non-technical aspects of a business, which is why he studied Bachelors of Business Administration at Symbiosis International University, Pune.  Having said that, his love for new and upcoming technologies remained intact, which is why he has written extensively about technology throughout his career. After a brief stint with a gaming company at the beginning of his career, he discovered that his love for writing was not temporary.  Being a tech geek, he always liked installing and playing around with new applications on his mobile devices and the home desktop. He was fascinated by how technology can simplify even the most mundane and complex tasks with just a few commands. He keeps a close eye on how businesses use different tools to streamline their operations to boost productivity and efficiency. At ToolsMetric, he writes product reviews that cover the main features and specifications of different enterprise applications. The sheer amount of innovation and hard work that goes into building these tech solutions is one of the reasons why Karandeep loves reviewing these tools. Besides product reviews, he also writes interesting news articles and blogs that track the latest developments in the tech industry.  When he is not writing, you can find him rooted to his seat playing video games, watching movies, or supporting his favorite football team. Since his childhood, he has always loved to travel and explore new places. Traveling is a major part of his life due to a myriad of reasons such as experiencing new cultures, food, and traditions. His other hobbies include playing football, cooking, and running.  You can find him on LinkedIn here.

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