Are you looking for an email marketing tool to take your marketing campaigns to the next level?
Read this EmailOctopus review to learn more about its key features, pricing plans, alternatives, and integrations.
What is EmailOctopus?
EmailOctopus is an email marketing platform that simplifies everything related to email marketing. It provides a range of excellent email marketing features that allow you to save money without compromising on deliverability and quality.
The platform leverages Amazon’s Simple Email Service (SES) to facilitate cost-effective email marketing without denting your scalability.
Besides, it also includes an array of automation features that enable companies to create time-based onboarding and drip sequences. EmailOctopus also offers a broad range of email marketing templates to create responsive email marketing campaigns.
All in all, EmailOctopus is a simple and easy-to-use email marketing software that allows companies to do more without having to spend a lot.
- Company: Three Hearts Digital Ltd.
- Website: https://emailoctopus.com/
- Founded in 2014
- Place of origin: United Kingdom
EmailOctopus Key Features
EmailOctopus offers a wide range of tools to create engaging landing pages, forms, and more to expand your subscriber base.
You can customize your forms or also use the platform’s official plugin to include a subscription form in your website.
Users can create appealing emails in just a few clicks by choosing a template from the vendor’s ready-to-use template library.
Each template can be tailored and designed to match the unique personality and theme of your brand without any coding experience.
In addition, the drag-and-drop templates can be used to change the design and layout of your email campaigns with ease.
The email sequences feature enables users to build email sequences to improve engagement with subscribers in their list. Right from delivering a warm welcome message to thank you messages, you can craft and send different types of emails based on your activity and process.
EmailOctopus allows you to create personalized email messages for different audience groups and deliver them at the right time for maximum engagement.
The subscriber lists can be bifurcated with relevant data. A range of custom fields can be used to tag subscribers based on gender, age, preferences, and more.
The analytics feature provides a comprehensive view of your campaign’s key metrics such as bounce rates, click-through rates, open rates, and more.
EmailOctopus Features Overview
- Campaign analytics
- CAN-SPAM Compliance
- Dynamic content
- Email marketing
- List management
- Image library
- Landing pages
- Template management
- WYSIWYG editor
- Subscriber management
- Mobile optimized emails
The paid plan starts at $20 per month which includes 5,000 subscribers and allows you to send 50,000 emails.
EmailOctopus Pros and Cons
- The simplicity of the tool makes it one of the best email marketing tools in the market
- User interface
- The range of premade customizable templates makes it easy to create email campaigns
- API documentation is on point
- Users can link their Amazon SES account
- Advanced segmentation options are limited
- Limited list features
- Some users have reported that merging multiple user lists is not very straightforward
- The drag and drop editor is not up to the mark
- At times, emails sent from EmailOctopus land in the recipient’s spam folder
You can integrate EmailOctopus with a range of popular applications such as:
- Ticket Tailor
- Campaign Monitor
- Gravity Forms
- Salesforce Sales Cloud
Free Trial – Yes
Free Version – Yes
- Cloud, SaaS, web-based
- Small businesses
- Medium businesses
- Large businesses
EmailOctopus pricing plans
The paid plan starts at $20 per user which allows you to send 50,000 emails up to 5,000 subscribers.
- Knowledge base
- Phone support
- Marketing 360
- Hubspot Marketing
- CM Commerce
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