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Are you looking for an email marketing tool to take your marketing campaigns to the next level? 
Read this EmailOctopus review to learn more about its key features, pricing plans, alternatives, and integrations. 

What is EmailOctopus?

EmailOctopus is an email marketing platform that simplifies everything related to email marketing. It provides a range of excellent email marketing features that allow you to save money without compromising on deliverability and quality. 
The platform leverages Amazon’s Simple Email Service (SES) to facilitate cost-effective email marketing without denting your scalability. 
Besides, it also includes an array of automation features that enable companies to create time-based onboarding and drip sequences. EmailOctopus also offers a broad range of email marketing templates to create responsive email marketing campaigns. 
All in all, EmailOctopus is a simple and easy-to-use email marketing software that allows companies to do more without having to spend a lot. 

Vendor Details

EmailOctopus Key Features

  • Subscriber management

EmailOctopus offers a wide range of tools to create engaging landing pages, forms, and more to expand your subscriber base.
You can customize your forms or also use the platform’s official plugin to include a subscription form in your website. 

  • Email templates

Users can create appealing emails in just a few clicks by choosing a template from the vendor’s ready-to-use template library. 
Each template can be tailored and designed to match the unique personality and theme of your brand without any coding experience. 
In addition, the drag-and-drop templates can be used to change the design and layout of your email campaigns with ease. 

  • Email sequences

The email sequences feature enables users to build email sequences to improve engagement with subscribers in their list. Right from delivering a warm welcome message to thank you messages, you can craft and send different types of emails based on your activity and process. 

  • Customized messages

EmailOctopus allows you to create personalized email messages for different audience groups and deliver them at the right time for maximum engagement. 
The subscriber lists can be bifurcated with relevant data. A range of custom fields can be used to tag subscribers based on gender, age, preferences, and more.  

  • Analytics

The analytics feature provides a comprehensive view of your campaign’s key metrics such as bounce rates, click-through rates, open rates, and more. 

EmailOctopus Features Overview

  • Auto-responders
  • Campaign analytics
  • CAN-SPAM Compliance
  • Dynamic content
  • Email marketing
  • List management
  • Image library
  • Landing pages
  • Analytics
  • Template management
  • WYSIWYG editor
  • Subscriber management
  • Mobile optimized emails

EmailOctopus Pricing


Price: $0
The paid plan starts at $20 per month which includes 5,000 subscribers and allows you to send 50,000 emails.

EmailOctopus Pros and Cons

  • The simplicity of the tool makes it one of the best email marketing tools in the market
  • User interface
  • The range of premade customizable templates makes it easy to create email campaigns
  • API documentation is on point
  • Pricing
  • Users can link their Amazon SES account

  • Advanced segmentation options are limited
  • Limited list features
  • Some users have reported that merging multiple user lists is not very straightforward
  • The drag and drop editor is not up to the mark
  • At times, emails sent from EmailOctopus land in the recipient’s spam folder

EmailOctopus Integrations

You can integrate EmailOctopus with a range of popular applications such as:

  • MailChimp
  • Eventbrite
  • Ticket Tailor
  • SendPulse
  • WordPress
  • Zapier
  • WooCommerce
  • Wufoo
  • Shopify
  • Campaign Monitor
  • Gravity Forms
  • Salesforce Sales Cloud

EmailOctopus Specifications

Free Trial – Yes

Free Version – Yes


  • Cloud, SaaS, web-based

Devices supported

  • Windows
  • Mac
  • Web-based


  • Documentation
  • Videos

Typical customers

  • Small businesses
  • Medium businesses
  • Large businesses

EmailOctopus pricing plans

The paid plan starts at $20 per user which allows you to send 50,000 emails up to 5,000 subscribers. 

Languages supported

  • English

EmailOctopus support

  • Email
  • Knowledge base
  • Phone support
  • Chat

EmailOctopus Alternatives

Did you enjoy reading this EmailOctopus review? Drop your comments below and let us know what you think.


Free Trial
Supported Devices
Cloud Hosted
Cloud, SaaS, Web
Mobile – Android Native
Mobile – iOS Native
On Premise
Open API
Language Support
Pricing Model
Monthly payment
Annual Subscription
In Person
Live Online
Customer Types
Small Business
Large Corporations
Medium Business
24/7 (Live Rep)
Knowledge Base
Phone support
Chat support
Email Marketing
Landing Pages
Marketing Automation
Workflow builder
8.9 Total Score

Add your review

Karandeep V

Karandeep V

Karandeep was born in Pune, Maharashtra, an upcoming metropolitan city in the Western region of India. While most members of his family are engineers, he had different ideas. He was more inclined toward exploring the non-technical aspects of a business, which is why he studied Bachelors of Business Administration at Symbiosis International University, Pune.  Having said that, his love for new and upcoming technologies remained intact, which is why he has written extensively about technology throughout his career. After a brief stint with a gaming company at the beginning of his career, he discovered that his love for writing was not temporary.  Being a tech geek, he always liked installing and playing around with new applications on his mobile devices and the home desktop. He was fascinated by how technology can simplify even the most mundane and complex tasks with just a few commands. He keeps a close eye on how businesses use different tools to streamline their operations to boost productivity and efficiency. At ToolsMetric, he writes product reviews that cover the main features and specifications of different enterprise applications. The sheer amount of innovation and hard work that goes into building these tech solutions is one of the reasons why Karandeep loves reviewing these tools. Besides product reviews, he also writes interesting news articles and blogs that track the latest developments in the tech industry.  When he is not writing, you can find him rooted to his seat playing video games, watching movies, or supporting his favorite football team. Since his childhood, he has always loved to travel and explore new places. Traveling is a major part of his life due to a myriad of reasons such as experiencing new cultures, food, and traditions. His other hobbies include playing football, cooking, and running.  You can find him on LinkedIn here.

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