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This detailed Moosend review provides information regarding the features, integrations, alternatives, and other specifications of the tool. Read the review to know what makes Moosend’s email marketing solution one of the best in the market.

What is Moosend?

Moosend is one of the most popular email marketing automation tools that is designed to streamline the management and monitoring of email marketing campaigns. Moosend’s email marketing solution is widely used by business firms and agencies to deliver the right message to relevant audiences and also automate workflows. 

Moosend banks on its email marketing campaign designer that comes with a drag-and-drop user interface. The tool enables users to create, customize, and deliver engaging responsive newsletters. 

Moosend is a hit among email marketers due to its automation features. Users can use Moosend to set up events that lead to automated execution of certain tasks. The automation feature takes into account user behavior based on which it delivers automated personalized messages. 

Vendor Details

Moosend Important Features

All the features are specifically designed to create, assess, and track performances of email and newsletter campaigns. 

  • Drag & drop editor

The drag & drop editor makes it extremely easy to create high-quality and professional newsletters. Moosend offers more than a hundred newsletter templates that can be used to create impactful email marketing campaigns. 

  • Automation

The automation ensures that some areas of a marketing campaign can be automated to improve productivity. With Moosend, users can deliver different types of automated messages at different stages of the sales cycle.

Users can use different types of automated emails such as reminder emails when customers submit a form, onboarding emails when customers subscribe to services, and abandoned cart emails when users add products to the cart and forget about it. 

Each automated mail can be personalized using custom fields and displaying information that is relevant to each customer,

  • Personalization

The personalization features enable users to create and deliver personalized messages to their customers. After all, adding a personalized touch to email campaigns helps forge stronger customer relationships and brand loyalty. 

Users have three personalization options i.e. Essential personalization, Product personalization, and hyper-personalization. Based on these options, users can effectively create and deliver personalized content to their customers. 

  • Tracking

The tracking feature is very resourceful in decoding a customer’s journey and understanding their behavior. Users can utilize in-depth analytics to tweak and modify their marketing campaigns to improve return on investment and engagement. 

  • Lead generation

With Moosend’s advanced features, users with no prior experience in lead generation can swiftly convert new leads into paying subscribers or customers. Besides, the landing page builder and the subscription forms tool allow users to collect customer data and create a customer base. 

  • Analytics

The analytics feature provides a comprehensive view of the key parameters of an email or a newsletter campaign. Users can track social media shares, open rates, click-through rates, and more. 

Moosend Key Features Overview

  • A/B testing
  • Auto-responders
  • CAN-SPAM compliance
  • Customizable CTAs
  • Image library
  • Drip campaigns
  • Landing pages
  • Web forms

  • Lead qualification
  • List management
  • Reporting analytics
  • Segmentation
  • Built-in workflows
  • Responsive newsletter templates
  • Email marketing analytics
  • Export reports

Moosend Pricing

Moonsend offers three pricing plans. The price varies based on the number of subscribers. Below we have listed down the prices for 1,000 subscribers. 

For more information, visit the vendor’s website. 


Price: $ 0


  • Unlimited emails
  • Reporting & analytics

  • Subscription forms 
  • No credit card


Price: $ 8 per month


  • Landing pages
  • Phone support
  • SMTP server

  • 5 team members
  • Transactional emails


Price: Custom prices


  • Custom reporting
  • Account manager
  • SSO & SAML

  • 10 team members
  • Service-level agreement

Moosend Pros and Cons

  • Modern looking, neat, and tidy user interface
  • Affordable pricing plans 
  • Drag-and-drop editor
  • Importing data is smooth
  • Customer support
  • Easy to set up lists
  • Robust automation tools
  • Good collection of more than a hundred newsletter templates
  • Easy to use A/B testing

  • More personalizations options for sign-up forms
  • Template management
  • Although the support team is very responsive, the working hours is limited to UK work hours
  • Limited third-party integrations
  • Frequent UI/UX updates
  • Issues while integrating with WordPress

Moosend Specifications

Free Trial – Yes

Free Version – Yes


  • Cloud-hosted
  • Open API

Devices supported

  • Windows
  • Linux

  • Mac
  • Web-based


  • In-person
  • Webinars

  • Documentation
  • Videos

Typical customers

  • Small-businesses
  • Medium-businesses

  • Large enterprises

Moosend pricing

For 1,000 subscribers

  • Free: $ 0 per month
  • Pro: $ 8 per month

  • Enterprise: Custom pricing

Languages supported

  • English
  • Spanish

  • French
  • Italian

Moosend support

  • Email
  • Knowledge base

  • Phone support
  • Chat

Free Trial
Supported Devices
Cloud Hosted
Cloud, SaaS, Web
Mobile – Android Native
Mobile – iOS Native
On Premise
Open API
Language Support
Pricing Model
Monthly payment
Annual Subscription
In Person
Live Online
Customer Types
Small Business
Large Corporations
Medium Business
24/7 (Live Rep)
Knowledge Base
Phone support
Chat support
Email Marketing
Landing Pages
Marketing Automation
Workflow builder
9.1 Total Score

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Karandeep V

Karandeep V

Karandeep was born in Pune, Maharashtra, an upcoming metropolitan city in the Western region of India. While most members of his family are engineers, he had different ideas. He was more inclined toward exploring the non-technical aspects of a business, which is why he studied Bachelors of Business Administration at Symbiosis International University, Pune.  Having said that, his love for new and upcoming technologies remained intact, which is why he has written extensively about technology throughout his career. After a brief stint with a gaming company at the beginning of his career, he discovered that his love for writing was not temporary.  Being a tech geek, he always liked installing and playing around with new applications on his mobile devices and the home desktop. He was fascinated by how technology can simplify even the most mundane and complex tasks with just a few commands. He keeps a close eye on how businesses use different tools to streamline their operations to boost productivity and efficiency. At ToolsMetric, he writes product reviews that cover the main features and specifications of different enterprise applications. The sheer amount of innovation and hard work that goes into building these tech solutions is one of the reasons why Karandeep loves reviewing these tools. Besides product reviews, he also writes interesting news articles and blogs that track the latest developments in the tech industry.  When he is not writing, you can find him rooted to his seat playing video games, watching movies, or supporting his favorite football team. Since his childhood, he has always loved to travel and explore new places. Traveling is a major part of his life due to a myriad of reasons such as experiencing new cultures, food, and traditions. His other hobbies include playing football, cooking, and running.  You can find him on LinkedIn here.

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