Moosend
This detailed Moosend review provides information regarding the features, integrations, alternatives, and other specifications of the tool. Read the review to know what makes Moosend’s email marketing solution one of the best in the market.
What is Moosend?
Moosend is one of the most popular email marketing automation tools that is designed to streamline the management and monitoring of email marketing campaigns. Moosend’s email marketing solution is widely used by business firms and agencies to deliver the right message to relevant audiences and also automate workflows.
Moosend banks on its email marketing campaign designer that comes with a drag-and-drop user interface. The tool enables users to create, customize, and deliver engaging responsive newsletters.
Moosend is a hit among email marketers due to its automation features. Users can use Moosend to set up events that lead to automated execution of certain tasks. The automation feature takes into account user behavior based on which it delivers automated personalized messages.
Vendor Details
- Company: Moosend
- Website: https://moosend.com/
- Founded in 2012
- Country of origin: United Kingdom
Moosend Important Features
All the features are specifically designed to create, assess, and track performances of email and newsletter campaigns.
-
Drag & drop editor
The drag & drop editor makes it extremely easy to create high-quality and professional newsletters. Moosend offers more than a hundred newsletter templates that can be used to create impactful email marketing campaigns.
-
Automation
The automation ensures that some areas of a marketing campaign can be automated to improve productivity. With Moosend, users can deliver different types of automated messages at different stages of the sales cycle.
Users can use different types of automated emails such as reminder emails when customers submit a form, onboarding emails when customers subscribe to services, and abandoned cart emails when users add products to the cart and forget about it.
Each automated mail can be personalized using custom fields and displaying information that is relevant to each customer,
-
Personalization
The personalization features enable users to create and deliver personalized messages to their customers. After all, adding a personalized touch to email campaigns helps forge stronger customer relationships and brand loyalty.
Users have three personalization options i.e. Essential personalization, Product personalization, and hyper-personalization. Based on these options, users can effectively create and deliver personalized content to their customers.
-
Tracking
The tracking feature is very resourceful in decoding a customer’s journey and understanding their behavior. Users can utilize in-depth analytics to tweak and modify their marketing campaigns to improve return on investment and engagement.
-
Lead generation
With Moosend’s advanced features, users with no prior experience in lead generation can swiftly convert new leads into paying subscribers or customers. Besides, the landing page builder and the subscription forms tool allow users to collect customer data and create a customer base.
-
Analytics
The analytics feature provides a comprehensive view of the key parameters of an email or a newsletter campaign. Users can track social media shares, open rates, click-through rates, and more.
Moosend Key Features Overview
- A/B testing
- Auto-responders
- CAN-SPAM compliance
- Customizable CTAs
- Image library
- Drip campaigns
- Landing pages
- Web forms
- Lead qualification
- List management
- Reporting analytics
- Segmentation
- Built-in workflows
- Responsive newsletter templates
- Email marketing analytics
- Export reports
Moosend Pricing
Moonsend offers three pricing plans. The price varies based on the number of subscribers. Below we have listed down the prices for 1,000 subscribers.
For more information, visit the vendor’s website.
Free
Price: $ 0
Includes:
- Unlimited emails
- Reporting & analytics
- Subscription forms
- No credit card
Pro
Price: $ 8 per month
Includes:
- Landing pages
- Phone support
- SMTP server
- 5 team members
- Transactional emails
Enterprise
Price: Custom prices
Includes:
- Custom reporting
- Account manager
- SSO & SAML
- 10 team members
- Service-level agreement
Moosend Pros and Cons
- Modern looking, neat, and tidy user interface
- Affordable pricing plans
- Drag-and-drop editor
- Importing data is smooth
- Customer support
- Easy to set up lists
- Robust automation tools
- Good collection of more than a hundred newsletter templates
- Easy to use A/B testing
- More personalizations options for sign-up forms
- Template management
- Although the support team is very responsive, the working hours is limited to UK work hours
- Limited third-party integrations
- Frequent UI/UX updates
- Issues while integrating with WordPress
Moosend Specifications
Free Trial – Yes
Free Version – Yes
Deployment
- Cloud-hosted
- Open API
Devices supported
- Windows
- Linux
- Mac
- Web-based
Training
- In-person
- Webinars
- Documentation
- Videos
Typical customers
- Small-businesses
- Medium-businesses
- Large enterprises
Moosend pricing
For 1,000 subscribers
- Free: $ 0 per month
- Pro: $ 8 per month
- Enterprise: Custom pricing
Languages supported
- English
- Spanish
- French
- Italian
Moosend support
- Knowledge base
- Phone support
- Chat
Moosend Alternatives
- Freshworks CRM
- HubSpot Marketing
- Cloud MLM Software
- Boomtrain
- AdRoll
- IBM Marketing Cloud
- Referral Rock
- Distribion
- Salesforce Engage
- ActiveCampaign
- SendinBlue
- Omnisend
- Sendlane
- FireDrum Email Marketing
- EngageBay
- SendGrid
- Robly
- Maropost
- Constant Contact