Mailjet

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This Mailjet review sheds light on the key features and functions of the tool. It also covers important information related to its pricing, deployment, and integrations with other applications. 

Apart from reviewing different business tools, the Tools Metric platform allows users to compare tools and help them pick a solution best for their business needs.


What is Mailjet?

Mailjet is a powerful email marketing and automation tool that is designed to build and provide seamless email experiences. As the need for collaboration continues to grow across businesses, the Mailjet software brings Developers and Marketers together onto a single platform. 

The tool is well-suited for small to enterprise-level firms and allows them to engage and build customer relationships by relying on email marketing and communication. 

Mailjet not only enables customers to create and deliver bulk emails on a daily basis but also facilitates contact management by leveraging real-time analytics. 

Today, the tool is used by hundreds and thousands of marketers from around the world to create personalized marketing and newsletter campaigns. Since Mailjet is priced reasonably, even small and medium businesses can use this tool to grow their business. 


Vendor Details


Mailjet Important Features

Email builder

Mailjet software is an intuitive email marketing tool that comes with an easy-to-use drag-and-drop editor. Besides, users can either choose from an array of responsive email newsletter templates or create their own custom templates from scratch. 

The vendor has also focused on providing a seamless email experience for customers using different mobile devices and desktops by creating the Inbox Preview tool. The tool allows users to preview how their emails will display across different inbox tools. 

Email marketing templates

Mailjet has left no stone unturned to ensure users can create personalized email campaigns for their customers. Users can personalize their email according to the preferences of their contacts.

The software offers plenty of preloaded and aesthetic email templates which can be customized using the intuitive email builder tool. 

A/B testing

Once users have created the content of their email campaigns such as subject lines, welcome sequences, and images, they can test the impact using the powerful A/B testing tool. 

The A/B testing tool eliminates the guesswork out of email optimization and allows users to make data-driven decisions. 

Contact management

The contact management feature streamlines contact management and allows users to build audience groups with ease. Mailjet’s opt-in signup forms that are present on the landing page allows users to capture email addresses and sync with contact lists in their account. 

The marketing automation tools pave the way for efficient and flawless workflows for different email lists. Users can create automation for particular dates, confirmation emails, welcome emails, and contact anniversaries. 

Role management

Users can use the same Mailjet account to collaborate with each other and work as a team. Users from different teams can segregate their activities by using sub-accounts, inviting, and collaborating with an endless number of users. Besides, users can define roles and have complete control over who can access the different areas of the system. 

Email statistics

Mailjet’s dashboard tracks all the key metrics that influence the performance of an email marketing campaign. These metrics include, bounce rates, click-through rates, open rates, unsubscribe rates, etc. 

The email statistics provide a clear understanding of which email marketing practices are making the most impact and the ones that need to be improved. 

All Mailjet campaigns can be linked to Google Analytics to evaluate the performance of each email and email campaign.


Mailjet Key Features Overview

  • Email templates
  • Drag and drop email builder
  • Collaboration toolkit
  • Templating language
  • MJML
  • Personalization
  • Multi-user accounts
  • Subscription forms
  • Parse API
  • Event API
  • Contact list management
  • Segmentation
  • Send API
  • SMTP relay
  • Deliverability expert
  • Email automation
  • Dedicated IP
  • A/B testing
  • Analytics
  • Reports

Mailjet Pricing

Mailjet offers four main pricing plans i.e. Free, Basic, Premium, and Enterprise. 

Free

  • Price: $ 0 per month
  • Number of emails per month: 6,000
  • Number of emails per day: 200

Features included:

  • Unlimited contacts
  • Advanced statistics
  • Advanced email editor
  • APIs, SMTP relay, Webhooks

Basic

  • Price: $ 9.65 per month
  • Number of emails per month: 30,000
  • Number of emails per day: No limit

Features included:

  • Every feature in the Free plan
  • No Mailjet logo
  • Online customer support

Premium

  • Price: $ 20.95 per month
  • Number of emails per month: 30,000
  • Number of emails per day: No limit

Features included:

  • Everything in Premium
  • A/B testing
  • Segmentation
  • Dynamic solutions
  • Saved and linked sections
  • Multi-user collaboration
  • Marketing automation

Enterprise

  • Price: Customized
  • Number of email per month and number of emails per day: Customized plan

Features included:

  • Everything in Premium
  • Service level agreement
  • Inbox preview
  • Custom onboarding & migration
  • Infinite scalability to support high volumes
  • Deliverability & integrations experts
  • Infinite scalability to support high volumes of mails

Mailjet Pros and Cons


PROS:
  • Very tidy and straightforward user experience (UX) and design
  • Automation features can be integrated with other applications
  • Affordable pricing plans
  • The directory of email templates is impressive
  • Ease of use
  • Designing email templates is a smooth process
  • Dashboards
  • Powerful analytics and reporting tools that provide useful insights related to email campaigns

CONS:
  • It is difficult to delete or remove contacts from the main contact list
  • Adding people to email lists is not very straightforward
  • The mail editor tends to hang sometimes. Besides, users can lose their work if they do not save it. 
  • Post campaign reporting function needs to be diversified
  • No major difference between the Premium and the Basic plan
  • No feature to delete archives
  • Users have reported minor bugs while editing the newsletter
  • Customer support


Mailjet Integrations

For the complete list of Mailjet’s integrations, visit the vendor’s website.


Mailjet Specifications

Free Trial – Yes

Free Version – Yes

Deployment

  • Cloud-hosted

Devices supported

  • Windows
  • Android
  • iPhone/iPad
  • Mac
  • Web-based
  • Windows mobile

Training

  • In-person
  • Live online
  • Documentation
  • Videos

Typical customers

  • Small-sized businesses
  • Medium-sized businesses
  • Large businesses

Mailjet pricing

  • Free: $ 0 per month
  • Basic: $ 9.65 per month
  • Premium: $ 20.95 per month
  • Enterprise: Customized offer

Languages supported

  • English
  • French
  • German
  • Spanish

Mailjet support

  • Email
  • FAQs
  • Knowledge base
  • Phone support
  • 24/7 (live rep)
  • Chat

Mailjet Alternatives


Free Trial
Supported Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Deployment
Cloud Hosted
Cloud, SaaS, Web
Mobile – Android Native
Mobile – iOS Native
On Premise
Open API
Language Support
English
Hindi
Spanish
French
Russian
Italian
Dutch
Danish
Polish
Turkish
Swedish
Pricing Model
Monthly payment
Annual Subscription
Quote-based
Training
Documentation
Webinars
In Person
Live Online
Customer Types
Small Business
Medium Enterprises
Large Corporations
Freelancers
Medium Business
Support
Online
Business Hours
24/7 (Live Rep)
Features
Email Marketing
Landing Pages
Marketing Automation
Webinars
CRM
Autoresponders
Integration
Design
9
Usability
9
Support
7
Price
9
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