Mad Mimi

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This Mad Mimi review by ToolsMetric covers its key features, pricing plans, specifications, and more. Read more to find out what makes Mad Mimi one of the best email marketing tools. 

What is Mad Mimi?

Mad Mimi is a simple yet powerful SaaS email marketing tool. The idea behind starting Mad Mimi was to create an easy and modern email marketing service and provide a seamless user experience. 

With this tool, users can create engaging and appealing email and newsletter campaigns with ease. Mad Mimi is primarily designed for individuals who are looking for a smart and easy email marketing solution. 

Each day, nearly 40 million emails are created, delivered, and tracked using the platform’s robust set of features. 

Vendor Details

  • Company: GoDaddy
  • Website:
  • Founded in 2007
  • Country of origin: United States of America

Mad Mimi Important Features

Create, Send, Connect

Responsive emails

Mad Mimi enables users to create visually aesthetic mobile-friendly emails. The platform’s neat, simple, and clean interface coupled with a design-centric allows users to design the best-looking responsive emails. 

Form and function

The vendor tosses out old and outdated email templates and layouts and replaces them with sleek and modern-looking designs. The developers have left no stone unturned to create a spotless email environment for users. 

Users can choose from a range of styles and design modules to create and deliver emails within minutes. 


After creating a personalized template or a design, you can save your work and use it again in the future. 

The best part about Mad Mimi is that even someone with a very low technical understanding of design can use the tool without facing any difficulties. 

List management

Nurture contacts

Whether you have a single or multiple lists, Mad Mimi simplifies contact management with its robust features. The tool’s list management features consolidate critical information of each contact and save the effort of scrambling around different tabs.

Add contacts

You can add contacts either via a CSV file or by copying and pasting them from your spreadsheet. The platform instantly identifies and deletes duplicates, unsubscribes, and bounced emails. 

Customizable web form

The vendor’s web form can be customized and easily installed on your website. With this form, you can sign up subscribers and add them to different lists within seconds. 

Users can also create and deliver personalized messages, schedule emails, and segment their contacts based on different parameters. 

Reporting and analytics

Real-time tracking

You can keep track of how your emails are performing in real-time. The platform provides insights into who has clicked which links, who has shared your content, and more. 

While doing so, Mad Mimi also tracks bounced emails and unsubscribes and re-organizes your list accordingly. 

Visual tracking

Whether you want to use pie charts or rely on a targeted individual information, every tiny detail on how your customers engage with your marketing content can be tracked. 

Mad Mimi Key Features Overview

  • Subscriber management
  • Mobile optimized emails
  • List management
  • Drip campaigns

  • Landing pages
  • CAN SPAM compliance
  • Analytics

Mad Mimi Pricing

The vendor offers four major pricing plans. The cost of each plan depends on the number of contacts. If you are looking for a Mad Mimi free trial, get in touch with the vendor for more details. 


  • Number of contacts: 500
  • Price: $10/month
  • Speed: Normal


  • Number of contacts: 10,000
  • Price: $42/month
  • Speed: 2x


  • Number of contacts: 50,000
  • Price: $199/month
  • Speed: 3x


  • Number of contacts: 3,50,000
  • Price: $1,049/month
  • Speed: 4x

Mad Mimi Pros and Cons

  • Scheduling and setting up emails is extremely easy
  • Very responsive customer service
  • Designed for people who are not tech savvy
  • Autoresponders
  • Customizable templates
  • Native analytics can be integrated with Google Analytics
  • Real-time audience metrics capture

  • Marketing automation capabilities can be improved
  • Interface customization
  • Setting up drip campaigns is not straightforward
  • Add-ons are expensive
  • Limit on number of emails that can be scheduled
  • Lack of integrations with e-commerce platforms

Mad Mimi Integrations

  • Acuity Scheduling
  • AddThis
  • AgilOne
  • Ambassador
  • Desk
  • ClinchPad
  • CartLoom
  • CapsuleCRM
  • Drupal
  • Etsy

Mail Mimi Specifications

Free Trial – No

Free Version – No


  • Cloud, SaaS, Web-based

Devices supported

  • Windows
  • Mac


  • Videos

Typical customers

  • Freelancers
  • Small businesses
  • Medium businesses
  • Large businesses

Mad Mimi pricing plans

Mad Mimi offers flexible pricing plans based on the number of contacts. 

  • Basic: from $10/month (500 contacts)
  • Pro: from $42/month (10,000 contacts)
  • Silver: from $199/month (50,000 contacts)
  • Gold: from $1,049/month (3,50, 000 contacts)

Languages supported

  • English
  • Spanish
  • Danish
  • Dutch
  • German

  • French
  • Polish
  • Russian
  • Portuguese
  • Thai

Mad Mimi support

  • Email
  • FAQs
  • Knowledge base

  • Phone support
  • Chat

Free Trial
Supported Devices
Cloud Hosted
Cloud, SaaS, Web
Mobile – Android Native
Mobile – iOS Native
On Premise
Open API
Language Support
Pricing Model
Monthly payment
Annual Subscription
In Person
Live Online
Customer Types
Small Business
Large Corporations
Medium Business
24/7 (Live Rep)
Knowledge Base
Phone support
Chat support
Email Marketing
Landing Pages
Marketing Automation
Workflow builder
9 Total Score

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Karandeep V

Karandeep V

Karandeep was born in Pune, Maharashtra, an upcoming metropolitan city in the Western region of India. While most members of his family are engineers, he had different ideas. He was more inclined toward exploring the non-technical aspects of a business, which is why he studied Bachelors of Business Administration at Symbiosis International University, Pune.  Having said that, his love for new and upcoming technologies remained intact, which is why he has written extensively about technology throughout his career. After a brief stint with a gaming company at the beginning of his career, he discovered that his love for writing was not temporary.  Being a tech geek, he always liked installing and playing around with new applications on his mobile devices and the home desktop. He was fascinated by how technology can simplify even the most mundane and complex tasks with just a few commands. He keeps a close eye on how businesses use different tools to streamline their operations to boost productivity and efficiency. At ToolsMetric, he writes product reviews that cover the main features and specifications of different enterprise applications. The sheer amount of innovation and hard work that goes into building these tech solutions is one of the reasons why Karandeep loves reviewing these tools. Besides product reviews, he also writes interesting news articles and blogs that track the latest developments in the tech industry.  When he is not writing, you can find him rooted to his seat playing video games, watching movies, or supporting his favorite football team. Since his childhood, he has always loved to travel and explore new places. Traveling is a major part of his life due to a myriad of reasons such as experiencing new cultures, food, and traditions. His other hobbies include playing football, cooking, and running.  You can find him on LinkedIn here.

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