Find Out Why You Need an Email Newsletter Software for Your Business

One does not have to be a rocket scientist to recognize the importance of newsletters. If you consider the increasing number of personal and publisher newsletters, it is a strong indication that email newsletters are indeed paying off. However, do the numbers back that claim?

The answer is yes! When an audience was asked to opt in to get regular updates from a company, only 10% chose Facebook, while the other 90% opted for email newsletters [1]. 

As email newsletter continues to grow in popularity, the adoption of newsletter software has also increased. Companies that relied on traditional email marketing techniques have recognized the value of purchasing robust online newsletter software to improve their return on investment (ROI). 

This page will cover the following points:

• Newsletter management 
• What is Email Newsletter Software? 
• How is Email Newsletter Software Used? 
• Choosing Best Email Newsletter System 
• Benefits of Email Newsletter Software 

SEE ALSO: 8 Best Email Finder Tools to Simplify Email Finding

Newsletter Management

Newsletters are extensively used by small businesses and enterprises to improve engagement with their current and prospective customers. 

Marketers around the world have voiced their opinion on the amount of creative and technical resources that are required to create effective, engaging, and consistent newsletter campaigns to keep their audiences engaged. 

This is where newsletter management helps. If you do not wish to invest a lot of time and resources into creating newsletters, you can hire an agency that specializes in newsletter management and newsletter writing. 

What is Email Marketing Software?

Email marketing software enables businesses of all sizes to organize their mailing lists and delivers bulk newsletters. Online newsletters have emerged as an effective way to keep customers informed about the latest products and services. 

An email marketing software provides a robust set of tools to ensure your newsletter campaigns take flight without any turbulence. These solutions allow marketers to do a lot more than creating and delivering emails.

In today’s competitive landscape, it is essential to ensure that your target audience remembers your product, brand, and service so that they keep coming back.

How is Email Newsletter Solutions Used?

Email newsletter software solutions are primarily used by small businesses and enterprises to improve customer relationships and interactions. Businesses achieve this goal by focusing on frequent delivery of marketing content that is closely related to their products and services. It is a perfect way to ensure your customers do not forget about your brand. 

Another important factor that is driving the development of email newsletter software is the rising adoption of email marketing. Since email marketing is one of the most affordable ways to promote your business, a lot of companies are investing in an out-and-out newsletter system. 

The top online newsletter solutions have the ability to customize emails automatically. This eliminates the headache of writing emails manually as it takes a lot of time and effort. 

Benefits of Newsletter Software

Even today, around 87% of B2B marketers rely on email as an organic content distribution channel [2]. The arrival of social media marketing was tipped to replace email marketing. However, at present, email marketing is still going strong and is also considered one of the most reliable content marketing techniques. 

As mentioned above, delivering email newsletters has become a vital marketing channel to ensure consistent communication with customers. 

On that note, let’s see the major benefits offered by newsletter software. 

Benefits of Newsletter System

Email scheduling

If you were to ask email marketers about the benefits of using a newsletter system, email scheduling will be at the top of their list. Users do not have to worry about creating and delivering email newsletters each day. 

With email scheduling, they can create an email in advance and schedule the same using an email marketing automation system. 

Another advantage of this approach is that you do not flood the inbox of your target audience with unnecessary messages. You can create a schedule and deliver emails only when and when you think it is necessary. 

Communication

There is a thin line between spamming and dishing out frequent emails to stay connected with your customers.

 However, when you understand how to facilitate constant communication without overwhelming your audience, it improves your sales and creates new business opportunities. 

Besides, it enables you to generate leads and nurture them from your current customer database. Keep in mind that customers are more comfortable receiving an email from a brand they are familiar with. 

Effective Promotions

Before the onset of email marketing, businesses predominantly relied on door-to-door sales and cold calling. In addition, larger enterprises that could afford newspaper and television advertising chose this route. 

Between this mix of outdated and expensive advertising, email marketing emerged as a viable alternative that could address both these challenges. 

Today, businesses are increasingly relying on weekly or monthly newsletters to promote their products without disturbing their clients. 

All in all, email marketing is an ideal marketing strategy for businesses of all sizes. With email newsletters, they improve brand awareness, enhance relationships, generate more leads, and most importantly stay connected with customers. The best part is that they can do all these things without a heavy capital investment. 

Selecting an Online Newsletter Software

Now that you understand the importance and benefits of email marketing, it is critical to choose the right online newsletter software for your business.

There are an array of newsletter sites available in the market. Breaking down the features of each system and comparing them is time-consuming and pretty overwhelming. 

We have simplified that job for you by creating a list of key aspects you need to look for in a newsletter site. 

• Automation

The top business solutions in the world provide a robust set of tools that automate your email marketing campaigns. Check out the automation tools of different email marketing systems before making a decision. 

• Ease of Use

If an email marketing tool is not easy to use, it defeats the entire purpose of purchasing a tool. Besides, you will not be able to achieve the desired results you need for your business. 

• Price

You can safely say that you are successful if you find a tool that fits your needs and your budget. Compare the pricing plans of different solutions before you make a decision. 

• Industry

In the current scenario, plenty of online newsletter software caters to the niche requirements of specific industries. For instance, Keap is primarily designed for sales and marketing, whereas ConvertKit is a perfect choice for publishers. 

This is why it is important to choose an email marketing service that caters to the requirements of your business. 

Top Newsletter Sites in 2021

• ConstantContact – Regarded as one of the best all-round email newsletter service provider
• Drip – Highly rated email automation software
• Sendinblue – Recommended email service for beginners
• Mailchimp – Wide range of email automation features
• MailerLite – Cost-effective online newsletter software
• GetResponse – Webinar marketing email service
• Keap – One of the best email CRM to improve customer service
• AWeber – Oldest and the most popular email newsletter systems

Email Marketing is Here to Stay 

If you go by the past trends in the tech space, you will find that new products, technologies, and services replace their outdated counterparts. Besides, what was once a hot topic has become old news. 

Hundreds of applications and business tools have come and gone but email has stood the test of time. If you are looking for a reliable, result-driven, and dependable marketing tool, email marketing will not let you down. 

Despite not being in the limelight anymore, email marketing has a far wider reach than all social media channels combined. It also generates a considerably higher return on investment and click-through rate (CTR). 

You can check out our in-depth coverage of a wide selection of email marketing software to find out which tool suits your business requirements. 

Image Source: Image by mohamed Hassan from Pixabay

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Sources

[1] (2019) “20 Email Marketing Statistics to Help You Prove How Awesome Email Is” Campaign Monitor [online] Available from: https://www.campaignmonitor.com/blog/email-marketing/email-marketing-statistics/ [accessed June 2021]

[2] Duo. M (2021) “20+ Must-Know Email Marketing Statistics (Use Data to Boost Your Email Campaigns)” Kinsta [online] Available from: https://kinsta.com/blog/email-marketing-statistics/ [accessed June 2021]