Read our Audiense review to learn more about its features and how marketing teams use them to increase customer engagement. Apart from the core features, we have also covered the pricing plans, integrations, and main specifications in this tool review.
What is Audiense?
Audiense is a social media marketing platform that is primarily designed to help consumer researchers and marketers create audience-oriented strategies. It is regarded as one of the best audience intelligence platforms in the world for a good reason.
The tool analyzes various trends associated with your target audience to determine which individuals have a direct or indirect influence on them.
Besides, users can also download data and a range of pre-built report templates to be more productive and infuse Audiense insights into their existing methodologies.
The tool allows you to activate insights through the entire planning and creative development process. In addition, it also gathers valuable insights of your target audience within a few hours. This saves companies time and resources.
- Company: Audiense
- Website: https://audiense.com/
- Founded in 2011
- Place of origin: United Kingdom
Audiense Key Features
- Audience identification
The tool’s audience manager enables you to build personalized audiences to help you spot particular people and also understand various segments that make them up. In simple terms, the platform allows companies to recognize niche audiences with the help of different filters.
- Audience segmentation
The feature ensures that you dive deeper into the various groups that make up your entire audience. This enables the tool to offer specific insights for each customer group.
Based on this information, you can optimize your marketing campaigns to increase your ROI and lead generation.
- Influencer identification
Influencer identification is a perfect solution to address one of the biggest challenges for marketers – finding the right influencer for the right audience.
This feature enables you to weigh the pros and cons of different influencers and how you can engage with them to boost your brand value.
- Personality insights
Personality insights provide valuable data regarding the psychological inclinations of an audience. It also offers deeper insights into an individual’s personality traits, requirements, and values to help you improve personalization.
- Media strategy
One of the best features of Audiense is the media strategy. It allows you to identify your target audience and dive deeper into purchasing patterns, content resonance, influencers, affinities, and more.
Every small piece of information delivered by the platform allows you to modify and tweak your media strategy. You can determine which media channel is an ideal match for your target audience.
Besides, users can also measure the impact of your campaigns on the target audience to improve ROI and make changes to improve them.
- Data export
As mentioned above, users can download premade report templates to improve their efficiency. Insights can be integrated into their current working model to create powerful Insights reports.
Audiense Connect is the best Twitter marketing platform in the world that is trusted by leading brands and agencies around the world.
- Community management and analysis
Users can collect precise information about their community on Twitter. This allows you to understand your followers in detail and improve your interaction with them.
- Chatbots & broadcasts
The chatbot builder can be used to design customized opt-in chatbots in a few clicks.
- Best time to tweet
This feature, as the name suggests, allows you to determine the best time to tweet for each customer group.
- Affinity report
The affinity report is everything you would ask for as a Twitter marketeer. It offers an excellent visual representation of your audience’s preferences which enables you to make fruitful strategic decisions.
Audiense Features Overview
- Community management
- Customer segmentation
- Influencer identification
- Social reporting
- Competitor analysis
- Follower analysis
- Advanced filtering
- Data exporting
- Price: $0 per month
Twitter Marketing (formerly Socialbro)
- Price: $79 per month
- Price: $696 per month
Audiense Pros and Cons
- Audience segmentation
- Social analytics reports
- Social community management
- Twitter Marketing is an excellent tool to identify which tweets are attracting followers
- The platform helps you understand your competitor’s Twitter strategy
- Customizable dashboards
- Responsive team of developers who waste little time to implement user suggestions
- It is one of the best tools for Twitter marketing
- Users can download the lists of social media influencers
- The user interface can be improved and be made more intuitive
- Since the primary focus is on Twitter, users would like analytics on other social networks as well
- Pre-built categories are very limited
- Export functionality needs to be improved
- Limited features in the basic plans
Free Trial – Yes
Free Version – Yes
- Small businesses
- Medium businesses
- Large businesses
Audiense pricing plans
- Free: $0 per month
- Twitter Marketing: $79 per month
- Audience Insights: $696 per month
- 24/7 (live rep)
- HubSpot Marketing Hub
- Marketing 360
- Sprout Social
- Social Champ
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