Read this in-depth Sugar Market review to know more about its features, pricing plans, integrations, and specifications. Compare similar tools to find the best platform for your business.
What is Sugar Market?
Sugar Market was previously known as Salesfusion. It is an all-in-one marketing automation software that is primarily developed for B2B companies.
It is designed to enable companies to align their marketing and sales teams and generate more revenue.
The platform consists of a range of marketing automation tools such as campaign builders, advanced reporting, and cutting-edge automation.
These tools enable users to improve engagement with their target audience and also measure success with the buyer journey.
It is also one of the best automation tools that help businesses create a revenue funnel for marketing by building personalized digital conversations that can be used by various departments.
- Parent organization: SugarCRM
- Website: https://www.salesfusion.com/
- Founded in 2007
- Country of origin: United States of America
Sugar Market Key Features
The platform’s extensive suite of search, social, and SEO tools play a key role in attracting visitors to the user’s website. Sugar Market keeps tabs on inbound marketing engagement activities across various channels and also captures conversions.
This data helps users evaluate their marketing efforts, identify the most engaging content, and highlight influential campaigns.
Improve visibility with search engine optimization (SEO)
The marketing automation tool allows companies to optimize their websites to improve their ranking on search engines. It includes an in-built SEO audit which provides insights regarding how you rank on the basis of vital factors such as external & internal links, meta, page speed, and performance on mobile.
Users can also generate visual SEO reports, optimize web pages, and compare their rankings with competitors.
Sugar Market enables users to build and launch paid search ads to help users get discovered on Google. This feature is primarily developed for medium-sized marketing teams that run paid ads without an in-house expert or third-party agency.
The automation tool’s distinguished integrations to Google Ads utilize machine learning and predictive analytics to automate campaign optimizations and bidding.
Track social media activities
Sugar Market includes a complete range of tools that help users manage their social networks, online reputation, and publish content.
Besides, the social marketing solution also tracks every lead that is generated and offers detailed analytics to highlight which profile, network, and posts are the most effective.
The software empowers marketers to build conversion-centric automated campaigns which convert site visitors to paying customers.
The campaign creation feature allows companies to create professional-looking surveys, landing pages, email conversion forms, and more without any coding experience.
Users can reach out to their target audience and potential buyers with a palette of email marketing tools. Sugar Market offers email templates, drag-and-drop builders, and a code-your-own feature that provides high flexibility.
Create marketing assets
The marketing automation platform comes with powerful tools that allow users to create personalized landing pages, microsites, and forms.
This feature is extremely useful to convert prospects into customers. The nurture marketing feature ensures customer engagement is high at every phase of the buying cycle.
The tool comes with a plethora of tools to automate lead nurturing, bring in the best leads for sales, and also score lead activity.
Users have access to an interactive dashboard that enables companies to create and source data from marketing initiatives.
The platform offers a range of colorful charts to provide deeper insights within seconds. The filters offer flexibility and allow users to modify or tweak the dashboards according to their needs. Every dashboard is mobile responsive.
Sugar Market Features Overview
- A/B testing
- Analytics/ROI tracking
- CAN-SPAM compliance
- Campaign management
- Custom surveys
- Email marketing
- Dynamic content
- Drip campaigns
- Data import/export
- Customizable CTAs
- Channel management
- Candidate management
- Lead capture
- Lead scoring
- Social marketing
- Website visitor tracking
Sugar Market Pricing
Pricing varies on the basis of the number of contacts.
Price for 10,000 contacts starts from $ 1,000 per month.
For more pricing information, get in touch with the vendor directly.
Sugar Market Pros and Cons
- Single email builder
- Campaign analytics offers useful insights to help customers determine what their customers are interested in.
- Intuitive application
- Campaigns can be cloned easily
- Excellent template library for users who are not familiar with HTML.
- Reporting features
- Easy to locate email tracking results
- Database management is simple
- The new user interface is cumbersome
- Setting up custom reporting is complicated
- Frequent changes are being to the website
- Creating landing pages is not a very smooth process
- User experience needs to be improved
- Email builder has a few issues
Sugar Market Integrations
Native integration with CRMs such as:
- Microsoft Dynamics CRM
- Go to Webinar
- Google Plus
- Google Analytics
Sugar Market Specifications
Free Trial – Yes
Free version – No
- Open API
- Live online
- Small-sized businesses
- Medium-sized businesses
Sugar Market pricing
Starts from $1,000 per month for 10,000 contacts
Sugar Market support
- 24/7 (live rep)
Sugar Market Alternatives
- emfluence Marketing Platform
- Zoho CRM
- Hubspot Marketing
- Campaign Monitor