Sprout Social

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Sprout Social Review: Read our detailed Sprout Social review to learn more about its key features, pricing plans, integrations, and other specifications.

What is Sprout Social?

Sprout Social is a cloud-based marketing tool that bridges the communication gap between businesses and people. Besides, it also helps in streamlining communication between a business and its potential customers, enthusiasts, and more. 

The three functionalities (analytics, engagement, and publishing) allow companies to improve their social communication. It is a perfect tool that allows you to start, join, and track social conversations. It enables you to forge stronger relationships with your customers with quick responses on different social platforms. 

Vendor Information

  • Company: Sprout Social, Inc. 
  • Website: https://sproutsocial.com/
  • Founded in 2010
  • Country of origin: United States of America

Sprout Social Key Features

  • Engagement

Sprout Social’s engagement tools enable companies to connect with their customers effectively. This allows them to cater to their unique business needs without compromising on quality. 

  • Publishing and scheduling

The platform’s scheduling and intuitive tools allow you to organize your publishing and scheduling timeline. You can schedule posts and deliver socal content in a timely manner.

  • Analytics

Leverage Sprout Social’s analytics tool to accelerate data collection and distribution. This allows companies to focus on their key performance metrics and make data driven decisions. 

The advanced analytics provide you with a clear understanding of how your social campaigns are performing. Users will also save time with a range of customizable and user-friendly reporting tools that scale with their business. 

  • Listening

The listening tools allow brands to penetrate into global social conversations and draw insights. This allows them to enhance their brand presence and bridge the existing gaps in the industry. 

Sprout Social Features Overview

  • Content management
  • Content library
  • Notifications
  • Activity tracking
  • Dashboards
  • Analytics
  • Customizable reports
  • Image editing
  • Image library
  • Engagement tracking
  • Multi-channel marketing
  • Workflow management
  • Visual analytics
  • Social media integrations
  • Social performance management
  • Real-time analysis
  • Real-time reporting
  • Tagging
  • Workflow management

Sprout Social Pricing

The vendor offers three main pricing plans. Each Sprout Social pricing plan comes with a 30-day free trial. 


Price: $89 per user/month


  • 5 social profiles
  • Social content calendar
  • Paid promotion tools
  • Review management
  • Create, schedule, and publish posts


Price: $149 per user/month


  • 10 social profiles
  • Everything in the Standard plan
  • Custom workflows
  • Trend analysis for Twitter keywords
  • Paid social reporting for Twitter, LinkedIn, Instagram


Price: $249 per user/month


  • Automated link tracking
  • Chatbots with automation tools
  • Everything in the Professional plan
  • Saved and suggested replies
  • Message spike alerts

Sprout Social Pros and Cons

  • The inbox activity tracker is one of the best features that has enabled brands to facilitate smooth engagement management.
  • Sprout Social allows users to view reports from different social media platforms in one place. 
  • The customer support is very helpful and responds to customer queries without delays. 
  • The platform is easy to use and very intuitive in comparison with Hootsuite
  • The reporting tools are refined and generate professional-looking reports for clients. 

  • A few UX elements are missing or not entirely up to the mark. 
  • At times, scheduled posts are not published. 
  • Limit to the number of images that can be added to the Asset Library.
  • In terms of pricing, the tool is on the higher end of the spectrum. 
  • Does not integrate with platforms such as Pinterest and YouTube.

Sprout Social Integrations

  • Facebook
  • Instagram
  • Twitter
  • Google Business
  • LinkedIn
  • Reddit
  • Glassdoor
  • Yelp
  • Shopify
  • Slack
  • Dropbox
  • Feedly
  • Canva
  • Google Analytics
  • Google Drive
  • HubSpot
  • Salesforce
  • Zendesk
  • Microsoft Dynamic 365

Sprout Social Specifications

Free Trial – Yes

Free Version – No


  • Cloud, SaaS, web-based

Devices supported

  • Windows
  • Mac
  • Android
  • iPhone/iPad
  • Web-based


  • Live online
  • Documentation
  • Videos
  • Webinars

Sprout Social pricing plans

  • Standard: $89 per user/month
  • Professional: $149 per user/month
  • Advanced: $249 per user/month

Typical customers

  • Small businesses
  • Medium-sized businesses
  • Large businesses
  • Freelancers

Languages supported

  • English
  • Spanish
  • Portuguese
  • French
  • Italian
  • German

Sprout Social support

  • Phone
  • EmaiL
  • FAQs
  • Knowledge base

Sprout Social Alternatives

  • Hootsuite
  • Buffer
  • CoSchedule
  • SocialPilot
  • Zoho Social
  • Later
  • Khoros Marketing
  • Meltwater
  • Sendible
  • AgoraPulse
  • Loomly
  • HubSpot Marketing Hub
  • Falcon.io
  • Facelift Cloud
  • Oktopost
  • Pardot
  • SE Ranking
  • eclincher
  • Semrush
  • Statusbrew

We hope you liked reading this Sprout Social review. Tell us about your favorite and not-so favorite features by leaving a comment below. 

Free Trial
Supported Devices
Cloud Hosted
Cloud, SaaS, Web
Mobile – Android Native
Mobile – iOS Native
On Premise
Open API
Language Support
Pricing Model
Monthly payment
Annual Subscription
In Person
Live Online
Customer Types
Small Business
Large Corporations
Medium Business
24/7 (Live Rep)
Knowledge Base
Phone support
Chat support
Email Marketing
Landing Pages
Marketing Automation
Workflow builder
8.6 Total Score

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Karandeep V

Karandeep V

Karandeep was born in Pune, Maharashtra, an upcoming metropolitan city in the Western region of India. While most members of his family are engineers, he had different ideas. He was more inclined toward exploring the non-technical aspects of a business, which is why he studied Bachelors of Business Administration at Symbiosis International University, Pune.  Having said that, his love for new and upcoming technologies remained intact, which is why he has written extensively about technology throughout his career. After a brief stint with a gaming company at the beginning of his career, he discovered that his love for writing was not temporary.  Being a tech geek, he always liked installing and playing around with new applications on his mobile devices and the home desktop. He was fascinated by how technology can simplify even the most mundane and complex tasks with just a few commands. He keeps a close eye on how businesses use different tools to streamline their operations to boost productivity and efficiency. At ToolsMetric, he writes product reviews that cover the main features and specifications of different enterprise applications. The sheer amount of innovation and hard work that goes into building these tech solutions is one of the reasons why Karandeep loves reviewing these tools. Besides product reviews, he also writes interesting news articles and blogs that track the latest developments in the tech industry.  When he is not writing, you can find him rooted to his seat playing video games, watching movies, or supporting his favorite football team. Since his childhood, he has always loved to travel and explore new places. Traveling is a major part of his life due to a myriad of reasons such as experiencing new cultures, food, and traditions. His other hobbies include playing football, cooking, and running.  You can find him on LinkedIn here.

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