Power BI

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Read this in-depth Power BI review to learn about its features, pros & cons, integration, pricing structure, and more. 

What is Power BI?

Power BI is Microsoft’s unified and scalable platform for enterprise business intelligence and self-service. It narrows the gap between decision-making and data and provides optimum data experiences for users. 

Users can use the Power BI software to visualize, model, and connect to their data by creating insightful reports with customized KPIs. 

These visually appealing reports help users recognize trends and drive their business towards success. 

The self-service business intelligence (BI) tool is one of the most used business intelligence tools in the world. 

It enables users to stay connected with all data sources with the scale to share, promote, and analyze insights across an organization. 

Users can collaborate on reports, work together using the same data, and share inputs using Microsoft Office applications which include Excel and Microsoft Teams. This ensures employees are abreast with the latest developments which enables them to make data-driven strategic decisions. 

Microsoft has left no stone unturned into making Power BI a robust and powerful business intelligence tool. 

Recently, it rolled out Power BI embedded, an upgraded version with additional reporting features that can be seamlessly embedded into custom developer’s applications. 

Vendor Details

Power BI Key Features

Power BI Desktop features

Access and stay connected with data

Users can access data from hundreds of compatible on-premise and cloud-based sources which include Salesforce, Azure SQL DB, Sharepoint, Excel, and Dynamics 365. 

Power BI Desktop enables users to create actionable insights for a palette of scenarios. 

Data modeling 

The platform’s data modeling tools simplify data prep for users and make it a time-efficient process. 

Advanced analytics

Users can leverage features such as grouping, forecasting, clustering, and quick measures to find patterns in their data. The DAX formula language makes Power BI a familiar territory for users who are familiar with Excel. 

AI-driven augmented analytics

This feature allows users to dig deeper into their data, highlight patterns, and help them understand what their data means. 

The newly introduced AI capabilities enable users to find hidden actionable insights to improve their business outcomes. 

Interactive data visualizations

With this feature, users can effortlessly create excellent reports that include interactive data visualizations. 

Users can use the drag-and-drop canvas and modern data visuals to narrate their data story. They can also create their own visuals by using Power BI opensource custom visuals framework. 

Reports can be designed with formatting, theming, and layout tools. 

Power BI Pro features

Power BI Premium provides cutting-edge data preparation which allows users and businesses to streamline the delivery of insights. 

Self-service data prep

The pre-built connectors for common services such as Dynamics 365, Salesforce, Excel, and more can be used to discover the data required. 

Users can create data once and then reuse the same across various Power BI models to boost accuracy and efficiency. The latest architecture and framework are extremely useful to handle large volumes of data. 

Data management and access

Reduce challenges for your IT team with a unified BI tool that provides central governance, management, and security for all users. 

Users can fulfill data residency requirements by deploying in the region of their choice. 

Self-service BI in a per-user license

Important users or key teams can access the premium capabilities of Power BI. This enables them to share big insights to make a bigger impact. This feature paves the way for a data-driven culture within businesses. 

Users can flawlessly collaborate and share interactive data visualizations by opting for Power BI Pro in a per-user license.

Power BI Embedded features

Embed interactive dashboards and reports

Users can embed fully interactive dashboards and reports into their applications and stand out from their competitors.

Control user experience

Users have full control over the user experience they want to deliver to their customers. With hundreds of visuals and a wide range of features right from basic reporting to advanced analytics, deliver customer user experiences. 

Power BI Embedded APIs

Right from preparing the development environment to deploying analytics in an application, users can simplify and secure these tasks by leveraging the Power BI Embedded APIs, wizards, and SDKs. This largely allows the development team to focus on the core application. 

Power BI Feature Overview

  • Datasets
  • Reports
  • Q&A Question Box
  • Online Analytical Processing (OLAP)
  • Interactive reports authoring
  • Navigation pane
  • Ad Hoc analysis
  • Trend indicators

  • Help & feedback buttons
  • Data visualization
  • Visual analytics
  • Natural language search
  • Data connectors
  • Self-service analytics
  • Reporting analytics

Power BI Pricing

Pro: $ 9.99 per month/user


  • Per user: $ 20 per user/month
  • Per capacity: $ 4,995 per capacity/month

Power BI Pros and Cons

  • Great tool for analytics due to its visualization features
  • Ability to import data from numerous sources
  • Low costs for multi-user deployment within a business
  • Compatibility with Microsoft products
  • The tool is extremely useful to create models, analytics, reports, and predictions. 
  • Cloud storage allows users to access dashboards and reports from any device from anywhere in the world. 
  • Offers more than 70 data connectors for applications such as Mailchimp and Salesforce.
  • Easy to find solutions due to the large online community

  • Data editing features take time and require a lot of effort to edit raw data.
  • Some features require background knowledge on DAX functions and M language
  • User interface is not very easy to understand for new users
  • Major changes every three months
  • Cannot connect to Google Sheets
  • Prices tend to shoot up when a report or a dashboard has to be shared with multiple users

Power BI Integrations

  • Microsoft Dynamics
  • Microsoft Excel
  • Salesforce
  • MailChimp
  • GitHub

  • Acumatica
  • Adobe Analytics
  • Azure Mobile Management
  • Circuit ID
  • comScore

Power BI Specifications

Free Trial – Yes

Free version – Yes


  • Cloud-hosted
  • On-premise

Devices supported

  • Windows
  • Android
  • iPhone/iPad
  • Web-based
  • Windows Mobile


  • Video tutorials
  • Microsoft tech community
  • Virtual training
  • Documentation
  • Webinars

Typical customers

  • Small-sized businesses
  • Medium-sized businesses
  • Large businesses

Power BI pricing

Pro: $ 9.99 per month/user


  • Per-user: $ 20 per user/month
  • Per capacity: $ 4,995 per capacity/month

Languages supported

  • Arabic
  • Danish
  • Spanish
  • French
  • Finnish
  • Swedish
  • Vietnamese
  • Chinese
  • Hindi

  • Russian
  • Dutch
  • Polish
  • Malay
  • German
  • Turkish
  • Arabic
  • Portuguese
  • Romanian

Power BI support

  • How-to videos
  • Support plans FAQs
  • Portal sign-in help
  • Phone
  • Tickets

Power BI Alternatives

  • Sisense
  • SalesIntel
  • Qualtrics Research Core
  • Halo BI
  • Reveal
  • NGS-IQ
  • DBxtra
  • 800response
  • Planful

  • Iridium BI
  • Zoho Analytics
  • Informer
  • TapClicks
  • Style Intelligence
  • Competitors App
  • Cyfe
  • CallFinder
  • Cluvio

Free Trial
Supported Devices
Cloud Hosted
Cloud, SaaS, Web
Mobile – Android Native
Mobile – iOS Native
On Premise
Open API
Language Support
Pricing Model
Monthly payment
Annual Subscription
In Person
Live Online
Customer Types
Small Business
Large Corporations
Medium Business
24/7 (Live Rep)
Knowledge Base
Phone support
Chat support
Email Marketing
Landing Pages
Marketing Automation
Workflow builder
9 Total Score

Add your review

Karandeep V

Karandeep V

Karandeep was born in Pune, Maharashtra, an upcoming metropolitan city in the Western region of India. While most members of his family are engineers, he had different ideas. He was more inclined toward exploring the non-technical aspects of a business, which is why he studied Bachelors of Business Administration at Symbiosis International University, Pune.  Having said that, his love for new and upcoming technologies remained intact, which is why he has written extensively about technology throughout his career. After a brief stint with a gaming company at the beginning of his career, he discovered that his love for writing was not temporary.  Being a tech geek, he always liked installing and playing around with new applications on his mobile devices and the home desktop. He was fascinated by how technology can simplify even the most mundane and complex tasks with just a few commands. He keeps a close eye on how businesses use different tools to streamline their operations to boost productivity and efficiency. At ToolsMetric, he writes product reviews that cover the main features and specifications of different enterprise applications. The sheer amount of innovation and hard work that goes into building these tech solutions is one of the reasons why Karandeep loves reviewing these tools. Besides product reviews, he also writes interesting news articles and blogs that track the latest developments in the tech industry.  When he is not writing, you can find him rooted to his seat playing video games, watching movies, or supporting his favorite football team. Since his childhood, he has always loved to travel and explore new places. Traveling is a major part of his life due to a myriad of reasons such as experiencing new cultures, food, and traditions. His other hobbies include playing football, cooking, and running.  You can find him on LinkedIn here.

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