Read our in-depth Odoo review to learn more about its features, integrations, specifications, etc. Find out if Odoo is suited for your business requirements.
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What is Odoo?
Odoo is a cloud-based software solution that incorporates a range of tools for different business modules including marketing, inventory, sales, finance, human resources, and more.
Odoo Sales is a part of the solution’s wide spectrum of business solutions. The Sales module is available both, online as well as offline and is loaded with robust features. Odoo point-of-sale (POS) is the perfect business software for small to medium-sized retail businesses.
Users have a choice of opting for an entire family of Odoo applications or selecting a single tool to run their business. Every Odoo module is packed with all the key features that are essential to take your business to the next level.
Odoo offers an open-source framework that allows you to sync hundreds of applications together. Odoo is available on both iOS and Android.
- Company: Odoo
- Website: https://www.odoo.com/
- Founded in 2005
- Country of origin: Belgium
Odoo Key Features (Sales module)
This Odoo ERP review will cover the sales module in detail. If you want to know more about other solutions, you can visit the vendor’s website.
Odoo’s user interface is extremely intuitive and easy to understand. The dashboard provides a 360-degree view of all sales processes and activities.
Minimum data entry
With Odoo, you can create leads directly from emails and VoIP calls. Besides the drag and drop feature allows you to manage your pipeline without any issues and also send quotes in just a few clicks.
Other Sales features:
- Large screen view
Users can create new campaigns to create and deliver emails to the lead segment. Odoo’s powerful tools enable you to nurture your leads and convert them into paying customers.
You can rate or score your leads based on various factors such as localization, on pages viewed, time spent on your emails, etc. Further, you can also assign different actions based on lead scores.
Lead scores give a fair indication of which lead has a higher chance of converting into customers.
Users can import prospective leads using Odoo’s column matching tool without any difficulties.
When Odoo Live Chat is activated, you can directly engage with your website visitors and convert them into leads and eventually customers.
Other Leads features:
- Online acquisition
- Assignation rules
- URL trackers
Call and activity management
The tool enables you to define the flow of activities for every opportunity. Users can schedule, keep tabs, and analyze every activity of various teams to improve activity and call management.
Pipeline management allows you to get a comprehensive view of the opportunity pipeline. The drag and drop interface allows you to work faster and be more productive.
In addition, stages and substages can be defined for sales teams to ensure they operate in an organized manner. Odoo automatically archives lost opportunities and also provides robust pipeline analysis.
Every stage within the pipeline can be personalized.
All Opportunities features:
- Schedule meetings
- Plan next actions
- Lost reasons
- Log calls
- 360-degree visibility
Odoo users have an option of either using a built-in dashboard or creating a personalized dashboard that comes with the most advanced reporting engine.
The tool provides all the necessary information and statistics about different lead sources to assess the return on investment (ROI) of every marketing campaign.
All Reporting features:
- Cohort analysis
- Opportunities analysis
- CRM dashboard
Odoo Important Features Overview:
- Applicant tracking
- Asset tracking
- Automated scheduling
- Backorder management
- Benefits management
- Billing & invoicing
- Inventory management
- Cancellation management
- Cash management
- Change management
- Document management
- Drag and Drop
- Financial management
- Performance management
- Product data management
- Supply chain management
- Vendor management
- Time & attendance
Odoo offers flexible pricing plans. The pricing varies based on the number of modules that have been selected.
Prices of some of the most popular modules are given below.
- CRM: $8/user per month
- Invoicing: $4/user per month
- Sales: $4/user per month
- Email marketing: $16/user per month
- Marketing automation: $12/user per month
For more pricing-related information, you can visit the vendor’s website.
Odoo Pros and Cons
- Offers all the important modules that are required to run a business
- Functionalities of every module
- Very simple and straightforward installation process
- Integration options
- Every page or module can be accessed without any loading time
- One of the most versatile tools
- Degree of customization available for each module
- Available fields to capture information
- Lead management
- Steep learning curve
- Customer service is not up to the mark
- Documentation features
- More features in the Quality module especially for FMCG and pharmaceutical sector
- Difficult to handle major updates if Odoo is deployed on-premise
- Reporting and analytics options are limited
- Office 365
Free Trial – Yes
Free Version – Yes
- Open API
- Live online
- Small businesses
- Medium businesses
- Large businesses
Odoo pricing plans
Odoo offers flexible pricing plans based on the application or module you have selected.
- Knowledge base
- Phone support
- Style Arcade
- Arena PLM
- Quality Management Software
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