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Read our in-depth Odoo review to learn more about its features, integrations, specifications, etc. Find out if Odoo is suited for your business requirements. 

We would love it if you could leave your feedback and let us know about your experience while using this solution.

What is Odoo?

Odoo is a cloud-based software solution that incorporates a range of tools for different business modules including marketing, inventory, sales, finance, human resources, and more. 

Odoo Sales is a part of the solution’s wide spectrum of business solutions. The Sales module is available both, online as well as offline and is loaded with robust features. Odoo point-of-sale (POS) is the perfect business software for small to medium-sized retail businesses. 

Users have a choice of opting for an entire family of Odoo applications or selecting a single tool to run their business. Every Odoo module is packed with all the key features that are essential to take your business to the next level. 

Odoo offers an open-source framework that allows you to sync hundreds of applications together. Odoo is available on both iOS and Android. 

Vendor Details

Odoo Key Features (Sales module)

This Odoo ERP review will cover the sales module in detail. If you want to know more about other solutions, you can visit the vendor’s website. 



Odoo’s user interface is extremely intuitive and easy to understand. The dashboard provides a 360-degree view of all sales processes and activities. 

Minimum data entry

With Odoo, you can create leads directly from emails and VoIP calls. Besides the drag and drop feature allows you to manage your pipeline without any issues and also send quotes in just a few clicks. 

Other Sales features:

  • Mobile
  • Large screen view


Lead nurturing

Users can create new campaigns to create and deliver emails to the lead segment. Odoo’s powerful tools enable you to nurture your leads and convert them into paying customers. 

Lead scoring

You can rate or score your leads based on various factors such as localization, on pages viewed, time spent on your emails, etc. Further, you can also assign different actions based on lead scores. 

Lead scores give a fair indication of which lead has a higher chance of converting into customers. 

Import leads

Users can import prospective leads using Odoo’s column matching tool without any difficulties.

Live chat

When Odoo Live Chat is activated, you can directly engage with your website visitors and convert them into leads and eventually customers. 

Other Leads features:

  • Online acquisition
  • GeoIP
  • Deduplication
  • Assignation rules
  • URL trackers
  • Call-to-actions


Call and activity management

The tool enables you to define the flow of activities for every opportunity. Users can schedule, keep tabs, and analyze every activity of various teams to improve activity and call management. 

Pipeline management

Pipeline management allows you to get a comprehensive view of the opportunity pipeline. The drag and drop interface allows you to work faster and be more productive. 

In addition, stages and substages can be defined for sales teams to ensure they operate in an organized manner. Odoo automatically archives lost opportunities and also provides robust pipeline analysis. 

Every stage within the pipeline can be personalized. 

All Opportunities features:

  • Schedule meetings
  • Plan next actions
  • Lost reasons
  • Log calls
  • 360-degree visibility



Odoo users have an option of either using a built-in dashboard or creating a personalized dashboard that comes with the most advanced reporting engine. 

Lead analysis

The tool provides all the necessary information and statistics about different lead sources to assess the return on investment (ROI) of every marketing campaign. 

All Reporting features:

  • Cohort analysis
  • Opportunities analysis
  • CRM dashboard

Odoo Important Features Overview:

  • Applicant tracking
  • Asset tracking
  • Automated scheduling
  • Backorder management
  • Benefits management
  • Billing & invoicing
  • Inventory management
  • Cancellation management
  • Cash management
  • Change management
  • CRM

  • Document management
  • Drag and Drop
  • Financial management
  • Performance management
  • Product data management
  • Scheduling
  • Supply chain management
  • Workflow
  • Vendor management
  • Time & attendance

Odoo Pricing

Odoo offers flexible pricing plans. The pricing varies based on the number of modules that have been selected. 

Prices of some of the most popular modules are given below. 

  • CRM: $8/user per month
  • Invoicing: $4/user per month
  • Sales: $4/user per month
  • Email marketing: $16/user per month
  • Marketing automation: $12/user per month

For more pricing-related information, you can visit the vendor’s website.

Odoo Pros and Cons

  • Offers all the important modules that are required to run a business
  • Functionalities of every module
  • Very simple and straightforward installation process
  • Integration options
  • Every page or module can be accessed without any loading time
  • One of the most versatile tools
  • Degree of customization available for each module
  • Available fields to capture information
  • Lead management
  • Dashboards

  • Steep learning curve
  • Customer service is not up to the mark
  • Documentation features 
  • More features in the Quality module especially for FMCG and pharmaceutical sector
  • Difficult to handle major updates if Odoo is deployed on-premise
  • Reporting and analytics options are limited

Odoo Integrations

  • WooCommerce
  • Magento
  • Office 365

Odoo Specifications

Free Trial – Yes

Free Version – Yes


  • Cloud-hosted
  • On-premise
  • Open API

Devices supported

  • Windows
  • Linux
  • Mac
  • iPhone/iPad
  • Android
  • Web-based


  • In-person
  • Live online
  • Webinars
  • Documentation
  • Videos

Typical customers

  • Small businesses
  • Medium businesses
  • Large businesses

Odoo pricing plans

Odoo offers flexible pricing plans based on the application or module you have selected. 

Languages supported

  • English
  • Dutch
  • French
  • German
  • Italian
  • Portuguese
  • Russian

  • Spanish
  • Turkish
  • Vietnamese
  • Thai
  • Ukrainian
  • Chinese
  • Japanese

Odoo support

  • Email
  • FAQs
  • Knowledge base
  • Phone support
  • Chat

Odoo Alternatives

  • Wrike
  • Primary
  • DevSuite
  • SpiraTeam
  • LaunchDarkly
  • Style Arcade
  • Arena PLM
  • Quality Management Software

If you enjoyed reading this Odoo software review, please drop your comments below. Tell us what you like and dislike about Odoo and help us improve our tool reviews. 

Free Trial
Supported Devices
Cloud Hosted
Cloud, SaaS, Web
Mobile – Android Native
Mobile – iOS Native
On Premise
Open API
Language Support
Pricing Model
Monthly payment
Annual Subscription
In Person
Live Online
Customer Types
Small Business
Large Corporations
Medium Business
24/7 (Live Rep)
Knowledge Base
Phone support
Chat support
Email Marketing
Landing Pages
Marketing Automation
Workflow builder
8.3 Total Score

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Karandeep V

Karandeep V

Karandeep was born in Pune, Maharashtra, an upcoming metropolitan city in the Western region of India. While most members of his family are engineers, he had different ideas. He was more inclined toward exploring the non-technical aspects of a business, which is why he studied Bachelors of Business Administration at Symbiosis International University, Pune.  Having said that, his love for new and upcoming technologies remained intact, which is why he has written extensively about technology throughout his career. After a brief stint with a gaming company at the beginning of his career, he discovered that his love for writing was not temporary.  Being a tech geek, he always liked installing and playing around with new applications on his mobile devices and the home desktop. He was fascinated by how technology can simplify even the most mundane and complex tasks with just a few commands. He keeps a close eye on how businesses use different tools to streamline their operations to boost productivity and efficiency. At ToolsMetric, he writes product reviews that cover the main features and specifications of different enterprise applications. The sheer amount of innovation and hard work that goes into building these tech solutions is one of the reasons why Karandeep loves reviewing these tools. Besides product reviews, he also writes interesting news articles and blogs that track the latest developments in the tech industry.  When he is not writing, you can find him rooted to his seat playing video games, watching movies, or supporting his favorite football team. Since his childhood, he has always loved to travel and explore new places. Traveling is a major part of his life due to a myriad of reasons such as experiencing new cultures, food, and traditions. His other hobbies include playing football, cooking, and running.  You can find him on LinkedIn here.

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