Ontraport Marketing Automation

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Although the ONTRAPORT name may not ring an instant bell, the company has been around for over a decade and placed tenth on Inc’s “Top 100 Software Companies” ranking.

While it is known as an email marketing platform, ONTRAPORT markets itself as a “visual marketing automation and reporting platform”. Basically, the idea of this software is that while it is primarily an email marketing tools, users also get the added benefit of tracking customer interactions, making it a full-lifecycle customer relationship management (CRM) system).

Users can make use of ONTRAPORT to get extensive functionality for building signup forms, landing pages and multiple forms or marketing communications, which includes email, SMS and sending Postcards). By doing this, you can also track customers as they move along your sales funnel and based on customer behavior, you can make data-driven changes to your process to ensure maximum conversions as you can check what is working and what is not.

ONTRAPORT is definitely a one-of-a-kind tool, which provides the best of both CRM and email marketing, however, this inevitably makes the software slightly difficult to use. This is not a platform that you can learn to use overnight and can feel overwhelming at times.

Vendor Details



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Key Metrics of Ontraport

A Flexible Block-Based Editor

Even though understanding and effectively making use of all the features available on this platform is difficult, simple designing and email marketing features are a comparatively easier feat. ONTRAPORT provides the same block-based editor used by most tools for creating sign-up forms, landing pages, emails, etc, which means that once you’ve learned the process of creating one design, you’ll be able to figure out other designs easier and faster. Moreover, its full-features browsers run on your web browser, allowing you the freedom to work from wherever you please!

Additionally, using ONTRAPORT, you’ll also get access to a wide range of pre-designed blocks, which include standard features like headers, dividers, and slideshows, as well as important features like coupon offers, social media features, etc.

A Versatile Campaign Builder

After designing the forms and landing pages, you are likely to spend most of the time on the campaign builder. What makes the ONTRAPORT’s campaign builder different from other tools is that it shows you a visual and intuitive prediction of how customers will flow through tunnels, which include live statistics about which stage the customers currently are at.

Additionally, with the aim of increasing collaboration, ONTRAPORT also encourages you to share campaigns with other users. If you are particularly good at creating campaigns, you can sell or give your designs, format and other set-ups to other ONTRAPORT users for free.

A 90-Day Money-Back Guarantee*

As ONTRAPORT is not like other tools on the market, the company understands that they are not the perfect fit for every business. Hence, while other tools generally offer a 30-day money back guarantee, ONTRAPORT offers a 90-day money back guarantee. ONTRAPORT urges users to try out their tool on real-life scenarios during these 90 days to determine if they are happy with the solution. This offer is particularly useful if users what to try out the Pro plan features, but are restricting themselves due to the high price tag.

Note, the money back guarantee comes with certain conditions. You can read about it here.



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Pricing

There are four product plans for various business sizes, requirements, and budgets.

Basic Plan – $79/month

  • 1,000 contacts
  • Unlimited emails
  • 1 user

Plus Plan – $149/month

  • 2,500 contacts
  • Unlimited emails
  • 2 users

Pro Plan – $297/month

  • 10,000 contacts
  • Unlimited emails
  • 3 users

Enterprise Plan – $497/month

  • 20,000+ contacts
  • 200,000 emails monthly
  • 5 users

For more information about its pricing options or to opt for their free trial period of 14 days, click here!



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Features of Ontraport

Publish

  • Ontraport Pages
  • Ontraport Forms
  • Ontraport Marketplace
  • Webforms
  • WordPress Integration
  • Membership Sites
  • Facebook Integration
  • Split Testing

Market

  • Marketing Automation
  • Ontraport Email Marketing
  • 2-way SMS Messaging
  • Postcard Marketing
  • Partner Programs
  • Marketing Tracking
  • PURLs

Sell

  • Order Forms
  • Trials, Subscriptions, Coupons, and Payment Plans
  • One-click Upsells
  • Lead Management and Scoring
  • Task Management
  • Abandoned Cart Follow-up

Organize

  • Powerful CRM
  • Business Automation
  • Custom Objects
  • Metrics Dashboard
  • Ontraport Mobile
  • Secure Open API
  • Ontraport Projects



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Pros and cons


PROS:
  • Best value for money – you get a CRM, an autoresponder, a shopping cart, WordPress membership sites, affiliate management, and task automation for only a few hundred dollars. On the contrary, one of their main rivals Infusionsoft charges $1,999 kickstart fee.
  • Fantastic rule-based email marketing/business processes
  • Highly scalable and customizable CRM
  • On-demand postcards and voicemails
  • Extremely affordable two-way SMS text messaging
  • Powerful stats, analytics, and tracking
  • Split testing capability
  • Full WordPress integration, membership sites, self-hosted order forms, and landing pages
  • You don’t even need your own site because ONTRAPORT can also host your site as their sub-domain
  • Great customer service

CONS:
  • Lacks some traditional sales modules like opportunity management
  • No social media integration
  • A weak mobile app, not regularly updated
  • With all the e-commerce and membership site features, ONTRAPORT should have a customer care module where customers can raise a ticket
  • No visual sales funnel
  • Their two packages allow 25,000 contacts with 100K emails and 100K contacts with 100k emails. That means if you hit the upper limit for your contacts, you can only send four or one emails per contact per month respectively, and buying email bundles can be expensive
  • The learning curve could be a little steep, especially when you want to use the advanced features



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Integration

Ontraport offers integrations with  a lot of leading business systems and applications, mentioned below are a few:

  • PayPal
  • PayLeap
  • QuickBooks
  • Elavon
  • Authorize.net
  • eWay
  • NMI
  • USA ePay
  • Stripe
  • WorldPay
  • ClickBank
  • SamCart
  • WooCommerce
  • UltraCart
  • 1Shopping Cart
  • Shopify
  • Facebook
  • WordPress
  • Twilio
  • Evergreen
  • Megaphone
  • Fuzed
  • Lead Pages
  • Click Funnels
  • GoToWebinar
  • Zapier
  • EasyWebinar
  • Freshdesk
  • Bloom
  • Picreel
  • Twitter
  • Wufoo
  • Xero



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Specification

Devices Supported

  • Windows
  • Mac
  • Web-based

Language Support

  • English

Pricing Model

  • Monthly payment

Customer Types

  • Small Business
  • Medium Business

Deployment

  • Cloud Hosted



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Support

ONTRAPORT provides users with a ton of information to solve any doubt they have. And, if that doesn’t suffice, you can contact their extremely friendly and cooperative staff. Mentioned below are the various ways through which you can seek support:

  • Email
  • Phone
  • Live Support
  • Training
  • Tickets

Free Trial
Supported Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Deployment
Cloud Hosted
Cloud, SaaS, Web
Mobile – Android Native
Mobile – iOS Native
On Premise
Open API
Language Support
English
Hindi
Spanish
French
Russian
Italian
Dutch
Danish
Polish
Turkish
Swedish
Pricing Model
Monthly payment
Annual Subscription
Quote-based
Training
Documentation
Webinars
In Person
Live Online
Customer Types
Small Business
Medium Enterprises
Large Corporations
Freelancers
Support
Online
Business Hours
24/7 (Live Rep)
Features
Email Marketing
Landing Pages
Marketing Automation
Webinars
CRM
Autoresponders
Integration
Integration: Ontraport offers integrations with the following leading business systems and applications: PayPal, PayLeap, QuickBooks, Elavon, Authorize.net, eWay, NMI, USA ePay, Stripe, WorldPay, ClickBank, SamCart, WooCommerce, UltraCart, 1Shopping Cart, Shopify, Facebook, WordPress, Twilio, Evergreen, Megaphone, Fuzed, Lead Pages, Click Funnels, GoToWebinar, Zapier, EasyWebinar, Freshdesk, Bloom, Picreel, Twitter, Wufoo, Xero and many more.
8 Total Score
1 reviews
Ontraport is so powerful and flexible - almost to the point of overwhelm

The biggest benefit is that it allows us to intelligently segment our customers and have a true CRM where we can see what happened when and troubleshoot errors.

8Expert Score
Design
8.5
Usability
8
Support
8
Price
8
8.7User's score
Design
8
Usability
9
Support
9
Price
9
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