GrowSurf Marketing Automation
A free marketing automation tool, GrowSurf is used by organizations to launch viral campaigns, which help them get more customers, users and subscribers. More commonly referred to as a referral marketing automation solution, GrowSurf comes with a host of tools and functionalities. Using these, users can easily design and execute online campaigns, while targeting specific audiences.
Specifically designed to help grow a business in any industry, this tool helps its users multiply the target audience of your campaign and gain more conversions. Moreover, with its user-friendly platform, businesses can easily create campaigns without having to deal with the hassles of coding. This is what makes GrowSurf stand out from the competition as in order to create a campgin, a user simply need to embed a code generated by tool onto their website and any other online channels. You can also share the link generated by the tool with your associates or customers, requesting them to spread the word about your business.
Due to its unique functionalities, it is no wonder that this tool has quickly made its way into the top 500 marketing software. Moreover, GrowthSurf has already won two awards. The first award was for ‘The Rising Star’, which was recieved in 2017 and was awarded by Finance Online and the second was the ‘Great User Experience Award’.
- Founded 2017
- United States
Key Metrics of GrowSurf
Minimize Customer Acquisition Cost
By using GrowSurf, you can easily boost your ROI by minimizing the cost of customer acquisition. Simply use the link generated by the software and carry out your referral marketing activities. Right from subscribers to customers and friends, you can launch a refer-a-friend program, which gives an incentive to anyone who shares the link provided. Hence, using this easily embedding and shareable link, users can simply interact and share your products or services with their network.
With GrowSurf, every element of your campaign can easily be customize to suit your requirement and company branding. For example, you can enter your own campaign specifications, which includes the duration of the campaigns, types of reports and custom elements related to your brand. Hence, using this tool, you can give give a reward to people who refer you in a particular time frame, by setting the schedule of the campaign and the number of winners.
Moreover, GrowSurf takes customization to another level as it allows its users to design the popup window to match their website branding. Not only is this window mobile responsive, but it also fits any screen size.
Track & Manage Your Campaigns
You can easily track and monitor your campaigns using GrowSurf, as the tool sends you an email anytime someone signs up or after the campaign is closed. Moreover, you can also use the dashboard that is intuitive and lets you manage all your contacts in one place. The system also integrates with MailChimp, allowing you to add new contacts to your list automatically. Using the reCaptcha feature, you can also safeguard yourself from spam attacks.
When it comes to GrowSurf, even novice digital marketers can launch a campaign within minutes, as it doesn’t require any form of coding. Thanks to its user-friendly campaign builder and easy-to-use interface, you can create all types of viral referral campaigns online. To create these campaigns, all you need to do is log in to the tool and enter your details.
Multiple Language Support
GrowSurf provides its users with 9 different languages. These include, English, Italian, German, French, Portuguese, Danish, Spanish, Korean and simplified Chinese. This lets you reach your customers globally! Furthermore, as the main USP of this software is its ease to operate, you can make language changes to your campaign easily too. Changing the existing language to your preferred one only requires a few simple steps. To see how it’s done, you can see the step-by-step guide here.
Real Time Notifications
In order to improve your campaign, it is essential to know if it it’s working or not. With GrowthSurf, you get real time notifications whenever a new user subscribers or a new contact has been referred. This helps you get a better understanding of the success rate of your campaign and make changes if neccessary. Moreover, you can also set the notifications to your preference to ensure you’re not bombarded with irrelevant information and only recieve an update when an action has taken place that is in your interest.
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If you’re looking to launch a simple referral campaign, you can opt for GrowSurf’s free plan. However, for more advanced and complex campaigns, you can choose from the company’s paid plans too:
- 500 participants
- 1 campaign
- No support
Startup at 49$/ mo.
- 5,000 participants
- 2 campaigns
- Email support
Business at 99$/ mo.
- 20,000 participants
- 5 campaigns
- Email & live chat support
- Concierge integration
Elite at 249$/ mo.
- 75,000 participants
- 20 campaigns
- Prioritized support
- Concierge integration
If you require custom made features, or are looking for more support, you can request a demo and learn more about the software’s Enterprise plans.
If you’re hesistant to sign up for a paid plan immediately, you can also opt for its 14-day trial. If doesn’t require any credit card information and gives you all the details you need to analyze and determine if this tool is ideal for you. You can start your 14-day free trial here.
Features of GrowSurf
Mentioned below are the list of features you can avail on GrowSurf:
- Unique Referral Links
- Customizable Design
- No Coding
- Flexible Rewards
- Optimized for Mobile Devices
- Contacts Dashboard
- Spam Protection
- ESP Integration
- Own Your Data
- MailChimp Integration
The unique part about GrowSurf are its effective features that are available at great prices. Here are the best features of this tool:
This feature is extremely useful to track how may referrals you have received. It also helps to determine how much data is being shared and received by your website. This will help you track the success rate of your campaign.
This features helps you to restrict unwanted emails to your inbox. To use the spam protection or spam filter features, all you have to do is toggle the option switch. This will enable the reCaptcha and the battle spammers.
A great way to get referrals is through social media platforms. By using GrowSurf, you can easily share the link of your campaign on social platforms like Facebook, Twitter and email. This is a useful to way to target your subscribers and get the best outreach possible.
Part of the premium package, customers have the option to import multiple contacts directly to their online referral campaign. This will help you save time and reach a large audience within minutes while launching your campaign. All you need is a list of contact in a CSV file, which can then directly be uploaded.
GrowthSurf Brand Removal
When you launch a campaign, you want your users to only focus on your brand. Hence, the entire campaign should be dedicated to your business, from the colour and text, to the logo. With GrowthSurf, users can cut out the software’s logo from the referral pages and the campaigns created using GrowthSurf.
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Pros and cons
- No Coding Required
When it comes to creating a referral campaign, companies generally hire professionals due to the coding and complexities involved. However, with the help of GrowSurf, regardless if you’re a novice or an ace coder, you can easily launch a campagin within minutes.
The support of GrowSurf is great, more so for customers who chose the Elite package. With this package, you can avail priortized support, which means you can get all your doubts solved by a live agent 24/7.
- Mobile Friendly
Another advantage of this platform is that the campaigns launched are mobile friendly. So, when a customer uses the link on a mobile device, they will have a good experience and will be more likely to refer you link to their contacts as well.
- It Does Come At A Cost
GrowSurf’s marketing strategy has been promoting itself as a free tool. While that is true, the features provided in the free section is not enough to launch a successful campaign. With limited subscriber options and no support, users looking to utlize this tools benefits need to opt for a premium package.
- Third-party integrations
While GrowSurf can be integrated with third party apps, the options are very limited. With a host of tools being used by almost every company, not providing more integration options is definitely a huge draw back.
- Limited Campaign Goals
Tracking data is of utmost importance when it comes to determining the success of your campaign. However, this tool provided limited campaign goals a consumer can set. Hence, you’ll have to choose your most vital goals, instead of tracking all of them.
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Currently, GrowSurf can be integrated to the following tools:
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- Chinese (simplified)
- Annual Payment
- Small Business
- Medium Business
- Cloud Hosted
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You can contact the team of GrowSurf through email or live chat, depending on which package you have selected. If you have selected the free package, you can contact customer support via email and expect a response within 3-5 business days. On the other hand, with a premium package, you can avail instant support via live chat.
Additionally, you can also refer to their resources library, where they have published articles around FAQs, installation guides, email guides and development guides.
Lastly, you can also refer GrowSurf’s blog page on their website. Here, you will find informative posts that guide you to create a campaign that is bound to be a success!
I have been working with a ton of different referral programs for the past year and Growsurf takes pretty much all the development work out of setting up a seemingly integrated referral program. I was set up in less than 12 hours, and that includes making user journeys and finishing design and copy of the landing pages. Most of what I have been building myself over tons, and tons of iterations are available within the platform, and its very easy to use.