ExactTarget

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• Vendor Details:
• Key Metrics of ExactTarget
• Features
• Pricing
• Pros and cons
• Integration
• Specification
• Pricing Details:
• Support
• Top ExactTarget Alternatives

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ExactTarget is designed to help businesses build and manage customer relationships and their journeys. The tool’s main power is to create brand relationships along multiple channels. This will help businesses connect better with their customers.

ExactTarget is regarded as a powerful 1:1 digital marketing platform. The ExactTarget Marketing Cloud helps users to make the most of each and every customer interaction. This is done by creating personalized, cross-channel customer journeys. This helps in delivering exceptional brand experiences.

ExactTarget is a marketing automation and analytics software. It can be used for email, mobile, social and online marketing. The software solution offers consulting and implementation services as well. It’s offered in the form of a hosted, online subscription model.

ExactTarget is the 1:1 platform marketers need. It combines all that businesses know about their customers. Then it applies the most relevant communications. This is done across various channels and devices that their customers use most.

It is a global Software as a Service (SaaS) leader. It powers all types of interactive marketing messages such as:

• Targeted email marketing
• Mobile marketing
• Social media marketing
• Landing page marketing

All of this is done through a single Interactive Marketing Hub. ExactTarget delivers business results for clients – from small businesses to large enterprises.

One can access the data related to the business as it relates to the following:

• Social media like Facebook and Twitter
• Email accounts
• Mobile marketing

These all come with live reports. They don’t require refreshing or running specialized reports. One can save on a lot of time simply by signing into the ExactTarget hub.

It is a cross-channel marketing system that works for both B2B and B2C. It is now possible to send out messages to a contact database. One can also set recurring schedules for mailouts. It is possible to track your ROI. This can be done with the program dashboard in real-time.

ExactTarget works alongside the CRM system to ensure each lead receives proper communication. It also tracks all lead activities. After a lead becomes a customer, it is possible to set this marketing automation solution to send a personalized message.

About Salesforce

Salesforce.com is a leading enterprise cloud-computing company. It’s main focus is on the Social Enterprise. This means infusing a social context into the way businesses are run.

It was founded in 1999. The founder is a former Oracle executive, Marc Benioff. Salesforce.com is known for its innovative products. They deliver a range of CRM and business applications. These applications help companies in improving the way in which employees collaborate. It also helps in improving customer relations. Salesforce acquired ExactTarget in July 2013.

Vendor Details:

• Salesforce Marketing Cloud
• www.salesforce.com/marketing-cloud/overview
• Founded 2000
• United States

Key Metrics of ExactTarget

The numerous ExactTarget benefits are outlined below:

ExactTarget helps automate real-time customer journeys.

ExactTarget helps businesses stay relevant. It transforms businesses into a customer company. It manages the customer journey. It builds 1:1 customer relationships at scale.

It offers a trusted infrastructure for its platform. It is a cloud-based, secure, and highly available platform. It gives users the flexibility and reliability they need.

It is possible to build a 360-degree view of customers using ExactTarget. This makes it easy to turn data into personalized customer conversations. It can be done at any size and in any channel.

The automation software offers everything from basic email marketing solutions to sophisticated programs. Users have access to hundreds of features that can help them execute any possible use case. It is possible to engage customers at your fingertips. Users can increase app engagement using ExactTarget. This will help drive mobile commerce with the help of easy-to-use mobile messaging and targeted app alerts.

With the tool’s social offerings, you can gain insights about social conversations, reach your audience with relevant content, and create branded social experiences.

Gather real-time data around customer preferences and purchase habits with ExactTarget, and then act on that data to increase conversions and order values—while at the same time building loyalty.

Features

Pricing

Free Trial:  Yes
Quote Based Plan: Contact vendor

ExactTarget is a part of Salesforce Marketing Cloud so you have to contact Salesforce for pricing details.

Pros and cons

Integration

ExactTarget automation software integrates with a lot of other tools. Some of which are:

Specification

Deployment

• Cloud, SaaS, Web
• Training
• Documentation
• Webinars
• Live Online
• In Person

Pricing Details:

Contact Salesforce for pricing details.

Support

• Online
• Business Hours
• 24/7 (Live Rep)

Top ExactTarget Alternatives

• ContactPigeon

ContactPigeon is a marketing automation platform designed for e-commerce businesses. This platform incorporates historical and real-time website visitor information that can help you enhance engagement, implement effective nurturing strategies, and improve conversion rates. You can use ContactPigeon’s marketing automation tools to understand your customers better and drive sales. This is just the start. Along with this, there are many ways in which ContactPigeon can be the best marketing automation software for your online business.

• Drip

There are more than 200 customer relationship management tools available on the market today. And, Drip is one of the tools that feature in the ‘top 10 CRM tools in 2019’. Owned by Leadpages, Drip is the world’s first e-commerce CRM and a relatively new tool as compared to AWeber and MailChimp. Despite being very young, it offers a comprehensive feature set that suits any and every business.

• Hubspot Marketing

HubSpot Marketing is one of the most preferred marketing automation softwares which helps businesses convert visitors into customers, grow traffic, etc. With HubSpot Marketing, you can design and modify websites, attract the right people with your content, track customers, analyse the impact of your marketing efforts. HubSpot marketing tool is cloud-based and is an all-in-one platform. HubSpot is a marketing automation software that can be useful for all sizes of businesses and helps them make their web presence felt. You can convert online traffic into leads and track their behaviour and preferences with this marketing tool. It helps you garner your customers and maintain a long relation with them by analyzing business metrics. Apart from this you can expect the following from this marketing automation tool.

• WebEngage

WebEngage is a cloud-based marketing automation tool, which allows B2C companies to maintain high customer retention rates. With this marketing automation software, you can create customer segmentation models that are based on your target consumers’ information, including purchase history, previous interactions, etc. Want to know more about this software and how you can use this to enhance your business? ToolsMetric has got you covered. With our in-depth review about WebEngage, you will learn about its key metrics, pricing plans, pros and cons, and more. Keep reading to find out if this marketing automation is the perfect choice for your business.

• ZeroBounce

Today, almost every company who wants to grow is using a marketing automation tool. This is because, a marketing automation tool can help businesses get their message out there to a large audience, send customised emails, stay in touch with their TG and more. ZeroBounce is a marketing automation software used for email verification and spam detection. Using effective email validation tools, it filters toxic and catch-all domains, as well as fake and temporary email addresses. By verifying the sender’s name, age and location, ZeroBounce helps companies maintain credibility for email marketing and manage their subscriber database.