ExactTarget
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ExactTarget is designed to help businesses build and manage customer relationships and their journeys. The tool’s main power is to create brand relationships along multiple channels. This will help businesses connect better with their customers.
ExactTarget is regarded as a powerful 1:1 digital marketing platform. The ExactTarget Marketing Cloud helps users to make the most of each and every customer interaction. This is done by creating personalized, cross-channel customer journeys. This helps in delivering exceptional brand experiences.
ExactTarget is a marketing automation and analytics software. It can be used for email, mobile, social and online marketing. The software solution offers consulting and implementation services as well. It’s offered in the form of a hosted, online subscription model.
ExactTarget is the 1:1 platform marketers need. It combines all that businesses know about their customers. Then it applies the most relevant communications. This is done across various channels and devices that their customers use most.
It is a global Software as a Service (SaaS) leader. It powers all types of interactive marketing messages such as:
- Targeted email marketing
- Mobile marketing
- Social media marketing
- Landing page marketing
All of this is done through a single Interactive Marketing Hub. ExactTarget delivers business results for clients – from small businesses to large enterprises.
One can access the data related to the business as it relates to the following:
- Social media like Facebook and Twitter
- Email accounts
- Mobile marketing
These all come with live reports. They don’t require refreshing or running specialized reports. One can save on a lot of time simply by signing into the ExactTarget hub.
It is a cross-channel marketing system that works for both B2B and B2C. It is now possible to send out messages to a contact database. One can also set recurring schedules for mailouts. It is possible to track your ROI. This can be done with the program dashboard in real-time.
ExactTarget works alongside the CRM system to ensure each lead receives proper communication. It also tracks all lead activities. After a lead becomes a customer, it is possible to set this marketing automation solution to send a personalized message.
About Salesforce
Salesforce.com is a leading enterprise cloud-computing company. It’s main focus is on the Social Enterprise. This means infusing a social context into the way businesses are run.
It was founded in 1999. The founder is a former Oracle executive, Marc Benioff. Salesforce.com is known for its innovative products. They deliver a range of CRM and business applications. These applications help companies in improving the way in which employees collaborate. It also helps in improving customer relations. Salesforce acquired ExactTarget in July 2013.
Vendor Details:
- Salesforce Marketing Cloud
- www.salesforce.com/marketing-cloud/overview
- Founded 2000
- United States
Key Metrics of ExactTarget
The numerous ExactTarget benefits are outlined below:
ExactTarget helps automate real-time customer journeys.
ExactTarget helps businesses stay relevant. It transforms businesses into a customer company. It manages the customer journey. It builds 1:1 customer relationships at scale.
It offers a trusted infrastructure for its platform. It is a cloud-based, secure, and highly available platform. It gives users the flexibility and reliability they need.
It is possible to build a 360-degree view of customers using ExactTarget. This makes it easy to turn data into personalized customer conversations. It can be done at any size and in any channel.
The automation software offers everything from basic email marketing solutions to sophisticated programs. Users have access to hundreds of features that can help them execute any possible use case. It is possible to engage customers at your fingertips. Users can increase app engagement using ExactTarget. This will help drive mobile commerce with the help of easy-to-use mobile messaging and targeted app alerts.
With the tool’s social offerings, you can gain insights about social conversations, reach your audience with relevant content, and create branded social experiences.
Gather real-time data around customer preferences and purchase habits with ExactTarget, and then act on that data to increase conversions and order values—while at the same time building loyalty.
Features
- 1:1 content personalization
- Intuitive interface
- CRM and cross-channel integration
- Pre-built templates and themes
- API support
- Drag-and-drop segmentation
- Lead capture
- Comprehensive, real-time tracking and reporting
- Predictive analytics
- Deliverability tools
- Product recommendation engine
- MMS and SMS
- Guided selling tools
- Advanced content management
- Mobile app
- Sophisticated automation solutions
- Single platform
- A/B and random-split testing
- Roles and permissions
- Email marketing
Pricing
Free Trial: Yes
Quote Based Plan: Contact vendor
ExactTarget is a part of Salesforce Marketing Cloud so you have to contact Salesforce for pricing details.
Integration
ExactTarget automation software integrates with a lot of other tools. Some of which are:
- SurveyGizmo
- Yahoo! eCommerce
- Pipeliner CRM
- AtTask
- Shopify
- Vidyard
- Simply Measured
- Salesforce Sales Cloud
- ClickTale
- Bungee
- Bitium
Specification
Deployment
- Cloud, SaaS, Web
- Training
- Documentation
- Webinars
- Live Online
- In Person
Pricing Details:
Contact Salesforce for pricing details.
Support
- Online
- Business Hours
- 24/7 (Live Rep)
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