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ExactTarget is designed to help businesses build and manage customer relationships and their journeys. The tool’s main power is to create brand relationships along multiple channels. This will help businesses connect better with their customers.

ExactTarget is regarded as a powerful 1:1 digital marketing platform. The ExactTarget Marketing Cloud helps users to make the most of each and every customer interaction. This is done by creating personalized, cross-channel customer journeys. This helps in delivering exceptional brand experiences.

ExactTarget is a marketing automation and analytics software. It can be used for email, mobile, social and online marketing. The software solution offers consulting and implementation services as well. It’s offered in the form of a hosted, online subscription model.

ExactTarget is the 1:1 platform marketers need. It combines all that businesses know about their customers. Then it applies the most relevant communications. This is done across various channels and devices that their customers use most.

It is a global Software as a Service (SaaS) leader. It powers all types of interactive marketing messages such as:

  • Targeted email marketing
  • Mobile marketing
  • Social media marketing
  • Landing page marketing

All of this is done through a single Interactive Marketing Hub. ExactTarget delivers business results for clients – from small businesses to large enterprises.

One can access the data related to the business as it relates to the following:

  • Social media like Facebook and Twitter
  • Email accounts
  • Mobile marketing

These all come with live reports. They don’t require refreshing or running specialized reports. One can save on a lot of time simply by signing into the ExactTarget hub.

It is a cross-channel marketing system that works for both B2B and B2C. It is now possible to send out messages to a contact database. One can also set recurring schedules for mailouts. It is possible to track your ROI. This can be done with the program dashboard in real-time.

ExactTarget works alongside the CRM system to ensure each lead receives proper communication. It also tracks all lead activities. After a lead becomes a customer, it is possible to set this marketing automation solution to send a personalized message.

About Salesforce

Salesforce.com is a leading enterprise cloud-computing company. It’s main focus is on the Social Enterprise. This means infusing a social context into the way businesses are run.

It was founded in 1999. The founder is a former Oracle executive, Marc Benioff. Salesforce.com is known for its innovative products. They deliver a range of CRM and business applications. These applications help companies in improving the way in which employees collaborate. It also helps in improving customer relations. Salesforce acquired ExactTarget in July 2013.

Vendor Details:

Key Metrics of ExactTarget

The numerous ExactTarget benefits are outlined below:

ExactTarget helps automate real-time customer journeys.

ExactTarget helps businesses stay relevant. It transforms businesses into a customer company. It manages the customer journey. It builds 1:1 customer relationships at scale.

It offers a trusted infrastructure for its platform. It is a cloud-based, secure, and highly available platform. It gives users the flexibility and reliability they need.

It is possible to build a 360-degree view of customers using ExactTarget. This makes it easy to turn data into personalized customer conversations. It can be done at any size and in any channel.

The automation software offers everything from basic email marketing solutions to sophisticated programs. Users have access to hundreds of features that can help them execute any possible use case. It is possible to engage customers at your fingertips. Users can increase app engagement using ExactTarget. This will help drive mobile commerce with the help of easy-to-use mobile messaging and targeted app alerts.

With the tool’s social offerings, you can gain insights about social conversations, reach your audience with relevant content, and create branded social experiences.

Gather real-time data around customer preferences and purchase habits with ExactTarget, and then act on that data to increase conversions and order values—while at the same time building loyalty.


  • 1:1 content personalization
  • Intuitive interface
  • CRM and cross-channel integration
  • Pre-built templates and themes
  • API support
  • Drag-and-drop segmentation
  • Lead capture
  • Comprehensive, real-time tracking and reporting
  • Predictive analytics
  • Deliverability tools

  • Product recommendation engine
  • MMS and SMS
  • Guided selling tools
  • Advanced content management
  • Mobile app
  • Sophisticated automation solutions
  • Single platform
  • A/B and random-split testing
  • Roles and permissions
  • Email marketing


Free Trial:  Yes
Quote Based Plan: Contact vendor

ExactTarget is a part of Salesforce Marketing Cloud so you have to contact Salesforce for pricing details.

Pros and cons


ExactTarget’s profile and price-point is more in line with Salesforce’s overwhelming majority of mid-market customers.

  • Offerings are generally not well integrated
  • Salesforce struggles with engineering quality and user experience in general


ExactTarget automation software integrates with a lot of other tools. Some of which are:

  • SurveyGizmo
  • Yahoo! eCommerce
  • Pipeliner CRM
  • AtTask
  • Shopify
  • Vidyard

  • Simply Measured
  • Salesforce Sales Cloud
  • ClickTale
  • Bungee
  • Bitium



  • Cloud, SaaS, Web
  • Training
  • Documentation
  • Webinars
  • Live Online
  • In Person

Pricing Details:

Contact Salesforce for pricing details.


  • Online
  • Business Hours
  • 24/7 (Live Rep)

Top ExactTarget Alternatives

  • ContactPigeon

ContactPigeon is a marketing automation platform designed for e-commerce businesses. This platform incorporates historical and real-time website visitor information that can help you enhance engagement, implement effective nurturing strategies, and improve conversion rates. You can use ContactPigeon’s marketing automation tools to understand your customers better and drive sales. This is just the start. Along with this, there are many ways in which ContactPigeon can be the best marketing automation software for your online business.

  • Drip

There are more than 200 customer relationship management tools available on the market today. And, Drip is one of the tools that feature in the ‘top 10 CRM tools in 2019’. Owned by Leadpages, Drip is the world’s first e-commerce CRM and a relatively new tool as compared to AWeber and MailChimp. Despite being very young, it offers a comprehensive feature set that suits any and every business.

  • Hubspot Marketing

HubSpot Marketing is one of the most preferred marketing automation softwares which helps businesses convert visitors into customers, grow traffic, etc. With HubSpot Marketing, you can design and modify websites, attract the right people with your content, track customers, analyse the impact of your marketing efforts. HubSpot marketing tool is cloud-based and is an all-in-one platform. HubSpot is a marketing automation software that can be useful for all sizes of businesses and helps them make their web presence felt. You can convert online traffic into leads and track their behaviour and preferences with this marketing tool. It helps you garner your customers and maintain a long relation with them by analyzing business metrics. Apart from this you can expect the following from this marketing automation tool.

  • WebEngage

WebEngage is a cloud-based marketing automation tool, which allows B2C companies to maintain high customer retention rates. With this marketing automation software, you can create customer segmentation models that are based on your target consumers’ information, including purchase history, previous interactions, etc. Want to know more about this software and how you can use this to enhance your business? ToolsMetric has got you covered. With our in-depth review about WebEngage, you will learn about its key metrics, pricing plans, pros and cons, and more. Keep reading to find out if this marketing automation is the perfect choice for your business.

  • ZeroBounce

Today, almost every company who wants to grow is using a marketing automation tool. This is because, a marketing automation tool can help businesses get their message out there to a large audience, send customised emails, stay in touch with their TG and more. ZeroBounce is a marketing automation software used for email verification and spam detection. Using effective email validation tools, it filters toxic and catch-all domains, as well as fake and temporary email addresses. By verifying the sender’s name, age and location, ZeroBounce helps companies maintain credibility for email marketing and manage their subscriber database.

Free Trial
Supported Devices
Cloud Hosted
Cloud, SaaS, Web
Mobile – Android Native
Mobile – iOS Native
On Premise
Open API
Language Support
Pricing Model
Monthly payment
Annual Subscription
In Person
Live Online
Customer Types
Small Business
Large Corporations
Medium Business
24/7 (Live Rep)
Knowledge Base
Phone support
Chat support
Email Marketing
Landing Pages
Marketing Automation
Workflow builder
10 Total Score
"ExactTarget - Does it all and more"

Totally recommend the tool and the organization. The tool is easy to use and very intuitive, and keeps improving - and the organization is top notch. What business problems are you solving with the product? What benefits have you realized? We send a very high volume of email - from a large number of business units - utilizing many very technical sends. SMC is able to handle all of our needs successfully.

10Expert Score
8.7User's score
  • We are currently using ET's Enterprise 2.0 and I find it to be an incredibly flexible tool that can do just about anything that we ask of it. We send 60 - 80 Million emails messages in about 160 different campaigns each month. Some senders are "Full Service" where our ET team does the build and deploy of the message - and some are distributed "Self Service" users that build their own message and then we send centrally. Both work very well. We have pushed the technology often and have found that ExactTarget is always able to do what we request. We also find that there are many ways to complete any task - this is good and bad. As we move forward some activities are done one way and some are done other ways. This flexibility is great until we try to back into what was done in the past.
  • We are using ET for normal campaigns as well as triggers, transactional, and streams. There is new functionality that will apparently make some of this easier for a novice to manage - but the fact is that anything is possible today as long as you understand the way the tool works in the back-end.
  • We are thrilled with our decision to use ET as our main ESP and highly recommend the tool to anyone looking.
  • The fact that there are many ways to complete a task leaves many tasks done many ways. This flexibility can be confusing over time.
  • Reporting is also an area that could use some improvements. We found that many of the "Out of the Box" reports would not work for us based on the way that we were originally set up. This would have been great to know up front as we may have changed our set up requirements.
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Pravin Patne

Pravin Patne

"Passionate content writer with a flair for words, I'm embarking on my writing journey with enthusiasm and creativity. My background in IT has honed my research skills and attention to detail. Whether it's crafting engaging blog posts, web content, or social media copy, I thrive on delivering captivating narratives. My commitment to meeting deadlines and adapting to diverse topics ensures client satisfaction."

1 Comment
  1. You could definitely see your enthusiasm in the article you write.
    The world hopes for even more passionate writers
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    they believe. At all times go after your heart.

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