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There are more than 200 customer relationship management tools available on the market today. And, Drip is one of the tools that feature in the ‘top 10 CRM tools in 2019’. Owned by Leadpages, Drip is the world’s first e-commerce CRM and a relatively new tool as compared to AWeber and MailChimp. Despite being very young, it offers a comprehensive feature set that suits any and every business.

Want to know if this platform is the best choice for your business? ToolsMetric is here to help you out. We have written an in-depth review of this CRM tool which includes its key metrics, pricing plans, customer feedback and more. After reading our review, hopefully, you can decide whether Drip is the right choice for you. Let’s get started.

Vendor Details

Key Metrics of Drip

Say hello to Automated Workflows

Every customer has a different way of interacting with your business. It might be easy for you to track their journey when they are just a handful. But what do you do when things get rolling, and you aren’t able to keep track? Automated workflows can be your answer. With this feature, you can send automatic triggers and responses within no time. You won’t have to worry about manually moving your customers to the next stage in the journey. This feature can do it all for you.

Make personalization your best friend

No two customers are the same. Each one has a different interest,  experience, and requirements. As each one is different, you cannot create a strategy with the ‘one size fits all’ approach. This is when personalization comes into the picture. Drip encourages you to adopt dynamic marketing strategies that vary for every potential customer. This can help you say goodbye to cold retail experiences.

Bid farewell to guesses and assumptions

Does your business decisions rely on guessing and assuming a strategy will work in your favour’? If they do, you need to stop it right away and focus on something more concrete such as data-driven decisions. With Drip’s Analytics and Reporting feature, you can use data to make well-informed decisions. This will help you identify what is working and what’s not for your business. Based on these data and market trends, you can create suitable strategies.


Now that you are familiar with the best features of Drip e-commerce CRM let us take a look at how much do you need to pay to use this tool. Drip offers three pricing plans to suit every business type. Each plan offers a different set of features and a different cost. Depending on the size and business requirements, you can opt for an ideal one. Mentioned below are the three pricing plans:

Basic at  $49.00/month

  • 2500 Subscribers
  • Unlimited Emails
  • Unlimited Users
  • Opt-In Widgets
  • API Access

  • Email Marketing Automation
  • Third-Party Integrations
  • Purchase Notifications
  • Lead Scoring
  • No Drip Branding

Pro at $122.00/month

  • API Access
  • Email Marketing Automation
  • Third-Party Integrations
  • Purchase Notifications
  • Lead Scoring

  • No Drip Branding
  • 5,000 Subscribers
  • Unlimited Emails
  • Unlimited Users
  • Opt-In Widgets

Enterprise (Price available on request)

Everything included in the Pro plan, with

  • 5000+ Subscribers

Free trial

If you do not want to pay the price right away, you can opt for a free demo. This can help you get a brief understanding of its features and help you make an informed decision. To start a free trial, you need to do is add your personal and company details. The free trial is available for Basic and Pro plans only. To start a demo, click here.

Features of Drip

Email marketing

  • Landing Pages/Web Forms
  • Mailing List Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscriber Management
  • Template Management

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Drip Campaigns
  • Dynamic Content
  • Event-Triggered Email

Lead Management

  • Lead Capture
  • Lead Distribution
  • Lead Nurturing
  • Lead Scoring

  • Lead Segmentation
  • Source Tracking
  • Activity Tracking
  • Campaign Management

Marketing Automation

  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking

  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms

Pros and cons

  • Simple to use

The main reason why so many users prefer this platform over others is that it is easy to understand and use. Here, you won’t have to spend much time understanding each and every function.

  • Automation

This tool offers powerful automation features which can suit every business type. Whether it is sending automated emails or push notifications, you won’t have to worry about doing anything manually. Drip can do it all for you.

  • Customization

Another reason why so many users prefer this platform is that it offers a plethora of customization options. This feature has helped a lot of customers create personalized experiences for their subscribers.

  • Support

When you are stuck or a have a query, you won’t have to wait for days before the support team gets in touch with you. The support team at Drip is extremely helpful and quick. 

  • Lack of editing options

According to a few customers, it is not very easy to edit templates on Drip, especially the pop-up ones.

  • Expensive

Drip offers cost-effective plans for larger enterprises. But, the same cannot be said when it comes to start-ups or solopreneurs. Users hope this platform introduces a new plan for this group.

  • Lack of enough templates

When it comes to lead capture forms, this customer relationship management tool does not offer many options to choose from.


To enhance your customer experience and make the most of your marketing efforts, integrate Drip with your social media accounts, email marketing, and others. Some of the top tools you can integrate with this platform are below.


  • Segment
  • Wicked Reports


  • 3dcart
  • Justuno
  • Magento
  • Privy
  • Shopify
  • Thrivecart

  • WooCommerce
  • Coupon Carrier
  • Fomo
  • 1ShoppingCart
  • Fastspring

Lead Capture

  • ClickFunnels
  • Convertflow
  • Interact
  • Instapage

  • Facebook Lead Ads
  • Leadpages
  • MyThemeShop
  • Optingun

Marketing Automation

  • Bigpicture
  • Automate.io
  • Deadline Funnel

  • CustomerLabs
  • LeadsBridge
  • Yeti Text


Devices Supported

  • Windows
  • Mac
  • Web-based

Language Support

  • English

Pricing Model

  • Free
  • Monthly payment
  • Annual Subscription
  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers


  • Cloud Hosted
  • Open API

What are the Drip users saying?

As mentioned earlier, this e-commerce customer relationship management tool is used by businesses all over the globe. A few of these customers have shared their experience with Drip. The following pointers will help you learn what Drip’s customers have to say.

Mark S- “Drip is best to email/marketing automation software I know and have used till date”

Project Manager

Used the software for 1-2 years

Reviewer source: Capterra

Overall score- 5/5

Ease of Use- 5 / 5

Features & Functionality- 5 / 5

Customer Support- 5 / 5

Value for Money- 5 / 5

Pros: I am a marketing automation geek. And, Drip is the only platform till date that allows me to add just about any other type of marketing software layer like surveys, onsite retargeting, text messages, and even integrate Facebook messenger, and more. All of this at such an affordable price. I really do not need to ask for anything more.

Cons:  I don’t think there are any cons of using Drip. Every business who wants to grow should consider using this e-commerce CRM platform.

Overall: I have used this platform for quite some time now, and I must say it is easy to integrate with any third party app. It helps me create a personalized experience for every customer.  I believe Drip helps you deliver an online experience like no other. This will surely help you get noticed and stand out in the crowd.

Cliff H- “I prefer Drip over every other platform out there”


Used the software for 2+ years

Reviewer source: Capterra

Overall score- 5/5

Ease of Use- 5 / 5

Features & Functionality- 5 / 5

Customer Support- 5 / 5

Value for Money- 4 / 5

Pros: I have used several CRM platforms for my business. And, Drip is by far the easiest and most intuitive software for us. A few of the things that I love about this platform are its templates, integrations with all the other platforms and ease of use.

Cons:  I think Drip lacks tighter integration with Shopify, App, app-based notifications and similar features. It would be really useful if Drip introduces these features so that I do not have to use five different platforms.

Overall: I do not think there is much to complain about this software. My team loves this software because of the ease of use for creating and delivering email sequences. I do not think I will stop using this customer relationship management tool anytime soon.

Mukesh M- “The ultimate automated email service platform with extremely helpful support team”


Used the software for 2+ years

Reviewer source: Capterra

Overall score- 5/5

Ease of Use- 5 / 5

Features & Functionality- 5 / 5

Customer Support- 5 / 5

Value for Money- 4 / 5

Pros: We have been using this platform for an extended period of time, and I must say the UI is amazing. It helps us get a visual overview of the activity without the need to look at numbers. Also, the automated workflow and visual email builder are a treat to the modern marketer. Whenever my team has any doubts, the chat support team is always available to help us out.

Cons: Even though I love this platform, I believe there is room for improvement. For instance, Drip does not offer many options for lead capture forms. Having a library of well-designed forms can really help my team.

Overall: All in all, I am happy with this e-commerce CRM software. I think it serves as a great marketing automation tool combined with CRM for our business.

Free Trial
Supported Devices
Cloud Hosted
Cloud, SaaS, Web
Mobile – Android Native
Mobile – iOS Native
On Premise
Open API
Language Support
Pricing Model
Monthly payment
Annual Subscription
In Person
Live Online
Customer Types
Small Business
Large Corporations
Medium Business
24/7 (Live Rep)
Knowledge Base
Phone support
Chat support
Email Marketing
Landing Pages
Marketing Automation
Workflow builder
9 Total Score
Drip is a lean email marketing automation platform laser-focused on workflows that's great for B2Bs.

We were able to significantly cut costs from our previous ESP by switching to Drip while retaining most of our functionality (only losing landing pages, but Leadpages offers a good alternative that is still affordable at a fraction of the price). We are in the process of moving to a marketing automation suite only because one problem we encountered with Drip was that it was difficult to synchronize data between our legacy platforms.

9Expert Score
8.7User's score
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