Top 12 CRM Software of 2019


Every business is always looking for ways to improve their marketing efforts, streamline customer data, build strong relations and get valuable insights to increase their ROI. This is why businesses are investing in one of the many CRM tools out there.

As the name suggests, a Customer Relationship Management software is used for:

  • Managing contacts
  • Identifying customer spending patterns
  • Managing customer feedback
  • Tracking marketing campaigns
  • Analysing trends
  • Gaining valuable insights
  • Tracking sales

With so many tools out there, selecting a suitable one might seem like a daunting task. This is why ToolsMetric is here to help you out. We have curated a list of 10 platforms, which are considered to be the best in the market. Keep reading to learn more about each platform and select the one which matches your business requirements.

1. HubSpot CRM

From a startup with 10 people to a company with 1000 employees, this platform is suitable for every size. The main reason why so many different types of businesses prefer this platform is because it helps organise tasks, track and nurture leads and enhance your relationship with your customers and is extremely easy to use.

Key highlights of HubSpot CRM:

  • An affordable choice
  • Hassle-free social media integration
  • Real-time updates
  • User-friendly interface
  • Smooth communication with customers
  • Marketing automation integration
  • Exceptional email integration

HubSpot CRM was recently awarded the Gartner Peer Insights Customers’ Choice for CRM Lead Management in 2018. Based on the user feedback, this platform is for those who are just starting out and are looking for something that is easy to customize and is available at a reasonable price. To learn more about its pricing plans, pros and cons, user feedback and other details, click here.

2. Insightly

Insightly is the perfect choice for companies who are small or mid-sized. You can use this CRM platform to organise incoming customer and sales information. A few of the main reasons why so many users prefer Insightly is because it has an intuitive interface, a simple contact management function, and easy integration with Google, Outlook and more.

Key highlights of Insightly:

  • Strong relationship-building with customers
  • Automated lead capturing and routing
  • Sales Acceleration
  • Workplace automation
  • Easy to manage projects and delivery
  • A hassle-free process to build and deploy custom applications
  • Unlimited customer support

If you have a checklist of the perfect CRM tool for a small business, this platform is very likely to tick all the boxes. Some of the features this platform offers aren’t common for all the CRM platforms on the market. So, if you are looking for something that offers more than the usual, it is time to opt for Insightly. Want to know more about its pricing plans, free trial, user feedback and other details? Click here.

3. Salesforce

Founded in 1999, Salesforce is a tailor-made CRM software. This customer relationship management platform helps you get real-time information about your customers and their interaction with your business in one place. Here, you will also view dashboards, download reports and gain a better understanding of analytics.

Key highlights of Salesforce:

  • Get consistent groundbreaking innovation
  • Boost your company’s productivity to lightning speed
  • Access and operate your entire business from anywhere and anytime
  • Easy to customise to suit your business requirements
  • Prompt support service
  • Smooth integration with most of the applications on the market

Thanks to Salesforce’s extensive feature set, you will almost have everything you need in a CRM software. However, the pricing plan for this software can be a little expensive for startups and small businesses. To learn about its pricing plans, awards, user feedback, pros and cons, go here.

4. Freshsales

When it comes to quality customer relationship management platform, this is the software you need to opt for. Founded in 2011, Freshsales is rather new as compared to the other CRM platforms out there. However, this does not mean it comes with a basic feature set. Freshsales will prove to be a boon for your business, irrespective of the size of your team.

Key highlights of Freshsales:

  • Unlimited capability for customisations and integrations
  • Email tracking
  • Task delegation
  • Access of complete database via the mobile App!
  • Tracking team activity and performance
  • Easy-to-understand and use

All in all, Freshsales is an easy-to-use and tailor-made software especially suitable for small and mid-sized businesses. An affordable price and an extensive feature set are a few features which this platform can provide its users with. Want to learn what its existing customers have to say about this platform? Click here.

5. Pipedrive

Pipedrive helps your team have an efficient and user-friendly overview of the sales pipeline. With this customer relationship management platform, you won’t have to worry much about managing your sales effectively, closing deals and keeping track of your leads. Keep reading to find out why users love this platform.

Key highlights of Pipedrive

  • A simple and intuitive user interface
  • Effortless lead management
  • In-depth sales reporting
  • Affordable pricing plans
  • Marketing automation integration

If you are looking for a platform which is relatively easy-to-use and comes with basic functionalities for small businesses, you should definitely consider this option. You can click here to learn the pricing plans, user feedback and pros and cons for Pipedrive.

6. Zoho CRM

Zoho CRM is an ideal platform for building stronger relationships with your existing customers and attracting new ones. One of the reasons why so many users prefer this customer relationship management platform is that it can be seamlessly integrated with other applications. This feature helps streamline sales and marketing processes.

Key highlights of Zoho CRM:

  • AI-enabled sales assistant
  • Advanced customisation options
  • An expanded multi-channel support system
  • User-friendly interface
  • Real-time notifications
  • Workflow automation systems
  • Built-in gamification features

So basically, this platform offers almost everything customers need in a CRM software. From small businesses to multi-nationals, Zoho CRM won’t disappoint anyone. Go here to know its pricing plans, pros and cons, user feedback and more.

7. Agile

Founded in 2013, Agile is an all in one platform that offers service, sales and marketing automation. You can use this software for sales tracking, web analytics, contact management, email management and more. The reason why this platform is loved by more than thousands of users is because of its core functionalities of marketing, sales, service, and more.

Key highlights of Agile CRM:

  • Marketing Automation integration
  • Internal chat integration
  • Email marketing
  • Document storage
  • Lead scoring
  • Task management

All in all, this software is a good option for mid-sized businesses. To find out what its users have to say about it, you can click here.

8. Sugar CRM

Sugar CRM ranks 8th in our list of ‘top CRM platforms for 2019’. This platform has received the highest Net Promoter Score across all major customer relationship management vendors. IBM, Audi, ZURICH, backcountry, and more are some of the top companies that use this platform. Wondering what makes this platform an industry favourite? Keep reading to find out.

Key highlights of Sugar CRM:

  • Powerful sales, marketing and customer support automation
  • Fast and simple configuration
  • Affordable pricing plans
  • Improved relationships with existing customers
  • Tracking new customer interactions
  • Tailor-made solutions for every business

This platform can be an excellent choice for tech-savvy startups due to its rich set of features. If you are looking for software that can be customised to suit your business requirements, this is it. Go here to find out more such reasons to use this CRM software.

9. Less Annoying CRM

Less Annoying CRM is a perfect platform for small businesses who want to manage leads, contacts, calendars and more. This customer relationship platform is built on three principles: simplicity, affordability and outstanding customer service. This platform indeed claims to be less annoying. The following pointers help you get a better idea of why so many users prefer this software over everything else.

Key highlights of Less Annoying CRM:

  • Great customer support
  • Quick response to emails
  • Easy-to-create dropdowns
  • Simple to use and understand
  • Extremely affordable

Based on the customer reviews, this platform is ideal for individuals who are just starting out; “solopreneurs”. So, if you are one of those, consider learning more about this platform and using it for your business here.

10. Nimble

And, the next customer relationship management platform on our list is Nimble. Developed in 2009, Nimble is an insightful and straightforward relationship management software, which helps you bring together your contacts, communications, calendar, and collaboration under the same roof. You can use this software to discover email and contact details of potential customers within seconds. The following pointers explain the critical metrics of Nimble:

Key highlights of Nimble:

  • Easy to gain new customers
  • Helps optimise your employees’ work
  • Facilitates sales growth
  • Simple to automate business processes
  • Task management
  • Social media integration
  • Saves time
  • Easy to send bulk emails
  • Great support service

Overall, Nimble is a great contact management tool that helps you collect and summarize data from social media platforms. Want to learn about its pricing plans, trial, and features? Visit here.

11. Workbooks

A business-performance platform that works on through the cloud, Workbooks specialized in solutions that can help your company in sales, customer support, marketing and order fulfillment needs. This tool is also beneficial when it comes to automating company processes, improving sales lead generation and converge operations in marketing, finance, and sales.

Workbooks is a preferred option for most companies as it is offered in a fully integrated suite, instead of on a modular basis. Its customer engagement feature can be viewed from a single system, thereby combining information regarding sales, marketing, and client interactions. Moreover, one of its prized features, the marketing automation module has the ability to directly pull data from the company’s website as soon as a buyer has expressed interest, which can then be used to distribute leads to the appropriate member of a sales team.

Key highlights of Workbooks:

  • Easy campaign membership and management
  • Lead and opportunity management
  • Avail quotas and forecast for better planning
  • Get a case or ticket assignment
  • Get automatic ticket numbers
  • Fully featured reporting functionality for better decision making
  • Get foreign currency & exchange rates

12. Nutshell 

Nutshell CRM is a software that gives it the required tools and features they require to convert leads into customers. It gives you capabilities such as sales automation, pipeline management, contact management, performance tracking and reporting, and team collaboration. It also offers world-class customer support. The CRM solution is built to simplify workflows, automate processes, facilitate completion of tasks, and track each stage in the journey your lead goes through until conversion.

You can also integrate the software with multiple third-party apps and services as it comes with mobile apps that support both iOS and Android devices. Moreover, users can avail this software in three packages that provide different features. It also offers native iPhone and Android applications with real-time synchronization across all devices, allowing sales reps to create, search and edit contact information while in the field. You can also avail the feature to log activities and meetings with both audio and video recordings. Using this software to avail unlimited online storage space and accessibility to Nutshell’s live support staff.

Key highlights of Nutshell:

  • Keep track of contacts, customers, and conversations with clients
  • Companies can use Nutshell to automate their sales process
  • Nutshell can be used to view and track a company’s leads
  • Businesses can use Nutshell to streamline processes
  • Get complete and intensive reports to make data-driven decisions
  • Create and send bulk email templates to potential customers
  • Import contact lists to send emails to save time
  • Get real-time notifications to analyze effectiveness of the campaign
  • Avail multi-channel customer support


This is our list of top Customer Relationship Management platforms for 2019. There are many CRM software out there, but these are the ones that are trusted and demanded the most in the market today. If you feel any of these platforms match your business requirements, get started with the free trial at the earliest. Signing up for a free trial will help you understand all its features and make a well-informed decision. Do you have suggestions or doubts? If you do, feel free to get in touch with us. Also, let us know which is your favorite customer relationship management software for 2019.

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