Email marketing may be the most recent or exciting marketing tool to generate business. However, the results say otherwise. Just when you start believing that email marketing is becoming outdated, it strikes back with even more vigor.
The key is to craft and deliver refreshing, new, and exciting email marketing campaigns. Email templates allow you to create engaging email campaigns without having to spend a significant amount of time. Apart from that, email templates ensure that your emails look professional and polished, resulting in higher conversion and engagement.
In the current competitive landscape, companies may not have enough time to design email campaigns from scratch. Thanks to a score of free email templates, this process has become much more efficient and easier than ever before.
In this article, we will take a look at some of the best email marketing templates and how they can take your email marketing to the next level. If you are finding the best email marketing templates, an email provider is probably the best place to start.
Let’s take a look at some of the most effective email templates that are used across the email marketing industry.
Top 10 email marketing templates for 2022
Mailchimp has remained one of the most popular email marketing software for a while, and for a good reason. The tool allows users to deliver around 12,000 emails to up to 2,000 subscribers every month.
Although it has a very limited analytics tool on its free plan, it includes a bunch of editable ‘drag and drop templates. In addition, the tool also comes with a segmentation feature that allows you to group different email addresses into your lists for personalization.
You can also check out these Mailchimp alternatives if you are looking to explore some more email marketing tools.
2. Zoho Campaigns
Just like Mailchimp, Zoho also allows you to send 12,000 emails to 2,000 subscribers each month on its Forever Free plan. Zoho provides you with a myriad of email templates that can be easily customized according to your requirements. Some other features include A/B split testing and excellent analytics.
Similar to Zoho Campaigns and Mailchimp, MailOut offers around 12,500 emails to around 2,500 subscribers per month for free. EmailOut has an array of professionally designed email templates you can pick from. All the templates can be customized according to your needs.
Besides, it also gives you an option to bring in your own HTML design imports.
When it comes to the free plan, Mailjet trumps Mailchimp, EmailOut, and Zoho Campaigns
The free plan allows you to deliver around 6,000 emails per month (around 200 per day). That’s not it – you also have access to an advanced statistics feature. Mailjet primarily focuses on photographic elements that you can play around with using the tool’s drag and drop editor.
All in all, it provides you with all the features you need to set your email marketing campaigns in motion.
If your subscriber list is less than 1000, Mailerlite is just the tool for you. In addition, you will be able to deliver endless emails with Mailerlite for free.
The tool has a broad spectrum of template designs that are suitable for a host of branding styles.
You have the option to send emails based on your subscriber’s time zone and other parameters.
6. Email on Acid
Email on Acid offers a myriad of responsive templates with different widths. All the templates come along with insightful blog posts and tips pertaining to how you can optimize your email marketing campaign, especially if you are new to the game.
Stripo opens the doors to over 300 HTML email templates. You do not need any prior coding experience as the drag and drop functionality can be used to craft the most appealing email campaigns.
You can also use the CSS-animated buttons, interactive elements, and a host of image rollover effects.
Once you have finished crafting your email, you can export it to your email service provider. From here, you can deliver your beautifully designed email to your subscribers in just a few clicks.
The tool’s free plan allows 4 exports per month to your email service provider.
Just like Email on Acid, Litmus allows you to test your email campaigns across different devices and email service providers. Besides, it also provides you a gamut of free resources to assist you in your email marketing.
One of the many resources offered is the community gallery that enables you to download HTML templates for free and deploy them in your campaigns.
The community templates cater to 4 main areas which include:
- Ecommerce email templates
- Account management email templates
- General marketing templates
- Product launch update
Freshmail provides aesthetically pleasing email templates that can be easily edited and delivered to under 500 subscribers. One of the best features about Freshmail is that it has a mobile application that allows you to edit campaigns on the fly. You can make changes to your templates from any location at any time.
99designs is an online graphic design market that connects your business to freelance designers. They offer a gallery of free email templates that can be downloaded directly from their blog.
The gallery itself includes 3 themes and 3 email templates for every theme. Besides, each template is available in 5 color options.
The ball is in your court – choose the best email template for your next campaign
After gathering so much information, you should be on top of your email marketing strategy. At this stage, you should have no excuses to send dull and unexpected emails.
There are plenty of tools that allow you to craft the most appealing templates. You can choose from a range of downloadable templates or create a template using a drag and drop editor. Regardless of whether you have prior experience in designing templates, these tools help you design the most effective emails that convert.
Do not forget to use the email list segmentation and personalization features in your content to boost engagement.
Before sending a newsletter, ensure that the recipient is looking forward to one. You do not want to flood their inbox with irrelevant emails.
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