Are you and your team members using Mailchimp for a while? Are you looking for some of the best Mailchimp alternatives? This article is exactly what you need to read if the answer to that question is a yes.
Mailchimp is arguably one of the most popular email marketing tools, and for a good reason. However, despite ranking among the best email marketing services for a while, recent changes in Mailchimp’s pricing model have affected its popularity in 2021. Besides, the dwindling quality of customer service is another reason why users are ready to switch to other Mailchimp alternatives.
Thanks to the growing demand for email marketing, there is plenty of email marketing software available. These solutions provide a perfect blend of the best features and pricing options available.
In this article, we have picked some of the best Mailchimp alternatives that will help you achieve your email marketing requirements.
SEE ALSO: Is Omnisend the Best Email Marketing Automation Tool for Ecommerce?
Why are Users Switching Away from Mailchimp?
Mailchimp has remained one of the top email marketing services for quite some time. The popularity was primarily driven by Mailchimp’s “free forever” plan.
However, Mailchimp has fallen short of holding its end of the bargain in terms of innovation. While a lot of its rivals continued to roll out cutting-edge marketing automation features, Mailchimp was sluggish in this area.
The final nail to the coffin was probably the recent pricing changes that were not received well by the customers. Now, the company charges users for unsubscribed users in their accounts. Customers are of the opinion that they should not pay for subscribers who no longer receive emails from them.
To make matters worse, even the customer support team has been way off the mark in terms of offering optimum assistance. Every request, big or small is greeted with a standard message which says “We are forwarding this to our engineering or leadership team.”
Although Mailchimp continues to market itself as an “all-in-one marketing platform”, some basic features such as bulk delete contacts are missing.
Do not worry. We promise that there are an array of Mailchimp competitors that offer better features, quality of service, and pricing options.
Here are some of the best Mailchimp alternatives you should consider.
It is impossible to miss out on Sendinblue in this list. It is a dynamic and robust email and SMS marketing service for businesses.
It has a rich feature-set that allows you to create the most engaging email newsletters, SMS campaigns, email marketing automation campaigns, and landing pages among a lot of other things.
In addition, the tool’s tailored marketing automation solution enables you to deliver unlimited emails to your target audience based on their online behavior. Sendinblue is also loaded with a very simple-to-use email builder which takes your email marketing to the next level.
What makes Sendinblue one of the best alternatives to Mailchimp is the SMS marketing and live chat software.
Sendinblue pricing: Free to $65 per month depending on your monthly email volume.
- Free Version – Yes
- Free Trial – No
You can check out our Sendinblue review to discover the tool’s key features, pricing plans, and other specifications.
ConverKit is a popular email marketing software among authors, bloggers, and content creators.
The platform was launched using this infamous slogan “Power of Infusionsoft with the ease of Mailchimp”.
ConvertKit comes with all the features you are looking for in an email marketing solution. The advanced automation features that are integrated with a drag and drop email sequence builder allow you to deliver automated emails based on user behavior. In addition, the advanced segmentation feature enables you to further bifurcate your contacts with tags depending on how they interact with your emails.
ConvertKit will not disappoint you if you are looking for a tool with multiple integrations. It can seamlessly integrate with popular platforms such as WooCommerce, Shopify, and OptinMonster among others.
ConvertKit pricing: $0 to $59 for up to 1,000 subscribers. The pricing depends on the size of your subscriber list.
Read our ConvertKit review to discover the tool’s features, pricing, and other specifications.
- Free Trial – Yes
- Free Version – Yes
3. Constant Contact
If you are running a small business or a non-profit organization, Constant Contact is your go-to choice. The tool allows you to create professional-looking email newsletters with a simple drag-and-drop editor in a matter of seconds.
Besides, you will have access to all basic features such as list management, email deliverability, and open rates tracking. ConstantContact also provides some basic email automation features such as triggered welcome messages to new subscribers, emails based on user behavior, and reminder mails to subscribers who have a low engagement rate with your emails.
The company also offers the best support options which include email, live chat, phone calls, and community forums. Constant Contact is among the most preferred Mailchimp alternatives as it is compatible with almost all popular WordPress plugins such as WPForms and OptinMonster.
Constant Contact pricing: $20-$45 per month. The pricing is based on the number of contacts in your list.
- Free Trial – No
- Free Version – No
Check out our Constant Contact review to see how this tool stands out from the rest of the competition.
Drip is one of the most popular email marketing automation tools among e-commerce businesses. It offers multi-channel touch-points to stay connected with customers by delivering emails and SMS text messages.
Drip’s unique selling point (USP) lies in its ability to save and manage different users based on their engagement on your website. In addition, the API script makes it extremely easy to gather user information and store it according to different events, tags, and custom fields.
The automation builder paves the way for the smooth and efficient development of multiple workflows. These workflows optimize the way you communicate with your customers based on their interaction during the buying process.
If you are looking to combine your email marketing software with an e-commerce solution such as Shopify, BigCommerce, and WooCommerce, Drip is the best Mailchimp alternative out there.
Price: The pricing starts from $19 per month and goes up as your contact list increases.
- Free Trial – Yes
- Free Version – No
Check out our Drip review to find out why it is one of the most used tools by e-commerce businesses.
Verdict: Which Tool is the Best Mailchimp Alternative?
There are plenty of email marketing tools to choose from. However, what will prove to be the most effective Mailchimp alternative will depend on your requirements.
If you are looking at WordPress plugins, ConstantContact should be your first choice. If budget is your main concern, Sendinblue offers one of the best forever-free plans.
As a blogger, author, or content creator, you may want to work with a tool with effective automation workflows. This is where tools such as ConvertKit and Sendinblue shine.
We have tried to include some of the most popular email marketing tools in our research. However, we have not been able to include all the tools in this list. Some of these include Omnisend, MooSend, GetResponse, and others.
With a plethora of options to choose from, you need to invest enough time in research. We did not create a huge list in this article to avoid further confusion. We hope this blog will help you choose the best Mailchimp alternative to run successful email campaigns.
SEE ALSO: AI in Email Marketing: 6 Ways Artificial Intelligence (AI) Can Be Used in Email Marketing
Feature Image Source: Mailchimp
Image 1 Source: Sendinblue
Image 2 Source: ConvertKit