Is Omnisend the Best Email Marketing Automation Tool for Ecommerce?

The realms of email marketing stretch beyond delivering messages into inboxes. Today, email marketing has got a lot to do with delivering the right message to the right audience. Besides, the delivery of customized messages is a major trend within the email marketing automation space that has gained noteworthy traction. 

At present, email automation is the most sought-after marketing automation medium. Email marketing has become an important part of an organization’s marketing plans from small companies to popular brands. In addition, the e-commerce boom around the world has also fueled the demand for email marketing tools over the past few years.

Due to the rising popularity of email marketing, several email marketing software companies have entered the market. Despite the neck and neck competition, Omnisend is one online email marketing tool that stands out. 

Whether you are looking for email marketing or marketing automation, Omnisend has got you covered on both fronts. The tool’s wide spectrum of features empowers its users to nail their email marketing efforts and attain their marketing goals. If you are operating in the 

Let’s take a look at what exactly is Omnisend and how it helps businesses craft and deliver impactful email marketing campaigns. 

SEE ALSO: 5 Reasons Why Your Startup Needs Marketing Automation Today

What is Omnisend?

Omnisend is an email marketing automation tool that is primarily developed for high-growth e-commerce businesses. Marketing needs to be precise and very relevant to get your audience hooked to your products and services in the current day and age. Omnisend ensures your marketing content is relevant and tailored to make a good impression. 

Another distinct advantage of the tool is that it reduces manual workload and allows users to focus on core business processes. 

Since its inception in Lithuania in 2014 under the name of Soundest, Omnisend’s growth trajectory has been steady. Today, over 50,000 e-commerce websites make use of Omnisend to steer their business toward success. 

Apart from delivering high-quality emails, you can use Omnisend to send Whatsapp texts, SMS, push notifications, and popup messages. This is why it is regarded as one of the best email marketing platforms in the world. 

You can create and set up campaigns that deliver notifications across different channels and leave the rest to Omnisend. 

Omnisend Features

  • Email analytics
  • Reporting
  • SMS campaign
  • Customizable email templates
  • Abandoned cart email campaigns
  • Pop-ups
  • SMS regulation compliance
  • Welcome emails
  • Custom workflows
  • Order follow-up
  • Cart recovery
  • Product abandonment

How Does Omnisend Stand Out from the Competition?

Omnisend is a perfect tool when you are looking to streamline your omnichannel marketing strategy. It offers the best features which address the pain points of marketing teams of all sizes. 

Omnisend a one-of-its-kind solution because an email address is not required as the central part of a user’s identity. What does this mean? This means that if you want people to opt-in via SMS, you can do that. 

Unlike other tools that ask for an email address to create a user’s identity, Omnisend allows you to do that even without it. 

Another reason why Omnisend continues to grow in popularity is its easy plug-and-play automation sequences that allow you to establish a solid presence across multiple platforms. 

Omnisend for Your Ecommerce Store


Just like any other business, running a successful e-commerce business requires a lot of work. Right from communication, marketing, to order fulfillment and everything in between, e-commerce processes are not really straightforward. This is where automation tools come in handy. 

Omnisend is one of the best e-commerce and marketing automation tools that enable businesses to automate their core processes.

Some areas where Omnisend adds tremendous value to your business include:

  • First purchase conversion

First purchase conversion is the first step toward converting a first-time buyer into a regular customer. 

  • Repeat purchase conversion

Omnisend provides a wide range of robust tools that allow you to craft and deliver impactful drip sequences. Drip campaigns play a very important role in building brand loyalty and connection. 

  • Average order value

Now that your drip campaigns are delivering relevant content on relevant channels, your customers are more aware of your product portfolio. This translates into more sales and consequently, average order value. 

  • Lifetime value

Increasing the lifetime value of your customers is the ultimate goal of your e-commerce marketing automation strategy. After all, you would naturally want your customers to purchase more in the long term from you. 

Apart from these areas, as a marketing head, you will also be interested in knowing click-through rates and open rates from all the channels you are using. 

Not to forget, post-purchase upsells, abandoned cart saves, and the number of people who have joined your loyalty program is some of the other parameters you will be closely monitoring. 

Omnisend – Management and Setup

Ideally, the head of your marketing department should be responsible for setting up and managing Omnisend. However, if you do not have enough manpower, as a business owner, you should take the responsibility of managing abandoned cart sequences, the growth process, and automation. 

Let’s get this straight! Marketing automation comes with a price, and the more customization options you need, the higher the costs. The best part about Omnisend is that it has a free plan that allows you to craft email campaigns with ease. 

It could take you anything between 8 to 40 hours to set everything up initially. After completing the initial setup, you should allocate a couple of hours each week to build campaigns, tweak them, and customize content. 

Is Omnisend the Right Email Automation Tool for Your Business?

Email automation

In the end, it all boils down to this. Is Omnisend the right tool for your e-commerce store?

In all fairness, if you have sufficient resources to use the wide range of features to their full potential, not many automation tools come close to Omnisend. 

Having said that, it does not mean you require a sizable team to make the most of this tool. All you need is an in-house marketer with rich experience in marketing automation and has a knack for writing engaging copies. Besides, that individual should also be able to bind different marketing channels together to create a cohesive customer experience. 

Omnisend is designed to add value at any stage of your store and if you are looking for steady business growth, you must invest in an omnichannel strategy. 

That being said, small stores, slow growth stores, and e-commerce companies running on tight budgets need to be more patient. There is no doubt that you should opt for the free trial and play around with the tool, but in the long-term, if you do not have qualified personnel to handle Omnisend, you are not going to get the most out of this solution. 

If you are satisfied with your current email service provider and existing automation and drip campaigns, there is no real need to make that switch unless you see an opportunity.

All in all, Omnisend is one of the best email marketing and marketing automation systems to help your e-commerce business grow. 

If you want to know more about this tool, you can read our Omnisend review and take a call whether it is the right software for your business.

Omnisend Launches New Partner Program

Omnisend has invested considerable time in developing its Partner Program in the past year. It announced the launch of its brand new Partner Program in March 2021 that is primarily designed to offer maximum incentives to partners. 

Besides, the newly launched program is also aimed toward empowering e-commerce merchants to expand their business using Omnisend’s top-notch SMS and email marketing platform. 

The revamped program also includes a newly developed Partner Portal, which makes it extremely easy for technology partners, affiliates, freelancers, and agencies to register and reap the benefits of working with Omnisend. 

Here are some of the key benefits of joining the Partner Program.

For partners:

  • A dedicated Partner Manager will be assigned to accelerate your growth
  • 24/7 support for a partner’s clients
  • New revenue sharing avenues such as one-time bonuses, commissions, and bounties
  • Management of all clients who use Omnisend
  • Earning opportunities for each successfully created account

For merchants:

  • Highly-trusted technology integrations that can seamlessly integrate with a range of e-commerce platforms
  • Full access to copywriters, freelancers, website developers, and many more third-party technologies
  • Exciting and easier ways to handle and manage external partners working on marketing strategies

Partner Portal provides:

  • Timely commission for every successfully created and transferred accounts
  • Seamless transfer of account ownership to the merchant
  • Account creation for different e-commerce players you operate with
  • The chance to launch sandbox stores to test and build integrations

Final Words

All in all, it is safe to say that Omnisend’s primary focus is on e-commerce and they are great at it. Besides, that is an important factor that is working in the vendor’s favor. 

As Omnisend’s expertise lies in this area, you can expect great customization options to create influential marketing campaigns. 

SEE ALSO: 5 Essential Email Marketing Software Features

Feature Image Source: Omnisend

Image 1 Source: Image by mohamed Hassan from Pixabay 

Image 2 Source: Image by mohamed Hassan from Pixabay 


Karandeep V

Karandeep V

Karandeep was born in Pune, Maharashtra, an upcoming metropolitan city in the Western region of India. While most members of his family are engineers, he had different ideas. He was more inclined toward exploring the non-technical aspects of a business, which is why he studied Bachelors of Business Administration at Symbiosis International University, Pune.  Having said that, his love for new and upcoming technologies remained intact, which is why he has written extensively about technology throughout his career. After a brief stint with a gaming company at the beginning of his career, he discovered that his love for writing was not temporary.  Being a tech geek, he always liked installing and playing around with new applications on his mobile devices and the home desktop. He was fascinated by how technology can simplify even the most mundane and complex tasks with just a few commands. He keeps a close eye on how businesses use different tools to streamline their operations to boost productivity and efficiency. At ToolsMetric, he writes product reviews that cover the main features and specifications of different enterprise applications. The sheer amount of innovation and hard work that goes into building these tech solutions is one of the reasons why Karandeep loves reviewing these tools. Besides product reviews, he also writes interesting news articles and blogs that track the latest developments in the tech industry.  When he is not writing, you can find him rooted to his seat playing video games, watching movies, or supporting his favorite football team. Since his childhood, he has always loved to travel and explore new places. Traveling is a major part of his life due to a myriad of reasons such as experiencing new cultures, food, and traditions. His other hobbies include playing football, cooking, and running.  You can find him on LinkedIn here.

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