Marketing Automation
0
Add to compare

Carts Guru

from $200/month

Carts Guru Review: Check out our unbiased tool review that uncovers the tool’s key features, pricing plans, and integrations.  What is Carts Guru? ...

0
Add to compare

MarketMuse

from $149/month

MarketMuse Review: Are you looking for an unbiased MarketMuse review? Continue reading to discover its key features, integrations, and main specifications. ...

0
Add to compare

CallRail

from $30/month

CallRail Review: Read this in-depth CallRail review to learn about the tool’s key features, pricing plans, integrations, and more.  What is CallRail? ...

0
Add to compare

Process Street

from $25/month

Process Street Review: In this tool review, we take a closer look at the platform’s different features, pricing plans, integrations, and specifications. ...

0
Add to compare

TapClicks

from $249/month

TapClicks Review: Read this tool review to learn more about its pricing plans, integrations, features, and other specifications.  What is TapClicks? ...

0
Add to compare

ClickFunnels

from $97/month

ClickFunnels Review: Read this tool review to learn more about its key features, pricing plans, integrations, and other specifications. What is ...

0
Add to compare

SALESmanago

Custom Pricing

SALESmanago Review: Read this SALESmanago to learn more about its core features, pricing plans, integrations, and other specifications. What is ...

0
Add to compare

Madgicx

from $49/month

Madgicx Review: Read this tool review to gain in-depth knowledge of the core features, pricing plans, integrations, and more. What is Madgicx? ...

0
Add to compare

Favro

from $10.2/month

Favro Review: Read our Favro Review to understand its key features, pricing plans, integrations, and more. What is Favro? Favro is one of the most ...

0
Add to compare

Spott

from $35/month

Spott Review: Read our detailed tool review to learn more about the core features, pricing plans, integrations, and more. What is Spott? Spott AI is ...

0
Add to compare

Landbot

from $35/month

Landbot Review: Read this tool review to learn more about its core features, pricing plans, pros and cons, and more. What is Landbot? Landbot is an ...

0
Add to compare

Helppier

from $39/month

Helppier Review: Learn more about Helppier’s features, pricing, integrations, and specifications by reading this review.  What is Helppier? Helppier ...

What is a marketing automation software?

A marketing automation software is a cutting-edge system that is predominantly used by marketers.  Marketing automation has well and truly cemented its place in the digital era we are living in.

A marketing automation tool helps marketing teams to:

  • Collect customer data
  • Analyze lead behavior
  • Evaluate campaign performance
  • Enhance marketing efficiency

In the current scenario, marketing automation software is a vital resource for B2B and B2C sales and marketing departments. Marketing automation tools are widely compared to customer relationship management (CRM) software as they have similar functionalities.

Read-More

It is important to understand that CRM platforms are widely used by sales departments whereas marketing consulting software is used to accelerate marketing efforts. There are many misconceptions pertaining to marketing automation tools and what they do.

What are the common marketing automation features?

With a plethora of marketing automation platforms on the market, you can lose your way of identifying the features that you are really looking for.

The good news is that there are a few common features that overlap between various marketing automation tools.

They include:

  • Email marketing automation

Email marketing is one of the basic features offered by most vendors offering a marketing automation solution. Some of the most advanced platforms enable email automation after a prospect takes an action.

Marketing teams can make use of tools to edit, create, embed forms on a website for high email outreach and lead generation.

  • Lead nurturing

Lead nurturing is a common feature offered by some of the best marketing automation systems. It allows businesses to bifurcate, track, and engage with leads to convert a potential lead to a paying customer.

  • Social media automation

Social media apps such as Buffer and Hootsuite can be classified as marketing automation tools. However, they do not offer the full range of functionalities provided by a full marketing automation platform.

Marketing automation solutions provide a mix of both, social analytics and social media scheduling. Users can assess the engagement of each post and identify content that is performing well. Some features enable users to schedule posts, track audience posts, and identify customers who share your content.

  • Analytics and reporting

One of the biggest advantages of using automation for marketing is getting your hands on in-depth analytics. Marketing automation software offers custom dashboards that provide granular visualization of your campaign’s key metrics.

Review of key marketing automation platforms

ToolsMetric is your one-stop platform that provides detailed reviews of important business tools. We dissect the different features of a range of marketing automation solutions and help users compare them.

Users can compare the different features, prices, integration, and other metrics of important automation tools and choose a tool that fits their needs.

The comparison feature is very useful to compare different tools and extremely user-friendly. You can select the metrics you want to compare and let us do the rest for you.

Read-Less

ToolsMetric
Register New Account
Reset Password
Compare items
  • Total (0)
Compare
0