Karandeep V
TapClicks Review: Read this tool review to learn more about its pricing plans, integrations, features, and other specifications.
What is TapClicks?
TapClicks is a cloud-based platform that provides marketing solutions for companies operating in the branding, marketing, and media space.
The platform offers a wide range of powerful features such as analytics and reporting along with the best in-line management tools. TapClicks can be seamlessly integrated with more than 150 third-party applications to optimize its performance.
Users can automate their marketing efforts and also track the performance of their campaigns using the platform’s customizable cloud-based interface.
Vendor Details
- Company: TapClicks
- Website: https://www.tapclicks.com/
- Founded in 2009
- Country of origin: United States of America
TapClicks Key Features
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Data segmentation
Add life to your data and make the most of it by using the tool’s excellent data grouping capabilities. Bifurcate data based on parameters you choose to ensure you can use it optimally within your operations.
Evaluate and compare the performance of different parameters to identify which strategies are doing well.
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Naming conventions
Users can add meta-data at any stage (ads, campaigns, ad sets) to get a better understanding. Divide or club data based on tags you create.
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Custom metrics
Users can create custom metrics to easily display KPIs to stakeholders. These metrics can be created for seamless visualization and analysis in just a few clicks.
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Omni-channel reporting
Get a consolidated view of all your data. Measure the performance of your online and offline marketing campaigns and use data to explain the different aspects of the same.
Visualize your data and share it with reports and dashboards.
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Task automation
The automation features allow you to create and assign tasks to the most relevant teams in your organization. Besides, you can also streamline your revenue and billing processes by automating handoffs between teams and simplify order processing.
TapClicks Features Overview
- Activity planning
- Audience targeting
- Analytics
- Benchmarking
- Brand management
- Campaign analytics
- Campaign tracking
- Channel attribution
- Content management
- Campaign management
- Budgeting
- Conversion tracking
- Dashboard
- Customer segmentation
- Digital asset management
- File sharing
- Lead management
- Referral tracking
- Sales reports
- Task management
- Visual analytics
- Website analytics
TapClicks Pricing
The vendor offers three main pricing plans. All plans come with a free trial.
Basic
Best for: Small agencies and marketing teams
Price:
- Annual plan: $249 per month
- Monthly plan: $297 per month
Includes:
- Basic feature set
- Email support
- Limited data connectors
Pro
Best for Medium-sized marketing teams and agencies
Price:
- Annual plan: $999 per month
- Monthly plan: $1,199 per month
Includes:
- Pro feature set
- 250+ data connectors
- Dedicated support
Elite
Best for: Large marketing teams and agencies
Price:
- Annual plan: $1,499 per month
- Monthly plan: $1,799 per month
Includes:
- Elite feature set
- Dedicated support
- 250+ data connectors
TapClicks Pros and Cons
- The platform offers some excellent customizable features for reporting and order management
- Companies can modify and fine-tune the platform according to their requirements
- Data from multiple platforms can be aggregated into a single dashboard
- The smart connector feature allows users to connect TapClicks with over 250 plus data connectors
- The tool provides a lot of flexibility to schedule and design reports
- There are a few data restrictions that could make it difficult to display specialized reports
- It can take more than 24 hours to link new accounts to populate data
- The export feature needs to be improved
- Some APIs are not very robust
- Creating custom calculations for different ad metrics can be complicated
TapClicks Integrations
- YouTube
- Marketo
- Google Analytics
- Facebook Ads
- Google Ads
TapClicks Specifications
Free Trial – Yes
Free Version – No
Deployment
- Cloud, SaaS, Web-based
Devices supported
- Windows
- Mac
- Web-based
Training
- In-person
- Live online
- Documentation
- Videos
Typical customers
- Small-sized marketing teams and agencies
- Medium-sized marketing teams and agencies
- Large-sized marketing teams and agencies
TapClicks Pricing
Basic
Price:
- Annual plan: $249 per month
- Monthly plan: $297 per month
Pro
Price:
- Annual plan: $999 per month
- Monthly plan: $1,199 per month
Elite
Price:
- Annual plan: $1,499 per month
- Monthly plan: $1,799 per month
Languages supported
- English
TapClicks support
- FAQs
- Chat
- Phone support
TapClicks Alternatives
- Sisense
- Domo
- Qlik Sense
- Sigma Computing
- Dundas BI
- Phocas Software
- ClicData
- AnswerRocket
- Intellicus
- NetSuite
- BOARD
- ZEMA
- OnPlan
- Competitors App
- Prisync
- Pardot
- SE Ranking
- Hubspot Marketing
- Kenshoo
- BoomTown
- PixelMe
- MARMIND
Did you take a look at all the TapClicks integrations and alternatives? Tell us about your favorite integrations and features by leaving a comment below.
