Whether we are trying to find a hotel, a place to celebrate our birthday or even a new mobile phone, reviews are our saving grace- this is not just our opinion, but we have statistics to prove it. A survey by Spiegel Research Center in 2017 reveals that 95% of shoppers read online reviews before ...

Every business is always looking for ways to improve their marketing efforts, streamline customer data, build strong relations and get valuable insights to increase their ROI. This is why businesses are investing in one of the many CRM tools out there. As the name suggests, a Customer ...

The first time the internet was used was in the year 1975, following which the use of the world wide web began in 1990. And thus began our journey towards the era of data. Today, we are flooded with data which is now referred to as Big Data, due to its vast, complex and fast-moving nature.  ...

Owning a website and putting in the efforts to make it the most lucrative medium of growing your business are two different approaches. It is often assumed that just being present in the digital space by having a website is enough to expand. But, that is not at all true! There is a lot more ...

Did you know that 90% of consumers expect consistent interactions with a brand, across all channels?  While multi-channel marketing is not a new concept, it is highly relevant for all types of businesses, now more than ever. With the popularity of the digital era and the short concentration span ...

Data and analytics are growing increasingly important across all industries. This growth comes with new and strategic challenges for organizations as well as data and analytics leaders. Companies do not want to be one of those businesses lacking in sufficient AI and data literacy skills, impacting ...

As a business owner, you’re sure worried about plenty of things. The one thing, however, that plagues every businessman is the dreaded audit notification from the IRS. Especially for small to mid-sized companies, audits can surely be scary. Smaller companies can be impacted greatly by audits ...

It cannot be argued that ERP accounting software is extremely important in order to improve business and work efficiency, for all types of businesses and organizations. When it comes to accounting software, most of these tools consist of modules like journals, general ledger, payroll, trial ...

The world of entrepreneurship is growing larger every year. However, being a business owner can be intimidating and complicated in the beginning. Ever since the advent of the internet, in the '90s, various organizations have offered tools that are designed to make business easier. These tools are ...

With new businesses registered every day, consumers today are spoiled for choice. Moreover, with brands using social media platforms to reach their consumers, grabbing your audience’s attention is extremely hard. According to a study, the average attention span of a consumer online is only 8 ...