The world of entrepreneurship is growing larger every year. However, being a business owner can be intimidating and complicated in the beginning. Ever since the advent of the internet, in the '90s, various organizations have offered tools that are designed to make business easier. These tools are ...

With new businesses registered every day, consumers today are spoiled for choice. Moreover, with brands using social media platforms to reach their consumers, grabbing your audience’s attention is extremely hard. According to a study, the average attention span of a consumer online is only 8 ...

Doing business in 2019 isn't the same as it was 30 years ago. Back in those days, salesmen would go from business to business trying to sell their service and keeping track of their sales in an excel sheet. Imagine, going to every customer, starting the same conversation, understanding their ...

Email marketing is so much more than just pitching your company to a potential client. It builds customer loyalty, nurtures leads, and increases direct sales, not to mention brand awareness every time a recipient clicks on your email. Sending bulk emails involves time-consuming processes, which ...

When it comes to searching, evaluating, purchasing and deploying an Enterprise Resource Planning (ERP) solution, it is not as simple as it once was. With various types of needs and requirements, there’s no such thing as a one-size-fits-all approach when it comes to choosing an ERP software. Hence, ...

Have you ever spent a large sum of money on a product only to find out that it does not live up to its promises? It’s sorely disappointing when you realize that your purchase was not worth what you paid for. You can chalk it up to deceptive advertising, but more often, it has something to do with ...

HR tools are the wide range of technological solutions that help organizations manage their day-to-day HR activities effectively. HR tasks are compliance-driven and performing them manually is cumbersome, time-consuming, and arduous. HR tools leverage the power of automation allowing HR staff to ...

Financial reporting tools are included in multiple types of software. The most common occurrences are in business intelligence software. These tools will help store data and produce reports related to costs, performance, and a variety of other metrics. Accounting software is another common software ...

Marketing activity involves many repetitive tasks such as sending out bulk emails, managing campaigns, social media marketing, website analysis, and more. Managing these tasks manually is not only tedious and time-consuming but can also create scope for manual errors. Marketing Automation can help ...