Suncorp is Entering the BNPL Market with its Own BNPL Service PayLater

Suncorp, the Australian insurance, banking, and finance firm has announced that it will launch its own buy-now-pay-later service PayLater. With this, Suncorp aims to add more payment options for its customers. 

The bank has announced that the product will be officially launched in November this year through the Suncorp mobile banking application. Over the past few months, multiple financial institutions such as PayPal, Citi, and Commonwealth Bank have entered the BNPL market following the trails of Afterpay. 

SEE ALSO: Square Announces Plans to Acquire Australian Buy-now-pay-later (BNPL) Giant Afterpay

Thriving BNPL Sector

There seems to be a stampede of some sorts in the current BNPL market particularly in Australia. As mentioned above, multiple financial companies are venturing into the BNPL space and the trend is picking up pace. Besides, even the smaller firms such as Zip Co, Sezzle, and Afterpay are adding to the competition within the booming sector. 

The BNPL sector’s growth is on the rise due to a myriad of reasons. The main driving factor is the increasing interest from young customers who are moving to BNPL instead of credit cards. 

More about the Suncorp’s BNPL Service

The bank is set to roll out its BNPL service in November 2021. PayLater customers will be able to repay their bills in four installments. The service will be available at retailers that accept Visa, with a purchase limit of $1000. 

Suncorp said that customers will be able to use the BNPL offer in all parts of the world where Visa is accepted. Suncorp Bank, Chief Executive, Clive van Horen said that the BNPL service will be available on Suncorp’s application and customers will also get a physical card. 

Similar to the products announced by Citi and CBA, Suncorp’s BNPL service will not ask the customers to pay additional bank fees beyond what they pay for accepting credit cards. 

He said that Suncorp’s service will get rid of added costs to businesses that are paying thousands of dollars in conventional BNPL fees. He said that the late fees will be capped at $10 per purchase and customers will get a two-day grace period for missed repayments. 

In contrast to credit cards, there is no mandate that BNPL operators and banks have to follow to undertake a full credit check on customers while offering their BNPL service. 

Suncorp’s entry into the BNPL market is a clear indication that the service is gaining mainstream popularity. Some analysts also predict that this move could cut down Zip and Afterpay’s market share. 

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Karandeep V

Karandeep V

Karandeep was born in Pune, Maharashtra, an upcoming metropolitan city in the Western region of India. While most members of his family are engineers, he had different ideas. He was more inclined toward exploring the non-technical aspects of a business, which is why he studied Bachelors of Business Administration at Symbiosis International University, Pune.  Having said that, his love for new and upcoming technologies remained intact, which is why he has written extensively about technology throughout his career. After a brief stint with a gaming company at the beginning of his career, he discovered that his love for writing was not temporary.  Being a tech geek, he always liked installing and playing around with new applications on his mobile devices and the home desktop. He was fascinated by how technology can simplify even the most mundane and complex tasks with just a few commands. He keeps a close eye on how businesses use different tools to streamline their operations to boost productivity and efficiency. At ToolsMetric, he writes product reviews that cover the main features and specifications of different enterprise applications. The sheer amount of innovation and hard work that goes into building these tech solutions is one of the reasons why Karandeep loves reviewing these tools. Besides product reviews, he also writes interesting news articles and blogs that track the latest developments in the tech industry.  When he is not writing, you can find him rooted to his seat playing video games, watching movies, or supporting his favorite football team. Since his childhood, he has always loved to travel and explore new places. Traveling is a major part of his life due to a myriad of reasons such as experiencing new cultures, food, and traditions. His other hobbies include playing football, cooking, and running.  You can find him on LinkedIn here.

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