Read this Blueshift review to learn more about its core features, pricing plans, integrations, and key specifications.
What is Blueshift?
Blueshift is a cutting-edge AI-first platform that is primarily developed for cross-channel marketing. It leverages the advantages of artificial intelligence to help users deliver 1:1 personalization to their customers.
The vendor combines the flexibility and scalability of a customer data platform (CDP) with the agility and execution capabilities of omnichannel campaigns into a single solution that is known as a SmartHub CDP.
Users have the ability to synchronize data across their technology stack and have a birds-eye view of their customers based on information used to deliver real-time experiences.
Users can also use the predictive segmentation tool to bifurcate their users based on their engagement, behavior, geo-location, and content interactions.
The tool also enables marketers to create and deliver personalized messages by adding tailored images and content blocks in templates. Users also have the ability to evaluate the performance of their campaigns and gain insights into customer activity by generating reports.
Blueshift Key Features
SmartHub CDP Platform
As mentioned above, SmartHub CDP is a product developed by Blueshift which ensures your customers are at the heart of everything.
Users can utilize valuable customer information in their cross-marketing campaigns and provide a personalized experience and also generate revenue at a faster rate.
Besides, you can also curate tailored content in real-time, influence user experiences, and unify customer data.
This feature simplifies coordination between different omnichannel marketing campaigns. Besides, it also enables you to develop an improved omnichannel customer experience via a single intuitive interface.
You can craft ideal customer experiences either by delivering stand-alone messages or advanced omnichannel journeys. Besides, creating advanced campaigns with various channels, criteria, and conditions can be done with just a few clicks.
Drag and drop editor
The drag and drop editor can be used to craft a spotless brand experience and design visually appealing creatives. You can also personalize the various pre-made templates in accordance with your campaign’s requirements.
You can automate the organization and testing of various creative elements, email subject lines, and choose the option that provides better results.
Users can unify the customer experience across multiple devices and channels and also connect different customer touchpoints. They can achieve that by building workflows that can integrate various channels such as email, ad targeting, customer support, and more.
This feature allows you to make the most of your data. You can leverage the key findings and insights drawn from your campaigns to identify what is working and what is not.
You also have complete freedom of customizing visualizations, metrics, dashboards, and reports. The automated alerts notify you when your campaign has exceeded the defined parameters and also highlight the key factors behind the success of your campaigns.
The predictive analytics or intelligence feature is one of the most important features of this platform. It leverages the power of AI to help you deliver the right content to the right customer segment.
Easily segment users based on their content engagement, purchasing patterns, and overall online behavior. You can also customize these predictive models in tune with your business requirements.
Comprehensive customer view
With this feature, you can gather, store, and gain a complete view of identity as well as anonymous customers. Besides, when you have a free view of your customers, it is easier to tweak and modify your multi-channel communications and customer engagement.
Blueshift Features Overview
- A/B testing
- Behavioral targeting
- Campaign management
- Channel management
- Customer profiles
- Customer segmentation
- Dynamic content
- Drip campaigns
- Email marketing
- Lead management
- Template management
- Social marketing
- Drag-and-drop editor
- Social media integration
Although the vendor offers a free trial, it has not provided any pricing information on its website.
Blueshift Pros and Cons
- Excellent automation capabilities
- Data integration is very simple and straightforward
- World-class tech support
- The platform is easy to use and the learning curve is relatively short
- The range of dynamic templates and API integrations is very impressive
- Users can set up email campaigns in just a few clicks
- The predictive score feature makes it easy to bifurcate customers
- AI-powered predictive analytics
- The dashboard is a bit buggy
- Templates used in campaigns cannot be archived
- The reporting capabilities could be improved to provide a better view of a campaign’s performance
- The user interface and experience is not up to the mark
- At times, the rendered email does not match with the email that is sent
- Learning how to utilize the API to get data can be time-consuming
- Advertising Cloud
- Google Analytics
- Google Ads
- One Signal
Free Trial – Yes
Free Version – No
- Cloud, SaaS, web-based
- Live online
- Small businesses
- Medium businesses
- Large businesses
Blueshift pricing plans
The vendor has not provided the pricing details on its website. You can get in touch with Blueshift directly for more information.
- Phone support
- 24/7 (live rep)
Blueshift Software Alternatives
- Lytics Customer Data Platform
- CustomerLabs CDP
- Salesforce Marketing Cloud
- Microsoft Dynamics 365
- Marin Software
- Adobe Campaign
- Cheetah Messaging
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