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Read this Blueshift review to learn more about its core features, pricing plans, integrations, and key specifications.

What is Blueshift?

Blueshift is a cutting-edge AI-first platform that is primarily developed for cross-channel marketing. It leverages the advantages of artificial intelligence to help users deliver 1:1 personalization to their customers. 

The vendor combines the flexibility and scalability of a customer data platform (CDP) with the agility and execution capabilities of omnichannel campaigns into a single solution that is known as a SmartHub CDP. 

Users have the ability to synchronize data across their technology stack and have a birds-eye view of their customers based on information used to deliver real-time experiences. 

Users can also use the predictive segmentation tool to bifurcate their users based on their engagement, behavior, geo-location, and content interactions. 

The tool also enables marketers to create and deliver personalized messages by adding tailored images and content blocks in templates. Users also have the ability to evaluate the performance of their campaigns and gain insights into customer activity by generating reports. 

Vendor Details

  • Company: Blueshift Labs, Inc.
  • Website:
  • Founded in 2014
  • Country of origin: United States of America

Blueshift Key Features

  • SmartHub CDP Platform

As mentioned above, SmartHub CDP is a product developed by Blueshift which ensures your customers are at the heart of everything. 

Users can utilize valuable customer information in their cross-marketing campaigns and provide a personalized experience and also generate revenue at a faster rate. 

Besides, you can also curate tailored content in real-time, influence user experiences, and unify customer data. 

  • Omnichannel orchestration

This feature simplifies coordination between different omnichannel marketing campaigns. Besides, it also enables you to develop an improved omnichannel customer experience via a single intuitive interface. 

You can craft ideal customer experiences either by delivering stand-alone messages or advanced omnichannel journeys. Besides, creating advanced campaigns with various channels, criteria, and conditions can be done with just a few clicks. 

  • Drag and drop editor

The drag and drop editor can be used to craft a spotless brand experience and design visually appealing creatives. You can also personalize the various pre-made templates in accordance with your campaign’s requirements.

  • A/B testing

You can automate the organization and testing of various creative elements, email subject lines, and choose the option that provides better results. 

  • Customer touchpoints

Users can unify the customer experience across multiple devices and channels and also connect different customer touchpoints. They can achieve that by building workflows that can integrate various channels such as email, ad targeting, customer support, and more. 

  • Insights

This feature allows you to make the most of your data. You can leverage the key findings and insights drawn from your campaigns to identify what is working and what is not. 

You also have complete freedom of customizing visualizations, metrics, dashboards, and reports. The automated alerts notify you when your campaign has exceeded the defined parameters and also highlight the key factors behind the success of your campaigns. 

  • Predictive analytics

The predictive analytics or intelligence feature is one of the most important features of this platform. It leverages the power of AI to help you deliver the right content to the right customer segment. 

Easily segment users based on their content engagement, purchasing patterns, and overall online behavior. You can also customize these predictive models in tune with your business requirements. 

  • Comprehensive customer view

With this feature, you can gather, store, and gain a complete view of identity as well as anonymous customers. Besides, when you have a free view of your customers, it is easier to tweak and modify your multi-channel communications and customer engagement. 

Blueshift Features Overview

  • A/B testing
  • Analytics
  • Auto-responders
  • Behavioral targeting
  • Campaign management
  • Channel management
  • Customer profiles
  • Customer segmentation
  • Dynamic content

  • Drip campaigns
  • Email marketing
  • Lead management
  • Notifications 
  • Template management
  • Social marketing
  • Drag-and-drop editor
  • Social media integration

Blueshift Pricing

Although the vendor offers a free trial, it has not provided any pricing information on its website. 

Blueshift Pros and Cons

  • Excellent automation capabilities
  • Data integration is very simple and straightforward
  • World-class tech support
  • The platform is easy to use and the learning curve is relatively short
  • The range of dynamic templates and API integrations is very impressive
  • Users can set up email campaigns in just a few clicks
  • The predictive score feature makes it easy to bifurcate customers
  • AI-powered predictive analytics

  • The dashboard is a bit buggy
  • Templates used in campaigns cannot be archived 
  • The reporting capabilities could be improved to provide a better view of a campaign’s performance
  • Onboarding
  • The user interface and experience is not up to the mark
  • At times, the rendered email does not match with the email that is sent
  • Learning how to utilize the API to get data can be time-consuming

Blueshift Integrations

  • Advertising Cloud
  • Adroll
  • Airship
  • Comcast
  • Criteo
  • Delighted
  • Facebook
  • Google Analytics
  • Google Ads
  • Hulu
  • LinkedIn

  • Magento
  • Netcore
  • One Signal
  • Roku
  • Shopify
  • Snapchat
  • SendGrid
  • Slack
  • Twitter
  • Zapier

Blueshift Specifications

Free Trial – Yes

Free Version – No


  • Cloud, SaaS, web-based

Devices supported

  • Web-based


  • In-person
  • Live online
  • Webinars
  • Documentation

Typical customers

  • Small businesses
  • Medium businesses
  • Large businesses

Blueshift pricing plans

The vendor has not provided the pricing details on its website. You can get in touch with Blueshift directly for more information. 

Languages supported

  • English

Blueshift support

  • Email
  • Phone support
  • 24/7 (live rep)
  • Chat

Blueshift Software Alternatives

  • Lytics Customer Data Platform
  • Ascent360
  • Zaius
  • Omeda
  • CustomerLabs CDP
  • NiceJob
  • Segment
  • Salesforce Marketing Cloud

  • Microsoft Dynamics 365
  • Kenshoo
  • Marin Software
  • Percolate
  • Adobe Campaign
  • Triblio
  • Cheetah Messaging
  • Mautic

If you liked reading this Blueshift review, leave your comments below and tell us about your experience while using this tool.

Free Trial
Supported Devices
Cloud Hosted
Cloud, SaaS, Web
Mobile – Android Native
Mobile – iOS Native
On Premise
Open API
Language Support
Pricing Model
Monthly payment
Annual Subscription
In Person
Live Online
Customer Types
Small Business
Large Corporations
Medium Business
24/7 (Live Rep)
Knowledge Base
Phone support
Chat support
Email Marketing
Landing Pages
Marketing Automation
Workflow builder
8.9 Total Score

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Karandeep V

Karandeep V

Karandeep was born in Pune, Maharashtra, an upcoming metropolitan city in the Western region of India. While most members of his family are engineers, he had different ideas. He was more inclined toward exploring the non-technical aspects of a business, which is why he studied Bachelors of Business Administration at Symbiosis International University, Pune.  Having said that, his love for new and upcoming technologies remained intact, which is why he has written extensively about technology throughout his career. After a brief stint with a gaming company at the beginning of his career, he discovered that his love for writing was not temporary.  Being a tech geek, he always liked installing and playing around with new applications on his mobile devices and the home desktop. He was fascinated by how technology can simplify even the most mundane and complex tasks with just a few commands. He keeps a close eye on how businesses use different tools to streamline their operations to boost productivity and efficiency. At ToolsMetric, he writes product reviews that cover the main features and specifications of different enterprise applications. The sheer amount of innovation and hard work that goes into building these tech solutions is one of the reasons why Karandeep loves reviewing these tools. Besides product reviews, he also writes interesting news articles and blogs that track the latest developments in the tech industry.  When he is not writing, you can find him rooted to his seat playing video games, watching movies, or supporting his favorite football team. Since his childhood, he has always loved to travel and explore new places. Traveling is a major part of his life due to a myriad of reasons such as experiencing new cultures, food, and traditions. His other hobbies include playing football, cooking, and running.  You can find him on LinkedIn here.

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