4 Popular and Affordable Social Media Marketing Tools for Small Businesses in 2022

Have you noticed how brands across different sectors have consistently upped their social media marketing game? Even before the arrival of the COVID-19 pandemic, social media marketing emerged as one of the most effective and powerful marketing channels for businesses. At present, digital transformation is in full swing driven by advancements in tech and increasing awareness among users about the benefits of enterprise-grade tools. 

Social media marketing is a great option for small businesses that are looking to make a mark and increase their visibility. In fact, 55% of consumers find out about new brands on social media [1]. It is a good idea to market your product or service on social media to reach a wider audience. However, between all the noise and chaos of running a business, it is easy to lose your way and drift away from your business goals. 

Small businesses have to deal with a fair share of challenges including branding, budget, and the presence of established players. Today, we will shed light on some of the best social media management tools for small businesses. We understand that as a small business owner or stakeholder, you cannot afford to spend a lot of time researching the best social media management tools for your business. 

We have taken the load off your shoulders by creating a list of some amazing social management platforms for small businesses. Social media tools are loaded with features that help small businesses create, measure, and track the success of their social media campaigns. 

Let’s take a look at some of the most useful social media management tools for small businesses. 

SEE ALSO: 7 Industries that Have Notably Benefited from Social Media

Social media management tools for small businesses

1. Agorapulse

Agorapulse is one of the most popular social media marketing platforms among small businesses. Despite the steep pricing of paid plans, the generous free plan is one of the main reasons why Agorapulse is a hit among social media marketers. 

It is lauded as a powerful social media management tool, and the best part is that it is only getting better. It can be seamlessly integrated with a plethora of social media platforms including LinkedIn, Instagram, YouTube, Google Business, Facebook, and more. 

Agorapulse key features:

  • Competitor analysis
  • Community management
  • Analytics
  • Scheduling 
  • Social inbox listening

The vibrant reports and inbox-zero workflows are some of the top features which make Agorapulse the best in the business. 

The free plan allows users to manage up to 3 social media channels. The paid plans start from $99 per month.

2. MailChimp

MailChimp Logo

Although ActiveCampaign has trumped MailChimp across popularity charts in the past few years, it continues to remain a good tool for small businesses. MailChimp is not a hardcore social media management platform. On the contrary, it is a versatile and economical email marketing and newsletter service. Did you know that MailChimp has been around since 2001?

While it is not a conventional social media management platform, it aids your social media marketing indirectly via newsletters and email marketing. What do users require while signing up on social media platforms such as Instagram and Facebook? A valid email ID. 

MailChimp enables brands to create a database of email contacts. This is very critical for small businesses. It allows them to reach out to existing customers and connect with potential ones. 

If your subscriber list is less than 2,000, most features are free. However, you will need to shell out some cash if your list is bigger. Paid plans start from $11 per month. 

You can read our MailChimp review to learn more about the tool’s features, pricing, and more. 

3. Napoleon Cat

If your small business primarily relies on social media for sales and lead generation, Napoleon Cat is one of the best social media tools out there. It comes with a host of features for streamlined social media management marketing. Besides, businesses can also engage with their customers on social networks, automate posts, schedule posts, and analyze the key metrics of their campaigns. 

The social inbox of the tool allows you to track and respond to messages, comments, and reviews from multiple platforms and profiles. In addition, the auto-moderation features enable users to set up automatic replies to frequently asked questions (FAQs) in ad comments, comments, and private messages. 

Napoleon Cat features:

  • Publishing
  • Automation
  • Social inbox
  • Reporting
  • Analytics

The paid plans start from $21 per month. 

You can also check out our Napoleon Cat review to learn more about the tool’s features, pricing, and more. 

4. Sprout Social

Sprout Social content calendar

If we had to pick the best all-around social media management software, Sprout Social would be our top choice. Sprout Social makes it to this list due to its ease of use, analytics, and publishing features. In addition, Sprout Social’s trial period is longer than most of the social media marketing tools in the market. 

We highly rate Sprout Social for a myriad of reasons. Its range of analytics and scheduling tools along with top-notch analytics make it one of the best social media management tools out there. It supports a bunch of popular social media platforms including Pinterest, LinkedIn, Instagram, Twitter, and Facebook. 

Sprout Social features:

  • Dashboard
  • Scheduling tools
  • Reports and analytics
  • Social media optimization tools

The paid plans start from $89/month. 

You can also check out our Sprout Social review to understand how it works and why businesses love using it. 

Final words

Social media marketing is important, and there is no hiding from that. As more and more small businesses enter the fray, it is important to stand out and boost your brand’s visibility. These tools will help you kickstart your social media marketing campaigns and give you an edge over your competitors. 

So, what are you waiting for? We understand that researching and finding the best social media marketing tool for your company could be challenging. ToolsMetric has you covered. Browse through our platform and find the best tools for different aspects of your business including HR, marketing, accounting, project management, and more. 

SEE ALSO: 6 Hottest Social Media Trends in 2022

Feature Image Source: rawpixel.com

Image 1 Source: MailChimp

Image 2 Source: Sprout Social

Karandeep V

Karandeep V

Karandeep was born in Pune, Maharashtra, an upcoming metropolitan city in the Western region of India. While most members of his family are engineers, he had different ideas. He was more inclined toward exploring the non-technical aspects of a business, which is why he studied Bachelors of Business Administration at Symbiosis International University, Pune.  Having said that, his love for new and upcoming technologies remained intact, which is why he has written extensively about technology throughout his career. After a brief stint with a gaming company at the beginning of his career, he discovered that his love for writing was not temporary.  Being a tech geek, he always liked installing and playing around with new applications on his mobile devices and the home desktop. He was fascinated by how technology can simplify even the most mundane and complex tasks with just a few commands. He keeps a close eye on how businesses use different tools to streamline their operations to boost productivity and efficiency. At ToolsMetric, he writes product reviews that cover the main features and specifications of different enterprise applications. The sheer amount of innovation and hard work that goes into building these tech solutions is one of the reasons why Karandeep loves reviewing these tools. Besides product reviews, he also writes interesting news articles and blogs that track the latest developments in the tech industry.  When he is not writing, you can find him rooted to his seat playing video games, watching movies, or supporting his favorite football team. Since his childhood, he has always loved to travel and explore new places. Traveling is a major part of his life due to a myriad of reasons such as experiencing new cultures, food, and traditions. His other hobbies include playing football, cooking, and running.  You can find him on LinkedIn here.

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