Zoom Acquires Core Assets from Liminal to Improve Virtual Events Capabilities
Key Takeaways:
- Zoom has announced that it has acquired core assets from Liminal to improve its virtual events capabilities.
- Liminal’s add-ons will help Zoom create professional virtual events in a professional manner.
Zoom, the videoconferencing company has announced that it has acquired Liminal’s event solution assets. The news offers a glimpse into what the future of virtual events looks like with Zoom. Besides, it also showcases how the company is positioning itself to meet the evolving industry requirements.
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Why did Zoom acquire Liminal’s add-ons?
Due to the ongoing pandemic that will soon enter its third year, more and more events are taking the online route. As a result, event organizers are asking for more features and functions from applications such as Zoom.
Liminal’s add-ons that are referred to as ZoomISO and ZoomOSC are primarily used to develop professional virtual events. Zoom aims to integrate these add-ons natively into its own software.
Besides, Jonathan Kokotajilo and Andy Carluccio, Co-founders of Liminal will soon join Zoom. Zoom revealed the details about the acquisition in a blog post that touches upon the future of virtual events on the platform.
This is why Zoom and similar companies are looking to expand their product offerings and turn to third-party add-ons such as Liminal.
How will Liminal’s add-ons help users?
Both ZoomISO and ZoomOSC will improve the overall experience for Zoom users. ZoomISO will enable exporting of a participant’s video feed as a completely different output to professional production hardware. In addition, up to five feeds will have a high definition output.
Coming to ZoomOSC, enables users to improve professional events and meetings with the Open Sound Control protocol, which enables integration with third-party applications.
This acquisition will help Zoom in more than one way. The company said that this deal will allow them to narrow the gap between the “new-age” and “conventional” event control systems. At the end of the day, Zoom wants to assist broadcasters, organizations, and theaters to create better and even more professional streams.
Zoom’s growing interest in virtual events
Over the past couple of years, Zoom has consistently expressed interest in diving into the virtual events space. The company has entered the large-scale virtual events space earlier this year with the rollout of the Events future in June 2021. It has made it easier for users to create event hubs, build numerous live stream sessions, and also sell tickets.
As of now, Zoom has confirmed that Liminal’s add-ons will be available on Liminal’s website. However, it said that once similar capabilities are integrated within Zoom’s platform, they will not be available on Liminal’s website.
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