Zoom Acquires Core Assets from Liminal to Improve Virtual Events Capabilities

Key Takeaways:

  • Zoom has announced that it has acquired core assets from Liminal to improve its virtual events capabilities. 
  • Liminal’s add-ons will help Zoom create professional virtual events in a professional manner. 

Zoom, the videoconferencing company has announced that it has acquired Liminal’s event solution assets. The news offers a glimpse into what the future of virtual events looks like with Zoom. Besides, it also showcases how the company is positioning itself to meet the evolving industry requirements. 

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Why did Zoom acquire Liminal’s add-ons?

Due to the ongoing pandemic that will soon enter its third year, more and more events are taking the online route. As a result, event organizers are asking for more features and functions from applications such as Zoom.

Liminal’s add-ons that are referred to as ZoomISO and ZoomOSC are primarily used to develop professional virtual events. Zoom aims to integrate these add-ons natively into its own software. 

Besides, Jonathan Kokotajilo and Andy Carluccio, Co-founders of Liminal will soon join Zoom. Zoom revealed the details about the acquisition in a blog post that touches upon the future of virtual events on the platform. 

This is why Zoom and similar companies are looking to expand their product offerings and turn to third-party add-ons such as Liminal. 

How will Liminal’s add-ons help users?

Both ZoomISO and ZoomOSC will improve the overall experience for Zoom users. ZoomISO will enable exporting of a participant’s video feed as a completely different output to professional production hardware. In addition, up to five feeds will have a high definition output. 

Coming to ZoomOSC, enables users to improve professional events and meetings with the Open Sound Control protocol, which enables integration with third-party applications. 

This acquisition will help Zoom in more than one way. The company said that this deal will allow them to narrow the gap between the “new-age” and “conventional” event control systems. At the end of the day, Zoom wants to assist broadcasters, organizations, and theaters to create better and even more professional streams. 

Zoom’s growing interest in virtual events

Over the past couple of years, Zoom has consistently expressed interest in diving into the virtual events space. The company has entered the large-scale virtual events space earlier this year with the rollout of the Events future in June 2021. It has made it easier for users to create event hubs, build numerous live stream sessions, and also sell tickets. 

As of now, Zoom has confirmed that Liminal’s add-ons will be available on Liminal’s website. However, it said that once similar capabilities are integrated within Zoom’s platform, they will not be available on Liminal’s website. 

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Feature Image Source: rawpixel.com

 

Karandeep V

Karandeep was born in Pune, Maharashtra, an upcoming metropolitan city in the Western region of India. While most members of his family are engineers, he had different ideas. He was more inclined toward exploring the non-technical aspects of a business, which is why he studied Bachelors of Business Administration at Symbiosis International University, Pune.  Having said that, his love for new and upcoming technologies remained intact, which is why he has written extensively about technology throughout his career. After a brief stint with a gaming company at the beginning of his career, he discovered that his love for writing was not temporary.  Being a tech geek, he always liked installing and playing around with new applications on his mobile devices and the home desktop. He was fascinated by how technology can simplify even the most mundane and complex tasks with just a few commands. He keeps a close eye on how businesses use different tools to streamline their operations to boost productivity and efficiency.  At ToolsMetric, he writes product reviews that cover the main features and specifications of different enterprise applications. The sheer amount of innovation and hard work that goes into building these tech solutions is one of the reasons why Karandeep loves reviewing these tools. Besides product reviews, he also writes interesting news articles and blogs that track the latest developments in the tech industry.  When he is not writing, you can find him rooted to his seat playing video games, watching movies, or supporting his favorite football team. Since his childhood, he has always loved to travel and explore new places. Traveling is a major part of his life due to a myriad of reasons such as experiencing new cultures, food, and traditions. His other hobbies include playing football, cooking, and running.  You can find him on LinkedIn here.

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