Wix Continues its Acquisition Spree With Modalyst Purchase

Wix, a cloud-based web development service provider, announced the acquisition of dropshipping platform and startup marketplace Modalyst today. The acquisition comes just a few weeks after Wix acquired Rise.ai, a loyalty & native gift card solution, and also the launch of Wix Point of Sale. 

This acquisition is set to expand the Wix e-commerce platform and connect Wix merchants to different suppliers operating in the market. Over the past few months, Wix has primarily focused on the development of operating systems to help business owners create, manage, and expand their businesses. 

SEE ALSO: 7-Eleven Set to Introduce Cashier-less Pilot in Selected Store Locations

Wix Acquires Modalyst – What Changes?

Wix business owners will now be able to sync their online store to a marketplace of thousands of wholesale merchants, suppliers, and manufacturers. 

Across such marketplaces, businesses have access to different brands, independent labels, and a range of trending items. In addition, they also have an option to white-label products with personalized branding. 

Merchants of Wix

Arik Perez, Wix’s e-commerce Head said that the popular website company is very proud to welcome Modalyst and expand its e-commerce infrastructure. 

He also added that connecting merchants to a supplier hub will allow them to increase their product portfolio and help businesses establish a solid market presence with access to dropshipping and private labels. 

According to Perez, this acquisition will make it easier for merchants to sell their products and also study the current and upcoming trends. Ultimately, the e-commerce platform will continue to focus on maximizing the store footprint of merchants. 

Besides the opportunity of establishing a strong foothold in the market, merchants will also be able to import products to their online store. 

Jill Sherman, Modalyst, CEO said, “As a dedicated partner of Wix, we’re thrilled to officially join the team and continue our vision to help merchants grow their stores.”

He added that Modalyst’s solution simplifies inventory management, shipment, and logistics for merchants. In addition, it will also help them expand their network and connect with dependable, vetted, and reliable suppliers that provide top-quality products. 

More about Wix

Wix is a popular cloud-based website development service provider and has more than 200 million registered users around the world. The company was founded on the belief that everybody should be able to access the internet to create and contribute. 

The platform allows millions of people, artists, companies, and freelancers to establish an online presence. 

SEE ALSO: GreenDropShip Launches New e-commerce App for Shopify Sellers to Add Grocery Items

Image Source: rawpixel.com

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